Meet the Trek Supercaliber (Gen 1): The Hardtail that isn't a Hardtail
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- Опубліковано 4 вер 2019
- Once upon a time, there was a racer named Jolanda. She was looking for a cross country bike that had the light weight of a hardtail and the capability of full suspension. She found her happily ever after with the Trek Supercaliber - the best of both worlds.
The second generation Supercaliber encompasses the years 2020-2023.
Shop the latest Trek Supercaliber: trek.bike/ExploreSupercaliber
Find your local Trek retailer: trek.bike/findyourstore - Спорт
Mahalo my dudes. Best bike ad ever!
How come they made/uploaded it first or did ifht collab?
I think trek commissioned them to make the ad. A very very good idea
same
Because IFHT is the goldilocks of mtb video producers.
Poser.
Whoever's in charge of marketing at Trek should get a raise.
IFHT
IFHT
IFHT
Ifht
Ifht
This.... is the weirdest way to advertise a new MTB.
Great job, Trek 👍
Joseph Acosta look at mahalo my dudes video they made it if u wanted to know
My thoughts exactly. What a strange video.
Hold it, maholoy dude aka IFHT made it
Great ad for sure. Nearly died when the little girl called the boy a Joey lol. Other kid is like who cares xc sucks! 😂😂
@@bradleyholton-coates8345 Yes, sounds exactly the same team :)
Trek, you hired the right film crew: Mahalo My Dude
0:24 the car you can afford after buying that bike
0:42*
Yeah
Wait you mean you can actually afford a car after buying this bike? Cool.
The bike is faster than the car.
Hands down the funniest bike ad ever made 🤣🤣🤣🤣🤣 Brilliant Trek! Love the bike too by the way 👌🏼
Ifht films
@@dipparoni ifht made this? To be honest, it is their style ;)
@@viljarsaare5491 yep they made it
If the bike is as much fun to ride as this is to watch then you’re on to a winner. Love that Trek has the confidence and humour to include a kid shouting “Cross country sucks” in a promotional video for a very expensive cross country bike 🙌😂
Really ? Yolanda Neff had an appalling performance at Snowshoe today ? She might have done better riding a tricycle !!
Algo, he is on chrutch, jeje :P
Well, I doubt that anyone who is seriously thinking about buying a 6000$+ XC bike will be put off by a kid in some advertisement.
It was unusual though.
@@maxitello4014 too much downhill i guess
haha best bike ad ever! Good work whoever made this!
mahalo my dude made this go check the youtuber out
yeah man IFHT films/mahalo my dude, are really great
More lawns, more suspension
I got that reference.
Too bad it’s not red 😂
Will it get Jess
But it's a hardtail?
"whatever... Cross Country sucks...." Best part of the video! :)
yeah xD
“Who cares - it looks fast as.......” also equally as good a line !
Sorry, but Jolanda is the best part of the video. XC Sucks is the second best part - lol
haha, that is funny!
Did you notice that he was on crutches?
“Who cares! It looks fast as...” 😂
lol XD
Shush
Fuck .finished it for ya
"It look fast as f**k" i agree
2:46 that's my boy right there
Easy, It's a Soft tail
Right?
It's a pretty trick softail... but it's clearly a soft tail.
Guess people forgot about the late 90s.
Lol
Make sense
agree
This man is the new einstein
Good job Trek. On both the advert (which is hilarious! ) and the new bike.
Pity Yolanda Neff came in 11th at Snowshoe and threw away the World Championship with the bike -
@@amblincork did she fail because of the bike?
@@gilbertgonzalez7890 I dont know. I really like her as a competitor, but last year was her poorest year for a longtime and she didnt win a single World XC race. There is little serious analysis of riders performances, so we can only speculate.
@@amblincork thank you for your answer, I am just starting to get into mtb and learning as much as possible. Have a great day!
I’m all for this light hearted humour entering the cycling world. Riding bikes is fun - so is this ad. Well done Trek!
Jolanda Rocks!!!! she was sooooooo funny. Doesn't hurt being gorgeous either.
so funny!!!
I truly love the way the on-line track branding is going...
And the Oscar goes to.... Jolanda!!
2:59 She: Didn't you just buy a bike?
Ordinary Trek Owner:You don't get it, it's paradigm shifting :D
This was my husband and I until recently :) Such a good part!
@@maggiefranz7053 oh You must be one happy wife! :)
@@slovakbikeparks Haha he worked for Trek for a long time, and I just became a Trek Women's Advocate so we're both addicted now :)
@@KnittinginthePark oh, your poor kids... 9.9s in garage, but nothing in fridge (at least that's how we have it at our home :) )
Reek loves it
An ingenious design deserves an ingenious ad! Outstanding job, Jolanda and Trek. As much as I would love to see Kate, Jenny, Tauber, or Emily win the WC today, if Jolanda takes the win, it will definitely seal the deal.
