Why McDonald’s Flopped In Vietnam
Вставка
- Опубліковано 12 вер 2018
- The fast food industry thrives in most of the world. Chains like McDonald's and Burger King typically come out on top in the $651 billion fast food industry. In Vietnam, however, the brands have failed to take off. McDonald's and Burger King have more than 36,000 and 16,000 locations across the globe, respectively. But in Vietnam, McDonald's has 17 stores and Burger King has 13.
In Vietnam, a country spoiled for choice when it comes to food, some U.S. fast food chains are struggling to compete with the local competition.
Check out the video above to see why McDonald's and Burger King are flopping in Vietnam.
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Google+: cnb.cx/PlusCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
#CNBC
#McDonalds
#BurgerKing
Why McDonald’s And Burger King Flopped In Vietnam | CNBC
“Fast food” from America is considered “Slow food” in vietnam.
Mr. Wing haha that’s right
Approved as a wild Vietnamese
Why wasting time with the so called "fast food" when you can get something else in less than 2m and cheaper to boot
Duh look at those 1$ pho 🍲
That speed is nothing compare to the one the lady infront of my house making bánh mì owns really
UwU
If you have ever travelled to Vietnam you'd know that there is simply no need to buy fast food crap when you are literally surrounded by amazing local food everywhere you go
Greg Dundee KFC tastes godlike
i agree with you
Yeah but Jolie bee and lotteria is gud tho
everytime i hear the word jolie or pinoy i think about condom. @@ryanhoang565
SpringRoll is better than Burger for sure, and cheaper.
I’ve been back to Vietnam many times. Not once have I considered eating American fast food there. Why eat unhealthy crap when you can get fresh and delicious local food at a fraction of the cost.
Same!
Exactly. Also weird to travel outside America only to eat American crap!
@@triarb5790 they don’t open McDonald’s in Asia for Americans when they go there. Bruh
@@manfromwuhan714 What are you talking about?! It's not a passport controlled zone, girlie.
@@triarb5790 some people could miss their hometown, just like vietnamese eating pho in america, pls be more considerate
As a Vietnamese I felt great about the big fast food guys failing. It means the smaller vendors are thriving. I would say it's the low cost, around-the-corner availability, familiar good taste, and the service (i.e. food being prepared right in front of you by a friendly person that you know by face and name). The sharability and "chicken" factors have nothing to do with it. We Vietnamese eat a lot of beef too, and French fries are very sharable. McD and BK had an easier times getting in the other Asian markets maybe due to people's willingness to adopt new things, but they didn't come in and completely dominate. Street foods still rule the streets in India, China, Japan, Korea etc. Given time and proper strategy they may thrive in Viet Nam as well, like KFC did. But they can never win against or replace the traditional street food culture, it is our way of life in Asia.
:)))) ủa ủa
The west always thinks that if others won’t adapt to their way of living, it’s others problem
Cerlified hood classic
As a Vietnamese do you agree that street vendors are much more affordable for the average Viet. Even as a third world country Fast food is considered a luxury for most citizens. And still too expensive for those who don’t live above the poverty line??
@@Jprager yeah
They gave a big middle finger to the blood sucking big corporations and they all support local small businesses. You got to admire that.
true
This comment is sponsored by: raid shadow legends
No. They don’t take it personally. They just didn’t think about going in. Cos it’s still relatively expensive and they r not open to trying, nice they still stick to local food. It’s just local being truly local
Yeah, I'm Vietnamese and these fast food are expensive af, you're considered rich man to just dine there everyday (for special occassion, it's pretty decent, but that's it).
Salomé : nope it's not expensie at all , im vietnamese and i can confirm that a burger cost the same as a normal lunch.
I respect Vietnamese people, they support their local business..
Its not like that. Vietnamese food taste better, cost less, faster services, but they do ocassioy try fast food chains.
here in the philippines, when i was younger, we considered fast foods as luxury, good but expensive, we would rather eat in small cheap independent local store called "karenderia" regularly and eat in this expensive fast foods occasionally. but that was then when the philippines was underdeveloped. now fast foods are full and everywhere, now that we can afford them.
The country is among those having the highest rate of entrepreneurship, which opening individual restaurants is easy. McDonald just simply outcompeted by local businesses with cheaper prices, quality services and good food. Many international banks recently pulled out of Vietnam as well
Vietnam's food is just great and very popular.
The same situation still happens in Vietnam. Fast food is still relatively expensive in Vietnam. One meal of fast food could get me 4 traditional meals, and they're not even as tasteful
I tell you why, for having been there several times : the vast majority of the Vietnamese do not eat unhealthy crap. The Vietnamese are, most of them, wise people who are not fooled by a flashy advert.
Lol it’s actually because they go out to locals more, and some of that included unhealthy food. Its extremely common for students to buy some food (unknown ingredients and origins) from ur Miss Huong local stand up store. One of my friend still go there with her friends if they can (we’re in different school)
as a vietnamese,eh no,we just like cheap good.
When I was a kid I was so confused why McDonald's was called a "fast food restaurant", as it was neither fast nor cheap at the time in my hometown. It was much more expensive than most of the local restaurants and street food stands, and you needed to wait much longer as well. The food was so pricey that poor people couldn't afford it, and the others only went there occasionally for some special events, like a reward to the kids or just made a decision to dine out as a whole family on a festival. It was never perceived as "fast food" until the recent ten years when people started to get enough income to eat there more often, and food from other stores starts to cost you almost the same as well.
