I get it. And Ive never said NO to it. IN SCIENCE/FOR CLINICAL RESEARCH. NOT in art. Im not gonna have a meltdown over your video, though, because I listen to everyones point of view. But Ive been around for x amount of years on this planet now, and Ive constantly studied my surroundings. Im not an AI expert, but Ive seen the basics of what frameworks and other things that is, unfortunately interconnected with it. Then theres societys tendency to quietly and calmly "giving us no choice" but to choose, "the new technologies and gadgets" whether we want them OR NOT. Also, "first come first serve" writers and the like are not conveyor belts or machines/programs. From finished work, to publication/promotion A LOT can happen. And the original author might be accused of "being the copy". Might have to go to court even, if evidence can even be found. And then companies can "outfinance them" in court, unless the publisher they are with, are richer than the one who stole the work. Dont even get me started on clothes designing and what Romwe is doing to small artists. I agree with what among others Bjork says about technology (she used it in her music, and some say its not "real" music). But theres a little something called "GREED". That in combo with AI, and what Ive seen all my life, welllll....doesnt look good. Because it isnt just about what AI is NOW AS WE SPEAK, but how it will evolve too. Things dont say the same. Nah, I dont like it. In science to cure diseases, YES. In art, NO thanks. Still, I like your video. Have a nice day.
You only feel bad because of all the people fear mongering. the fact that Ai can do these things. Just means that Human Made things will be more appreciated
I think the movie Surrogates with Bruce Willis is the perfect metaphor for a lot of these challenges. There will be a place for this type of tool, but I think over time people will also crave more real, authentic experiences. And as you say, point of view can never be replaced.
Totally. Automation, integration and conceptualization aren't going anywhere when it comes to AI. But when it comes to art it all comes down to how we view ourselves. Do we believe we are as generic or even cut and paste as AI, or do we have a pov? I think that mindset shift is hugely helpful in keeping fear at bay
Well said. "AI" had me in an existential crisis for a about a week. Then, I embraced it, started experimenting with it, and now its just a tool I use for lots of things - green screens, background mattes, animation, ect. I use quotes around "AI" because at this stage its really just machine learning and "AI" is essentially a marketing-hype word. Humans seem to fear change and new technologies, but they always just get folded into the status quo eventually. I myself resisted smartphones for the longest time, and yet here I am now, typing this comment on one. It makes my life better in some ways and worse in others, but that's any piece of technology, I suppose - you gain some and you lose some. The only thing I'm really sure of is that I want to tell stories the way I want to tell them, and if AI makes that easier, then it becomes an invaluable tool. I think artistry in filmmaking is debatable; computers have already replaced true craftsman like matte painters, model builders, and practical effects wizards a long time ago. I don't want to denigrate VFX artists too much because god knows they already get a lot of flak, but once you've introduced a tool as powerul as a computer, you're already a few degrees removed from it being a completely handcrafted thing. I dont think VFX jobs are going anywhere because of AI; as long as you have people filming stuff and needing to add elements in post, you will have a need for VFX artists - someone with an eye - who can put everything together and make it look right or make it look beautiful. Whatever tool they use to do that, I believe it's largely irrelevent. As far as AI 100% generating films that people prefer to watch as some people fear...lol, this is probably a bold statement, but not in my lifetime, maybe never. I dont really see how pure AI, in whatever unforeseen form it might take, can ever beat the combination of human+AI as a tool. And if and when it does - well, we'll have bigger philosphical fish to fry at that point ;)
Totally agree. Really good thoughts. And I think even since making this video, my thoughts have moved more in this direction. I'm open to the Waze. AI will allow me to tell stories in the ways that Hollywood won't. I think that's an aspect of it. That's exciting. Eliminating gatekeeping
I've been in the TV and movie advertising business for over 25 years, making me somewhat of a veteran ;). Like many of my colleagues, I'm still a bit in 'SORA-shock.' But: I believe that ultimately, creative input from real humans will always be in demand, whether it's provided by people or by AI itself, that may eventually require it to meet human needs. However, I'm deeply concerned for all colleagues who have dedicated years to becoming professionals in various special effects programs. I hope they can establish themselves as 'AI feeders, AI caretakers, or AI communicators.' Let's, as seasoned media professionals, also view this as an opportunity to challenge Hollywood. After all, it's 'just' a new tool.
thank you for this video. i agree with everything you say! AI ist soulless and i dont believe it can ever replace human art. But still, I am afraid it will. People like you remind me of whats true. Greetings from Germany! :)
You're talking from an entrepreneur's point of view. What people are terrified of is losing a JOB. And jobs will be lost to "AI" tech. But millions of jobs were also lost in human history to some other tech. This one is just the newest, and it looks scarier because artists are now on the aim, and no one ever expected that to happen. I am a freelance 3D artist, and I have my clients. And I will lose 0 clients to this AI thing, but that is because I am solving their specific problems (like you mentioned). Those are the problems they hired me to solve for XY amount of money. Those are also the problems they don't have the time and expertise to deal with. But it is a different thing. As a freelancer/entrepreneur, you're always fighting. That is your default. You need to be an artist and a salesman at the same time. People working for large studios are seen as artists working in art factories. And that is not a new thing. It is just scarier now because AI is presenting an opportunity for large studios to do the same work with fewer employees. What do you think about that?
Such a great and thoughtful perspective. I agree with all of this. Yeah, it's a shame because VFX artists have pretty much always been treated like garbage by studios. And even the branding of CGI, misleads viewers to think that there are not artists behind those roles. It's a shame. But yeah, your concept of job versus individual is an interesting way of looking at it. That is absolutely the tough thing about all this. Hopefully even within jobs, people will prove their value. It's tough no doubt.
