EP 193 SGFR | The Story Behind SGFR’s New Drink, Quench

Haikkel and Luqmaan discuss their ambitious plans for SGFR, including launching their own beverage called Quench, inspired by traditional ice cream drinks. They share the hurdles they encountered in developing the drink, such as achieving a higher nutritional grade and perfecting the flavors. The episode also explores the difficulties of maintaining competitive pricing against larger chains, managing losses from unsold products, and overcoming logistical challenges. Despite these obstacles, their determination to expand the business remains strong. They highlight the importance of content creation and finding complementary business partners for long-term success.
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