Harley-Davidson reverses course after stunning backlash
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- Опубліковано 5 лют 2025
- Fox News contributor Mary Katharine Ham joined 'Fox & Friends' to discuss her take on the reversal and why the company has decided to 'exclusively' focus on motorcycling. #FoxNews
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Nope they need to fire the CEO. Without that they have not reversed course.
“If you vote for Kamala Harris in 2024, you’re not a Democrat, you’re a patriot.” -Former Republican Lieutenant Governor of Georgia Geoff Duncan
A CEO is not solely responsible for anything the company or its marketing department does. There were surely several people taking these decisions. So, the company is basically full of people trying to force this kind of marketing. So, the only real action would be to boycott the brand from now on. They won't just change because the CEO is replaced. That would only be a sacrificial lamb, and they would try stuff like that again in the future, when the time is right.
And, I don't think any hardcore biker would ever buy from them again, if they watched one of these ads.
So your authority is a man you’ve never heard of until you read something. Got it.
@@ConvictedFelonTrump lol. "Kamala is the most liberal person in senate, incapable, a disappointment, Joe should dump her for a new VP running in 2024". Tons of democrats before Joe was drug out of the race by his hair plugs.
Sure vote Kamala if you think you are better under this Administration. Most sane people know the truth. I for one like my money, i like my guns, a safe border, lower crime, no wars in the world, no fake women in sports, I don't like a communist dictator regime that we have now running this country
The CEO and Board need to go.
The board is the majority owners of the company, in order to get rid of the board you have to buy up the stock, each stock is one vote, so you need enough to oust them........which is probably impossible because they own the stock that put them there
Forcing CEO removal is possible, Jr made a law that requires company to act in a way that benefits stock holders now.....not benefit in long term, keeping this CEO doesn't benefit stock holders now......or in the future
@@rugershooter5268 The Board can be bought out. Once stock prices plummet from no sales, it’ll be easy enough to remove them.
@@pinkiewerewolf only if they sell......and of course they could broker a deal with china that mandates everyone sells their stock, yes they can do that, shoneys did it, of course this deal has to be voted on buy the stock holders.......with the board being the majority
@@rugershooter5268 Then bankruptcy it is!
Lets keep it white morons
No one has been fired or resigned. This is no course correction, this is only lip service.
Why would someone get fired? Profits is the name of the game. Hopefully, HD will just raise the cost of their bikes for the shareholders.
Course correction from what? Not catering to the unhinged backwoods?
@@promethiac2641Sure.... You're not in a cult 🙄
@@promethiac2641 course correction from the most dogmatic and incoherent ideology ever contrived by humans.
@@promethiac2641 from the most dogmatic and incoherent religion ever conceived
This apology is WEAK.... FIRE the CEO, and promise to stay here in AMERICA.... Then MAYBE I'll forgive.
Not scared, just standing up for what's right. Anyone can turn the other cheek, takes strength & bravery to make change. @camp44mag
Yes, Jochen must go. He's a super Leftie creep and I have inside knowledge about that... he's really messed up.
@@arrowlock I'd like to see that.😆
@@camp44mag A liberal "woman" named 44 MAG...PRICELESS! What is your "husband's" name, QUEENIE?
@@camp44magit’s a matter of right and wrong. You wouldn’t get it because you should probably be in a mental asylum somewhere getting your meds.
The stupidity of some business leaders is amazing. They offend 99.9% of their customer base to appease the less than 1/10 of a percent. Budweiser made the same mistake before Harley & that Harley failed to see backlash of Budweiser is amazingly stupid~! Shalom
This is a psy-op "news" report meant to distract you from the fact that Harley is going to start manufacturing in Thailand.
Once again, an American company is sending jobs overseas.
There's always a back story. Something is pushing these companies to pull this stunt. Be it blackmail or agenda that pays off in someway or some sort of odd incentive. This is happening a lot the last 4 or so years.
Do not fall for this. Zeitz is a zealot and needs to get gone. FKH
Why?
@@Outlaw_270 You really asking why?