Thank you for this hopeful perspective. I especially agree with you about the point of AI being viewed as another artist. Just because another artist exists that is better than me, it doesn't take away from my creative voice or the creative voices of others. Artists we got this. We still have something unique to create and give to the world.
Thanks a lot for your take on this, i totally hate all the negativity fearmongering and im' happy you talk about the point of adapting to the tools or being left behind which makes me sick. for me this doesn't make any sense for creative work, we should be able to have the liberty to choose the tools we want to use as long as the end product is good and reflect our vision. Thanks for your hope you winned a sub.
Thanks for the kind feedback. Yeah, I mean there will always be niche roles where maybe someone is some sort of AI expert. I just don't think these cheap AI tools, or AI integrations into existing tools. Add all that much value for video editors, or independent filmmakers etc. I could be wrong. But it just kind of feels like something most people in this industry can pick up. My impression has always been that they are user friendly, and that's kind of the whole point. Its the people who go on Instagram and say look at the "art I created" (w a midjourney prompt) That's not to say there's not intentionality behind those prompts. But they didn't actually create anything. Aside from the text lol
@@ScottJeschkeexactly! They didn't create anything and i would find it weird if in the future artists would prefer put prompts on a computer ratter than enjoying the whole process of making a film. ai can be really useful for accelerating the workflow but i draw the line when **tools** like sora can juste replace all this. i don't think we will ever get to full AI movies if im' honest, sora already costs way too much for a 1-minute video, and it's impossible that the public will be able to make stuff with it also copyright bans ai use so that's good.
Good points 👏 Much like you said, basically you hone your craft well enough that AI can't replace you. There will be those looking to make the cheapest product that might lean on AI rather than actual artists but AI's existence wasn't going to change that, like you said if it's not AI it could be CGI or whatever *tool* emerges. There's always going to be some innate draw to the human element; a lot of times people like a meal because it's home cooked, or reminds them of home cooked, not because it reminds them of what a bunch of machines put together lol Or handmade goods, they tend to sell for a premium but there's still a market for it. I think the more the cheap AI stuff waters down the industry, if anything the more the artists with heart and intention and, well, artistry will stand out even more.
Totally agree. And I think I've softened a little on AI as a tool, or part of a pipeline. But, I don't think it replaces a person per se. A job.. certainly.
Enjoyed the video, thanks! There is so much negative emotion and fear around AI, this helps dispel that. One of the biggest issues is the devaluing of films and video content (devalued) coupled with the proliferation of content that will make it harder to connect with audiences (lost in the crowd) But maybe AI will get really good at connecting you're work with an audience?
Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember. It's baffling why those in power don't halt technologies that threaten lives, and why courts or human rights groups don't step in. Ordinary folks uphold the world's wealth structure, yet their job security is at risk. It's the duty of every government to protect their people's livelihoods.
Yeah. There's always an interesting proceed w caution element when it comes to new tech. Will it have uses? Definitely. Could it provide jobs? Probably. Are we relinquishing purpose by way of daily work?.. very likely. At least for many. That's the conundrum with technology progressing. Especially when it comes to automation. Sure it frees up time, but I think it's humans. We will always need to work. And when we relinquish all of that, we will cease to have purpose. And we will also cease to have anything worth trading. Ultimately Work is a trade for food, shelter etc. It all remains to be seen, but it can definitely be a bit terrifying thinking about where everything is headed
@@ScottJeschke I'm not lying man, if I had some funding I'd love to see what you could do with it! Your skill in these videos shows you have the chops to make big things happen and tell an epic story.
@@TheForgeStudios really, really appreciate that man. We should catch up soon. I'm targeting January 2025 for my first feature. A sci-fi thriller. Couple irons in the fire, but it's looking like It's going to be self-funded-- possibly Nova based.. or NC. Would love to hear what you're up to though.
I'm just terrified because ai has reached a point where we will never know if something is ai generated or not. We'll start to get seals of approval from movie studios saying "no ai used" and it's probably gonna be a lie most of the time. Sure misinformation already exists but you can't trust that anything produced post-Sora is made by 100% humans.
Yeah. For news and all the "what's going on in the world" it's pretty terrifying. One thing that I think will rein in AI to an extent... At least for entertainment, Is that it has to train on royalty-free material. Legally at least. There are more and more laws about copyright infringement etc. And I already know from reading the WGA negotiations, that studios are actually terrified about copyright infringement. The good thing there is that an AI training from pond 5 is a far cry from an AI training on Denis Villeneuve. It will probably come up with some pretty great stuff, but it does have limitations
100% about the tools being bought by other companies and incorporated into existing software. We're already seeing it happen. Right now we're at the peak of the tech hype bubble and there's hundreds of companies that are all doing a lot of similar things. The best ones will rise to the top and be bought by the companies that want to integrate them. I'll add to your spend time working on your voice: spend time diversifying your skill sets. Right now AI tools do one, hyper-specialized thing really well. People who have one skill set can get replaced by something automated. People who can tackle lots of different kinds of tasks will always be valuable.
