I Went Bankrupt.
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- Опубліковано 16 вер 2024
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Plot twist, this is the marketing and now people know
it's absolutely marketing lmao. But he'll only make like $5k in sales from this
know what?
Just checked twitch... No one is playing still :(
yea but this is a great video.
100% this is the marketing
"Even with my marketing" Dude what marketing? Nobody even knew this game existed. Selling 3k copies with 0 marketing actually is great
Realistically far more than 1 million people knew it existed. It got a huge amount of free marketing from Mizkif, Asmon and some other streamers playing it. Mizkif's stream and vods have over a million total views each and his fans are more likely to want to buy it than some randoms.
Yes they could have done even more marketing but that would have also cost a huge amount of money and when the sales aren't there there's no reason to expect a positive return on any more marketing expenditure.
first time i heard about it
i see youtube frog. Never heard of OTK game expo?
That is not sufficient marketing mr twitch frog @@WhitePerial
@@Dewillo344 Idk, who has the time to watch 4+ hours of content with a lot of downtime between all the good moments? Especially on longer stuff there's a lot of ppl who dont watch all the way to the end. Why didnt he make like a community post teasing his game on yt and like a month before release a teaser? Definitely a missed opportunity in terms of marketing.
Bro this is literally the type of games that i buy every single time and I HAVE NEVER SEEN THIS GAME IN MY LIFE, start marketing bro😭🙏
I saw it on my Steam page lmao. Then I saw Asmongold playing it, then I realised it was a game produced by Mizkif. I guess because I play so many indie games on Steam, games like this pop up.
how did you miss the 15 times he talked about it on otk's game expo even shroud called him out on it.
This video is literally marketing
You sat through the whole expo? Honestly impressive. @@starbeast6313
he did 0 marketing lol
Bro, the game being difficult is not the big problem. It's the non-existent marketing. You have insane connections, pump more into marketing. Make streamers play it as a challenge
Lots of big streamers played it for free.
I didnt even know this game existed... i didnt even know miz was making a game.
that's just copium, the game got insane exposure from OTK expo, asmongold, miz himself and other streamers, probably way over a million people saw it.
he'd rather just keep borrowing money from Emi lol
Don't want to be that negative andy guy, but telling other streamers to play it, would've been good, there was literally non-existent marketing towards the game.
Exactly. His superpower in this case is his connections. He can send a free key to 50 big streamers (friends) easily. Instead it seemed like he didn't care to promote it on/post release at all other than streaming it himself. It pained me so much because this game does deserve more attention than it got. Instead it hit like 5-10% of what it should have.
was just thinking this. ive seen tons of his videos over the last 3 or 4 years and this is the first time ive even heard of it
They all wanted to get paid to play it.
I watched Miz, Emily and Soda play it. It's just not a good stream game. The game was too hard and took too long to make any progression.
been released since August 2nd and this is quite literally the first time i heard it.
Bro is actually braindead for not marketing his game
Copium starts at 8:28
Damn they wrecked that dude .
Just make the original "nightmare mode" and add checkpoints for the normal mode, then focus on marketing
next video: My Hair Transplant Failed.
It did 🙂↔️
It takes like a year for it to show a noticeable difference. So, that video will be in like 11 months. Lmao
Dude 😂
@@eighter5720 Salah from Liverpool got one two months ago and has a perfect hairline LMFAOOOOOOOO he got hard scammed
he rode around on a bike for days in the summer and jumped in a chlorinated pool
weird that Esfand 24/7 stream adhd adderall andy hasn't even played the game for an hour to promote it.
Funny thing out of all this is people getting mad at his friends for not wanting to play this boring ass game😂
so weird 🥱
PLATFORING ASIAN WOMEN.........I DIED OF LAUGHTER
He says the game failed and yet I never knew it existed. 😂
I was the 2nd person to beat the game just gonna leave my opinions. The game had zero playtesting, was broken at launch with softlocks and bugs, the balancing is terrible, the menus were broken, had no marketing at all the entire foddian community was left in the dark and introcar who would have fixed half the problems was left out. Also checkpoints are a terrible idea just balance the difficulty and level design. The core mechanics are fun the music and art are amazing it has positives it just needs a big patch. I can't believe 300k was spent and the actual foddian community wasn't even involved in testing. Hope it succeeds going forward.
