The WWE is notorious for this type of thing too. I always remember 'Superstars' (not wrestlers) always ending up at local medical facilities (not hospitals).
I noticed that whenever Apple spokespersons discuss the dimensions of their devices they use the term "thin" and "thinness" and never "thick" or "thickness". For example: "It's only 17mm thin." This stands out to me and helps draw attention to the slenderness of the profile of any given item. The word choice has a Chik-fil-a-like "my pleasure" effect - they do things slightly differently and subconsciously create positive associations.
I was thinking this too, they foster a communication that leaves a lot of self association. Which makes you remember them/what they say more easily. Very neat and humans are so weird.
True, it's definitely a sort of manipulation you'd often read about in self-help books (like that "How To Win Friends" or something) which is almost in the realm of mind tricks. They definitely hire psychoanalysts and linguists for that. Perhaps the goal is to make the "numbers" more "casual" for the average consumer. Like when you're explaining tech stuff to older people, so you use terms they can visualize.
it's similar to when people say you're "60 years young" instead of "60 years old" for example, to create a those positive associations. It's an interesting psychological technique.
I used to work at Apple. There were words not spoken as a part of the lexicon. When MacBooks were having a bit of a trying time with heat, we could never refer to them as "laptops". We always referred to them as "notebooks". And our training team reported to Marketing so that messaging was unified across from customer to employee.
There’s a legal precedent many years ago which called for laptops to be properly referred to as notebooks. Much like McDonald’s coffee, people’s legs (aka laps) were getting burned.
@@jasonhaven7170 So the general public can better connote the size and function of the device to a common object. In this case "notebook" because "portable computer" is extra (think marketing).
When you mentioned that thing about "control and not associating with terms that could have a negative effect", I was immediately reminded of what nintendo did with the NES back in the 80s. After the video game crash with Atari in the US, Nintendo's first console in the US market was never once referred to as a "game console", instead being called an "entertainment system" consisting of a "control deck" (the nes itself), making it more reminiscent of a vcr deck and not a console and "game paks", which were the games. Really interesting approach and as history showed, it really did work.
This is spot on. But they do it so much, they've actually run out of words/ sub brands. "Apple Vision" used to be a monitor back in the day. And "Eyesight" (the weird CG eyes on the front of the headset) was the name of their webcam.
I believe the latter was spelt "iSight" rather than "Eyesight" but yeah even the word "Eyesight" seems a bit weak as a name. I guess they wanted something that people can just understand immediately but it seems too generic to me.
I think it is too popular a phrase at this point. Apple might have gone a bit too hard this time, and if they push hard on this branding, people are going to laugh at them, just like those weirdos that pronounce GIF with a "J."
@@DemonSlayer-vh8uy Why you replying this to every comment bro? If anything comment this in the main comment section and besides he barely touched this in the vision pro video and only spoke about it for like 3 minutes in the podcast, this is an indepth evaluation
The first time I heard about "Spacial Audio" for air pods I was really confused because when they were explaining it it sounded a lot like 3d audio, but the name was so unique I thought it was something new and more advanced, and then I found out it was just 3d audio. Just shows how well their marketing works.
"Retina" is always one that was very noticeable to me. To me it was just a silly buzzword for an HD display, but I've heard people commenting that an Android phone doesn't have "Retina" even though the resolution might be better, so it obviously works.
@@Sekir80 yeah, but it was still confusing because you are not talking about a spec, you are naming something to give the impression that it is a new Tech... It is like "i don't want to play dodgebal, i want to play MY dodgebal, that is dodgebal but i change some rules with the same rules but different names"
@@Sekir80 same, but as a tech enthusiast (I'm also studying coding) i have to give credit to Apple when they do something good and destroy when they do something awful... 😅
@@TrioLOLGamers Fair enough! Personally, I'm pretty far away mobile tech, not that closer to laptops, but anyway, I never took the time to decipher apple's newspeak or watch 3rd party stuff (like Marques here) to understand the specs. Mainly because I'm not there target audience. I build my own PC, select a mobile phone which they don't supply, not interested in smartwatches (though, I have one) and not wealthy enough to have (useless) gadgets like VR goggles.
@@DemonSlayer-vh8uy the topic wasn’t as thorough and this video offered a lot more examples not to mention comparisons between other manufacturer branding
They do it internally, too. I remember when I worked at Apple very quickly they wanted me to replace words with “better versions”. For example whenever I wanted to say “problem” they wanted me to say “challenge” and so on…
@@TwilightMelody it makes sense tho, they've brainwashed the masses into believing apple products are worth the price tag they have after all, making them into brainless consumers praising and attacking anyone who badmouths their overpriced middle of the road software and good hardware (not excellent). So brainwashing their employees to do as they're told and make sure they work in a certain way and preventing them from speaking freely with their acquaintances shouldn't be much of a "challenge"
Well! I enjoy noticing more deceiving details about products we're all using in a daily basis. Why sarcasm, when subconsciously your mind is expressing thanks?
I just want to say a really enjoy your videos. They're well thought out and well produced and unlike your typical device reviewer, you have a lot of things that you add to the conversation beyond the device itself. Good job!
that magic , basically just takes choice and customization ability from the user, and forces you to do it like the "cool kids" do. the ez 1 button approach, fake it til you make it. AI spam people.
It’s called Hypnotic Marketing and Apple has mastered the art. It works quite well as you can see. I call it BS marketing, because that’s what it basically is.
Definitely - great analysis by MK as well :) The one word that made me think "wot?" many years ago, was when Apple brought out the "retina" screens. What exactly do you mean Apple? Well, according to Wikipedia it's no big surprise to find "The Retina display is a branded series of IPS LCD and OLED displays by Apple Inc. and have a higher pixel density than its traditional displays. Apple has registered the term "Retina" as a trademark" In other words... "It's ANYTHING we say it is and you cannot use the word about your screens" 😂😂😂😂😂😂 Got to admire the way they are building the cult... sorry, I mean brand of course lol. Hey, I am NOT anti-Apple and have loved their products since they began and use them as well as - ahem - other companies products, but the whole "control" thing does scream Moonies/Scientology a bit and some of their fanboys and girls are... slightly unhinged lol. Still, the products are great (usually) so it's just good to see MKBHD rocking up with this vid to remind us of exactly "how" we are being led by our nose rings so should remain wary at the very least.
Yeah, I quite like this. For one, it’s super cool to learn deeper perspectives. Two though, it’s almost subtly a “wake people up” thing. Both of which are positive, of course.
By naming (or not doing so) obvious things they own way, Apple create an aura of uniqueness that work pretty well for their fandom. But sometimes 'yellow pleasure maker' is just a banana.
Apple marketing is probably the most impressive thing and it makes sense that Apple is worth this much as a company ,it is the same with how they design their store , in a minimalistic but also spacious store with unique designs.
First time commenting on your video. I’ve also thought about their lack and additional vocabulary related to their products. You have a great thought pattern and do a phenomenal job of categorizing your thoughts. Well done sir and thank you!
I love how you spice up each video with well-made graphics and editing. It adds a cool touch of personality while still focusing on the product/topic of the video! 😄
See this is what MKBHD should do more of. Exploring these small details in regards to presentation, branding and other intricacies. Very well done my man. Do give more educational spins like this. The Sundar Pichai cutaway was hilarious🤣
I also love this kind of content where MKBHD is not reviewing or emphasising some product. Just plain talk about important things where he enjoys sharing his pov.
possibly because the company wasn't such an utterly dominant trillionaire as it is now. the iPhone makes so much money that they can kinda do whatever they want. "who gives a sh** what other companies are doing?!" perhaps they've fallen into arrogance and hubris. but for how much longer? surely a new tech will come along that will eventually replace the smartphone, and I feel like Apple has lost its innovation to be at the forefront of this new direction. after all, the Vision Pro is just a snazzy version of tech that has already existed Apple desperately needs a visionary new CEO. stop releasing endless versions of the same tech, and bring back the magic, as Steve would say
@@jackfingland-jz9ou in 2007 Steve Jobs and his Apple team INVENTED the device that we all use 24 hours a day, revolutionising the way humans live and work. But I feel like Apple is no longer an inventor 😥
“AI” was also a dirty word in the big robotics institute I used to work in; the director used to say: “if you don’t know how to do something it’s called AI; if you do, it’s called an algorithm”. It’s generally a good idea to avoid buzzwords, IMO.
The thing that upsets me is that AI isn't a thing. A machine cannot think, all it can do is compare data it already has and try to predict an outcome. It cannot come up with things on its own. Machine Learning is much more accurate description.
I see nothing wrong calling it AI, algorithm is something you know how to program, you write algorithms to build/train various type of AI models, but then it makes decisions internally in a blackbox which you could not control/interfere a logic branch directly, so you cannot call a trained AI model as an algorithm unless it's a bunch of "if then else" statements
@@pecoliky8793 But the brain does the same thing tho... you can only come up with ideas because of 1) previous experiences and 2) the structure of your brain.
Right now the naming everything thing is getting kind of hilarious. Like Dynamic island is just too much for me. 😂 I think this is one of the reasons they just record the keynotes and play the presentation because audiences give a funny reaction. I remember when they announced the price of the ProDisplay XDR and mentioned that the stand comes in a $999, the crowd was actually laughing and John Ternus choked up while speaking.
Well, I think dynamic island is much better than “interactive camera display cut” or whatever. Just to be clear, dynamic island is not just the hole in the display, it’s mainly the software solution to make it interactive.
What should they name it then? Anything technical will sound boring and not as catchy. You don’t get the point of naming stuff that makes it catchy. Guess what you will always remember “Dynamic island” because it’s something no other company would have named.
For as many reasons as there are to hate Apple as a company, their presentations really are meticulously thought out. They at least knew with WWDC this year not to mention the "metaverse", because people aren't actually interested in replacing the world they're in - it was always a better idea to try to expand our existing world rather than create a new one.