I borrowed from your thoughts on the small company buyouts haha. Shout-out. Yeah, I also think that people talk about AI in such a way that it manages tasks end to end. But really it only manages what you tell it to and it always has so many limitations on how it manages those tasks or automates. So for instance, any editing software that is supposed to be end-to-end cutting a video or a reel or something that I've seen, really does kind of a crappy job. Because at the end of the day there's only so much you can tell it to do, and it just can't read your mind. But even as companies threaten the use of AI in order to cut back on employees, etc, it almost requires pushing back with a line of questioning. Because they never think through how they'll have to pay for a subscription, set it up, and then manage it in their own time even though video is not really there natural propensity or vocation. So it's all a bit of a bluff at this point. I've actually found most AI tools in an editing pipeline are more trouble than they're worth. Not because they are hard to learn. But because they are crappy at their job
@@ScottJeschke Haha I knew I'd said it in discussion at some point but I'm not the first to point that out by far. Yeah, agreed. There will be people they need to push the buttons. Plus, there are already "AI" tools I use in everyday editing tasks that have been integrated into my editing software. Finding ALTs on takes has never been easier. But the flashy, headline-generating Text-to-Video that Sora offers is actually only fulfilling a very specific need for creators. Unless you're using other AI tools to manage the other tasks of creation- like writing- in which case, yawn. To your point, stock footage libraries might dwindle a bit, but the Sora model has to be trained and learn from something. A text-to-video generator can't know what the Taj Mahal looks like without datasets of literal stock videos of the Taj Mahal.
Great video as always. I agree you have to work on the craft amd find your voice. Quick question, what aspect ratio did you use when talking to the camera? I thought it was 2:1 but I'm not so sure.
Yes, that's what I mostly think. But there are other phenomena going on that I´m seeing in the company I'm working. Some people are trying to stand out from his bullshit job (using the anthropologist David Graeber concept here, not looking to offend anyone) by flooding Slack with AI images and videos. I find it kinda funny sometimes, but some of my artist colleagues are increasingly annoyed. There's a real risk of banalizing the creative process and art, and the perceived value of our work is already diminishing. At the end of the day, the only people who will benefit from all this will be big tech. Yes, we're all discerning artists, and we'll always value the unique views of each other and blah blah. On the moral side of things... Some people look at this like the Democratizing Art, but it's bullshit. The democracy that we are (mostly) enjoying in the Western world is founded on the millions of dead people who have preceded us. We forget this too often. We haven't earned democrazy, as random people don't earn the right to be artists just by prompting some words. Be an artist is a lifelong commitment, not something that I do between Tik Tok doomscrolling sessions. If everyone its an artist, nobody is. AI can be potentially lethal regarding many things... maybe we should think, seriously, about pulling the cord, and leave AI for scientists and acually help humanity instead of f*** with people's means of living an the most beautiful treasure of our race which is our very own culture. Sorry about my English, these concepts are difficult to communicate for a nonnative speaker
Your English is good! Thanks for your thoughtful reply. That's gotta be super annoying getting flooded w AI junk at work. Yeah, I think that the flooding of AI content will diminish the value of AI art more than human art, though. It pretty much trivializes itself. I think being human will always be our greatest asset, and something that AI can NEVER replicate. Because AI will never have the specific and varied and unpredictable relationships, experiences, memories, losses, and victories that we have as humans. Our experiences are so often stranger than fiction and hyper-specific, and I think there's so much value in that. I do agree that AI democratizing art is BS. Maybe "content" but not art. Lot's of great thoughts here.
basically for those who are panicking over sora know this the more stable the video gets the harder it gets for model to mimic creativity, sora or any image gen ai will not be eating away artist jobs because the more they get close to replicating they lose the advantage of adapting.
@@ScottJeschke and it will get more limited because of all the laws that will be placed on it. if you are keeping up with the news sora will not be allowed to generate faces of people. but what i fear is disney like companies making contracts with it to save some of their resources. like for regular nature shots etc since stock footage sites are doomed.
I think something similar will come around. Or is probably already in the works.. with exceptions of course. The thing that was surprising in the WGA deal was that in some ways studios were as afraid of AI as the writers were, because it made everything way more murky and complicated w copyright. So of it's used in anyway under a WGA deal, it has to be specified. I think we'll get something like that
an agreement not to use A.I. is not going to work and won’t stay official for long. It’s like can we all agree cameras should have been band 150 years ago to save portrait painters income. Or agreements with America’s expansions worked out for native people and culture. I like this video on A.I. in arts…needs to be balanced with A.I. in business. The arts will be fine…the working artist that has rent and food bills not so much. The balance between business and what the buying public wants will be determined.
@@scottmcguirk4848 yeah, but unfortunately it's always been difficult to marry art with commerce. That's always kind of been the plight of the artist. Finding a way to get paid for your artistry. And those who do are living the dream. But I think my argument is that those who are getting paid, are getting paid because of their specificity and humanity.
Some very good points on this video. However, I think this technology is going to make a big impact within the corporate and branded content/advertising space sadly. Think about it, CEOs scanning their faces and voices so they don' t need to spend their time on a piece to camera they are dreading. People that are really bad in front of the camera, broll shots of building, food and stuff... If it looks good (which it will) why not? It saves them money and time the two thing corporations will care about the most. I'm speaking broadly, I am sure some business will want to distance themselves from generic and add a personal touch. But yeah, I want to believe that we'll see ourselves surrounded by very generic content and that they will be a push back for authenticity. In the other hand, think how generic it's all becoming because of social media and many people don't care about quality but content.... I don't know, It is hard to tell at the moment, we'll find out the real consequences soon. Hopefully you are right!
I don't think you're wrong at all. I think that is almost certainly going to happen. But it's kind of the same as corporations that have millions of dollars making crappy videos for their marketing. It doesn't really move the needle for them. High end brands and corporations always have a personal touch. I just think there's a point at which it's not going to be taken all together seriously. But it might work to an extent
It's also a bit like the companies who will say, well. We don't need high end video, we have an intern with an iPhone.. which is like, sure... But does that intern know how to tell a good story and make a good video? Maybe. Maybe not.