@@Outlaw_270 no one wants electric bikes, FKH
As a German and Harley-Davidson enthusiast, I wholeheartedly agree.
Until they fire the CEO, and get rid of those that hired him, HD won't be trusted.
I assume the company owners hired the CEO. How do you fire the owners?
For anyone who understands Harley Davidson, the fact that the CEO is German is unforgivable.
Most americans are from german descent. But it‘s a trend to employ failed CEO‘s of different brands which have nothing in common with their new company as again a CEO. And a woke one as well... The world is going down and I see almost no hope... Maybe Trump can fix some if he gets elected. If Harris gets elected it will just get worse. PS: German here... that woke bs is all around the world now
I also get upset when Americans become CEO’s of European companies. Go back to Murica
This is a psy-op "news" report meant to distract you from the fact that Harley is going to start manufacturing in Thailand.
Once again, an American company is sending jobs overseas.
@@ItsKyleMang I missed that....jeeze...he should work for BMW
Harley Davidson bikes suck.
Not enough they have to fire their foreign CEO
Boycott everything woke
Way to.. umm.. not buy stuff..
@@promethiac2641
It's a "made in china" garbage anyway.
I do! I have morals!
I don't have a problem with Harley and they are an American company with American employees who have no say so in how the company is run. Nah, boycotting IS WOKE.
@@TonyStark-xr2om Wow... Just Wow....
GO WOKE GO BROKE!!!!!!!
When are you folks going after John Deer? Also none of those companies have gone broke😂
@@popweaselcrunchthey literally ran a woke campaign and got zero profit, revenue or ROI back. That’s go woke go broke 😂😂😂
Nice work mother goose
@@popweaselcrunch yes they have and who is john deer? 😂
What happens when you just GFYS?
CEO needs to go. Go woke go broke.
A few years ago he closed ALL of the smaller shops! My husbands boss almost went out of business and had to change it to CAN Am. And revamped everything!
A few years ago he closed ALL of the smaller shops! My husbands boss almost went out of business and had to change it to CAN Am. And revamped everything!
My husband wrenched for Harley and became a parts manager. It’s been a mess
Poor fragile pansy MAGATS.
@dkburns this is personal experience! Why be a troll
To late, I already sold my foreign made Harley and bought an American made Indian
Indian went woke before Harley, they just weren’t caught
It’s crazy how these companies can’t seem to “read the room”
They are reading the people. Look what has happened so far now and nothing is slowing their goal of global wickedness. From schools all the way to the Olympics.
Now fire your German ceo!!!!!
Biden brought them back, USA
@@4kingace379 as LGBTQ 🤣
Yes, you need to get some Scottish back into HD.
It's clear this CEO is NOT and never has been in touch with their consumer base. Get rid of him and replace him with an American conservative who actually owns a HD bike. Sheesh!
Mike Pence?
I used to believe that corporations were run by the smartest people, and I believe that was true most of my life. Now, I’d be afraid to invest my money in any corporation because they’ve decided to abandon their positions to become activists, pretending to represent their employees, customers, and investors views. THEY DO NOT
At the start yup smart people built the company, 150 yrs later those guys are gone now it is money and forgetting who you are selling to.
H/D is History !!!
So is slavery.
You tripping Harley are still the coolest looking bikes
Sickening.. what is going on in our country.. unbelievable
Too late for HD. Time for them to go broke and out of business.
I plan on buying two hondas next year
That's such an intelligent comment. About 600 dealers in the U.S. who do not share the same values of the CEO don't deserve to be put in the same category as the Board of Directors who are making these terrible decisions. So many families are affected by stupid decisions made by corporate heads. So just go out of business? You would make a hell of a leader in a socialist society.
@@christophermeyers you can choose your job if you don't like a job quit and find another one simple
Biden brought them back home after Trump made them leave, I will buy HD again now.. USA
@@newmobile1455 There is zero substance behind your comments. Show your work.
The entire board of directors MUST GO ! Not just the CEO , THE ENTIRE BOARD including Troy Alstead , Jared Dourdeville , Allan Golston , Sara Levinson , Rafeh Masood and the others behind this.