Everything at apple is meticulously thought out. They would even ramp up their prices of cheaper/ in between models so people have less problem picking the expensive variant. It’s scary how big that company is.
"...because people aren't actually interested in replacing the world they're in," Sadly "they" work hard on reaching that goal soon. Wait for the next virus or whatever they will use to get us to stay at home...
Excellent insight. Common to all of these tactics you describe is an underlying, deep comprehension of something called the "Osborne Effect", a phenomena originally demonstrated to the computer industry around 1982 by Adam Osborne. His firm made one of the first IBM compatible "portable" computers. The original Osborne I was the hardware equivalent of an IBM PC (the original 5151 with 4.77 MHz 8086) in a "portable" package for about $2400. They sold well... Until Osborn saw newer units from IBM and other clone makers with more performance then pre-announced new versions of Osborn products that would be released in about a year. More performance for the same money as our current model. Okay, said the market, sounds like a deal... We'll wait for the new ones. Osborn's dealers reached the same conclusion. Orders for the existing units dropped overnight and failed to return even with price cuts. In pre-announcing the new product, Osborn killed demand for his current products, killed the cash flow that provided the R&D to create the replacement product, THEN MISSED DELIVERY of the new product and the company filed for BK in 1983. Steve Jobs seemed to take that painful lesson to heart. Apple is highly secretive about new products predominately to avoid stranding billions of dollars of existing product in supply chains until new units are practically in the shrink wrap on trucks to dealers. The secrecy can also be exploited as a marketing tool so new product announcements get national news treatment for free instead of buying traditional media ads.
I've always loved your reviews of products. I think you do a really good job of making really informative and helpful videos, but I got to say these tech tangential videos where you talk about a topic that relates to tech, or a tech company and a weird oddity or something about them are quickly becoming my favorite content.
I don't think anyone ever said Apple's Reality Distortion Field ? It's Steve Jobs' Reality Distortion Field ! Quite different. People at Apple would be victime of his distortion field.
I don't feel Apple is trying to distort anything, they're just trying to highlight the fact that their version is better. Virtual reality right now has got a pretty bad reputation. Zuckerberg ruined it with his idiotic metaverse nonsense with legless torso avatars floating around and other things nobody actually wants to do with it. Apple doesn't want to be associated with that at all, so they need to rebrand it so that they get to go off on their own tangent without being lumped into any of the potential failures of virtual reality
@@adelacelleApple learnt that from jobs and applied it to their userbase. eg. Apple: Here's this feature that has always existed on android Fans: Oh wow so thoughtful, you won't find this on android.
He's absolutely right. I spent like an hour yesterday trying to figure out the power and capability of their m2 chip. I'm an android and pc user. All those chips are easy to figure out, I still don't have any idea of just what the apple m2 chip can or can't do.
How do you figure out the cababilities of an intel chip though? Specs are useless, if you don’t know the bottleneck of the system and that’s hard to figure out from specs alone. That’s why you should compare Benchmark scores, where the same task is computed with different chips/CPUs. And Benchmark scores shouldn’t be too hard to find for the M2.
The biggest problem you're probably having is that Apple doesn't configure their M chips with a single TDP, they're adjusted on a device by device basis far more widely than Intel or AMD do because it means they don't need as many different SKUs. Think of it how Zen 4 and Raptor Lake will more or less self overclock up to a power limit much higher than their specified TDP but over a much wider range - the exact same M2 in a MacBook Air will run *way* slower than in a Pro or Mini because the latter devices have better cooling. If you're shopping around you need to compare benchmarks for specific devices instead. If you just want to have a general sense the very loosey goosey feel for it I have is that Apple is generally targeting their standard line M chips to be performant laptop level parts comparable to mid to high end AMD or Intel mobile CPUs at the high end.
Apple not talking about others is a killer move I think. Every time Xiaomi or samsung talks about apple in their keynotes, I feel like they are always trying to reach apple's level even though they release products that are stronger than iphone on paper for example. And apple almost always compares new devices with their own products, which immediately tells you "our only rival is us"
Thank you for that observation and the run down! I noticed the existence of a lot of names but actually did not notice the absence of certain phrases. Also, I love the way you moderate with just the right amount of natural language and fluent talk otherwise. A very pleasant combination to listen to.
Marques is probably my favorite youtuber. The quality of his videos are top notch and the way he explains and showcases things is amazing. Thanks for the great content!
Definitely a look behind the curtain of Apple's Reality Distortion Field and how/why they make such good demos (if that's even the right word to use). Really great video--had to watch it twice.
Hey Marques. It is so interesting watching your videos - the educational bend to these product-centric videos are like master classes. I learn so much about the world of tech by listening to you. The perspectives are so multi-dimensional. I am continuously impressed. No need to say keep it going. Just … Good Job.
Man! This right here. This is why your content and your channel are at the top of my list. A true masterclass review on branding and marketing. Thanks, Marques! 👏👏👏👏
Exactly. And this video is excellent as it made me pinpoint why I often get a "bad feeling" about Apple: it's the same feeling I get when I talk to the "stereotypical salesman" with their psychological tricks. And, as another comment pointed out, they try to associate strong feelings with their naming, which somehow makes me even more suspicious.
Another contender for the 'Forbidden List' is 'thickness' or 'thick'. Whenever apple give a measurement, they say something along the lines of 'just 13.3mm thin'.
Not only do they label things like that, but they want you to attach emotions to it as well. They are clever with their marketing and finally someone called them out on it! Great work.
@@WaldemarPerezJr Apple marketing team overall is probably the most impressive thing and just buy looking at their marketing it makes sense why they are worth that much and why they are the company that is worth the most in the world ,even the way they build their stores is unique ,minimalistic and spacious , l have seen recently about how they built their stores across the world and it is very impressive ,many people will visit their store even if they don’t have an iPhone because how it looks,spacious,luxury and minimalistic .
@@Omar-kl3xp I've seen the inside of Apple and it's rotten. It's a Cult. I guess they have Jobs to thank for that. They hang on the bones of his memories. Their only motive is profit over people. The AR headset pushes them further into your brain. A true reality distortion device. But yes, it is very impressive. They have mastered branding people.
They got me, this video is the first time I realized that “Touch ID” wasn’t the universal name… kinda a bandaid or Velcro or Kleenex situation. Not noticing you’re calling something by it’s branded name
@@Omar-kl3xp also being supported by the American government helps, they banned the best Chinese tech in America..apple knows most consumers don't know a lot about techs
Realizing MKBHD is one of the only UA-camrs I watch consistently because he gets right into the video and doesn’t spend needless time asking for the like and subscribe.
Neither does Unbox Therapy. They don’t need to. They’re wildly successful on the platform. They’re above asking for those things… they’ve both “made it”.
@@shawng4886 I realize thats probably a big factor but there are plenty of channels more successful than theirs that s do it. I’d also beg to differ if you think that smaller UA-camr’s have to do it. They don’t. They think it works, but never try anything different. I actively avoid those structured for longer videos even though they can get all there information out in a couple minutes. Especially the recent standard for Minecraft videos, “sometimes UA-cam unsubscribes you”. I know I’m not subscribed, I don’t want to be.
I think the biggest thing is not to give any shine/boost to a competitor which might be more synonomos with the tech. Like Meta with VR and Chat GPT with AI.
It also shows how dum dum people are. When any chat bots or automation programs said they use "machine learning" nobody gave fck, but once companies said they are using "AI" people started to freak out because bad "guys" in movies are called "AI". So its smart to just call it something else and you can do anything without negative PR. Apple is smart
This is an incredible marketing lesson! Never expected to watch one of your videos and leave with actionable* considerations for marketing enterprise software. Thank you, Marques.
I guess this is the one thing Apple has retained from the Jobs era. They still focus on the Why , the real world uses of things , the outcomes created. I think they lost their way here in the immediate few years after Jobs died but I think they realised they were losing their uniqueness and their control and they were being constantly compared to Samsung. So going back to their Jobs roots was a smart move strategically. I think you'll find a lot of these forbidden words in the 2-3 iphones released after Jobs died but there must have been a shift at some point after that
Yeah as far as tech companies go, I think Apple is the best at making unrefined technologies with potential into "appliances". This focus on capabilities and usability is part of why the average person is less intimated by their products. Still hate em as a company though 😂
That first point on control makes so much sense. When you think about Facebook leaning so hard into the Metaverse that Zuck changed the company name to it was such a big mistake. As soon as they changed their name the view on VR metaverse declined like crazy. Even with Apple coming out with their headset I never heard anyone speak on a metaverse when talking about it.
This was as much a crash course in marketing, as it was tech. Never thought about the importance of uncontrolled word associations!!! Thanks for that insight MB!!
This is one of those videos that once you watch you can't unsee it. I can't help but notice all those things now on all the keynotes and presentations moving forward and even going back. Good job MKBHD 👏👏👏👏 your contents never disappoints.
With this one I think one of the main reasons would be to reduce the media calling it a $3500 VR headset. Because then people instantly think “I can get a good VR headset for just a few hundred dollars, this is insanely priced”
It's a smart move from their side and also helps themselves as a company to guide their product development. They are not branding 'the next best thing' as competition to other company's products but rather improvement over their previous iterations, keeping the focus/vision tightly set on continuous improvement. Anyone who uses their products knows that they just work (at least for greater majority of consumers and use cases). So it's enough for them to just slap 'better than previous' comparison with how much their products are UX-oriented. Their PR/vision teams really stand out with it. There is a reason for Apple being studied so much in business schools - as much as they may sound dystopian, they know how to present their company and products.
I think you have it spot on. Apple's biggest market is their existing user base and majority of people watching these presentations are Apple customers. They compare their new products to their previous iterations as they are trying to convince existing users to upgrade. The Android market is a lot more competitive so companies need to explicitly spell out the strengths of their product over the hundred other similar devices in its category.