Bro didn’t bother cleaning his mouth 🤣
Looks like my nephew after pizza day
@@ToeKneeRad cheese doodle eatin ass
Be nice he has autism spectrum disorder
Miz ask the devs to add an option to enable and disable checkpoints. That way you can also keep the game how you want it
Checkpoints are a great idea for the average player-friendly mode, but I think you should consider leaving a 'hardcore' mode which doesn't have the checkpoints for the players who enjoy the challenge.
It will be opt-in
You'll be able to enable checkpoints through the gameplay tab in the settings menu
The software problem as old as time. They absolutely need to give people the OPTION. Have a default mode that's what u think is best, but allow people to choose if they actually care to go into the settings.
The soundtrack to Unrooted is beautiful. I was genuinely impressed how well it accompanies each level of the game.
ive been a fan of your content since you started development of this game, but seriously? NO advertising, 1-2 streams a week for the past year, didnt ask anyone else to try it...? What did you expect?
Idea: just make a Easy and Hard Mode, on Easy mode you get checkpoints so that way you can save your progress and come back another time and Hard mode you don't so you cant leave and comeback later.
Good idea was thinking the same thing
3:39 GOOD ONE MAT
Next video: My cat failed.
When cat has a disease
14 years working in the game and the influence industry and tbh your manager helped you alot dont get me wrong, but you need more people to push things that are important (anyone that study the market) already knew that a game that hard would fail, is the same with the fights (my friend works for UFC) and melee clearly miss the point on telling histories and alot of the things that make UFC be what UFC is, same with the gym... I really hope that you find someone that could help you not only not loosing money but bringing your cool ideas to the big public, you deserve!
You're a Twitch streamer with a ton of money and did almost no marketing whatsoever. Hell, you didn't even send Steam keys to any of your friends to play the game. I really doubt you asked them to play it either. It's on you man. The game looks awesome though so I'm proud of that.
3:30 Classic
I love how the math miz did when he recorded the video is always wrong compared to the math done by the editor lol
I legit have not seen this game mentioned once in the past 4 years
Been watching Miz on and off since years and never even heard of this!
Honestly the checkpoint thing could make this a nice indie project! The music and art looks legit good! Reminds me of like Ori meets Animal Well (too high a praise lol?)
Blud did not market his own game at all. 💀
Even tho Jump King was a big meta, did the game sell really well? It feels like the style of game that the majority of people are more interested in watching than playing
Over half a million unique players on steam
Google's saying it sold ~100k units, which with the price of 12bucks is 1.2 million with steam's tax, it's about 800k
@@PeidosFTW every player tracker I've seen estimates over half a million unique players on steam.... And it also released on PlayStation, Xbox, and switch. The game definitely sold at least a million between every possible platform
@@JACpotatos I just searched for steam numbers and all of them were around 100k, didn't even realise it released on other platforms. Thanks for the info
As other have said, the biggest issue is the marketing. Your own viewers didn't even know it existed.
Not enough play-testing was done probably. I understand that you as a streamer might not like checkpoints, but you can always have a normal and hardcore mode (with and without checkpoints). Definitely not enough marketing, but despite the lack of marketing 3k sales is a lot. With some extra marketing and small changes like the checkpoints it can still do well.
There was a game? Lmao, no marketing Andy
That part around 9:40 hit hard. It's not easy for indie games. I always play a lot of them, because I just like trying a bunch of different things, but the majority of people don't play many indie games. It's a shame.
4-5 years with 0 marketing? Not even a video on your own youtube until now?
That was 4 years of free "I'm making a video game" content
you dont need to add "checkpoints" you need to have less areas where you can fall down a huge amount of distance. Jump King for example (since Unrooted seems to be heavily inspired by it) does not have checkpoints, but the areas are designed in a way that for many jumps, you wont actually fall all the way to the bottom, usually its no more than the bottom of the current area youre in. There are still those jumps such as the last couple before reaching the princess that are very dangerous, making those jumps stand out a lot more that are high risk-high reward when you complete them, this is level design. The issue with unrooted is level design, add more "safety net" platforms, not to the point where there is no fear of falling, but to make the player not feel like they are constantly being punished while still keeping some of those high risk key point jumps.