That's exactly why nobody has left or been fired. Their plan is to circle the wagons and just wait until this dies down.
I have been riding Harleys for 30+ years and have bought 8 new Harleys in my life. I just sold one and I am trading my last one for an Indian. I will never buy another Harley Davidson. Let’s see if the woke crowd is able to support and sustain their business model now.
Even more backlash since they won't oust their DEI CEO. They will have to fire the CEO or risk even worse backlash.
Honda all the way
Republican cancel culture is out of control.
@@newmobile1455 If I wanted a Honda I'd sell my Harley and buy 2-3 of them.
@@im2yys4u81 I guess you drink Bud Light Beer
@@newmobile1455 Never have, never will. I'm drinking Gentleman Jack or Crown.
DEI- Didn’t Earn It.
Gold 🥇
Wow. That is really clever. You probably don’t even understand how DEI works. It’s looking to recruit outside of your regular pool, not giving people jobs just because they are of color.
DEI-Don Eric Ivanka
@@jswan312 Trump is the DEI candidate….
Deranged
Egomaniacal
Incompetent
Also, Division Exclusion Intolerance
Fire him!
Why are these companies attempting this insanity ? They didn't learn from bud light n target. Stupid imo
Buds still not broke😂 Itscalled profits and capitalism. You folks love that stuff.
We still do not buy Budweiser products
@@AmyTinoco good n it should continue that way.
Theres 3 big companies that own everything. Black rock and
Vanguard (and forget the other name)
@@popweaselcrunchBL literally ran a woke campaign and got zero profit, revenue, ROI back. It’s why they were taking BL out of the coolers and putting them in front of stores selling half price 😂😂
“Stunning Backlash”?!? They/Them just couldn’t see that coming? 😂
What is stunning about it? Harley riders are real people...not the woke mob.
😂They are? More like weekend warriors pretending to be in a real club.
Honda all the way there better bikes anyway
"I'm territorial over commercials because I do not have anything real to fight for."
@@popweaselcrunch I agree I only ride two weels everyday I will be getting a new Honda grom and a new Honda CFR300R next year who needs a car
I'm just a Honda fan all ways have been
another woke company to file for bankruptcy
Republicans seem to American companies. It's sad.
Going Woke isn't what's hurting HD. Sales have been declining for years. Sales overseas where they don't even know what "woke" is have declined. Young people aren't buying motorcycles. They stay inside on the internet where it's safe. Time to invest in feminine hygiene companies because the world is being overrun with pussies!!!
Harris2024
@@ConvictedFelonTrump lol ok bot
@@ConvictedFelonTrumpyour mom for the streets 2024
Consumers have the money which means they have the power to not purchase.
They are building motorcycles in Thailand to save on costs. Just sayin. I’d sell mine today but know it won’t sell now.
But they've been using parts from Thailand, Taiwan, Vietnam, and Mexico for ages. Then they TRY to be slick by claiming "made in Taiwan, etc, etc, assembled in the US."
Jochen makes more in a week than the average employee makes all year and THEY do all the work designing & building these bikes! He cuts corners on quality, lays off great employees, all while stuffing his pockets. The place is out of control.
The parts have been sourced worldwide for years, maybe decades. When they retooled so they didn't have low quality built into their machines back in the 80s, most of their factory equipment came from Japan.
@@BeardedBavarianBiker Ah, look at the Honda CRF300 Rally like Itchy Boots rides. Those are made and assembled in Thailand. She rode hers from Ecuador to Dead Horse, Alaska and then Morocco the long way around to Tanzania, close to the worst roads available. Unbelievable what that bike went through.
I have a FLHTCU Ulra Classic worth (on books) $13,000... I can't even get $7,000 for it. NEVER AGAIN! It's a nice bike but I'm done.
Let’s support Indian Motorcycles! Go woke, Go broke!
Sold my harley davidson after this incident and will never purchase one again.
If they don't fire their CEO and maybe a few other members of their executive, how can we believe them now ?