Yes, one of my favorite things about apple is how smart they are when conducting business. And in my opinion I prefer a company comparing their devices to their last iterations rather than comparing to other companies because it kinda leaves a bad taste in my mouth when you compare to other companies since it feels kinda toxic
Fascinating video! I love this sort of thing. It’s also always been interesting to me how “thin” their devices are, rather than “thick.” Language is everything. 🙌🏻
I think this analysis is so helpful way beyond this Apple example but basically for every business that wants to create something new starting with what is already existing. Thank you for this video!
Apple's not simply an example, they're the most extreme in this sphere outside of a destructive cult, like Scientology & NXIVM, who use the exact same language to reconstruct meaning and distance people from their behavior. Just like Apple's ecosystem, which they make extremely stressful, expensive, and anxiety-provoking to step outside of, let alone leave behind by not playing nice with your own data or allowing your paid iCloud storage to function on any non-Apple device (I recall needing to buy 3rd party software just to port my contacts & calendar to Android in 2017) - there are huge "exit costs" associated with leaving Apple. It doesn't matter that I still use iPad Pro & Apple TV, and I'd still be using my MacBook Pro if they didn't sell me a fundamentally defective design and then refuse to honor the warranty outside of violating consumer rights by forcing me to be without a computer for 3-6 weeks (while in the midst of a court case with lots of documents & paperwork, no less) - I'm still punished by Apple for having an Android phone every time I need to work on my iPad, or enter a password on my Apple TV. They've gone above and beyond to block Chrome cast and 3rd party apps from "Airplaying" on Apple TV. I can't even Airplay videos from my VLC video player on iPad to my Apple TV because it's not a native Apple app... And Apple replaced it's native music & video player apps with Apple Music and Apple TV+... So I can't play my MP3s or MP4 movie/video downloads on a $2K iPad "Pro" without a 3rd party player!! If no one can tell whether or not an iPhone has an AMOLED or LED screen before purchase, because not even Apple employees or "Geniuses" can translate Apple-isms into real world tech specs, then I'm being duped. As someone with chronic migraines, it's imperative I use AMOLED, otherwise the LED brightness, lack of legit blue light filtering, and the screen flickering rate that only gets worse as the device ages, cause me severe pain with just one hour of use. Apple's become a complete cult, hoping to swindle loyal customers at every turn, and stopped being the company that made people so loyal to begin with by not only not going above and beyond to resolve hardware issues, but flat out violating consumer laws refusing to honor their own warranties and Apple Care+ (in addition to gaslighting female customers just like mechanics do, trying to make them feel "stupid" so they end up buying a new phone instead of getting theirs fixed AND violation ADA accommodations by refusing to ship replacements... Even during LOCKDOWN... Instead forcing everyone to go to a shopping mall and wait on uncomfortable backless wood stools for a "genius" to look at their broken device and order a replacement that has to be shipped to the store... Requiring ANOTHER trip, walking out with a broken device, and being forced to ensure iCloud backup worked on NON-SECURE Apple Store Public WiFi). It wasn't a cult under Steve Jobs... Now it is. And now they're so hell-bent on monopolizing absolutely everything you do on their devices they flat out say "YOU DO NOW OWN, you're just buying hardware in order to _license_ our software," demanding long term monthly subscriptions to their services with absolutely no bundle discounts or competitive pricing because they know you're locked in with nowhere to go with your massive investment in, and addiction and dependency to, their iDevices - users are getting further detached from reality and normalcy, while normalizing this bad behavior in the market and tech world. Apple's goal is to force user dependence, and lower tech literacy in their consumer base so they can tell you what to buy, and you just buy it - no questions asked... Well, without getting answers so confusing, they sound like riddles spoken in a familiar but foreign distilled language with absolutely no translation available. No whataboutism. No other tech company abuses language and linguistics like Apple does. Few companies get away with treating people so horribly, let alone succeed in brainwashing consumers that Apple's just competing with itself because no other brand is anywhere near their level. Reality is that Apple used to lead the pack over a decade ago, but since then, they've stopped innovating whatsoever. They follow trends set by their competitors, do it worse, and stifle innovation with their horribly anti-competitive practices no matter the human or societal cost. They're now the _least_ secure OS on the market, with the least privacy - but y'all keep buying into the marketing. And worst of all, they've turned Mac OS into iOS, except iOS limits your file access and has no native video/music players. So both are incomplete, bad products forcing most users to compromise, or just own both and only use each for certain tasks - which is the greedy goal. I used to be able to control the software on my MacBook Pro, which used to be a Pro performance machine that could edit video and handle Adobe Illustrator - but now can barely handle Safari without overheating and melting its own glue soaked battery and graphics card. Used to be able to upgrade RAM. Used to be able to repair broken Apple hardware. These are very basic things that every other piece of technology we use in our daily lives, allows for. Would you buy a car or microwave that couldn't be repaired?? That's parts are glued down, and that glue expands with heat until the components inside inevitably fail, and put you at risk for a literal explosion? No. Of course not. Yet, Apple's costing more than your car if you're buying into the ecosystem and app-based iOS locked services. I shouldn't be forced to pay for iCloud & Goolge One just because Apple won't allow full Google apps on iOS, and won't allow iCloud to work on Android or PC.
I haven't watched the full vision pro unveiling event but I can just image apple being like "this is our fastest headset ever and it has an infinitely larger field of view compared to our older modles"
My wife noticed how much the Vision Pro emphasized personal/social connection in Apple's ad literature. And most would suspect personal, immediate relationships would suffer the most from a product like Vision Pro.
They're pushing the angle of a potential future where AR is integrated into our lives as more of a real time Heads-Up Display instead of simply an escapist entertainment system.
They try. They really try... But as of yet, such a product just doesn't allow for a personal connection with those around you. Perhaps in the future when they manage to create a product that "cuts off" the user less from the outside world.
This is incredibly effective too. Recently saw my teammates talking about apple's new vr headset and they all were behaving as if AR and VR is happening for the 1st time in this industry. None of them were interested in what HTC, Valve, Facebook/Meta been doing in this space.
Well, it’s like comparing a Mercedes to a Renault though. Yes, maybe the Renault has similar functionality (brings you to same places with same cargo space) but the user experience is totally different. It’s hard to put in numbers that’s why most people wont understand without trying.
I said years ago, that VR will only catch on once Apple "invents it" same thing with wireless charging and underscreen cameras and smart watches and (you get the idea). That's not to say apple is the only company with that power and one day that won't have it, but for now they have it
@@danboy12342 Well, they don’t invent it. They „just“ improve a technology beyond a threshold where it actually becomes usable/better. The eyetracking is not new. But existing once are so slow and unprecise that you prefer a handheld controller. Apple didn’t invent eye tracking, but they improved it to a point that makes mice obsolete. Android phones can use face recognition to unlock, but it’s so insecure and unreliable that no one uses it. Apples solution is flawless and people who use it, love it. There is a difference between showing a concept of a technology in immature stages that no one actually wants to use or improve it to a point where it’s an actual progress. And apple is known for the second step. They are often late with new technologies, but then they nail it. PS. I wont say one approach is genereally better than the other. I think it’s cool to see new tech, even when it’s not optimized yet. But after 2 weeks i would lose interest and go with the oldschool optimized tech. Like my friend showed me gesture control on his pixel phone. It was interesting to see but it didn’t work reliably so he wouldn’t actually use it, other for demonstrating purposes. It’s personal preference, but I prefer the optimized features, even when they are pricier.
For the past few years, everytime I watch Marques deliver content like this, I can't help but know I'm watching Jordan in his prime, Tyson in his prime, a young JFK in his prime. It's just so special to watch someone do what they were truly called to do. We saw in Neistat, we see it in Brownlee and we're all so very lucky to have him.
Excellent points - but I think there's also another very important layer to them doing this - perhaps a bit obvious but maybe not if the competition isn't doing it so well - this approach makes their products feel extremely accessible to a segment of consumers that doesn't doesn't speak tech jargon. There's a huge number of people out there with money to spend, that don't understand FOV or DPI but do understand that they want a "Fully Immersive Environment". These are customers that want to know WHAT it will do for them rather than HOW it will do it for them. At a time where people are all about buying experiences over things, this is essential if you're in the business of selling things.
It’s probably because they don’t need to compare themselves to other companies. They dominate the smartphone market in the US and are the number 1 smartphone brand in the world. Since they consider themselves to be superior to other companies, they probably think it would be better to compare themselves to themselves rather than to other “inferior” competitors. At least that’s how I view it
Because the marketing is tied to your experience with the product, not the specs of the product. It's just a different marketing approach, using more personable language to connect the customer with your product. Like the marketing for the iPod back in the day, '1000 songs in your pocket' makes you think about being able to listen to all your favourite songs anytime anywhere, vs '2gb mp3 player' doesn't make sense to most people, and to those it does, they know a 8gb lossless digital hifi player is better.
More fundamentally it’s that Apple is experience first, not technology first. It’s remarkable that so many other tech companies haven’t woken up to this yet
While discussing they announcement of the vision pro with some friends, some mentioned devices already on the market that do the same things for less, my response was “yeah, but they don’t have that ‘apple sauce’”.
Apple is tech first not experience. Wtf are you babbling? Wake up. What didferent experience does Apple give me while browsing frikkin Instagram? Its the same thing you can do it on all other phones. Apple is just insecure, insecure to the extent that they dont even wanna use the word "AI" Experience my ASS. I've used plenty of iPhones, never in my life once my life was more better using it opposed to any product i use. Stop being a sheep of a company, stop being so attached.. try different things and explore more!