This is the first time I’ve heard of this game😭 and bro’s wondering why it failed 🤦♂️
Wait it looks actually sick.
Game is beautiful and very impressive for a first release. WoW wasn't Blizzards first game! Hope the team keeps growing and working until they create something legendary
Unrooted is beautiful and I love the music! I coudn't keep streaming it since I couldn't progress much, viewers would lose interest and not watch my stream until I switched to another game. Being stuck on the first level was too repetitive and I didn't want viewers to suffer with me 😂
I love the idea of checkpoints and I hope the game does well overall. I hope the dev team creates more beautiful games with the same aesthetic or makes a spin-off game using the same characters and world, to somehow create an RPG and/or farming sim type of game. I would like to explore the world of Unrooted, learn more about the characters and their stories in more immeressive games in the future.
12:27 Alinity Catching Strays😭😂
It's clever to say your game failed... yet it has not failed.
Checkpoints in the normal game would be good but I think there should still be a 'hardcore' mode without them
10% ROI? more like 3% for your investment 😅
3:39 now that was actually a real good one in a minute
Seeing the title change from 'I Failed Again.' to 'How I Lost $300,000.' in real time is hilarious lmao
Does this mean we're getting the camping stream or
Did he already do the cross-country road trip stream?
@@ablative1732he did that already
4 years to make a 2D platformer like this is kinda crazy. The game does look good, and I'm sure the assets, story and music are great, but 4 years is a hell of a long time to make a game like this imo.
3:35 I did not see this coming that shit was hilarious
The issue with making games that many people don't realize is you're fighting a couple dynamics. Timing is one because when you attempted to make the game during a time when jump kings was popular it taking 4 years to complete meant that many of the 3d jump games had time to be built and well established. While there are gamers who enjoy the 2d art style there are always a lot of people looking for the newest and greatest. Marketing is another area it's true you have a huge following of subs and you would think that could pull in a huge potential with marketing but part of it was the time it took for the game to come out 4 years. But you also then have to still do proper marketing steam doesn't do much to promote many games that's often why before building an idea people are usually looking at building traffic and hype through test runs and positive marketing through Google and SEO optimization. Then there's the game as well unfortunately when talking about a game that's super hard to beat that also creates a niche. Most people don't want to play challenging games at least not to the point where they get blocked from moving forward and want to pull their hair out. Streamers play games for entertainment for viewers. The average player wants a fun experience that makes them feel rewarded for playing. When I used to code for a game server and making quests or monsters too powerful or would require strategy to complete it the general forum topics where more this sucks can't be completed and when only a certain couple groups would complete it proving it possible we still ended up having to tune the content down otherwise people would stop participating. Its same thing in a game like Path of Exile only 10% of the player base does most of the tough content in the game and that's your streamers usually or people who just have a 14 hour day to spend in front of your computer. Maybe 40% will get into the end game while the rest of the people might not even get through most of the acts in most leagues. So the bottom line is there's just a lot of dynamics that come to making games but selling 3,000 copies is still an achievement and hopefully you'll get more streamers playing. That or if most people don't complete the game hold a contest and make it so first person to beat the game while streaming it wins something. That will help sell your game or at least bring it to the light.
paying $5,500 a month and giving up 50% revenue is crazy. especially when it was supposed to be a 2 year deadline and they milked you for 4.5 years
ye, but keep in mind he always lies . Can't trust these numbers
I must reply to this as a dev on the game. It’s 5500 split between about 7 devs. The money I personally got paid a month is what I make in a day in my real game dev job. We were working part time (because it wasn’t enough money to be sustainable full time, obviously) and the game barely sold any copies so we didn’t milk anything.
@@koaster6349 thanks for the explanation. how are the steam fees handled. is it 50-50 and you split the steam fees evenly between your cut or is it 50% devs 33% steam 17% mizkif.