So the situation in Vietnam is not surprising to me. The only problem is the marketing strategy - what do you think you are in the eyes of the Vietnamese? If you think you're a fast food restaurant, which is not true in the local's eyes, then everything you put on the marketing strategy would be a joke to them. The marketing strategy they used in my hometown tended to work, as they tried to make themselves look "convenient but luxurious". It filled the gap between "fine restaurant" and "top-level fast food", which is why people would still go there occasionally.
THIS. this is such a perfect response.
I agree. Just curious, where are you from?
lol yes, they are not fast compare to street food in SEA, and too expensive for people there
@@hansenyang4014 I'm from a city in a relatively poorer region in China. Twenty years ago a set in McDonald's cost you twice but with only half the portion than a local fine restaurant, five times or even more than the local food stands where you can have a pretty good meal. It still costs you slightly more than the local food stands now, but the price there is finally the same as the average level fast food restaurants. The only problem is that people don't get used to their style of food, and McDonald's hasn't changed much in the past twenty years (compared to KFC which is pretty much a Chinese restaurant now). That's why it's big but not huge in my hometown, and they're sometimes even struggling in some pretty busy areas - if I can eat in the local restaurants or KFC which serve the food I like more, why bother going to McDonald's?
@Suyaris I don't know where you are but for me it's still expensive, even with other fastfood chains. The price gap is even futher if you compare it with smaller provinces.
fun fact: even employees at these fast food chains often prefer to eat something from Vietnamese cuisine than a burger or fries
I know what you're trying to say, but I doubt the mental capacity of any employee who only eat the food their company makes
@@lkh5791 I didn't mean it as an insult, but in many Western countries, eating at your workplace is the standard
Facts
It's more flavorful, really. And more variety to choose from, you don't get that in burgers.
Mohamed Nadjib Haouam
Wat
Simple: american fast food cost more than local food. Plus, vietnamese food taste better....much better and healthier.
@msc14111990 you clearly haven't eaten vietnamese foods
@msc14111990 I guess you've never been to Vietnam huh? Bun cha (grilled pork noodles with dipping sauce), pho (of course but it should be from the north of Vietnam), banh mi (vietnamese traditional burger) and many other delicious dishes accross the country, you might think again
@msc14111990 amazing how you could actually think that normal cooked food might not be healthier than junk food.
@msc14111990 american food is trash.
@@adimasguntur he must be American
Here in Canada, a giant bowl of Pho is roughly $11 while a Big Mac meal is around $10. While the Big Mac is a little cheaper, I'd rather go with a bowl of Pho because not only I get more bang for my buck but also because the people working on Pho restaurants are very nice and cheerful.
Breh
In vietnam pho just 1$ :v
@@assussin0 nah in brand-name restaurants in hcmc its around 2-3 dollars now (can go up to 4$ and more but I have hardly seen prices like that before). Cheaper spots can be about 1.5$.
feeling proud of Vietnamese people....🙏🏻
Banh Mi and Pho are objectively 1,000 times better than anything on the mcdonald's menu
I sooo agree!
and they can serve you immediately
And they won't clog your arteries
Cheaper and better for you, it's a win win.
lol so true😂banh mi could be serve immediately after you order
I'll tell you why:
_Fast food: just in menu
_VN food: everywhere and diverse
_Fast food: expensive, not enough
_VN food: The price is stable, cheaper, full of ingredients, processed sophisticatedly, very full
_Fast food: call "fast" but wait up 15 to 30 minutes to eat
_VN food: this lady takes less than 1 minute to bring you a typical dish, very hot and delicious
True :))
Right (y)
_Fast food:frozen and add so many chemical that even scientist dont't know it's name
_VN food: litterally fresh
Yes, 1minute to 3. if a Vietnamese street fast food stall serves more than 5 minutes for a dish, he will lose the customer and must close the door. Vietnamese cuisine is really fast food, Mc donald is just slow food
Flash food :))
South East Asia food industry is always gonna be the toughest to breakthrough.
Fast food chain can have growth because of population growth and younger people being accustomed to western food.
But competing with things like singapore, bangkok, or malaysian hawkers, or even Indonesian and Vietnamese cuisine is almost impossible.
Their spices and food taste is centuries ahead.
"twice as many people at half the cost"
So just say "it's 4x as expensive".
a typical banh mi for 10k vnd (~0.5 usd)
compared to a burger that cost 40k vnd (~2 usd)
that explain something
@@pinospin9588 Bro, 10k?
Back in 2010, this was 2k~4k each
Damn, Either you are talking about inflation, living in an expensive area, or you just got robbed.
Man, that was like, 10 years ago
The price I stated above is around in 2021
In 2010 ofc the price would be different
@@pinospin9588 Yea, that's what I thought when I said inflation.
@@ohlookitisacat7404 dude, where the f did u bought banh my in 2010 with only 4-6k?
Its was already 10k in 2010 to me and 15-20k at the moment
I am vietnamese and glad to hear my people rejecting the the fast food chain and if u ever been to Vietnam the place is a foodie heaven.
lol but the noodles get old quick
M hoping to come to Vietnam this January...
yeah... just admit that macdonalds is too expensive to eat there daily.
as a kid growing up in a developing country, i wanted to eat at macdonalds all the time, but it was too expensive to eat there when ever i wanted.
Carlos Leon Lol then you don't need to get noodles? Vietnamese food does not consist of noodles in everything. Go get yourself Banh Mi or rice plate or something.