Don’t forget
Don’t forgive
Dump Harley Davidson
For Harley-Davidson to even think about the grossness I'm done with them
It's too late. HD is doomed.
Harley-Davidson has been struggling for over 20 years
They just slapped their die hard customers in the face. Discusting.
now they are NOT woke but still employ a woke CEO ? Baloney- I am done with these clowns........
HD should not be let off the hook. Remember Bud Light.
Customers may forgive but they wont forget ...
If I’m an investor I’m pulling my money as quickly as fast as I can!
Just like Coca Cola required DEI training to their new hires: 'Be Less White.' I've been boycotting Coca Cola ever since.
Did they actually say this...?
@@Melior_Traianoyes, they told their employees to "try to be less white".
So the Harley CEO will just keep his mouth shut and continue destroying the company?
CONTINUE THE BOYCOTT until their current CEO and Board of Directors are REPLACED and they announce that Revmax production will REMAIN IN THE US! FHD! ✊️
I would no longer trust them 🇺🇸
I don't see any commercials out there with an apology to the American consumers admitting their failed policies. In tell then they have not really changed.
Board and CEO needs to go! F-HD!
Anheuser Busch and Harley Davidson should know their customer base better than this. Efforts to expand their appeal to a broader base/demographics is foolhardy and sure to backfire.
They may as well stay woke as far as I'm concerned, now that I know how they feel about me.
The Harley Davidson CEO would do well to remember what consumers have done to other brands who went woke when the customers were not. ☠
Zeitz is doing this deliberately.
They want to turn this bad situation around? REMOVE that woke CEO! It's not just the DEI mess. It's also their efforts in the LGBT stuff also. Harley riders a 'old school' value people that just don't want their hard earned milk money trying to implement values the customer base does not support. When will companies figure this out?
You do realize HARLEY is a very successful Company don't you? And for GOOD reason. You are writing about it. FREE ADVERTISING, Worth MILLIONS. They're gonna sell a a crap-load of HDs to you Confederates and you Queers.🤣😂
Time to leave Harley in Indian Dust....they lie
Not buying a harley ever. Even if they go back to their old ways.
It's the the brand, it's the Woke CEO. People behind the curtains are destroying what Harley really stands for
Too late. I sold my Harley and bought a Honda. I always felt part of the Harley family up until this nonsense. It might have been a blessing. My Honda is awesome. A lot more fun to ride than my Harley.
Whoever bought it is a sell out, but glad you got rid of it
Know what's amusing? More parts of your Honda, are manufactured in the USA, than Harley Davidson's parts. It's been that way, for quite a while now. Harley Davidson is overpriced glorified shyte. Wouldn't own one if it were given to me. Honda's Valkyrie is what I consider to be the best cruiser bike ever manufactured in this country. Hands down. Smoother, more power, and if a spark plug goes out on you, you aren't walking, like you are on a V-Twin powered bike. Follow the leader, America... He's on a Honda.
As my old instructor used to say on his Goldwing. "I can't believe I wasted so many years riding a Harley"
@@curtisboswell2619 A friend had a Valkyrie you could put a nickel on its edge start the bike and the nickel would stay the same. Harley yesterday's tech with absurd prices and service.
A Honda? You gave your money to John Cena and Chinuh.
Harley Davidson quality has been deteriorating for the last 6 years. Engines assembled in Thailand.....so on and so on
Even if they fire him, they still suck , damage has been done, HD told America to suck it, now it’s time for America to tell them the same thing
Sucking it is how its gone wrong lol
They need to FIRE the CEO
These are examples of the disconnect between consumers/citizenry and the ruling class.
😒 Sigh..."Go woke- Go Broke. Dammit people, catch on already!
GO WOKE, GO BROKE.
You peed in your bed.Harley , sleep in it now you are done
Yep! Too late anyway. What could have helped them would’ve been to advertise that they would have never gone woke. Good bye, hope you go under.
Lol, the "woke biker" goes perfectly with their electric Harleys ...