I'm not sure AI is even a threat to generic stock video makers because the AI still needs human created training data. Sora's videos are far from perfect, and Sora needs a human to step in and perfect those mistakes to learn and get better. And if AI tries to use it's own generated content or other AI generated content for training, it's generative quality degrades with each creation cycle. So the AI will still need humans to produce more and more generic training content, AI will always need a human to correct it's mistakes and clean up it's messes. Because that is how AI learns and grows and AI will never be done learning or growing. Moreover, you may have underestimated the potential benefit to AI, a highly sophisticated AI can hold all the technical skills of humanity and thus can provide all those technical skills to anyone with a vision who simply lacks the necessary skills to bring their vision to life. It goes back to something a Silicon Valley entrepreneur once said about creating a great innovative solution startup. How every great innovation needs two people to be created. The idealistic hippie who has this big vision to change the world. And the technical geek, who will know how to actually do it. AI can serve as the technical geek, for any/all Idealistic Hippies who want to actually make their Idealistic vision a reality.
It comes as no surprise to anyone that the future is uncertain, but he beautiful thing is that creators will create and by definition, being creative means that we will make it happen no matter what. Partly because we love it and partly because it is our job to innovate and we must not for one second forget that we can never be replaced by AI because of how insanely unique we are. That's the key, we must be as unique as we possibly can. Just by being ourselves fully we can achieve this. Scott. I love your channel man. You are unique and I get excited every time I see you have a new video out. I think AI is jealous of your uniqueness. Much love and keep these thoughtful videos coming! 🤘
I hope not. But it's complex and scary for sure. I think specificity and problem solving is gonna be key for folks in VFX. Wishing you all the best of luck
I can guarantee that AI videos WILL take away a huge audience from all of us! But does that really matter? Those who can, and do appreciate art and the artist will always exist, less people will click "like" on our posts and we'll receive less views, but that doesn't lessen the beauty of having someone, even if it's just a single person, genuinely appreciate your work or craft, whether it be in person or online. Quality always trumps quantity imo, the same goes for the authenticity of your viewers or audience.
Yeah. I just think exclusively AI created content is never going to go anywhere. It will be part of a pipeline, but no one wants to watch a Pixar movie made by AI. Art is pretty much entirely predicated on the human experience.
I don't care about AI generating videos from scratch. I want different things. A long time ago I had no kids but I had hair and I got married. I want an AI to take my old wedding video and to change young me with me now - bald and old. Also to change the bridesmaids with my kids. I want to see how it will look like I was marrying today. Can that Sora do it?
Maybe there's some sort of justice in it, nobody is gonna fight for a new welfare system because poor people lose horrible jobs but when well off people lose dream jobs... The wind is going to change
Sadly I think it will work the other way around. Leo DiCaprio ain't losing any acting gigs to AI, but background actors might. Same thing in VFX. It's the people doing the processes that become automated who are in danger. Not necessarily the visionaries or high profile faces at the top. It's mostly below the line jobs that are at more risk unfortunately
@@ScottJeschke These are the middle to upper class you're talking about, it's not blue collar or MacDonald minimal wage workers. Moreover these are people that have had the luxury of following their passion and getting into passion job which most of the times are people coming from the middle to upper class regardless of their current wage. Also these millions of artists and VFX professionals are people heavily engaged in social network, politics and social issues so all that said we'll see the impact of people that have a high sense of self and, that are used to defend their sector, ideas and that have the education, engagement and a networking to fight for their cause but most of all they have the sympathety privilege of artists. And btw we're seeing that already with all that artists vs AI shenanigans on socials, not even white collars were barely able to be so laud despite being replaced by AI for a decade now. Yes white collars are middle class but they lack the engagement idealism and sympathy of the creatives world. Way too little, way too late (and way too hypocritical) but it's maybe a tiny light at the end of the tunnel for the extremely poor living in cynical countries
Ai is upon us. The end is nigh!!!!!! Repent sinners!!! REPENT!!! 🤣🤣🤣 Art and artist will always find a way. It's about how art moves people not the tech.
*Watch before commenting.* This is NOT an AI promo
I get it. And Ive never said NO to it. IN SCIENCE/FOR CLINICAL RESEARCH. NOT in art. Im not gonna have a meltdown over your video, though, because I listen to everyones point of view. But Ive been around for x amount of years on this planet now, and Ive constantly studied my surroundings. Im not an AI expert, but Ive seen the basics of what frameworks and other things that is, unfortunately interconnected with it. Then theres societys tendency to quietly and calmly "giving us no choice" but to choose, "the new technologies and gadgets" whether we want them OR NOT. Also, "first come first serve" writers and the like are not conveyor belts or machines/programs. From finished work, to publication/promotion A LOT can happen. And the original author might be accused of "being the copy". Might have to go to court even, if evidence can even be found. And then companies can "outfinance them" in court, unless the publisher they are with, are richer than the one who stole the work. Dont even get me started on clothes designing and what Romwe is doing to small artists. I agree with what among others Bjork says about technology (she used it in her music, and some say its not "real" music). But theres a little something called "GREED". That in combo with AI, and what Ive seen all my life, welllll....doesnt look good. Because it isnt just about what AI is NOW AS WE SPEAK, but how it will evolve too. Things dont say the same. Nah, I dont like it. In science to cure diseases, YES. In art, NO thanks. Still, I like your video. Have a nice day.
@@sentimentalcircuscurator I agree w pretty much all of this
@@ScottJeschke i think you need to get universal basic income for plant B
@@carkawalakhatulistiwa huh?