Not rejecting, they just dont eat that much, because there are many other food cheaper and also tasty
Some Vietnamese might be asking themselves about why they should enjoy some expensive and unhealthy junk foods instead of a lot of so delicious and cheap also very healthy local foods .....,
Yes, this is exactly what I think
I think this perspective has some validity, but it also ignores the success and pervasiveness of fried chicken fast food options in Vietnam. Three new fried chicken shops have just opened in my neighborhood (in Saigon/HCM). One of them is Popeye's, another is a local franchise, and there are still many KFC's and a few Jollibee's around.
These chains are finding more success than burger options here, but they are certainly not more healthy.
@@RollerBladingSuxs Many FF joints just serve glorified frozen foods. I could buy that myself, for much cheaper.
dog lovers don't eat dogs.
cat lovers don't eat cats.
animal lovers don't eat animals.
Go plant-based, everyone!
@@darith770 what are plant lovers supposed to eat?
I know in some parts of Vietnam we have traveling vendors too, I remember back in Saigon we had an uncle who would push a small noodle vendor cart through the neighborhood like an ice cream man in the states or a ramen vendor cart in Japan. It was called mi go and I would bring my own bowl he would put everything in there for 70 cents.
This has a lot of variety too, you can get some sauteed corn with salted egg, bánh mì, Vietnamese bean dessert, all sorts of traditional Vietnamese dessert and they're sold for super cheap and super delicious.
Dude! There are vendors everywhere in Vietnam. From local park, to ally, to street. You’ll find them everywhere selling either fresh fruits and vegetables, snacks, and food that will fill up your belly.
Wow a lot of people are looking way to deep into this. Have you had Vietnamese food? It's amazing, fast, fresh and smells incredible. Why the heck would you go to a McDonald's or Burger King when the streets are lined with incredible food?
Y eat unheathy food when u can eat heathy food for cheap
V sean in New Zealand it's opposite.
Nothing to do with it. Here in Australia, VN people can afford it, but still refuse to east western foods, preferring to stick to their own cuisine. Something that has baffled me, because there is a lot of good tasting western food out there.
Tom B it’s because most Vietnamese who grow up in Vietnam are not accustomed to cheese/butter or dairy use in cooking which a lot of Western cuisines use so they assume that all Western cuisines are greasy and fatty. Also South East Asian cuisines are heavily spiced compared to most Western so to the Vietnamese palate Western cuisines seem “bland”. Me, I find each kind of cuisine has its own beauty but I’m the odd one because I was raised in a Vietnamese-French culinary family.
I know VN people here in Australia been here 30+ years. They still refuse to eat western food. Won't even try it.
Totally agree, most of my family tends to find Western (specifically American) food to be either too bland, or too sweet. We grew up eating a lot of pork, seafood and rice using sauces and liquid spices such as Fish Sauce, lime, shrimp paste, and chili garlic a lot. Steak and chicken was always kinda eh.
When you have banh mi for $1 at every corner, why would we chose McDonalds!?
banh mi tastes bad cause its dry bread
Then why don’t you put some mayonnaise sauce or pates,eggs to make it wet you two damn fool
Cuz you two never ask the people who make the bread to put some watery stuff that’s why you say that,try it
wdym $1
most are only 50 cents
You probably had at a fusion Vietnamese place. Real banh mi is super juicy and flavorful @lazybeastz182
95% of these comments are actual Vietnamese people saying it's because they prefer domestic food, then being told by westerners "Well, ACKCHYUALLY"
Vietnamese food is my favourite. It's tastes good, there's a lot of variety, it's healthy, filling, etc.. I would eat it every day if I didn't have to drive 30mins away.
Vietnamese people are very smart. They prefer spending their money at the local street vendors rather than giving them to the greedy American corporations.
More like it's cheaper so we aren't interested. You can feed a family with the money that McDonald's charge for a single combo, no joke
@@thanhsontran5387 Not likely, I have Korean BBQ, sushi, dimsum, and linguine with seafood all the time, but McDonalds? Meh
@@MinhNguyen-ff6xf yeah but those are kinda a get together, and are reasonably priced for what we're getting. Most people I know consume hot pot buffet on a monthly basis, but less so for sushi, and even less for fried chicken. But it's not like no one eats there, I do go to KFC and Jollibee from times to times for their 50k combo(chicken, drink, rice, and with Jollibee soup). That's a good enough deal for an occasional meal for me and most people in my circle. Mcdonald's charge 60k for a burger with small fries. 60k. That's already 10k higher than I'd pay normally. And for a meal like that lol. I've been there once and I'm never going to pay them out of my pocket ever again with that absurd price
Or any greedy corporations. All megacorps are evil, not just ameeican ones.
We prefer local food actually
Answer is simple, Vietnamese are not stupid.
Lmao
Most Vietnamese think vietnam is stupid asf (i am a Vietnamese so i could say) but im not. They have no faith on their on nation 😂
Rough Traveller Good answer
@@user-iu5jd2xw3z woah that's a big generalization right there. Did you interact with at least 50% of 94m Vietnamese? Why are you so sure huh?
@@thanhvinhnguyento7069 yeah, most Vietnamese prefer forgein country, but sometimes they're also crazy nationalist (I'm one)
Funny I have actually had McDonalds once when I was in Vietnam... priced higher and not as good as the local food...
They just can't compete with Vietnamese food and who can blame them! Vietnamese food is the bomb! 🤗
Good for them, the less of that crap and the healthier the people will be, government won't have to plan for an obesity crisis in the future.
Not really. I'm Vietnamese and I honestly admit that Vietnamese foods are not clean and healthy even they taste very good. Vietnamese foods consist of a lot of sugar and salt than Western fast foods in general. We pick local or vendor foods bcz of our budget.😁
Muaz Awan they don’t have to worry about obesity, Vietnam are communist
@@rudaguimaraes9 Nope we do :v
@@rudaguimaraes9 Our the party is communist but Socialsm is what we use
'cause theyr're not Made with dog meat!!!
