How fashion companies can contribute to sustainability | Less is More?

Sustainability is the new black and this is a long-term trend in the fashion industry. The awareness becomes even higher in recent years. For fashion companies, sustainability is regarded as an urgent issue to tackle; not only for the sake of the consumer behaviour alteration, but also for our mother nature. This episode provides some key insights into what fashion companies can do to fulfil circularity from the report of Business of Fashion through the examples from the fashion industry. Hopefully you can be inspired and start to live & shop consciously.
#Sustainability #CirularityFashion
00:00 Inspiration of the episode
00:47 The rising awareness of shopping sustainably
01:31 Exclusion of sustainability from luxury marketing
02:23 The endeavour of luxury and fast fashion brands in sustainability
02:44 Be sustainable | 1. Embracing sustainable design (Zara: Join Life & Prada: RE-NYLON)
04:55 Be sustainable | 2. Ramping up reverse logistics (Trove)
06:17 Be sustainable | 3. Support customer adoption (H&M Conscious)
07:23 Summary of the episode
SOMETHING YOU NEED TO KNOW |
24 ANTI LAWS OF MARKETING
• How luxury brands do m...
BERLIN FASHION WEEK 2021
• A guide to experience ...
REFERENCE LINKS FROM THE EPISODE |
BFW SUSTAINABILITY INTERVIEW: ON LUXURY
• FASHION OPEN STUDIO × ...
PRADA RE-NYLON
• Prada Re-Nylon - Full ...
BOF - THE STATE OF FASHION
www.businessoffashion.com/rep...
TROVE WEBSITE
trove.co/

[@88Chow]

Well done. Your videos are good. Any thoughts on esprit brand and what they can do to reinvent themselves.

[@FashionBrief]

Thanks a lot! I think it’s really important for brands that they really walk the walk so that they won’t be considered as greenwashing

[@georginagallagher2447]

loved this video!!

[@FashionBrief]

Thanks for your support 🥰

[@shenglunchang6899]

Love this topic! What do you think about the concept of "buy less buy better" ? Is it a philosophy of sustainability?

[@FashionBrief]

Glad you like it! Yes what you said is definitely what consumers should think before purchasing!

[@christinaharvey-duwe8857]

Nice!!

[@FashionBrief]

Thanks Christina!