Thank you for this motivational video. As an artist I’ve been feeling bad about this stuff recently
Thanks, Ellie! I'm glad it held some hope for you. You got this 👊
You only feel bad because of all the people fear mongering. the fact that Ai can do these things. Just means that Human Made things will be more appreciated
I think the movie Surrogates with Bruce Willis is the perfect metaphor for a lot of these challenges. There will be a place for this type of tool, but I think over time people will also crave more real, authentic experiences. And as you say, point of view can never be replaced.
Totally. Automation, integration and conceptualization aren't going anywhere when it comes to AI. But when it comes to art it all comes down to how we view ourselves. Do we believe we are as generic or even cut and paste as AI, or do we have a pov? I think that mindset shift is hugely helpful in keeping fear at bay
Well said. "AI" had me in an existential crisis for a about a week. Then, I embraced it, started experimenting with it, and now its just a tool I use for lots of things - green screens, background mattes, animation, ect. I use quotes around "AI" because at this stage its really just machine learning and "AI" is essentially a marketing-hype word.
Humans seem to fear change and new technologies, but they always just get folded into the status quo eventually. I myself resisted smartphones for the longest time, and yet here I am now, typing this comment on one. It makes my life better in some ways and worse in others, but that's any piece of technology, I suppose - you gain some and you lose some.
The only thing I'm really sure of is that I want to tell stories the way I want to tell them, and if AI makes that easier, then it becomes an invaluable tool. I think artistry in filmmaking is debatable; computers have already replaced true craftsman like matte painters, model builders, and practical effects wizards a long time ago. I don't want to denigrate VFX artists too much because god knows they already get a lot of flak, but once you've introduced a tool as powerul as a computer, you're already a few degrees removed from it being a completely handcrafted thing. I dont think VFX jobs are going anywhere because of AI; as long as you have people filming stuff and needing to add elements in post, you will have a need for VFX artists - someone with an eye - who can put everything together and make it look right or make it look beautiful. Whatever tool they use to do that, I believe it's largely irrelevent.
As far as AI 100% generating films that people prefer to watch as some people fear...lol, this is probably a bold statement, but not in my lifetime, maybe never. I dont really see how pure AI, in whatever unforeseen form it might take, can ever beat the combination of human+AI as a tool. And if and when it does - well, we'll have bigger philosphical fish to fry at that point ;)
Totally agree. Really good thoughts. And I think even since making this video, my thoughts have moved more in this direction. I'm open to the Waze. AI will allow me to tell stories in the ways that Hollywood won't. I think that's an aspect of it. That's exciting. Eliminating gatekeeping
I've been in the TV and movie advertising business for over 25 years, making me somewhat of a veteran ;). Like many of my colleagues, I'm still a bit in 'SORA-shock.' But: I believe that ultimately, creative input from real humans will always be in demand, whether it's provided by people or by AI itself, that may eventually require it to meet human needs. However, I'm deeply concerned for all colleagues who have dedicated years to becoming professionals in various special effects programs. I hope they can establish themselves as 'AI feeders, AI caretakers, or AI communicators.' Let's, as seasoned media professionals, also view this as an opportunity to challenge Hollywood. After all, it's 'just' a new tool.
This is good. Agreed
great video I was a little afraid I won't deny it. But this opened my eyes a lot more, thank you Scott
Thanks so much! And have been right there w you. A lot about AI is pretty scary. From an artists perspective all we can do is keep going 👊
thank you for this video. i agree with everything you say! AI ist soulless and i dont believe it can ever replace human art. But still, I am afraid it will. People like you remind me of whats true. Greetings from Germany! :)
Thanks so much for this encouraging feedback! I'm glad this resonated for you 🙏
You're talking from an entrepreneur's point of view. What people are terrified of is losing a JOB.
And jobs will be lost to "AI" tech. But millions of jobs were also lost in human history to some other tech. This one is just the newest, and it looks scarier because artists are now on the aim, and no one ever expected that to happen.
I am a freelance 3D artist, and I have my clients. And I will lose 0 clients to this AI thing, but that is because I am solving their specific problems (like you mentioned). Those are the problems they hired me to solve for XY amount of money. Those are also the problems they don't have the time and expertise to deal with.
But it is a different thing. As a freelancer/entrepreneur, you're always fighting. That is your default. You need to be an artist and a salesman at the same time.
People working for large studios are seen as artists working in art factories. And that is not a new thing. It is just scarier now because AI is presenting an opportunity for large studios to do the same work with fewer employees.
What do you think about that?
Such a great and thoughtful perspective. I agree with all of this. Yeah, it's a shame because VFX artists have pretty much always been treated like garbage by studios. And even the branding of CGI, misleads viewers to think that there are not artists behind those roles. It's a shame. But yeah, your concept of job versus individual is an interesting way of looking at it. That is absolutely the tough thing about all this. Hopefully even within jobs, people will prove their value. It's tough no doubt.
Thank you for this hopeful perspective. I especially agree with you about the point of AI being viewed as another artist. Just because another artist exists that is better than me, it doesn't take away from my creative voice or the creative voices of others. Artists we got this. We still have something unique to create and give to the world.
Thanks so much for this kind and thoughtful feedback! Yep. Your voice matters now more than it ever has
Man Made will always be needed and appreciated
first of all, eye opener really.
second, i really love that you are speaking from the heart instead of reading it of some transcript
@@ackerwoman16 🙏🙏
Thanks a lot for your take on this, i totally hate all the negativity fearmongering and im' happy you talk about the point of adapting to the tools or being left behind which makes me sick. for me this doesn't make any sense for creative work, we should be able to have the liberty to choose the tools we want to use as long as the end product is good and reflect our vision. Thanks for your hope you winned a sub.