Why have a burger when you can have a delicious bowl of pho for less than half the price?
And Pho is even healthier than a burger
Agree
It's not delicious fot the foreigners, don't be a selfish though
@@renzonnovembre1433 we just chose the taste, we dont chose the nation for the food.
The same with star bucks and McDonald's in Thailand, they charge the same prices as the U.S.A. which is absolutely insane.
NON OF YOUR BILLS SLEPT. THEY KEPT ON BILLINGS AS YOU WERE SLEEPING. IN OTHER WORDS, YOU WOKE UP OWING MORE THAN YOU DID BEFORE SLEEPING. THAT'S WHY YOU NEED 'PASSIVE INCOME'. SO WHEN YOU SLEEP, YOU CAN ALSO MAKE MONEY, NOT JUST DEBTS.
There's this lady called 'Laura fx Jasmine' who's credibility is of no comparison to non. She's a very good mentor in every field of trading.
Is it still possible to make a lot of money and potentially reach millionaire with crypto?
Case in point: Back in 2018, Ethereum's price plummeted by close to 95% over the course of the year. But if you had invested at its lowest point, you would have seen returns of close to 1,900% between then and now.
The simplicity of this rule of life may be why they disregard the magnitude of it's effects
My first experience with her was wonderful. I was doubting what you guys were saying about her, but now credit to her
Well done Vietnam. Other nations should learn from you.
Amrita Nand thank you for those words ... 🤗😇🌸
Main reason is because it is to expensive compare to other food here :D But thank you for those words :D
Agreed
thanks m8 :))
Yeah, learn from Vietnam. "If you eat garbage, it's cheaper!"
Making Asian food culture proud.
Newsflash, Mcdonalds was originally 1960 ourdoors burger restaurant. Today they microwave frozed plastic wrapped food with no regard for hygiene, taste, nor customer satisfaction. Before, in USA, restaurant were scare, now you can have real cooked and prepared lunches for same price .
Fastfood era has, is and will continue to be in decline.
Number 15 Feline Lettuce ¶:
Make McDonald’s great again in Vietnam
@@somerandomchannel382 the only fast food that i will eat is kenny rodgers.they roast fresh chicken.i wont those nasty process meat at mcdonads.yuck
Aaron ROBLOX mcdonald was great in vn before???
Simply: you can get better, cheaper, and quicker food in Vietnam.
Vietnamese here. There is just no comparison between the value one receives from our local fast food vs other international fast food.
I can get a bowl of phở with freshly prepared beef, crunchy breadsticks, herbs, and egg for less than $2. It's an affordable hearty meal that won't raise your choresterol.
If I went to a McDonald's, the cheapest set probably costs around $5, and it wouldn't even be enough food to make me full.
Vietnamese service is fast. In those other restaurants you would have to wait in line and then wait for food, while as at a local restaurant you can just shout your order, take a seat and wait till they bring it to you promptly.
Vietnamese street food >>>>>>>>>> American fast food
hai nurul
Nurul Aniza Zainudin how can people put street food in their bodies???
Eww no thanks
Some Vietnamese like to talk but when they open their mouth it so dam stupid. .
If I can walk down the street to get a $3-$5 traditional banh mi, that's all I'd ever eat.
Vietnamese food is among the most delicious and affordable.
I just started being a foodie 3 months ago and I have never tasted any Vietnamese food..
can you recommend me some?
@@quchi7232 pho, bun bo hue, banh mi, banh tam, xoi. Tbh I haven't tried much although I'm a Vietnamese.
@@quchi7232 if you're a starter you gotta go with pho
JPT banh xeo (Vietnamese savory crepes) , bo 7 mon (7 meat meal) forgive me if I spelled something wrong
@@quchi7232 Shaken beef(com bo lu clac), chicken pho, banh mi bbq pork with pickled veggies.
Also try deep fried cornish game hen with orange rice and plum sauce dip for the game hen.
If you live in California go to pho 79 for beef pho.
Also vietnamese beef stew pronounced bo kah. I eat it with rice but they usually serve it with bread.
This is very insightful for me. Thank you @CNBC
Fast food in Vietnam can and will never beat a hearty bowl of Pho and/or a Banh Mi sandwich - Cheaper, healthier, more filling, and satisfying.
They brought burger to the land of Banh Mi.
So they ve chosen death.
it's like bringing knife to a gun fight
Right that is a joke ha
@Godon Gurando is another T-800 OK Subway is a cheap imitation of Banh Mi.
Hahah instant death hahahah. Nothing compares to banh mi
Why would anyone pay high price for disgusting food when you can find anywhere on the street delightfull, natural and cheap food like banh mi or pho?? Keep it up Vietnam
Believe me, I’m a Vietnamese and you’re running a lot of risks buying street food. Always find a restaurant or at least a store front, a cart is risky. I got food poisoning from a “banh trang tron” (Mixed rice papers) once. Learned my lesson, never did it since.
@@aconite72 đúng, ăn lề là dễ bay màu lắm
@@lyhuy1455 ừ hứ, đi mua xôi xéo ở ngay cạnh nhà còn hơn
Today, there are a handful of fast food locations in HCMC, but they're few and far between for the reasons listed in the video. Often, the only way these fast food chains are capable of staying afloat in Vietnam is to market themselves as fancy food for special occasions (i.e. Christmas, business meetings, birthdays etc.) since few would tolerate the wait and expense otherwise!
