I’ve talked to a Fujifilm employee who‘s pretty well informed and he assured me, when the B&H thing came out, that Superia 400 production is still ongoing and that it will 100% not be discontinued. It seems that the Fujifilm 400 thing with B&H is North America only for now.
I believe it was a shortage in packaging and finishing that’s what’s causing the supply constraint. Making the bulk films are fine, but bottlenecks when packing it into 120 and 135 rolls are causing the supply limitation. Perhaps Fuji has excess packaging capacity and this allows Kodak to use more of the film they’re producing? If that’s the case, might even see supply of film increasing.. which would be great..
@@andrewlai1674 From what I've heard from a video on Nico's Photography Show, Kodak's had one of their finishing lines temporarily shut down so that they can upgrade to increase output. Then when they're done with that, they'll do the same to their other finishing line. They have the capacity to coat, but finishing has been a bottleneck. I don't know if Fuji has a finishing plant in the US or not. Though it's entirely possible they just ship coated bulk rolls back to Japan for cutting and packaging. Several other companies such as Cinestill buy large bulk rolls and do finishing in house.
Coming from a big city where nothing is ever in stock sucked. I movrd to a small city and very few people shoot film here. It was $27cdn and now $34cdn for this new Fujifilm stock. But I feel like everyone's panicking, buying bulk and now it's never available. Sadness
I’m gonna shoot Phoenix as my regular ‘cheap’ film at least as much as Gold or Fujak. Honestly, I think it looks good and supporting a third party seems the only way to keep film a viable ecosystem and since most of my photography will be documenting my life, I think supporting this endeavor is more important than perfect pictures and I look forward to both learning the film fully and seeing how they develop as time goes on.
So no Superia 400 in UK/EU either then once stocks dry up.... what about the reversal film? Because surely they can't farm out Provia and Velvia to Kodak?
This is so sad to think that the future of film is resting on one company, do you think the equipment and cost is just too high for new film companies to come about to compete with Kodak? Photography is such a big industry and it feels like film is definitely not dead but maybe maybe the sales just aren't there?
I started shooting film a few months ago and Fujifilm Superia X-Tra 400 was my first roll of film and it was love at first sight. I'm glad I (although unintentionally) got to shoot that roll right before it was discontinued. 😔
Just bought some fuji 400 because I'm going on vacation tomorrow and it was the only thing I could get my hands on before I have to go. Fingers crossed that it will look good enough haha
Useful video and thanks for the information. I think it is a great loss for lovers of classic photography and films. If the lack of films continues, the high prices and the low quality of new films, then it will be a loss for the old beautiful cameras and photography, and we will have to leave them in the used shops. I hope that the film industry will continue
Good business decision. Many companies due this very same outsourcing. On a different note, do you know that major bakery factories produce most of all the major brands of bread in one facility each brand having a different recipe.
Yea I loved Superia! Always had a couple 3 packs on hand, and used it more for a daily shooter. It’s a shame watching all this tightening of production. I do think you are right though. Any mishap with Kodak, and the film industry will be in real trouble.
Don't forget that your are talking about colour film. There are still plenty of black and white film choices out there at reasonable prices. I managed to get some 3 packs of Ultramax 400 (that is what was printed on the box) but the information on the film said Gold 400. So colour film, I think, is a mixed bag of what you are actually going to get.
As long as film is still being produced.. anywhere.. it’s a mark in the “pros” column rather than the “cons”. Prices go up and rarely go down. It sucks, but it’s reality.
I suspect the film industry in in for a bumpy ride for the foreseeable future. Will Kodak have the means to keep up with demand, that's just speculative at best at this time. Will others come in with something "NEW" , I think that - new, is also relative, if Kodak is just rebranding film for everyone else, but maybe - Ferrania might surprise us with a colour film in the next year or two. Or Adox might try to get into some colour film. Here's hoping some brain child here in Canada might start to make film....oh wait there already is - Flic Film, oh...no...its just rebranded Kodak film.
I just find it's best not to underexpose it. The light meter failed on my Pentax k1000 and a few of the images what kind of Muddy with a green hue. The next role of Superia 400 I ran through it I used a light meter app on my phone. Those images came out great.
I’ve talked to a Fujifilm employee who‘s pretty well informed and he assured me, when the B&H thing came out, that Superia 400 production is still ongoing and that it will 100% not be discontinued. It seems that the Fujifilm 400 thing with B&H is North America only for now.
When Kodak raises prices because of a 'supply shortage' but they make enough to provide stock to another company at a profit...
Welcome to the jungle of American capitalism ☹️
I believe it was a shortage in packaging and finishing that’s what’s causing the supply constraint. Making the bulk films are fine, but bottlenecks when packing it into 120 and 135 rolls are causing the supply limitation. Perhaps Fuji has excess packaging capacity and this allows Kodak to use more of the film they’re producing? If that’s the case, might even see supply of film increasing.. which would be great..