Thanks for the kind feedback. Yeah, I mean there will always be niche roles where maybe someone is some sort of AI expert. I just don't think these cheap AI tools, or AI integrations into existing tools. Add all that much value for video editors, or independent filmmakers etc. I could be wrong. But it just kind of feels like something most people in this industry can pick up. My impression has always been that they are user friendly, and that's kind of the whole point. Its the people who go on Instagram and say look at the "art I created" (w a midjourney prompt) That's not to say there's not intentionality behind those prompts. But they didn't actually create anything. Aside from the text lol
@@ScottJeschkeexactly! They didn't create anything and i would find it weird if in the future artists would prefer put prompts on a computer ratter than enjoying the whole process of making a film. ai can be really useful for accelerating the workflow but i draw the line when **tools** like sora can juste replace all this. i don't think we will ever get to full AI movies if im' honest, sora already costs way too much for a 1-minute video, and it's impossible that the public will be able to make stuff with it also copyright bans ai use so that's good.
Good points 👏 Much like you said, basically you hone your craft well enough that AI can't replace you. There will be those looking to make the cheapest product that might lean on AI rather than actual artists but AI's existence wasn't going to change that, like you said if it's not AI it could be CGI or whatever *tool* emerges. There's always going to be some innate draw to the human element; a lot of times people like a meal because it's home cooked, or reminds them of home cooked, not because it reminds them of what a bunch of machines put together lol Or handmade goods, they tend to sell for a premium but there's still a market for it. I think the more the cheap AI stuff waters down the industry, if anything the more the artists with heart and intention and, well, artistry will stand out even more.
Totally agree. And I think I've softened a little on AI as a tool, or part of a pipeline. But, I don't think it replaces a person per se. A job.. certainly.
Enjoyed the video, thanks! There is so much negative emotion and fear around AI, this helps dispel that. One of the biggest issues is the devaluing of films and video content (devalued) coupled with the proliferation of content that will make it harder to connect with audiences (lost in the crowd) But maybe AI will get really good at connecting you're work with an audience?
Each person's essence is etched in their dreams and daily pursuits, especially in their chosen profession. Yet, the looming shadow of AI replacing human roles casts doubt on our future. It's confounding why some fervently champion innovations that jeopardize our fundamental right to earn a living. Beware, the allure of novelty can exact a devastating toll. Remember.
It's baffling why those in power don't halt technologies that threaten lives, and why courts or human rights groups don't step in. Ordinary folks uphold the world's wealth structure, yet their job security is at risk. It's the duty of every government to protect their people's livelihoods.
Yeah. There's always an interesting proceed w caution element when it comes to new tech. Will it have uses? Definitely. Could it provide jobs? Probably. Are we relinquishing purpose by way of daily work?.. very likely. At least for many. That's the conundrum with technology progressing. Especially when it comes to automation. Sure it frees up time, but I think it's humans. We will always need to work. And when we relinquish all of that, we will cease to have purpose. And we will also cease to have anything worth trading. Ultimately Work is a trade for food, shelter etc. It all remains to be seen, but it can definitely be a bit terrifying thinking about where everything is headed
All great points. I'm definitely with you on this. Great video - content and the look of it - lighting was on point!
thanks, Ron! really appreciate it, brother
@@ScottJeschke I'm not lying man, if I had some funding I'd love to see what you could do with it! Your skill in these videos shows you have the chops to make big things happen and tell an epic story.
@@TheForgeStudios really, really appreciate that man. We should catch up soon.
I'm targeting January 2025 for my first feature. A sci-fi thriller. Couple irons in the fire, but it's looking like It's going to be self-funded-- possibly Nova based.. or NC. Would love to hear what you're up to though.
@@ScottJeschke would love to catch up. We should do that soon!
I'm just terrified because ai has reached a point where we will never know if something is ai generated or not. We'll start to get seals of approval from movie studios saying "no ai used" and it's probably gonna be a lie most of the time. Sure misinformation already exists but you can't trust that anything produced post-Sora is made by 100% humans.
Yeah. For news and all the "what's going on in the world" it's pretty terrifying. One thing that I think will rein in AI to an extent... At least for entertainment, Is that it has to train on royalty-free material. Legally at least. There are more and more laws about copyright infringement etc. And I already know from reading the WGA negotiations, that studios are actually terrified about copyright infringement. The good thing there is that an AI training from pond 5 is a far cry from an AI training on Denis Villeneuve. It will probably come up with some pretty great stuff, but it does have limitations
Hands down the best perspective I've heard on AI... certainly gives us a lot to think about.
Thanks so much! That makes me so glad to hear.
It´s really nice to ear a optimistic voice about this. Thanks
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Great perspective on this topic! Really enjoyed watching this one. Thanks for sharing your thoughts. 👊🏻
Thanks so much 🙏 appreciate your comment
finally, genuine creative imaginative people will get a chance!!!!!! thank you Sora A.I. cant wait
Getting some harder stuff done easily is on burden off chest that could have lead you into procastination
100% about the tools being bought by other companies and incorporated into existing software. We're already seeing it happen. Right now we're at the peak of the tech hype bubble and there's hundreds of companies that are all doing a lot of similar things. The best ones will rise to the top and be bought by the companies that want to integrate them.
I'll add to your spend time working on your voice: spend time diversifying your skill sets. Right now AI tools do one, hyper-specialized thing really well. People who have one skill set can get replaced by something automated. People who can tackle lots of different kinds of tasks will always be valuable.
I borrowed from your thoughts on the small company buyouts haha. Shout-out.