Source: am Vietnamese
I’ve been to DaNang and Hanoi a few years ago. The cities were a paradise of street food. I didn’t even think about fast food when I was there.
Vietnamese people love to eat vegetables, we eat a lot of vegetables for healthy balance, not just a lil salad. With Vietnamese people, they are Fatty foods not Fast foods
Not fatty foods, we choice flash food 🤣🤣🤣
Mc donald không phải thức ăn nhanh đối với chúng tôi. Những người bán hàng đường phố phục vụ 100 bánh mì /giờ mới thực sự là thức ăn nhanh. Mcdonald phục vụ chưa thực sự nhanh 🤣
Ngl I like fast food tho
@@LinhNguyen. good for u, but I would still buy Vietnamese food. Bánh căn và bánh xèo ngon quá 🤤
Me, a fat Vietnamese : ._.
I love how Vietnam is the bane of all empires. The Mongols failed, the Americans failed, and now the Corporations. Long live Vietnam
What has been under reported is that a book written by a North Vietnamese general, long after the war, states that the US was a day away, twice, from winning the war. All the demonstrations by domestic leftists in the US actually stopped important advances at these two instances giving the north life saving time to hold on.
@@encrypter46 you can lose by an inch or lost by a mile
What about China?
The Chinese did conquer Vietnam for nearly 1000 years actually
@@NamNguyen-yh8we ur not helping my point
Same in India, American fast food costs so much more than street vendors that I can eat lunch two-three days with the same money as one big mac.
A neat and accurate assessment (as of 2018?) after my numerous stays in Viet Nam; and encouraging to me haha, to see that the American (and British?) fast food companies have been unable to crack this very hard nut!
In recent years, a number of locally owned Ga Ran places opened in Sai Gon, that can arguably satisfy local taste and habits more...eg, stop at the store front on the bike with your friend, order and be gone in minutes, at half the price I guess.
Wondered about Starbucks etc, too. Big central sites , but up against a whole different way of having coffee with thousands of Vietnamese Quan Ca-Phe serving some of the best coffee I ever tasted. Give me Banh Mi (BBQed meat sandwich) and a cold beer on the street any. day. Or a coffee at the open mics at weekends. Got to love Viet Nam.
But the youth may see it a bit different...😂
A bowl of Pho tastes better and is healthier than a big mac anyday.
@Peri OListo is noodle
@Peri OListo Pho is a Vietnamese soup consisting of broth, rice noodles, meat( beef, pork or chicken), herb.
@Peri OListo Obviously no one gets your play on words
you sure about that? check it's sodium content..
Kevin Chhuon you said like a big mac does not contain sodium.
Vietnamese food is amazing.
The Fozzy Bear specially the dog special
@@javiruiz4405 Still better than what McDonald's offers
Anthony Escalante dog is very tasty 😋 specially with a side of rice 🍚
It's only amazing because you didn't grow up with it. Anything new is "amazing."
Jaded I have never had al pastor but if it taste like dog 🐶 well thanks for the info
I have been to Vietnam many times and stay between 3 to 9 months each time. Every time I would walk past a McDonalds or a KFC they would be very busy with Vietnamese customers, so it seems they are popular there. When I want fast food I would go to Vua Banh Mi and have one their delicious Banh Mi as they have many types on their menu and every one is so good. I have been waiting to go back to Vietnam since I had to cancel my trip there because of the CV19 outbreak. One of the first things I will have is a Banh Mi from Vua Banh Mi. However I do avoid Vietnamese street food and a Vietnamese friend told me if you really want to get sick eat street food. I walk past them and stuff is left out in the open and flies on it and exhaust fumes from the heavy traffic stuff that should be kept cold out in the open. I love Vietnamese food, but no thanks to street food.
McDonald, KFC : we are fast food.
Vietnam local food : we are flash food.
I've been to Vietnam and realized that these US chains are charging local people the price as expensive as the developed countries! Ridiculous!
Yeah, that is. I wonder if most of their costumers are tourists? If I went to Vietnam, I'd want to try local street food though.
It's the same with Starbucks, I've found. I go to a Starbucks in Bangkok and it's nearly the same price as back in the US, so it's seen as a luxury when you can get better coffee on the street or in small local cafes at a cheaper price. Starbucks would go belly up in Vietnam, though with how amazing Vietnamese coffee is.
Yeah, but the thing is that in these sorts of places they're seen as middle/upper class food. I'm from the Philippines and McDonald's is the sort of store you go to if you've got college educated parents in comfy middle class jobs. Less well off people just go to local, family-owned stores, if anything at all. And McDonald's and Burger King are far more popular here than they are in Vietnam.
That's right - all those brands need to have a better pricing team to localise and enter low/medium income markets like VN
Yeah right. So normal people don’t want to pay that much for the meal and rich people here don’t like fast food
Why would you buy a burger in Vietnam when there are so many more amazing options and street food?
The BBQ Jerk that’s a huge assumption you’re making. When I was in Vietnam last July I didn’t see any dirty street food vendors. In fact most of my meals in Asia came from street vendors. I Never got sick. And if you get parasites that might mean you made a poor choice in buying from that stand. Just pick a stand with a lot of customers and you’re safe. Either way, McDonald’s could never compare to Banh Mi or Pho.
American food just simply sucks. No more reasons. Taste really bad
American food is the most popular food in the world. There are tens of thousands of American restaurants all around the world in almost every country. Even the Vietnamese love it. They are willing to pay 1 or 2 days wages for a meal.