Most companies have mandatory courses every year on compliance, data protection, safety at the workplace and so on… apple definitely has mandatory „power stance“ courses 😅
Now you've just started a new team of people who will be looking out for words apple doesn't say on stage. Awesome video of something so simple yet exciting and is it me or Marques has flu affecting his voice?
As someone who works in the field of extended reality (XR) development, I would go as far as saying this seems to be more of just that. A mix of augmented reality where the headset augments elements over real life, virtual reality where you can immerse yourself fully in a virtual world, and mixed reality where objects can pass into your world and vise versa. To call it a virtual reality headset would additionally limit what it can do.
Yeah that irked me too. This is both AR and VR. If we call it XR or mixed reality I don't care. But it's not just VR with passthrough. It can transition between AR and VR
4:56 Apple doesn't compare themselves to others (except when they do) because they don't usually win the comparison. Eg. They won't say they got the highest resolution camera, but they do say longest lasting laptop
loved your way of cleverly bringing out all these smart apple tricks. apple is such a serious thing when it comes to branding and upholding values of the company. no comparison at all. thanks for sharing all this with such flair!
This is one of the best videos about tech so far. I would not agree with all of your logic, as to reasoning why they do/don’t do certain things, but it is a very important marketing aspect you are bringing up. Thank you!
"I would not agree with all of your logic, as to reasoning why they do/don’t do certain things". Could you elaborate more on this? I'd be interested to know your opinion. Thanks.
I'm hoping they talk about this more in other events before the public can buy them. They're going to need to start showing off more of the app experiences and bringing partners on stage to show off how "spatial computing" (oh no definitely not VR) is going to add to the experiences of apps we already love on our Macs, iPads, and iPhones.
Wtf are people praising marketing for...? This is literally the same "What's a computer?" tier of pretentiousness. They're so far up their own ass and apparently people are more than happy to join them up there. Fucking bizarre.
One very interesting thing I noticed in the vision pro announcement was, they don't even compare M2 and R2 chips with snap dragon XR 2 chip, desktop powerhouse vs mobile chip.
They don’t want to be compared to others even when they are better, ideally they want users to see MacBooks as something other than laptops iPods as something other than tablets etc so the thought of switching or comparing specs doesn’t come to their mind.
M2 is literally on iPads and apple doesn’t compare them with tablets and pretends other tablet brands don’t exist because this way users unit point comparison for price screen and specs is other iPads and not galaxy tabs or pixel etc.
AI is also such a general concept, and it’s referenced so often that its meaning is getting a bit abstract. Machine learning is a specific process whose definition won’t change with time.
Google mentioned AI often because when chatGPT debuted, they were criticized for being so far behind the AI technology and their stock price took a hit.
In that same logic Apple should've mentioned AI many times too because they're being criticized for years for being so backward in Voice Assistant (Siri) technology. But they didn't.
This is also one of the things that has always annoyed me about apple. I just want to know what the specs are. But they deliberately obscure it. I don't buy anything blind so it ends up making me purchase other products from companies that are transparent about that stuff
Apple is worth 3 trillion dollars and every one of their products sells tens of millions of units. They have never catered to spec nerds, guess that strategy has worked just fine. But by all means, if you want to buy inferior products made in some 3rd world country because the company lists the specs, go ahead.
the important thing is that they do not lie to you, they tell you that with the macbook you will have 18 hours of autonomy, and you do, in samsung they tell you that you will have 15 hours of autonomy, with a battery of so many milliamps and at 5 hours, turns off
I agree with you, but for me the price of their products are also an issue! I think that they sell good products and I can buy them, but, they are just too expensive for what they do!
You do realize you can see all the specs you want on their website right? You don’t buy anything blind but you only get your information from product keynotes?
This explains why so many people describe Apple as “snooty” or closed if. But it’s a masterclass in marketing. They want you to focus on their products not the specs or competitive products.
But the Vision Pro is not a VR device. It's VR and AR and more... so they called it Mixed Reality, and they did called it that way on stage, if I recall.
I think the comparison part by using words instead of data and numbers makes it more relatable to many who are not tech enthusiasts and just need another device. So by using the naming scheme, it allows it to clearly distinguish compared to a few % changes. It makes it feel like a totally different product or feature altogether rather than an increment.
@@BassRacerx is that a statistic or your gut feeling? As far I know iPhones are by far the most popular apple product, which means there should be many people whose single apple product is an iPhone.
The WWE is notorious for this type of thing too. I always remember 'Superstars' (not wrestlers) always ending up at local medical facilities (not hospitals).
Hi
Hello VidIQ, what are you doing here?😅
Titles not belts
"Sports Entertainment", not "Pro Wrestling"
They're not allowed to use certain names actually
I noticed that whenever Apple spokespersons discuss the dimensions of their devices they use the term "thin" and "thinness" and never "thick" or "thickness". For example: "It's only 17mm thin." This stands out to me and helps draw attention to the slenderness of the profile of any given item. The word choice has a Chik-fil-a-like "my pleasure" effect - they do things slightly differently and subconsciously create positive associations.
I was thinking this too, they foster a communication that leaves a lot of self association. Which makes you remember them/what they say more easily. Very neat and humans are so weird.
True, it's definitely a sort of manipulation you'd often read about in self-help books (like that "How To Win Friends" or something) which is almost in the realm of mind tricks. They definitely hire psychoanalysts and linguists for that. Perhaps the goal is to make the "numbers" more "casual" for the average consumer. Like when you're explaining tech stuff to older people, so you use terms they can visualize.
yeah they probably have an army of top 1% copywriters and market consultant on the back end
it's similar to when people say you're "60 years young" instead of "60 years old" for example, to create a those positive associations. It's an interesting psychological technique.
@@PtolemyInventedThePSVita saying 17mm thin feels wrong
I used to work at Apple. There were words not spoken as a part of the lexicon. When MacBooks were having a bit of a trying time with heat, we could never refer to them as "laptops". We always referred to them as "notebooks". And our training team reported to Marketing so that messaging was unified across from customer to employee.
There’s a legal precedent many years ago which called for laptops to be properly referred to as notebooks. Much like McDonald’s coffee, people’s legs (aka laps) were getting burned.
Why notebook?
@@jasonhaven7170 So the general public can better connote the size and function of the device to a common object. In this case "notebook" because "portable computer" is extra (think marketing).
@@VincentTapia _Legal precedent_ to call laptops "notebooks"??
@@Pulseczar1 scuse the wording if it’s clear as mud. Can’t get Google or even ChatGPT to pull the info for this but it’s out there.
When you mentioned that thing about "control and not associating with terms that could have a negative effect", I was immediately reminded of what nintendo did with the NES back in the 80s. After the video game crash with Atari in the US, Nintendo's first console in the US market was never once referred to as a "game console", instead being called an "entertainment system" consisting of a "control deck" (the nes itself), making it more reminiscent of a vcr deck and not a console and "game paks", which were the games. Really interesting approach and as history showed, it really did work.
I doubt that was the sole reason it got so popular.
@@alexander1989x that's very observant and perceptive of you
Forbidden Words: "We will make our products cheaper"
Hahaha
😂
GOOD MORNING
Kinda true, yeah.
I will say they have .... only when a new product is announced 🤓
This is spot on. But they do it so much, they've actually run out of words/ sub brands. "Apple Vision" used to be a monitor back in the day. And "Eyesight" (the weird CG eyes on the front of the headset) was the name of their webcam.
That’s a crazy ass Apple Fact 💪🏾😂
I believe the latter was spelt "iSight" rather than "Eyesight" but yeah even the word "Eyesight" seems a bit weak as a name. I guess they wanted something that people can just understand immediately but it seems too generic to me.
Apple probably think they're bigger than the entire concept of virtual reality including ficticious depictions lol
I think it is too popular a phrase at this point. Apple might have gone a bit too hard this time, and if they push hard on this branding, people are going to laugh at them, just like those weirdos that pronounce GIF with a "J."
it makes sense to reuse obsolete brand language though, keeps a sense of consistency.
Lessons in Apple branding never go unappreciated. You do a great job Marques!
i am thinking....you already covered this in waveform podcast and apple vision pro video.....do we really need another video on this?
*Markez
@@DemonSlayer-vh8uy I mean, you don't HAVE to watch if you saw him cover this already.
This is my first time hearing him talk about this 🤷🏽
some times even worse but no one cares, for me they should brand things like "Brainwashing Pro" and "Buzzword Ultra"
@@DemonSlayer-vh8uy Why you replying this to every comment bro?
If anything comment this in the main comment section and besides he barely touched this in the vision pro video and only spoke about it for like 3 minutes in the podcast, this is an indepth evaluation
The first time I heard about "Spacial Audio" for air pods I was really confused because when they were explaining it it sounded a lot like 3d audio, but the name was so unique I thought it was something new and more advanced, and then I found out it was just 3d audio. Just shows how well their marketing works.
Marques, your business insights and marketing/branding analyses are as interesting as your tech reviews. Please do more of these!
Or don’t.
of course ,he had a business management degree in marketing
@@garretreed9709 Or do :)
I agree, this is new and more unique
i concur
"Retina" is always one that was very noticeable to me. To me it was just a silly buzzword for an HD display, but I've heard people commenting that an Android phone doesn't have "Retina" even though the resolution might be better, so it obviously works.
Rather than the resolution of the screen Retina was referring to the pixel density. But that was years ago, I might be wrong about that.
@@Sekir80 yeah, but it was still confusing because you are not talking about a spec, you are naming something to give the impression that it is a new Tech... It is like "i don't want to play dodgebal, i want to play MY dodgebal, that is dodgebal but i change some rules with the same rules but different names"
@@TrioLOLGamers Totally agree. I just corrected a technicality. For the record: I don't like apple.