Yeah, I also think that people talk about AI in such a way that it manages tasks end to end. But really it only manages what you tell it to and it always has so many limitations on how it manages those tasks or automates. So for instance, any editing software that is supposed to be end-to-end cutting a video or a reel or something that I've seen, really does kind of a crappy job. Because at the end of the day there's only so much you can tell it to do, and it just can't read your mind. But even as companies threaten the use of AI in order to cut back on employees, etc, it almost requires pushing back with a line of questioning. Because they never think through how they'll have to pay for a subscription, set it up, and then manage it in their own time even though video is not really there natural propensity or vocation. So it's all a bit of a bluff at this point. I've actually found most AI tools in an editing pipeline are more trouble than they're worth. Not because they are hard to learn. But because they are crappy at their job
@@ScottJeschke Haha I knew I'd said it in discussion at some point but I'm not the first to point that out by far.
Yeah, agreed. There will be people they need to push the buttons. Plus, there are already "AI" tools I use in everyday editing tasks that have been integrated into my editing software. Finding ALTs on takes has never been easier. But the flashy, headline-generating Text-to-Video that Sora offers is actually only fulfilling a very specific need for creators. Unless you're using other AI tools to manage the other tasks of creation- like writing- in which case, yawn.
To your point, stock footage libraries might dwindle a bit, but the Sora model has to be trained and learn from something. A text-to-video generator can't know what the Taj Mahal looks like without datasets of literal stock videos of the Taj Mahal.
@@zgriffin22 yeah, and from what I understand it's only allowed to be trained on royalty free footage. Which is pretty limiting as well
I needed to hear this. Thank you!!!
Thanks, Lindsay 🙏so glad it was helpful. Appreciate your comment
Until Sora and all the other generative models learn to act and illicit emotions from viewers all it will be is another VFX tool.
Yep
Point of views and originality is the future.
Great video as always. I agree you have to work on the craft amd find your voice. Quick question, what aspect ratio did you use when talking to the camera? I thought it was 2:1 but I'm not so sure.
Thanks, Carlos! 2.40:1
Yes, that's what I mostly think. But there are other phenomena going on that I´m seeing in the company I'm working. Some people are trying to stand out from his bullshit job (using the anthropologist David Graeber concept here, not looking to offend anyone) by flooding Slack with AI images and videos. I find it kinda funny sometimes, but some of my artist colleagues are increasingly annoyed. There's a real risk of banalizing the creative process and art, and the perceived value of our work is already diminishing. At the end of the day, the only people who will benefit from all this will be big tech.
Yes, we're all discerning artists, and we'll always value the unique views of each other and blah blah.
On the moral side of things... Some people look at this like the Democratizing Art, but it's bullshit. The democracy that we are (mostly) enjoying in the Western world is founded on the millions of dead people who have preceded us. We forget this too often. We haven't earned democrazy, as random people don't earn the right to be artists just by prompting some words. Be an artist is a lifelong commitment, not something that I do between Tik Tok doomscrolling sessions. If everyone its an artist, nobody is.
AI can be potentially lethal regarding many things... maybe we should think, seriously, about pulling the cord, and leave AI for scientists and acually help humanity instead of f*** with people's means of living an the most beautiful treasure of our race which is our very own culture.
Sorry about my English, these concepts are difficult to communicate for a nonnative speaker
Your English is good! Thanks for your thoughtful reply. That's gotta be super annoying getting flooded w AI junk at work. Yeah, I think that the flooding of AI content will diminish the value of AI art more than human art, though. It pretty much trivializes itself. I think being human will always be our greatest asset, and something that AI can NEVER replicate. Because AI will never have the specific and varied and unpredictable relationships, experiences, memories, losses, and victories that we have as humans. Our experiences are so often stranger than fiction and hyper-specific, and I think there's so much value in that. I do agree that AI democratizing art is BS. Maybe "content" but not art. Lot's of great thoughts here.
basically for those who are panicking over sora know this
the more stable the video gets the harder it gets for model to mimic creativity, sora or any image gen ai will not be eating away artist jobs because the more they get close to replicating they lose the advantage of adapting.
That's interesting. From what I understand, it also only trains on royalty-free materials, which to me seems pretty limited.
@@ScottJeschke and it will get more limited because of all the laws that will be placed on it. if you are keeping up with the news sora will not be allowed to generate faces of people. but what i fear is disney like companies making contracts with it to save some of their resources. like for regular nature shots etc since stock footage sites are doomed.
I'm actually not fear Sora I'm interested about it and I will try it when be available in future by the way I'm artist
The writers on strike with studios reached and agreement that AI can't be used to write scripts for TV and cinema. Will cinematographers do the same?
I think something similar will come around. Or is probably already in the works.. with exceptions of course. The thing that was surprising in the WGA deal was that in some ways studios were as afraid of AI as the writers were, because it made everything way more murky and complicated w copyright. So of it's used in anyway under a WGA deal, it has to be specified. I think we'll get something like that
an agreement not to use A.I. is not going to work and won’t stay official for long. It’s like can we all agree cameras should have been band 150 years ago to save portrait painters income. Or agreements with America’s expansions worked out for native people and culture. I like this video on A.I. in arts…needs to be balanced with A.I. in business. The arts will be fine…the working artist that has rent and food bills not so much. The balance between business and what the buying public wants will be determined.
@@scottmcguirk4848 yeah, but unfortunately it's always been difficult to marry art with commerce. That's always kind of been the plight of the artist. Finding a way to get paid for your artistry. And those who do are living the dream. But I think my argument is that those who are getting paid, are getting paid because of their specificity and humanity.