There are 17 McDonald's and 13 Burger Kings in Vietnam. How many KFCs, Pizza Huts, Taco Bells, etc.?
@@RedRider1600 I hate it. Do not say a whole nation's people love it. It just personal preference. I never see taco Bell even in China. No one eat taco here. And it's Mexican food.
It's called having options
I wouldn't say McDonald's have failed in Vietnam, they will remain a niche choice for young people every once in a while, but don't expect them to have even 3% of the popularity they have in the West. Same goes for other big fast food chains. Most Vietnamese will never eat burgers more than once or twice a year, they're just not one of our daily foods.
Food in Western: Fast food
Food in Vietnam: Flash food
If they call McDonald's food "fastfood", then Vietnamese food would be flashfood
more like fleshfood ;)
@@tomsugnet3706 i tried to laugh, really.
not really tho cause they been awake since 4 am preparing all the ingredients
Yeah flashfood, haha. Việt Nam Love And Peace🇻🇳😂👍
Lightfast
They probably don't want their entire population to become oversized engorged chicken nuggets with legs.
I live in TX, and that description fits a sad number of people that I see while shopping.
@@limeyfigdet7460 so sad too bc you have the best of all foods you could basically think of in Texas! But people still eat garbage saw a lot of burger joints n the such driving thru years ago..sad man. Stay blessed out there sir
it be like that
@@limeyfigdet7460 I thought everything is big in Texas.. 😂😂
On the other hand.
In the Philippines, a fast food chain called jollibee is the most popular fast food restaurant In the country, more popular than McDonald's.
The prices for ingredients in Vietnam is way cheaper because most food is produced domestically (there's also import from China with 1/10 the price + 100x the health hazard but that's another issue). So a luxury bowl of Pho is around $3-4 with lots of toppings, in family owned restaurants you can have a good bowl for $2 and we consider this a full meal already. While the current price of a single Big Mac is around $3 (and it's not really exciting in comparison to fried chicken, we already have meat in bread).
The reason we love fried chicken like KFC, Popeyes.. is because it's new, we didn't have crunchy chicken pieces in our cuisine (because it uses a lot of oil). Kids love fried chickens so parents are willing to treat their kids to a KFC meal once in a while but adults don't like it that much.
When western fast-food first come to Vietnam, obesity in the US is already a known problem, we've seen the images on the news. So we already know that it shouldn't be eaten regularly.
So adding to the high prices, known for being unhealthy doesn't help, and there are plenty of more delicious alternatives.
Regarding Starbucks, I think the only thing they did was bringing up the price of local brands, seriously, before it I didn't even hear of the Viet brands, and coffee prices got higher (the narrative I see on the media is kinda like I know the price is high but it's still better and cheaper than Starbucks). Oh, they also added a location for people to take pictures and show off on their social media (personal experience, a picture of a Highland coffee cup will work better, Starbucks would make people think you're pretentious, unless you buy it and say it's a gift-then you really are pretentious).
The fact that these fast-food chains aren't even as fast as the Banh Mi seller 😂😂😂
Hey what is banh mi . It sounds crazier. Can you explain
@@abhinayreddy4469 banh mi is like a baguette filled with the tasty ingredients. It is very delicious and cheap
@@Renicious wow nice. Are you from Vietnam
@@abhinayreddy4469 mhm
@@abhinayreddy4469 just know that banh mi translated on google translate is bread, and that bot finally got something right 😂👌
Fun fact: even Starbucks seems to be failing when having to compete with local coffee stores in Vietnam
Starnucks is expensive and too overrated
Exactly. Why would we want to pay so much to drink an overly sweetened, 70% milk 'coffee'
Vietnamese ice cafe is alot better and cheaper, so why Starbucks.
Ngo Ha starbucks flopped cuz everyone goes to highlands coffee
I do prefer Viet Coffee over Starbuck coffee.
Bahn mi and Pho are complete meals in itself and very healthy. Why would you replace it with processed meat and bread that costs more?
zeroedout With it without MCG?
@@paphoscatlady yep
Obomgo Lambaba mcg?
Man bro, I was over there last summer and I ate more bahn mi and pho than at the fast food restaurants lmao.
zeroedout oo
Philippine based hamburger and chicken fast food chain has 143 stores in Vietnam as of July 2021.
Very good information about Fast Food industry in Vietnum
Who wants to eat McDonald's expensive and unhealthy junk food when you can have excellent and healthy Vietnamese food for quarter of the price?
And by the way, fast food is not the one people think: if we understand the meaning of "fast" the same way, then the Vietnamese street food is the fast food _par excellence._
Indeed, when you order a _phở_ or a _bún bò Huế,_ you have it right away; at McDonald's, you need to wait until 10 minutes after payment until you get your burger or your French fries!
What's so controversial about the comment?
Because his/her comment totally makes sense and there is nothing else to add :)
exactly
They are not healthy, street food vendors often getting their materials from questionable source resulting stomach ache and other health risks. Unless you manage to find upright vendors who lived on their own code of business, it is not recommend to earting outside. Food poisoning is a serious national issue in Vietnam for years.
Ofc there are many family restaurants that are slightly more expensive but offering safer and better food.
Canardeur w
Im Korean and i lived in vietnam for 6 years, love the vietnamese food. So delicious and savoury
What's your favorite?
Y. Kang Vietnamese food just share the same taste and culture with China then. Only the banh mi and pho is different tho
You sound like HARI WON
@@sarahhuynh3789 lmao =))))))
Y. Kang i am a chef and my favorite asian cuisines are vietnamese, korean and thai
I have heard that they have had difficulties in the northern parts of Sweden as well. The reason is that people there are used to eating burgers with fork and knife which is not available at these fast food restaurants.