Harley-Davidson is just masking the symptoms, but the underlying disease is still there. The CEO needs to go.
Budweiser didn’t teach you anything? 😂😊
I sold my Harley...Never going back.
We won’t believe or forgive,without a formal apology,And fire CEO Zeitz…Not in another position…Fire it/him..her,that,🤔
That CEO needs fined and needs held accountable for the BS
The CEO must go and Harley gets back to it's base customers. Those Indian wheels are looking pretty good!
Whose life was better a few years ago under Trump?
No ones lol
Putin had it a lot easier…
I will not buy another one until he's gone!
Dont watch what they say, watch what they do. The self serving statement the board released is laced with double-talk. They need to stay out of politics, and get rid of the ceo and board so they can just make motorcycles. Anything else is unacceptable.
They haven’t reversed anything. A few careful words that do nothing, like Bud Lite.
They might pay for it like Bud Lite.
Why could they not hire solid American patriots rather???????
DEI = Didn't Earn It.
Harley Davidson Pricing Structure: Motorcycle, $10,000. Culture, $20,000. Total price of motorcycle: $30,000! Enjoy your purchase.
Why must they continue to test us?
Profits. Capitalism.
... because everything revolves around you.. duh
Maybe they didn’t expect the MAGA snowflake outrage
@@popweaselcrunchYet, they LOSE money everytime they try it. Can't be profit
@@FunnyBoneBob dei is about your snowflake issues, what are your pronouns today dear thing? 😂
How could they not see this comming!!!
"We're going to focus on continuing to build loose collections of parts surrounding oil leaks". Doesn't matter what the CEO says. When all the old bikers that bought into the myth die, the brand is history. You need to build quality machines, not manufacture junk for jerks.
Did they not learn from Budweiser?
I'll never buy another Harley! They are a shady accessory company who rips us off over the name. My next buys an Indian DarkHorse
Stop buying the products and they will get the message.
The ceo better endorse trump publicly or it’s a wrap..
I sold my Harley 5 years ago, and I'll never go back.
To late now Harley you made your bed now lay in it. You go woke you go broke.
With older Harley's you could feel the hate and intolerance that was built into the machine.
How so?
How so?
"Hands off our beer, motorcycles and sporting events" - Freedom loving conservatives'
I mean, Bud light and Harleys are kind of their thing.
@@Restituit_Rempublicam Isn't that kinda geh?
@promethiac2641
I guess so. Honestly, I really don't care. I'm just saying that when I think of the two. Immediately overweight w dudes with beards pop up.
@@Restituit_Rempublicam That’s weird, when I think of woke I think of the same thing except with skittles hair and and endless screaming into the sky.
@@AnAmericanPatriot1555
Don't forget about Ray-Ban unisex eyeglasses and flannel shirts.
Dealers are full of inventory. Plenty of leftover 2023 models and even some NEW, unsold 2022s are just sitting.
I bet there were a lot of Indian motorcycles at Sturgis this year.
He shouldn't have been hired in the first place. Big company making big stupid decisions. He still works there, not fired. Nothing to see here. Expect more disappointment,
Not many, if any, HD riders wear Puma sneakers. What worked for a trendy brand will not work for an American standard.
Well see what happens, but for the first time I was saying I'll buy an Indian motorcycle.
Harley Davidson is DONE . Period
Shut up sell motorcycles and you'll be fine.
It's that simple.
Why do these companies commit the same mistakes after seeing others fail over and over?
There was no apology, they were just “sad” that you noticed 🤨
DEI is quite simply a government-promoted racist policy. HD exists to build motorcycles; not promote racism.
Do these people do research of who their clientele are? I swear business’s are so stupid!!!
1. Harley make such objectively sub-par motorcycles, they have become a lifestyle brand.
2. When you are a lifestyle brand you sell an image, and diversity = market share and customers.
This makes sense... they should pay their engineers more and clothing department less.
Well , I was just going to buy a new Harley, but I No not now. Tired of these companies pulling this political crap.
I’m going to not buy HD products for awhile. They need more financial lashes just to get them to think twice before they do this.