Some very good points on this video. However, I think this technology is going to make a big impact within the corporate and branded content/advertising space sadly. Think about it, CEOs scanning their faces and voices so they don' t need to spend their time on a piece to camera they are dreading. People that are really bad in front of the camera, broll shots of building, food and stuff... If it looks good (which it will) why not? It saves them money and time the two thing corporations will care about the most. I'm speaking broadly, I am sure some business will want to distance themselves from generic and add a personal touch. But yeah, I want to believe that we'll see ourselves surrounded by very generic content and that they will be a push back for authenticity. In the other hand, think how generic it's all becoming because of social media and many people don't care about quality but content.... I don't know, It is hard to tell at the moment, we'll find out the real consequences soon. Hopefully you are right!
I don't think you're wrong at all. I think that is almost certainly going to happen. But it's kind of the same as corporations that have millions of dollars making crappy videos for their marketing. It doesn't really move the needle for them. High end brands and corporations always have a personal touch. I just think there's a point at which it's not going to be taken all together seriously. But it might work to an extent
It's also a bit like the companies who will say, well. We don't need high end video, we have an intern with an iPhone.. which is like, sure... But does that intern know how to tell a good story and make a good video? Maybe. Maybe not.
Damn that was real
Haha I switched into passionate Scott mode
I'm not sure AI is even a threat to generic stock video makers because the AI still needs human created training data. Sora's videos are far from perfect, and Sora needs a human to step in and perfect those mistakes to learn and get better. And if AI tries to use it's own generated content or other AI generated content for training, it's generative quality degrades with each creation cycle. So the AI will still need humans to produce more and more generic training content, AI will always need a human to correct it's mistakes and clean up it's messes. Because that is how AI learns and grows and AI will never be done learning or growing. Moreover, you may have underestimated the potential benefit to AI, a highly sophisticated AI can hold all the technical skills of humanity and thus can provide all those technical skills to anyone with a vision who simply lacks the necessary skills to bring their vision to life. It goes back to something a Silicon Valley entrepreneur once said about creating a great innovative solution startup. How every great innovation needs two people to be created. The idealistic hippie who has this big vision to change the world. And the technical geek, who will know how to actually do it. AI can serve as the technical geek, for any/all Idealistic Hippies who want to actually make their Idealistic vision a reality.
Great thoughts. Yes, definitely a lot of potential benefits to AI in the right hands. It'll be interesting to see where it all goes.
It comes as no surprise to anyone that the future is uncertain, but he beautiful thing is that creators will create and by definition, being creative means that we will make it happen no matter what. Partly because we love it and partly because it is our job to innovate and we must not for one second forget that we can never be replaced by AI because of how insanely unique we are. That's the key, we must be as unique as we possibly can. Just by being ourselves fully we can achieve this. Scott. I love your channel man. You are unique and I get excited every time I see you have a new video out. I think AI is jealous of your uniqueness. Much love and keep these thoughtful videos coming! 🤘
Amen to that! And thank you, brother for this kind and thoughtful response. Always inspires me to keep going 🙏🙏🙏👊
I work in special effects and i think I'm doomed
I hope not. But it's complex and scary for sure. I think specificity and problem solving is gonna be key for folks in VFX. Wishing you all the best of luck
I can guarantee that AI videos WILL take away a huge audience from all of us! But does that really matter?
Those who can, and do appreciate art and the artist will always exist, less people will click "like" on our posts and we'll receive less views, but that doesn't lessen the beauty of having someone, even if it's just a single person, genuinely appreciate your work or craft, whether it be in person or online.
Quality always trumps quantity imo, the same goes for the authenticity of your viewers or audience.
Yeah. I just think exclusively AI created content is never going to go anywhere. It will be part of a pipeline, but no one wants to watch a Pixar movie made by AI. Art is pretty much entirely predicated on the human experience.
I don't care about AI generating videos from scratch. I want different things. A long time ago I had no kids but I had hair and I got married. I want an AI to take my old wedding video and to change young me with me now - bald and old. Also to change the bridesmaids with my kids. I want to see how it will look like I was marrying today. Can that Sora do it?
Not what the video is about ha
I’m excited to start telling stories at Hollywood level.
Maybe there's some sort of justice in it, nobody is gonna fight for a new welfare system because poor people lose horrible jobs but when well off people lose dream jobs... The wind is going to change
Sadly I think it will work the other way around. Leo DiCaprio ain't losing any acting gigs to AI, but background actors might. Same thing in VFX. It's the people doing the processes that become automated who are in danger. Not necessarily the visionaries or high profile faces at the top. It's mostly below the line jobs that are at more risk unfortunately
@@ScottJeschke These are the middle to upper class you're talking about, it's not blue collar or MacDonald minimal wage workers.
Moreover these are people that have had the luxury of following their passion and getting into passion job which most of the times are people coming from the middle to upper class regardless of their current wage.
Also these millions of artists and VFX professionals are people heavily engaged in social network, politics and social issues so all that said we'll see the impact of people that have a high sense of self and, that are used to defend their sector, ideas and that have the education, engagement and a networking to fight for their cause but most of all they have the sympathety privilege of artists.
And btw we're seeing that already with all that artists vs AI shenanigans on socials, not even white collars were barely able to be so laud despite being replaced by AI for a decade now. Yes white collars are middle class but they lack the engagement idealism and sympathy of the creatives world.
Way too little, way too late (and way too hypocritical) but it's maybe a tiny light at the end of the tunnel for the extremely poor living in cynical countries
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Ai is upon us. The end is nigh!!!!!! Repent sinners!!! REPENT!!! 🤣🤣🤣
Art and artist will always find a way. It's about how art moves people not the tech.
Yeah. An artist desire to create comes from within. The tools are simply a mechanism for the expression
Foolish hubris.
This 100000%.