The tomato sauce or whatever it is around Miz's mouth added a depth of flavor to this video.
>game came out literally 2 weeks ago
>nobody has ever heard of this game before
>had 4 years to market it, didn't
"My game failed" lmao
indie games usually lose money. Most indie devs make games to gain large quantities of experience, with a small gain back of some money with sales. Maybe the game will succeed? But that's hardly ever the outcome, and if it is, it usually takes a much longer period of time to happen. Only been out just under 2 weeks after all, and hardly seen any promotion anywhere outside of this vid
Most devs will create colaborative studios where no one earns an income, and dev a game as part of a hobby, until they manage to find a bit of success and then generate profit. But, again, most don't end up this way
UA-cam sourced game dev studios have happened before, they've basically all failed. And the very few that find success (yogscast studios comes to find) find succes as they turned their attention to becoming a publisher studio, not a dev studio
Also.....I don't want to be mean, but why do your team take a 50% cut ON TOP of their wage? Again, if no one was getting paid, and everyone was a contributor in dev time, I'd understand equal cuts. But you hired them, on wage, so that makes zero sense. Idk though, you do you, as this part is more subjective, and maybe I'm just an asshole lol
I think they should have a cut of the money as it's good incentive, and they need a salary to survive those 4 years, but yeah it should be tweaked
I think he was just being charitable. And maybe he was naive to think that it would be a guarantee to make money. But either way, I don't think 300k loss is that detrimental to his overall income. So I'd say let him be as charitable as he wants in this scenario, you know?
rumor has it the game was done in 1 year and the rest of the time was for someone to beat it to make sure it was actually possible to beat
He didn’t go bankrupt. Mans making over $1 million and even after taxes he still makes $700k per year. So this is only a temporary hit
I wanna pay attention to the video but I keep getting distracted by the mustard on your face 😂
its only been a week and a half buddy, im sure it'll pick up soon from people who are fans like myself sharing it and also those who love hard platformers, im downloading it rn as i write this and look forward to it, i feel the price is a lil low which is why you're feeling like you went bankrupt (i saw the original title, and i feel you "didnt fail again")
like i said, its only been a week and a half, no need to press yourself so much, ik yall put more money into it than how many times its been sold so far, but 3k sells in a week and a half of it being out for a streamer making a game isnt too too bad, its just a new game and i feel as long as people who love you and people who love platformers love hard plats like this, i feel its gonna sell well, just hang in there and im sure it'll pick up bro 💕 much love and i cant wait to play it when mine downloads!!
i'll send extra to you too when i get paid next week if you want as well, i'll be chillin at that point so im good with it if you are bro
Any reason why mad mushroom wasnt involved with this game?
Im a student as a concept artist and I just wanna say that this game is gorgeous, and thanks Miz for telling us how this passion project went. I watched you a lot and I like to go back sometimes to see whatsupp, and I'm happy to see you do stuff : D especially this, bc I'm in love with platformer games since I was a kid. Oh and by the way awesome outro music
"Platforming Asian women" LMFAOOOOO good one Miz that actually made me crack up
Never knew this game existed
Definitely has nothing to do with being a 2D platformer lol
Mizzy fell off HARD lmaooo
make the checkpoints a separate game mode so people can struggle if they'd like
Even the good leaders make poor choices, the best take responsibility for them. - Kratos in God of War 4
It's nowhere near a fail. Game will be up for years. It can absolutely make money back. Might even have weird explosion of popularity, as a meme in a year or two
I’ve never played it before and I’m already a sucker for the art design.
Didnt even know the game was out
I remember hearing about it being developed like 2 years ago but I didn't know it was out, looks fun
here's an absolutely terrible idea. Monetize the checkpoints, like $5 for 200 check "points". Every time you fall below a checkpoint, you can spend a check "point" to return to the highest achieved checkpoint.
you're welcome.
ps: I did buy the game, but I've only played an hour or so. it looks beautiful.
Knew nothing about the game until I saw it on your stream. I am 100% in alignment with the sound guy you interviewed in regards to the repeated falls.