@@Sekir80 same, but as a tech enthusiast (I'm also studying coding) i have to give credit to Apple when they do something good and destroy when they do something awful... 😅
@@TrioLOLGamers Fair enough! Personally, I'm pretty far away mobile tech, not that closer to laptops, but anyway, I never took the time to decipher apple's newspeak or watch 3rd party stuff (like Marques here) to understand the specs. Mainly because I'm not there target audience. I build my own PC, select a mobile phone which they don't supply, not interested in smartwatches (though, I have one) and not wealthy enough to have (useless) gadgets like VR goggles.
This is SPOT ON. Absolutely loved this one, you explained scattered thoughts we all had, but never actually put them together
i am thinking....you already covered this in waveform podcast and apple vision pro video.....do we really need another video on this?
@@DemonSlayer-vh8uy the topic wasn’t as thorough and this video offered a lot more examples not to mention comparisons between other manufacturer branding
Beep bop... I'm the Philosophy Bot. Here, have a quote:
"Waste no more time arguing about what a good man should be. Be one"
~ Marcus Aurelius
@@philosophy_bot4171 bot has more subs than me😔 that’s crazy
They do it internally, too. I remember when I worked at Apple very quickly they wanted me to replace words with “better versions”. For example whenever I wanted to say “problem” they wanted me to say “challenge” and so on…
jeez
Makes sense, workers tend to think more on a good side. It works in schools too for teachers, makes the students more enthusiastic about the subject.
@MasterChief It’s obnoxious for free expression, and douchey to the max, but I bet it works. Positive perception can subtly rewire how we think.
A bit culty
@@TwilightMelody it makes sense tho, they've brainwashed the masses into believing apple products are worth the price tag they have after all, making them into brainless consumers praising and attacking anyone who badmouths their overpriced middle of the road software and good hardware (not excellent). So brainwashing their employees to do as they're told and make sure they work in a certain way and preventing them from speaking freely with their acquaintances shouldn't be much of a "challenge"
I really enjoy these videos, where he just sits in front of the camera and talks about a topic he likes
get a life
Just about all his videos.
@@flippfilmz Not really , a good chunk of his videos are reviews
He completely picked apart Apple.
Well! I enjoy noticing more deceiving details about products we're all using in a daily basis. Why sarcasm, when subconsciously your mind is expressing thanks?
I just want to say a really enjoy your videos. They're well thought out and well produced and unlike your typical device reviewer, you have a lot of things that you add to the conversation beyond the device itself. Good job!
Agreed.
Verge reviewers too
That’s what happens when you love what you do ❤
i am thinking....you already covered this in waveform podcast and apple vision pro video.....do we really need another video on this?
@@DemonSlayer-vh8uy Yes.
I find it hilarious how most features are described as "magical". Also, you can tell Craig Federighi seems to give fourth wall nods to a lot of things
🙂
Apple: always reinventing the wheel. Apparently.
it does really seems like magic that my code sometimes starts working by changing a letter lmao
but yeah, it is ridiculous
Any sufficiently advanced technology...
that magic , basically just takes choice and customization ability from the user, and forces you to do it like the "cool kids" do. the ez 1 button approach, fake it til you make it. AI spam people.
bro could be a board member at a few tech companies, mad insights
They are clever to choose words and their script writers are top tier
Except the branding 'EyeSight' XD, everything else works.
Clever to those _gullible_ to fall for it!
@@MisterSixty gullible apple dumb customers
It’s called Hypnotic Marketing and Apple has mastered the art. It works quite well as you can see. I call it BS marketing, because that’s what it basically is.
Top tier BS artists. The fact so many "followers" of theirs eat it up is sad.
Didn't expect to have a brilliant marketing lecture from the best explainer on UA-cam.. please i want more of this
:-)
OK bot
Bro this is not linkedin
Definitely - great analysis by MK as well :) The one word that made me think "wot?" many years ago, was when Apple brought out the "retina" screens. What exactly do you mean Apple?
Well, according to Wikipedia it's no big surprise to find "The Retina display is a branded series of IPS LCD and OLED displays by Apple Inc. and have a higher pixel density than its traditional displays. Apple has registered the term "Retina" as a trademark"
In other words... "It's ANYTHING we say it is and you cannot use the word about your screens" 😂😂😂😂😂😂
Got to admire the way they are building the cult... sorry, I mean brand of course lol. Hey, I am NOT anti-Apple and have loved their products since they began and use them as well as - ahem - other companies products, but the whole "control" thing does scream Moonies/Scientology a bit and some of their fanboys and girls are... slightly unhinged lol.
Still, the products are great (usually) so it's just good to see MKBHD rocking up with this vid to remind us of exactly "how" we are being led by our nose rings so should remain wary at the very least.
Yeah, I quite like this. For one, it’s super cool to learn deeper perspectives. Two though, it’s almost subtly a “wake people up” thing. Both of which are positive, of course.
By naming (or not doing so) obvious things they own way, Apple create an aura of uniqueness that work pretty well for their fandom. But sometimes 'yellow pleasure maker' is just a banana.
You deserve hourglass⏳
ㅤ
How about a big chocolate pleasure maker?
Apple marketing is probably the most impressive thing and it makes sense that Apple is worth this much as a company ,it is the same with how they design their store , in a minimalistic but also spacious store with unique designs.
That's a real weird example
First time commenting on your video. I’ve also thought about their lack and additional vocabulary related to their products. You have a great thought pattern and do a phenomenal job of categorizing your thoughts. Well done sir and thank you!
I love how you spice up each video with well-made graphics and editing. It adds a cool touch of personality while still focusing on the product/topic of the video! 😄
See this is what MKBHD should do more of. Exploring these small details in regards to presentation, branding and other intricacies. Very well done my man. Do give more educational spins like this. The Sundar Pichai cutaway was hilarious🤣
He should do more of whatever he enjoys doing.
Agreed
@@s3renity690 A little feedback/suggestion does no harm. After all we are his subscribers.
Old McDonald had a farm, AI AI oh!
I also love this kind of content where MKBHD is not reviewing or emphasising some product.
Just plain talk about important things where he enjoys sharing his pov.
Fun fact: Apple used to compare their products A LOT to other companies' products back in Steve Jobs' era.
Particularly the first iPhone announcement (2007) 😢 We miss Stevie boy
possibly because the company wasn't such an utterly dominant trillionaire as it is now. the iPhone makes so much money that they can kinda do whatever they want. "who gives a sh** what other companies are doing?!"
perhaps they've fallen into arrogance and hubris. but for how much longer? surely a new tech will come along that will eventually replace the smartphone, and I feel like Apple has lost its innovation to be at the forefront of this new direction. after all, the Vision Pro is just a snazzy version of tech that has already existed
Apple desperately needs a visionary new CEO. stop releasing endless versions of the same tech, and bring back the magic, as Steve would say
@@jackfingland-jz9ou in 2007 Steve Jobs and his Apple team INVENTED the device that we all use 24 hours a day, revolutionising the way humans live and work. But I feel like Apple is no longer an inventor 😥
@@anb2456 I simply think that our understanding of branding and marketing has evolved since the Jobs iPhone era
@@anb2456all tech is stagnated, it's not just apple thing. What you say about vision pro is applicable to foldable made by other company
The editing and knowledge on this video is insane. If you don’t have a team of people working on these videos you’re a genius man.
“AI” was also a dirty word in the big robotics institute I used to work in; the director used to say: “if you don’t know how to do something it’s called AI; if you do, it’s called an algorithm”. It’s generally a good idea to avoid buzzwords, IMO.
The thing that upsets me is that AI isn't a thing. A machine cannot think, all it can do is compare data it already has and try to predict an outcome. It cannot come up with things on its own.
Machine Learning is much more accurate description.
@@pecoliky8793nah
I see nothing wrong calling it AI, algorithm is something you know how to program, you write algorithms to build/train various type of AI models, but then it makes decisions internally in a blackbox which you could not control/interfere a logic branch directly, so you cannot call a trained AI model as an algorithm unless it's a bunch of "if then else" statements
@@pecoliky8793 But the brain does the same thing tho... you can only come up with ideas because of 1) previous experiences and 2) the structure of your brain.
@@pecoliky8793 Machine learning is a process AI is in this case the thing that has been trained/built using Machine learning.
Right now the naming everything thing is getting kind of hilarious. Like Dynamic island is just too much for me. 😂
I think this is one of the reasons they just record the keynotes and play the presentation because audiences give a funny reaction. I remember when they announced the price of the ProDisplay XDR and mentioned that the stand comes in a $999, the crowd was actually laughing and John Ternus choked up while speaking.
Ironically, those funny ones are the most memorable and people keep bringing it back up years after the actual product might already be obsolete. 🤭
Well, I think dynamic island is much better than “interactive camera display cut” or whatever. Just to be clear, dynamic island is not just the hole in the display, it’s mainly the software solution to make it interactive.
Unfortunately, every time I hear “Dynamic Island” I now think Jeffrey Epstein.
💀
What should they name it then? Anything technical will sound boring and not as catchy. You don’t get the point of naming stuff that makes it catchy. Guess what you will always remember “Dynamic island” because it’s something no other company would have named.
For as many reasons as there are to hate Apple as a company, their presentations really are meticulously thought out. They at least knew with WWDC this year not to mention the "metaverse", because people aren't actually interested in replacing the world they're in - it was always a better idea to try to expand our existing world rather than create a new one.
Everything at apple is meticulously thought out. They would even ramp up their prices of cheaper/ in between models so people have less problem picking the expensive variant. It’s scary how big that company is.
Living in the same world with an iPhone strapped to your face and paying 3499 for that. Genius.
"...because people aren't actually interested in replacing the world they're in,"
Sadly "they" work hard on reaching that goal soon.
Wait for the next virus or whatever they will use to get us to stay at home...
What happened to your voice man
@@priyanshusharma1812ok
It's crazy how much attention apple gets. This video barely talks about the tech itself, it talks about the marketing strategy of a tech company.
