Great, great video! QUESTION: For "customer," what if the funder and user are two different individuals? Working on an educational situation where benevolent investors want to create a product for students. Thanks.
Kye, I'm George. One of the founders at Crema. This is a great question! And one that comes up absolutely ever session. Occasionally these are the same person, but in B2B solutions, they are often different. The buyer can also be investors. We have actually created multiple LMC's for each audience before, but I'll say it caused more to manage, and that's not the best situation when there is already so much to do. My suggest is to focus on the user. What problem are you solving for them, and why does it bring the user, organization or world value? The rest of about what to build. Review what's most important to the company at this point. Can your burn rate support crafting a solution to a pain for the users that they love so much that they'll convince the buyers? Do you need the funding and so position the product market fit opportunity is wrapped in the language of opportunity more than object results. Or do you need to make it so clear to the buyer that this problem is causing harm to the user? Educating the buyer on why their investment will make the life of the user better, and in turn, result in gains for the buyer. This is more about positioning. But you should always be focused on creating a business solution is solving the problem for the user. Make the user so happy that they'll beg for the buyer to participate. Let me know if I can help! george@crema.us.
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Thanks!!! This was SUPER HELPFUL!!!!
Great video, George - keep em' coming!
Beautifully explained. Great work!
Glad you liked it!
Solution box - Sorvey is spelt with a "u" aka: Survey
Great, great video! QUESTION: For "customer," what if the funder and user are two different individuals? Working on an educational situation where benevolent investors want to create a product for students. Thanks.
Kye, I'm George. One of the founders at Crema. This is a great question! And one that comes up absolutely ever session. Occasionally these are the same person, but in B2B solutions, they are often different. The buyer can also be investors. We have actually created multiple LMC's for each audience before, but I'll say it caused more to manage, and that's not the best situation when there is already so much to do. My suggest is to focus on the user. What problem are you solving for them, and why does it bring the user, organization or world value?
The rest of about what to build. Review what's most important to the company at this point. Can your burn rate support crafting a solution to a pain for the users that they love so much that they'll convince the buyers?
Do you need the funding and so position the product market fit opportunity is wrapped in the language of opportunity more than object results.
Or do you need to make it so clear to the buyer that this problem is causing harm to the user? Educating the buyer on why their investment will make the life of the user better, and in turn, result in gains for the buyer.
This is more about positioning. But you should always be focused on creating a business solution is solving the problem for the user. Make the user so happy that they'll beg for the buyer to participate.
Let me know if I can help! george@crema.us.
Kye..... Kyle. :). I can type! :)
I think the problem needs to be first identified, then bring a solution. Then we can find who'd be our prime customers & early users.
do you fill this board with the clients in the room ?