Great video
All the comments are saying the same thing, which is true. Vietnamese food is incredible, its so fresh and healthy, makes you feel good when you eat it. I can't imagine that with all that good food readily available and so affordable that you would spend money on stodgy burgers and chips
thank you :))
Why would one pay for a soggy burger that tastes significantly worse than, say, a flavorful meal you can get every 5 steps lol
I guess that’s why they’re good in math. Lol!
Don't forget those 🍟 can be without any refrigeration for 3 months without any apparent damage
howva,👍
I lived in vietnam for over 18 years. The local food there is awesome, id say better than my home countrys' food. If i'd had an option for fast food from these chains or local food, local food anyday everyday
주원 thank you from vietnam👍👍
This is why you see pho restaurants are everywhere in the world.
Vietnamese food is vastly superior to McDonald’s for cheaper
Same as Korean's food. I would never eat McDonald in Korea.
All right we need a nrw plan to free them from communism
In countries like India Indonesia Thailand where there are many local vendors too where the price is so much cheaper. People still consume mcdonalds a lot. Sometimes in these countries mcdonalds have somehow elevated through marketing that their premium prices means they're selling premium food. With the kind of prices for say a 4 person would spend in McDonalds in almost all s.e.a countries they could just go to a really good restraunt.
So prices and local street food I think is not really the main factor here. Now if say western food I general are unpopular in vietnam then it makes a lot of sense why mcdonalds can't thrive.
Burger King and McDonald thinking they are cheap and fast make me laugh so hard
If burgers were sold for $1, I still prefer Vietnamese food. Sorry it’s not about price in this case.
Americans just can't handle that other nationalities don't like their food and drinks. I'm Australian, and I've heard SO MANY Americans call us stupid and uncultured because we effectively chased Starbucks out of most of the country. Our local coffee is much cheaper, healthier and tastes better, but yeah sure okay keep believing that Starbucks is better Americans. We who learned from the Italians (home of the espresso) know nothing
probably uses less slave labor too
@@friendlyneighbourhoodbridg1354 Starbucks is watered down , loaded with sugar premium crap. Even a $0.50 Ikea coffee taste much better.
@@incisor78 the freeze-dried coffee that I haphazardly made at 1am during a stress-induced panic attack tastes better 🤣🤣
@@friendlyneighbourhoodbridg1354 Starbucks is the most unclean place in the world, tried it, and never coming back again...
Because Banh Mi is much more delicious than these burgers. Cheaper And tastier as well
Jelly Jill also healthier. : )
Vietnamese do not like the softness on the bun of burger and the meat has no taste at all!we love crunchy banh mi with all flavored stuffing in it!
my after school (before quarantine) meal could be a full box of fried noodles, with vegetables and beef from the lady selling it in the alleyway next to the school, along with a bottle of water, and the entire meal would take only over a dollar
AND a McDonald's meal would take at least twice that amount
Thanks
Good work
Compared to their local food, fast food cannot hold a candle especially in a country where you can find delicious food literally in almost every corner at a cheap price. I can't wait to visit Vietnam again.
I'm an American expat living in Saigon for the past 6 years: 1) Mc D's is expensive compared to local food and more of a luxury, not a convenience...some just buy coffee and sit outside and talk for 2 hours 2) There are so many options for great local food in Saigon as well as a variety of unique, small-run international options for more affluent Vietnamese and for expats/ And, outside of Hanoi and Saigon, most of VN is rural with locals who spend their money more carefully and wisely 3) The local food like banh mi is faster and everywhere 4) There are cheaper fast-food chains like Lotteria that the VN like better and there are more of them 4) KFC does pretty well because Vietnamese love Fried Chicken, not hamburgers. Good people, good taste!
Nah, mcd's is not that luxury, it just doesn't taste good, so we vietnamese don't like it, easy and simple (compared to some local dishes thats kinda true but not really)
@@poppikwtie722 it's an acquired taste, hah
@Godon Gurando is another T-800 OK subway is the worst lol. They are not that tasty compare to our banh mi and those sanwiches are expensive as hell. I tried it once out of curiosity and no more subway for me. Wouldn't want to throw my cash out of the window like that
oh about the Lotteria (which is from Korea) , many young Vietnamese especially the girls get affected by Korean culture , that is one more element
@@votuanphu6299 Very true...
what's the name of the song used at the end?
Amazing video
Wow Vietnamese are actually smart! Don't give your money to faceless companies who pool all their money to the top 1% who are unhealthy. Support your locals!
They have KFC and also a local fast food chain.
The problem more I think is american perception as well. Japan and Korea have a bit of an american fascination with both countries receiving relief support for decades despite having rocky beginnings so eating American fast food is kinda like eating like americans (this is a general deduction from family and personal experience in Korea.) China honestly just likes chicken and most fast food push chicken harder there for success, Vietnam on the other hand has more adults, young and old that aren't used to american culture and probably aren't interested or as fixated on it.
Not smart, just poor
Our locals in America are too expensive. Not cheap like foreign countries.
@@asuaasua6274 oh... you're "nice" and poor (thinking) . God bless ya!
In Vietnam, I spend under $1 for lunch and I just have to wait 2 minutes after ordering. *(it's really fast)*
It called "flash food" not "fast food" 🐶
Sonic food
mantap kali bang
The real issue is compliance - I knew the head of compliance for McDonalds who had huge issues in getting the franchises to meet compliance needs.
As someone who lived in Vietnam, Mcdonald customers are more comprised of kids who wants an American burger and college kids.