You break down these concepts so well! It makes it alot easier to understand why Apple does what they do.
It's not to complicated. Apple is stuck up their own ass lmao😂 and apparently people LOVE this lol
This could be a course taught to marketing students
The real reason: Money
They want all the branding, all the words to be theirs. Just like they want people to call all smartphones iPhones.
Why? Are they afraid of competitors?
if you want to go even deeper, Simon Sinek wrote a book on it called ‘start with why’
Excellent insight. Common to all of these tactics you describe is an underlying, deep comprehension of something called the "Osborne Effect", a phenomena originally demonstrated to the computer industry around 1982 by Adam Osborne. His firm made one of the first IBM compatible "portable" computers. The original Osborne I was the hardware equivalent of an IBM PC (the original 5151 with 4.77 MHz 8086) in a "portable" package for about $2400. They sold well... Until Osborn saw newer units from IBM and other clone makers with more performance then pre-announced new versions of Osborn products that would be released in about a year. More performance for the same money as our current model. Okay, said the market, sounds like a deal... We'll wait for the new ones. Osborn's dealers reached the same conclusion. Orders for the existing units dropped overnight and failed to return even with price cuts. In pre-announcing the new product, Osborn killed demand for his current products, killed the cash flow that provided the R&D to create the replacement product, THEN MISSED DELIVERY of the new product and the company filed for BK in 1983. Steve Jobs seemed to take that painful lesson to heart. Apple is highly secretive about new products predominately to avoid stranding billions of dollars of existing product in supply chains until new units are practically in the shrink wrap on trucks to dealers. The secrecy can also be exploited as a marketing tool so new product announcements get national news treatment for free instead of buying traditional media ads.
I've always loved your reviews of products. I think you do a really good job of making really informative and helpful videos, but I got to say these tech tangential videos where you talk about a topic that relates to tech, or a tech company and a weird oddity or something about them are quickly becoming my favorite content.
Well done for identifying all of these points. You’re spot on and I’m so glad you made this well-delivered video. Words matter.
This is known as Apple's "Reality Distortion Field". Awesome to see someone this big talking about it like this.
Really though. It's like they took a page out of the cult playbook
I love that product!
I don't think anyone ever said Apple's Reality Distortion Field ? It's Steve Jobs' Reality Distortion Field ! Quite different. People at Apple would be victime of his distortion field.
I don't feel Apple is trying to distort anything, they're just trying to highlight the fact that their version is better. Virtual reality right now has got a pretty bad reputation. Zuckerberg ruined it with his idiotic metaverse nonsense with legless torso avatars floating around and other things nobody actually wants to do with it. Apple doesn't want to be associated with that at all, so they need to rebrand it so that they get to go off on their own tangent without being lumped into any of the potential failures of virtual reality
@@adelacelleApple learnt that from jobs and applied it to their userbase.
eg.
Apple: Here's this feature that has always existed on android
Fans: Oh wow so thoughtful, you won't find this on android.
He's absolutely right. I spent like an hour yesterday trying to figure out the power and capability of their m2 chip. I'm an android and pc user. All those chips are easy to figure out, I still don't have any idea of just what the apple m2 chip can or can't do.
How do you figure out the cababilities of an intel chip though? Specs are useless, if you don’t know the bottleneck of the system and that’s hard to figure out from specs alone.
That’s why you should compare Benchmark scores, where the same task is computed with different chips/CPUs.
And Benchmark scores shouldn’t be too hard to find for the M2.
Hate to be one of those people, but this is exactly why they have the mass market appeal that they do.
The biggest problem you're probably having is that Apple doesn't configure their M chips with a single TDP, they're adjusted on a device by device basis far more widely than Intel or AMD do because it means they don't need as many different SKUs. Think of it how Zen 4 and Raptor Lake will more or less self overclock up to a power limit much higher than their specified TDP but over a much wider range - the exact same M2 in a MacBook Air will run *way* slower than in a Pro or Mini because the latter devices have better cooling. If you're shopping around you need to compare benchmarks for specific devices instead. If you just want to have a general sense the very loosey goosey feel for it I have is that Apple is generally targeting their standard line M chips to be performant laptop level parts comparable to mid to high end AMD or Intel mobile CPUs at the high end.
I love videos like these. Gives us a more in-depth, inside view for this sort of stuff. Thank you Marques.
Apple not talking about others is a killer move I think. Every time Xiaomi or samsung talks about apple in their keynotes, I feel like they are always trying to reach apple's level even though they release products that are stronger than iphone on paper for example. And apple almost always compares new devices with their own products, which immediately tells you "our only rival is us"
Thank you for that observation and the run down! I noticed the existence of a lot of names but actually did not notice the absence of certain phrases.
Also, I love the way you moderate with just the right amount of natural language and fluent talk otherwise. A very pleasant combination to listen to.
i am thinking....you already covered this in waveform podcast and apple vision pro video.....do we really need another video on this?
Marques is probably my favorite youtuber. The quality of his videos are top notch and the way he explains and showcases things is amazing. Thanks for the great content!
They always refer to their products as proper nouns as well: "iPhone has this screen/that function etc" instead of "THE iPhone has this/that/whatever"
Definitely a look behind the curtain of Apple's Reality Distortion Field and how/why they make such good demos (if that's even the right word to use).
Really great video--had to watch it twice.
Psychological manipulation
Hey Marques. It is so interesting watching your videos - the educational bend to these product-centric videos are like master classes. I learn so much about the world of tech by listening to you. The perspectives are so multi-dimensional. I am continuously impressed. No need to say keep it going. Just … Good Job.
Man! This right here. This is why your content and your channel are at the top of my list. A true masterclass review on branding and marketing. Thanks, Marques! 👏👏👏👏
Exactly. And this video is excellent as it made me pinpoint why I often get a "bad feeling" about Apple: it's the same feeling I get when I talk to the "stereotypical salesman" with their psychological tricks. And, as another comment pointed out, they try to associate strong feelings with their naming, which somehow makes me even more suspicious.
Another contender for the 'Forbidden List' is 'thickness' or 'thick'. Whenever apple give a measurement, they say something along the lines of 'just 13.3mm thin'.
Not only do they label things like that, but they want you to attach emotions to it as well. They are clever with their marketing and finally someone called them out on it! Great work.
Because they know people typically buy on emotion and not logic. Even though we want to believe so.
@@WaldemarPerezJr Apple marketing team overall is probably the most impressive thing and just buy looking at their marketing it makes sense why they are worth that much and why they are the company that is worth the most in the world ,even the way they build their stores is unique ,minimalistic and spacious , l have seen recently about how they built their stores across the world and it is very impressive ,many people will visit their store even if they don’t have an iPhone because how it looks,spacious,luxury and minimalistic .
@@Omar-kl3xp I've seen the inside of Apple and it's rotten. It's a Cult. I guess they have Jobs to thank for that. They hang on the bones of his memories. Their only motive is profit over people. The AR headset pushes them further into your brain. A true reality distortion device. But yes, it is very impressive. They have mastered branding people.
They got me, this video is the first time I realized that “Touch ID” wasn’t the universal name… kinda a bandaid or Velcro or Kleenex situation. Not noticing you’re calling something by it’s branded name
@@Omar-kl3xp also being supported by the American government helps, they banned the best Chinese tech in America..apple knows most consumers don't know a lot about techs
Realizing MKBHD is one of the only UA-camrs I watch consistently because he gets right into the video and doesn’t spend needless time asking for the like and subscribe.
Neither does Unbox Therapy. They don’t need to. They’re wildly successful on the platform. They’re above asking for those things… they’ve both “made it”.
It's the words bruh. It's the words.
@@shawng4886 I realize thats probably a big factor but there are plenty of channels more successful than theirs that s do it. I’d also beg to differ if you think that smaller UA-camr’s have to do it. They don’t. They think it works, but never try anything different. I actively avoid those structured for longer videos even though they can get all there information out in a couple minutes. Especially the recent standard for Minecraft videos, “sometimes UA-cam unsubscribes you”. I know I’m not subscribed, I don’t want to be.
I think the biggest thing is not to give any shine/boost to a competitor which might be more synonomos with the tech. Like Meta with VR and Chat GPT with AI.
It also shows how dum dum people are. When any chat bots or automation programs said they use "machine learning" nobody gave fck, but once companies said they are using "AI" people started to freak out because bad "guys" in movies are called "AI". So its smart to just call it something else and you can do anything without negative PR. Apple is smart
This has to be one of the most insightful videos on business and marketing I’ve seen this year! Well done and keep them coming! 🙌🏽🔥🔥
This is an incredible marketing lesson! Never expected to watch one of your videos and leave with actionable* considerations for marketing enterprise software. Thank you, Marques.
same
3:42 Craig’s power stance😂
Definitely agree, “Retina” was also an alluring word that acted as a good catalyst for their smart marketing terminology. Language is Key. 🌍
This is what sets MKBHD apart 👌🏾
The fact that he exposes big tech's BS?
I guess this is the one thing Apple has retained from the Jobs era. They still focus on the Why , the real world uses of things , the outcomes created. I think they lost their way here in the immediate few years after Jobs died but I think they realised they were losing their uniqueness and their control and they were being constantly compared to Samsung. So going back to their Jobs roots was a smart move strategically. I think you'll find a lot of these forbidden words in the 2-3 iphones released after Jobs died but there must have been a shift at some point after that
Yeah as far as tech companies go, I think Apple is the best at making unrefined technologies with potential into "appliances". This focus on capabilities and usability is part of why the average person is less intimated by their products. Still hate em as a company though 😂
This is a very good analysis of how Apple presents itself. I've always known this, but this has articualted it very clearly.
That first point on control makes so much sense. When you think about Facebook leaning so hard into the Metaverse that Zuck changed the company name to it was such a big mistake. As soon as they changed their name the view on VR metaverse declined like crazy. Even with Apple coming out with their headset I never heard anyone speak on a metaverse when talking about it.