You don't need checkpoints, you just need more backup platforms so you don't fall over at the start everytime. Other jump king likes are way less punishing, you don't fall as much as in unrooted.
The game doesn't look bad at all, but it doesn't necessarily look very special either. Thats just on very first glance though. Unless an indie game does something very special, it's a pretty high chance it won't attract many people.
Also, you're putting yourself in a crazy niche with these super hard games. If they're unreasonably hard, it's more attractive as rage content for streamers that people can enjoy. They're less likely to buy it themselves.
Tunic is a good example for a successful indie game. It's just a lot different from the vast majority of indie titles.
If you truly enjoy making games you shouldn't let this discourage you.
movie studios usually spend 50-100% on marketing, on top of the movie's actual budget
why dont they add raising water level that your seed thing can float in as a check point to prevent you from falling all the way
Watch Wirtual and his battle against the "Deep Dip 2" TrackMania map, and you'll understand about the problems with the difficulty and the sense of achievement about finishing the game.
His finale of Deep Dip 1 could give you some hints.
One of the main takeaways of this game failing shouldn't be "3d one's are popular now."
ngl wasn't really feeling this video it just wasn't working for me, and then. 12:40 Thank you Miz. This made my day.
good thing you made this video because this is quite literally the first time i’m hearing you made a game lol
Dawg I pretty much watch all your yt videos and I’m just now hearing about this game
It would be something is more of these UA-camrs actually started collaborating together with a single studio/publisher instead of each wanting to do their own thing. Less risk, more brand attention, better marketing, and better ability to attract talent.
Hire me at a CEO and I'll get you guys moving in the right direction.
The marketing was shit. Nobody knew this game existed.
Personally I'd buy it on a 50% off sale, added it to my wishlist for now.
Never heard of it until now, so ill support you brother
Dont worry Miz, I worked for a 5 years on a fighting game, and we released it couple moths ago and we sold 4k copies, 10 people working on it and studio is about to get completely closed...it is what it is :/
His spending is insane, he spends like he's got 50 million in the bank. So many people think they can buy anything they want when they become a millionaire.
I only sold 600 copies of the game I released last year.
I think it's fine though as it was my first ever game and I learned a lot that will make a second game more likely to be successful.
I’ve never heard of unrooted, nor have I been a viewer in a couple years. But it looks incredible, Ill run it later today fs
Chat. This is the marketing.
If techtone at the end of the video talked like that, he’d be more watchable ong
What is this 2018? Clickbait Titles plus a Cash App sponsorship. Doesn't get more scummy than Miz
Miz really ended the video with a brofist after saying that he lost 300k
Fun thought.. Give a free copy to game dev streamers like PirateSoftware, Robbaz etc. Have them play and review the game on their streams from a devs point of view. They get an informative stream with their communities. Their communities get exposure to the game. They can give you usable feedback that can be implemented in patches. You get marketing exposure and can make another video about it to offset some more of the cost.. Win, win. Then if you wanted to get really nuts with it, hold a speedrunning competition over the course of a week or a month. People can submit videos of their runs, or maybe they have to have streamed it and can submit their vod. Best time gets a prize. Make another video out of the competition (more cost offsets and exposure). You can even keep a running challenge to beat the original release version of the game to keep the community engaged. Mind you, I've never made a game or tried to set up anything like this, so maybe none of this is possible, but it might be worth a shot. Love your videos man. Take care of yourself and I look forward to seeing more from you soon! :)
The game is beautifully crafted, but It's just too harsh when you fall
Ah yes... the classic omg my product is failing so buy it and make it a financial success.
Dude got shafted, pwid the devs and also gave them a big cut
Either this is typical Mizkif marketing tactic, or it failed in part to lack of promotion.
This is the first time I have ever heard of it and looking at the comments I am not alone
I would have separate difficulties, one with no checkpoints, one with few checkpoints, and one with more checkpoints.
I think Chained Together took a lot of the market share at the time too, it had a lot more visibility on twitch along with co-op. If this released before or a few months later I think it would've succeeded more
Wow, I have watched plenty of Mizkif and I had no idea this game was even out haha. But this video would be considering marketing right since it just came out on August 2nd!