Kodak Alaris is to blame, they only distribute film, Fuji is going around them and straight to Kodak film manufacturing
@@andrewlai1674 From what I've heard from a video on Nico's Photography Show, Kodak's had one of their finishing lines temporarily shut down so that they can upgrade to increase output. Then when they're done with that, they'll do the same to their other finishing line. They have the capacity to coat, but finishing has been a bottleneck.
I don't know if Fuji has a finishing plant in the US or not. Though it's entirely possible they just ship coated bulk rolls back to Japan for cutting and packaging. Several other companies such as Cinestill buy large bulk rolls and do finishing in house.
Coming from a big city where nothing is ever in stock sucked. I movrd to a small city and very few people shoot film here. It was $27cdn and now $34cdn for this new Fujifilm stock. But I feel like everyone's panicking, buying bulk and now it's never available. Sadness
I’m gonna shoot Phoenix as my regular ‘cheap’ film at least as much as Gold or Fujak. Honestly, I think it looks good and supporting a third party seems the only way to keep film a viable ecosystem and since most of my photography will be documenting my life, I think supporting this endeavor is more important than perfect pictures and I look forward to both learning the film fully and seeing how they develop as time goes on.
So no Superia 400 in UK/EU either then once stocks dry up.... what about the reversal film? Because surely they can't farm out Provia and Velvia to Kodak?
This is so sad to think that the future of film is resting on one company, do you think the equipment and cost is just too high for new film companies to come about to compete with Kodak? Photography is such a big industry and it feels like film is definitely not dead but maybe maybe the sales just aren't there?
I started shooting film a few months ago and Fujifilm Superia X-Tra 400 was my first roll of film and it was love at first sight. I'm glad I (although unintentionally) got to shoot that roll right before it was discontinued. 😔
Just bought some fuji 400 because I'm going on vacation tomorrow and it was the only thing I could get my hands on before I have to go. Fingers crossed that it will look good enough haha
How did it turn out?
as soon as i bought the new fuji 400… i noticed how the packaging was exactly the same as the kodak ultramax film. same film holders.
just bought 3 fuji quick snaps and took the film out just so i could shoot superia. atleast it’s 27 exp. better than nothing.
Useful video and thanks for the information. I think it is a great loss for lovers of classic photography and films. If the lack of films continues, the high prices and the low quality of new films, then it will be a loss for the old beautiful cameras and photography, and we will have to leave them in the used shops. I hope that the film industry will continue
Good business decision. Many companies due this very same outsourcing. On a different note, do you know that major bakery factories produce most of all the major brands of bread in one facility each brand having a different recipe.
Yea I loved Superia! Always had a couple 3 packs on hand, and used it more for a daily shooter. It’s a shame watching all this tightening of production. I do think you are right though. Any mishap with Kodak, and the film industry will be in real trouble.
This is going to make pentax trash their plans to release 35mm cameras
Don't forget that your are talking about colour film. There are still plenty of black and white film choices out there at reasonable prices. I managed to get some 3 packs of Ultramax 400 (that is what was printed on the box) but the information on the film said Gold 400. So colour film, I think, is a mixed bag of what you are actually going to get.
As long as film is still being produced.. anywhere.. it’s a mark in the “pros” column rather than the “cons”. Prices go up and rarely go down. It sucks, but it’s reality.
Potentially I may be able to buy the film camera I've always lusted after, when film is no longer available 🤔
The prices are already dropping, especially among the cheapest point n shoots, because the people cant afford to shoot film anymore
I suspect the film industry in in for a bumpy ride for the foreseeable future. Will Kodak have the means to keep up with demand, that's just speculative at best at this time. Will others come in with something "NEW" , I think that - new, is also relative, if Kodak is just rebranding film for everyone else, but maybe - Ferrania might surprise us with a colour film in the next year or two. Or Adox might try to get into some colour film. Here's hoping some brain child here in Canada might start to make film....oh wait there already is - Flic Film, oh...no...its just rebranded Kodak film.
It’s 3 for 24.99, wouldn’t complain that much
Superia 400 was my favorite film…
Kodak is 100% making film for fuji. I work at time inside kodak and see them making fuji branded film
Fuji 200 is basically kodak gold 200 and fuji 400 is Ultramax 400 💀
Anyone else think Superia 400 looks like trash?
Not when scanned right.
I just find it's best not to underexpose it. The light meter failed on my Pentax k1000 and a few of the images what kind of Muddy with a green hue. The next role of Superia 400 I ran through it I used a light meter app on my phone. Those images came out great.
I feel it's too similar to Ultramax to be unique. Fuji lost it's signature green tint
The main problem with shooting film 🎥 it’s super hard to buy or fine. People like it but theirs no actually new products. 😢