IC14: Choosing the Right Method for Media Measurement by Graeme Griffiths (IPA)

Insights Chats is a series of live events that bring people from the insights industry together. On November 7th, 2024, in Soho, London, we hosted Graeme Griffiths from IPA.
We discussed the pros and cons of the Joint Industry Committee (JIC) system and explored the challenges of selecting the appropriate methodology for each specific media measurement task.