They did sell the most amount of VR headsets as any company on Earth so was it really such a bad move?
@@ConservativeJuggaloPodcastyea💀
@@ConservativeJuggaloPodcast they did so at a multi-billion dollar loss. Doesn't matter how many they sold
@@ConservativeJuggaloPodcastWhen your net income is negative $23 billion i would say it is a pretty bad move.
This was as much a crash course in marketing, as it was tech. Never thought about the importance of uncontrolled word associations!!! Thanks for that insight MB!!
This is one of those videos that once you watch you can't unsee it. I can't help but notice all those things now on all the keynotes and presentations moving forward and even going back. Good job MKBHD 👏👏👏👏 your contents never disappoints.
With this one I think one of the main reasons would be to reduce the media calling it a $3500 VR headset. Because then people instantly think “I can get a good VR headset for just a few hundred dollars, this is insanely priced”
It's a smart move from their side and also helps themselves as a company to guide their product development. They are not branding 'the next best thing' as competition to other company's products but rather improvement over their previous iterations, keeping the focus/vision tightly set on continuous improvement. Anyone who uses their products knows that they just work (at least for greater majority of consumers and use cases). So it's enough for them to just slap 'better than previous' comparison with how much their products are UX-oriented. Their PR/vision teams really stand out with it. There is a reason for Apple being studied so much in business schools - as much as they may sound dystopian, they know how to present their company and products.
I think you have it spot on. Apple's biggest market is their existing user base and majority of people watching these presentations are Apple customers. They compare their new products to their previous iterations as they are trying to convince existing users to upgrade. The Android market is a lot more competitive so companies need to explicitly spell out the strengths of their product over the hundred other similar devices in its category.
Yes, one of my favorite things about apple is how smart they are when conducting business. And in my opinion I prefer a company comparing their devices to their last iterations rather than comparing to other companies because it kinda leaves a bad taste in my mouth when you compare to other companies since it feels kinda toxic
I'm pretty excited to see how my VR music videos will look on this Non VR, VR headset! 😂
Fascinating video! I love this sort of thing. It’s also always been interesting to me how “thin” their devices are, rather than “thick.” Language is everything. 🙌🏻
I think this analysis is so helpful way beyond this Apple example but basically for every business that wants to create something new starting with what is already existing. Thank you for this video!
Apple's not simply an example, they're the most extreme in this sphere outside of a destructive cult, like Scientology & NXIVM, who use the exact same language to reconstruct meaning and distance people from their behavior. Just like Apple's ecosystem, which they make extremely stressful, expensive, and anxiety-provoking to step outside of, let alone leave behind by not playing nice with your own data or allowing your paid iCloud storage to function on any non-Apple device (I recall needing to buy 3rd party software just to port my contacts & calendar to Android in 2017) - there are huge "exit costs" associated with leaving Apple. It doesn't matter that I still use iPad Pro & Apple TV, and I'd still be using my MacBook Pro if they didn't sell me a fundamentally defective design and then refuse to honor the warranty outside of violating consumer rights by forcing me to be without a computer for 3-6 weeks (while in the midst of a court case with lots of documents & paperwork, no less) - I'm still punished by Apple for having an Android phone every time I need to work on my iPad, or enter a password on my Apple TV. They've gone above and beyond to block Chrome cast and 3rd party apps from "Airplaying" on Apple TV. I can't even Airplay videos from my VLC video player on iPad to my Apple TV because it's not a native Apple app... And Apple replaced it's native music & video player apps with Apple Music and Apple TV+... So I can't play my MP3s or MP4 movie/video downloads on a $2K iPad "Pro" without a 3rd party player!!
If no one can tell whether or not an iPhone has an AMOLED or LED screen before purchase, because not even Apple employees or "Geniuses" can translate Apple-isms into real world tech specs, then I'm being duped. As someone with chronic migraines, it's imperative I use AMOLED, otherwise the LED brightness, lack of legit blue light filtering, and the screen flickering rate that only gets worse as the device ages, cause me severe pain with just one hour of use. Apple's become a complete cult, hoping to swindle loyal customers at every turn, and stopped being the company that made people so loyal to begin with by not only not going above and beyond to resolve hardware issues, but flat out violating consumer laws refusing to honor their own warranties and Apple Care+ (in addition to gaslighting female customers just like mechanics do, trying to make them feel "stupid" so they end up buying a new phone instead of getting theirs fixed AND violation ADA accommodations by refusing to ship replacements... Even during LOCKDOWN... Instead forcing everyone to go to a shopping mall and wait on uncomfortable backless wood stools for a "genius" to look at their broken device and order a replacement that has to be shipped to the store... Requiring ANOTHER trip, walking out with a broken device, and being forced to ensure iCloud backup worked on NON-SECURE Apple Store Public WiFi). It wasn't a cult under Steve Jobs... Now it is. And now they're so hell-bent on monopolizing absolutely everything you do on their devices they flat out say "YOU DO NOW OWN, you're just buying hardware in order to _license_ our software," demanding long term monthly subscriptions to their services with absolutely no bundle discounts or competitive pricing because they know you're locked in with nowhere to go with your massive investment in, and addiction and dependency to, their iDevices - users are getting further detached from reality and normalcy, while normalizing this bad behavior in the market and tech world. Apple's goal is to force user dependence, and lower tech literacy in their consumer base so they can tell you what to buy, and you just buy it - no questions asked... Well, without getting answers so confusing, they sound like riddles spoken in a familiar but foreign distilled language with absolutely no translation available.
No whataboutism. No other tech company abuses language and linguistics like Apple does. Few companies get away with treating people so horribly, let alone succeed in brainwashing consumers that Apple's just competing with itself because no other brand is anywhere near their level. Reality is that Apple used to lead the pack over a decade ago, but since then, they've stopped innovating whatsoever. They follow trends set by their competitors, do it worse, and stifle innovation with their horribly anti-competitive practices no matter the human or societal cost. They're now the _least_ secure OS on the market, with the least privacy - but y'all keep buying into the marketing. And worst of all, they've turned Mac OS into iOS, except iOS limits your file access and has no native video/music players. So both are incomplete, bad products forcing most users to compromise, or just own both and only use each for certain tasks - which is the greedy goal. I used to be able to control the software on my MacBook Pro, which used to be a Pro performance machine that could edit video and handle Adobe Illustrator - but now can barely handle Safari without overheating and melting its own glue soaked battery and graphics card. Used to be able to upgrade RAM. Used to be able to repair broken Apple hardware. These are very basic things that every other piece of technology we use in our daily lives, allows for. Would you buy a car or microwave that couldn't be repaired?? That's parts are glued down, and that glue expands with heat until the components inside inevitably fail, and put you at risk for a literal explosion? No. Of course not. Yet, Apple's costing more than your car if you're buying into the ecosystem and app-based iOS locked services. I shouldn't be forced to pay for iCloud & Goolge One just because Apple won't allow full Google apps on iOS, and won't allow iCloud to work on Android or PC.
Also good as a consumer for spotting bs
Marques being IT detective is the detective we didnt deserve, but needed
Bro you be commenting on everything, I just watched the off the ranch video and saw you comment on that too😂
@@brodybarchenger9938 same here
This AI is every where
@@brodybarchenger9938 Tell him to go touch some grass outside 😂
@@Sauce-ke Bots don't have hands though.
I haven't watched the full vision pro unveiling event but I can just image apple being like "this is our fastest headset ever and it has an infinitely larger field of view compared to our older modles"
My wife noticed how much the Vision Pro emphasized personal/social connection in Apple's ad literature. And most would suspect personal, immediate relationships would suffer the most from a product like Vision Pro.
They're pushing the angle of a potential future where AR is integrated into our lives as more of a real time Heads-Up Display instead of simply an escapist entertainment system.
They try. They really try... But as of yet, such a product just doesn't allow for a personal connection with those around you.
Perhaps in the future when they manage to create a product that "cuts off" the user less from the outside world.
Brilliant analysis. Always something to learn, thank you!
“Unlabeled graphs” 😂😂😂 3:36
9:29 it's official. Apple invented eye sight.
I have eyes because of Apple?
This is incredibly effective too. Recently saw my teammates talking about apple's new vr headset and they all were behaving as if AR and VR is happening for the 1st time in this industry. None of them were interested in what HTC, Valve, Facebook/Meta been doing in this space.
Well, it’s like comparing a Mercedes to a Renault though. Yes, maybe the Renault has similar functionality (brings you to same places with same cargo space) but the user experience is totally different. It’s hard to put in numbers that’s why most people wont understand without trying.
@@PfropfNo1 Um, no. Look, it's VR. It's been around for decades. And Meta is doing some pretty incredible stuff, and MUCH cheaper.
@@smhdpt12You completely lost his point. Read it again and delete your comment.
I said years ago, that VR will only catch on once Apple "invents it" same thing with wireless charging and underscreen cameras and smart watches and (you get the idea). That's not to say apple is the only company with that power and one day that won't have it, but for now they have it
@@danboy12342 Well, they don’t invent it. They „just“ improve a technology beyond a threshold where it actually becomes usable/better. The eyetracking is not new. But existing once are so slow and unprecise that you prefer a handheld controller. Apple didn’t invent eye tracking, but they improved it to a point that makes mice obsolete. Android phones can use face recognition to unlock, but it’s so insecure and unreliable that no one uses it. Apples solution is flawless and people who use it, love it. There is a difference between showing a concept of a technology in immature stages that no one actually wants to use or improve it to a point where it’s an actual progress. And apple is known for the second step. They are often late with new technologies, but then they nail it.