Vietnamese street food is cheap, super delicious, and healthy. Who in their right mind would choose Mcdonald's over that.
Japan has that too yet it's popular there as well. (Japan street food has a large variety of very cheap, very quick and very healthy street food)
true but Japan is more influenced by American culture so that's fair
they got a nice balance actually, tho it's funny that they actually order KFC for christmas dinner as a tradition
I agree they're more influenced by American culture but that tradition at eating at KFC is limited. Out of probably hundreds of friends (I live in Japan) I know maybe 2-3 that have done that. KFC is good, I've eaten it like 1-2 times since I moved here 4 years ago, but expensive compared to other food and it doesn't match that higher price with higher quality. (Even though it's most definitely higher quality than American KFC)
Well they eat dogs which is disgusting i wouldn't step foot in that country
Lol McDonald’s is better than a stupid peace of Pho #DestroyThePho #DestroyTheStreetFoods and #GrowingVietmameseMcdonalds XDXDXDXD
I would choose pho and banh mi over any McDonald’s sandwich anytime. More satisfying.
On the other hand, I choose pho, banh, and McDonald's burger, since they are all palatable.
I choose everything that I like, from every culture... Pho, Banh Mi and more are divine, but I would also get a burger, from time to time.
Banh mi oke, pho? I prefer la mien/ ramen
TEDdotcom Yess those are soooo much cheaper and better compare to a regular Big Mac
Bigger and cheaper
Good: keep it that way. Mickey Dee’s having one outlet in Saigon is enough. Here in the States you can’t drive a mile without seeing one.
Vietnamese person born prior to 2000 are not into western based food product accept for KFC( which did a better job in getting to world wide market from day one).
I invested over $85,000 in opening first type of Starbucks coffee franchise with a free cinema movie, and I failed because majority of Vietnamese preferred buying Vietnamese milk coffee outside for half the price.
It’s great that Macdonald’s and Burger King entered the Vietnamese market, but I just hope they hang in there and make it happen.
Street food is *amazing in Vietnam.*
Faster, cheaper and much more healthy than MickyDonals food !
epSos.de
Lol here in the Philippines we have another definition for our street food , cheap , unhealthy , and dirty.
I wouldn't call it healthy
Rosalie LiS of course it’s not really healthy but definitely better than fast food. We Vietnamese usually like homemade food.
cheap street food in Vietnam is gourmet.
Just make sure to go to a good vendor, beware of bad ones, there’re everywhere. If you can, try and ask some local Vietnamese the next time you visit for food shops around the area they’re from, they’ll know what’s good what’s bad. Also, food in the outer city (in the locals) are much cheaper than in the inner city (just make sure to have a Vietnamese friend with or know some vietnamese before hand)
Bruh. they wont eat these junk food. they have too much good food that are cheap and tasty
That is actually true
Didn't know that before Sonny
=))) true
That is true
it can be cheap and tasty but what do you mean "good" ?
I would be so much healthier if I lived there. Just walk all day and on the way home grab some fresh fish and fruit off the street
When I was in Vietnam for 2 weeks, I had banh mi every single day. Fast food burger and sandwich joints can seriously take a hike in Vietnam. And I had beef pho soup every other day.
It's called 'fast food' because it speeds you on your way to the grave 💀...
I really enjoy your comment 😂
Haha 🤣 very logical
Facts
soulshower this is the truth
Thank you Monsieur
This comment is gold.
I am vietnamese and yep i rather eat pho, rolls for 1-2bucks which is more delicious than mcdonald..
I don’t blame you, I’d rather eat most anything else. :) 🇺🇸
Somehow this is different in India. Despite so many cheaper Indian street foods available, people enjoy the American fast food chains also. May be not as every day meal, but as a fun food to eat when hanging out with friends or during weekend family outings.
Vietnamese kid:mum I want McDonald’s
Mum:nah we got pho and banh mi at home
Vietnamese kid:THANKS MUM I LUAVE YOO
Wholesome
The real reason is that both Burger King and McDonald sucks
True lol
KoraKora so then how are they everywhere making billions every year
Mcdonals is rlly good
Burger king nuggets good af
Ok then edgy 9 year old. Heres your wanted attention, happy now??
I wish it had failed here in Europe. The small local restaurants that give towns so much character are having their business taken by chain restaurants from America. People visiting the towns eat at chain restaurants because they already know the menu, instead of trying something new and exciting with a local restaurant. Can you imagine, visiting a new and beautiful place with so much interesting cuisine to offer, only to eat at McDonalds? But that's what tourists do now. That's why chain restaurants are strategically placed in places with a lot of tourism, to leech tourism revenue from the locals and send it back to their corporate offices in America. As if they didn't have enough money, they have to steal it from other countries.
Then, the one I really don't understand is Starbucks. Starbucks is an American coffee business that sells "European"-style coffee in the U.S., so why would they open stores IN Europe?! It's insane to me when I see American tourists going to Starbucks in droves when there's a genuine local coffee shop, the thing Starbucks tries to emulate, right across the street!
@James- I can see where people would want to do both. Traveling can be disorientating, so retreating to something familiar after you might have been lost for 4 or 5 hours has value. Once I found my hotel and got familiar with an area for a bit then I would venture into new places.
Generalize much?
@n o lol racist trash
n o you have to go back
n o yeah let’s just generalize everyone! Shut up moron
actually it is Vietnam among all southeast asian nations that I would love to travel coz their food looks so healthy... im Filipino living in germany
We love our specialties with affordable prices and effortless approaches
Nice !
🇻🇳❤️