PS. I wont say one approach is genereally better than the other. I think it’s cool to see new tech, even when it’s not optimized yet. But after 2 weeks i would lose interest and go with the oldschool optimized tech. Like my friend showed me gesture control on his pixel phone. It was interesting to see but it didn’t work reliably so he wouldn’t actually use it, other for demonstrating purposes. It’s personal preference, but I prefer the optimized features, even when they are pricier.
For the past few years, everytime I watch Marques deliver content like this, I can't help but know I'm watching Jordan in his prime, Tyson in his prime, a young JFK in his prime. It's just so special to watch someone do what they were truly called to do. We saw in Neistat, we see it in Brownlee and we're all so very lucky to have him.
I literally cried reading this 🫶🏻
I've never watched an Apple presentation but I've watched loads of MKBHD's videos about them.
Very thoughtful, never thought about this little things. You put your 100% in making these types of knowledgable videos, keep up the good work.
he heard it a few days back right here on youtube same as i did
@@jayplay8140 Good for you
@@BrownBoy_07 Good for him you mean, this video doesn't have a single original thought, easily earned clicks. Kinda like Apple actually.
This was actually a brilliant video, especially for people really interested in the nuance of branding
Excellent points - but I think there's also another very important layer to them doing this - perhaps a bit obvious but maybe not if the competition isn't doing it so well - this approach makes their products feel extremely accessible to a segment of consumers that doesn't doesn't speak tech jargon. There's a huge number of people out there with money to spend, that don't understand FOV or DPI but do understand that they want a "Fully Immersive Environment". These are customers that want to know WHAT it will do for them rather than HOW it will do it for them. At a time where people are all about buying experiences over things, this is essential if you're in the business of selling things.
It's called alienating people and false advertising
You're welcome
that's a benifit but not the reason they do it.
So nice that Apple invited Africans to test their virtual reality headsets.
0:06 Auto caption made you “ Kim BHD” 😂
Great video. Been thinking about this myself. I find it strange why they always feel the need to brand something for themselves
It’s probably because they don’t need to compare themselves to other companies. They dominate the smartphone market in the US and are the number 1 smartphone brand in the world. Since they consider themselves to be superior to other companies, they probably think it would be better to compare themselves to themselves rather than to other “inferior” competitors. At least that’s how I view it
Because the marketing is tied to your experience with the product, not the specs of the product. It's just a different marketing approach, using more personable language to connect the customer with your product. Like the marketing for the iPod back in the day, '1000 songs in your pocket' makes you think about being able to listen to all your favourite songs anytime anywhere, vs '2gb mp3 player' doesn't make sense to most people, and to those it does, they know a 8gb lossless digital hifi player is better.
More fundamentally it’s that Apple is experience first, not technology first. It’s remarkable that so many other tech companies haven’t woken up to this yet
While discussing they announcement of the vision pro with some friends, some mentioned devices already on the market that do the same things for less, my response was “yeah, but they don’t have that ‘apple sauce’”.
Apple is tech first not experience. Wtf are you babbling? Wake up.
What didferent experience does Apple give me while browsing frikkin Instagram? Its the same thing you can do it on all other phones.
Apple is just insecure, insecure to the extent that they dont even wanna use the word "AI"
Experience my ASS. I've used plenty of iPhones, never in my life once my life was more better using it opposed to any product i use.
Stop being a sheep of a company, stop being so attached.. try different things and explore more!
@@MarkM92 yeah that’s putting it lightly
Nobody wants other companies to become as anti-consumer as Apple.
@@MarkM92 Their fans sure gobble up that sauce. And be sauce I mean .... you know what I mean.
MKBHD should prioritize this marketing lesson, exploring presentation details. The analysis provides valuable, multi-dimensional perspectives. Thank you.
I laugh every time i see the power stances in the apple presentations - like everyone got their own style of power stance 😂
Most companies have mandatory courses every year on compliance, data protection, safety at the workplace and so on… apple definitely has mandatory „power stance“ courses 😅
Now you've just started a new team of people who will be looking out for words apple doesn't say on stage. Awesome video of something so simple yet exciting and is it me or Marques has flu affecting his voice?
I got a little flu for the past week but I'm almost done kicking its ass
@@mkbhdyeah i noticed that. lol
@@mkbhd great by the next video you'll be fine 😊
@@mkbhdget well soon!
As someone who works in the field of extended reality (XR) development, I would go as far as saying this seems to be more of just that. A mix of augmented reality where the headset augments elements over real life, virtual reality where you can immerse yourself fully in a virtual world, and mixed reality where objects can pass into your world and vise versa. To call it a virtual reality headset would additionally limit what it can do.
Yeah that irked me too. This is both AR and VR. If we call it XR or mixed reality I don't care. But it's not just VR with passthrough. It can transition between AR and VR
Counting the "we believe"-phrase from the Keynote presenters has become a very fun time over the last few years
4:56 Apple doesn't compare themselves to others (except when they do) because they don't usually win the comparison. Eg. They won't say they got the highest resolution camera, but they do say longest lasting laptop
Love these business style videos, would love to see more of them with other tech companies as well.
loved your way of cleverly bringing out all these smart apple tricks. apple is such a serious thing when it comes to branding and upholding values of the company. no comparison at all. thanks for sharing all this with such flair!
This was a standout episode even for MKB. 👏
i am thinking....you already covered this in waveform podcast and apple vision pro video.....do we really need another video on this?
Beef between MKBHD and apple's unlabelled graphs is it's own storyline
This is one of the best videos about tech so far. I would not agree with all of your logic, as to reasoning why they do/don’t do certain things, but it is a very important marketing aspect you are bringing up. Thank you!
"I would not agree with all of your logic, as to reasoning why they do/don’t do certain things". Could you elaborate more on this? I'd be interested to know your opinion. Thanks.
As always, insightful and thought provoking - well done, well done indeed.
I'm hoping they talk about this more in other events before the public can buy them. They're going to need to start showing off more of the app experiences and bringing partners on stage to show off how "spatial computing" (oh no definitely not VR) is going to add to the experiences of apps we already love on our Macs, iPads, and iPhones.
Great analysis Mr Marques !!
A masterclass of dissecting the genius of Apple's marketing principles. Thank you so much for sharing @MB
Genius, or asshat-ery? It's definitely a combination of both.
Wtf are people praising marketing for...?
This is literally the same "What's a computer?" tier of pretentiousness.
They're so far up their own ass and apparently people are more than happy to join them up there. Fucking bizarre.
One very interesting thing I noticed in the vision pro announcement was, they don't even compare M2 and R2 chips with snap dragon XR 2 chip, desktop powerhouse vs mobile chip.
They don’t want to be compared to others even when they are better, ideally they want users to see MacBooks as something other than laptops iPods as something other than tablets etc so the thought of switching or comparing specs doesn’t come to their mind.
M2 is literally on iPads and apple doesn’t compare them with tablets and pretends other tablet brands don’t exist because this way users unit point comparison for price screen and specs is other iPads and not galaxy tabs or pixel etc.
It’s a very effective marketing strategy and it speaks for it self.
Every time I watch a video of his I am impressed even basic ones. Another job well done Marques.
video been out for 4 minutes and it's 9 minutes long ahahah how did you watch it all to judge it
@@emanuele.gualandri those are bots
AI is also such a general concept, and it’s referenced so often that its meaning is getting a bit abstract. Machine learning is a specific process whose definition won’t change with time.
Google mentioned AI often because when chatGPT debuted, they were criticized for being so far behind the AI technology and their stock price took a hit.
And this is why Apple does it, so sh** doesn't happen to them. 😂
In that same logic Apple should've mentioned AI many times too because they're being criticized for years for being so backward in Voice Assistant (Siri) technology. But they didn't.
@@DhrubajyotiRaja01No need all apple products failed except iPhones.iPad and MacBooks.
@@Arts11234 Says the man whose countries' whole stock market is nearly equal to just one company: Apple 🍎🍏
@@Arts11234 huh , are you insane . Airpods failed? apple watch failed? even the damn stand sold well
This is also one of the things that has always annoyed me about apple. I just want to know what the specs are. But they deliberately obscure it. I don't buy anything blind so it ends up making me purchase other products from companies that are transparent about that stuff
Apple is worth 3 trillion dollars and every one of their products sells tens of millions of units. They have never catered to spec nerds, guess that strategy has worked just fine. But by all means, if you want to buy inferior products made in some 3rd world country because the company lists the specs, go ahead.
They want you to purchase their products based on emotion and how it would make you feel. Not because it has XX pixel camera or XX size battery.
the important thing is that they do not lie to you, they tell you that with the macbook you will have 18 hours of autonomy, and you do, in samsung they tell you that you will have 15 hours of autonomy, with a battery of so many milliamps and at 5 hours, turns off
I agree with you, but for me the price of their products are also an issue! I think that they sell good products and I can buy them, but, they are just too expensive for what they do!
You do realize you can see all the specs you want on their website right? You don’t buy anything blind but you only get your information from product keynotes?
This explains why so many people describe Apple as “snooty” or closed if. But it’s a masterclass in marketing. They want you to focus on their products not the specs or competitive products.
But the Vision Pro is not a VR device. It's VR and AR and more... so they called it Mixed Reality, and they did called it that way on stage, if I recall.
I think the comparison part by using words instead of data and numbers makes it more relatable to many who are not tech enthusiasts and just need another device. So by using the naming scheme, it allows it to clearly distinguish compared to a few % changes. It makes it feel like a totally different product or feature altogether rather than an increment.
the majority of their customers only use apple products. So apple's only competition is themselves.
@@BassRacerx is that a statistic or your gut feeling? As far I know iPhones are by far the most popular apple product, which means there should be many people whose single apple product is an iPhone.
Ya, no. Companies should educate their customers, not dumb them down.
@@PfropfNo1 Iphone users only buy iphones and never switch.
@@BassRacerx That's a lie, I switched to iPhones and then went back to Android.