It does look fast as Fuh.. ! Nice one Yolanda Neff!
Got to see her ride this up close and it was unreal!! And got to see it up close/pick it up at Trek headquarters and I want one soooo badly!
Damn now I love Jolanda Neff even more... Those crossed blue eyes got me
Best bike ad I've ever seen! Yolanda rocks.
The bike actually reminds me of those old Elastomer bikes of 20 years ago.
Best commercial video ever. Kudos to the film team and to Jolanda for playing along so well.
THE BEST ADD I HAVE EVER SEEN🔥🔥🔥.LOVE THIS.GREAT JOB GUYS.😂😂😂
MAHALO MY DUDES😂😂😂
Best video you guys have ever made! Possibly one of the best promo videos I have ever seen for this industry! Love my trek bikes.
Great ad! Nice touch with Jolanda. She's such an inspiring rider
So goood, Jolanda Neff's acting is spot on, wonderful bike, indeed, it's a Supercaliber. Perfect movie concept, well done!
Looked she was acting today at Snowshoe when she had her worst performance ever !!
Best ad I've watched in forever
do you want full suspension or hardtail?
trek: yes.
The best mtb ad i've ever seen. ;-) oh!!, did I mention that Jolanda Neff is a true angel, beauty at it's maximum.
Wow. This is like the best new bike launch video ever. Kudos to you for this fantastic colab with MMD 👌. Super nice.
Wow that's a very good looking XC bike its really an super XC mtbike. Trek your the best in making super bikes and product videos.
The female trek segafredo team colors are hella beautiful, the bike looks nice too 🙃
Damn...impressive acting from Jolanda! She was SO GOOD!
This format of a commercial could be used on everything. It's fantastic... Great job Trek and my local Vancouver/Richmond IFHT crew. :)
Omg.... Best bike commercial ever!! Aaaannnd your gonna need two credit cards. Lol
Wait, the subtitles say "Goat disagrees" 😂😂
This has to be the best bike ad I’ve ever seen. The ending made me bust out laughing lol 😂
This might be the best add I’ve seen in a while!
Love it! Too bad my credit card wouldn’t even be enough to own it
Uhhh, there is a 1999 Ibis silk ti on the phone, says it wants its paradigm back...
Or the Trek STP from the early 2000s.
Hands down the coolest bike ad I've seen. Well done Trek.
That's the best bike ad I have ever seen. Awesome
Mahalo mah dudes 🤙🚵♂️🤙
2:46 that's me and like 90% of people I know
Definitely my dream ride!
The bike is quite nice too.
One of the best bike adds ever. Very funny, and Yolanda's character is hilarious.
I just think it became too long at the end.
That's some divorce-inducing pricing right there!
win-win situation
@@christiankraemer8802 baaaaaahahahahashahaha
Time to find a new wife.
Thats the best Art to present a new Bike
Nice Job, Trek
Never had the chance to test ride this beauty, but I can tell you that it's the coolest advertisement I ever seen!
No way only 165 views :) I love that bike already..where is my credit card :D .
It has paradigm shifting!
New category of mountain bike is a $10k speed machine.
Guys you absolutely nailed this advert... Oh and the bike looks great
This ad is as genius as the bike! I need this thing so much🤩😍
Great bike and great company #Trek
Anyway the cheapest version is more expensive that the car (sh) i wanna buy here in Romania ... so i'll be riding in my dreams😂😎
LoL
Me: Thats a nice bike, I should get it.
My wallet: *NO.*
Wow, what a great ad. I forgot partway through that it was a commercial, and was just watching for entertainment. This is perfect.
Hands down the best mountain bike related video ever
"Who cares?! It looks fast as fu.."
its the same Voice that "how to Buy a bike"
Wow really no shit sherlock
The most Dope Advertisement I've ever seen for a bike!
Love Jolanda Neff and love Trek!! This ad is epic!!!
Hey trek can you sell cheap xc hardtail frame cost 200 to 300 dollars i cant afford those
Peek at our Marlins or 820!
It weighs the same as the top fuel did, and that had aluminium rear axle. That is not very light
Thus begins Jolanda's acting career. Super funny and well done!
best advertisement ever its too funny and really shows that the team behind understands their customers and make jokes on stereotypes and stuff
"who cares, it looks fast as f***"
hard tail all the way. Less servicing. 29er wheels are enough.
@Dylan maybe because it isnt a hardtail xd
Soft tail.
@Dylan 5 because of me😎
Looks like an angel!! LOVEU JOLANDA! ❤
Im soo glad that you are sponsoring Mahalo my dudes
And a commercial like this is why I ride trek bikes! Nice job!
Way late to the party but I just got one a couple weeks back. Definilty the best MTB I've ever ridden.
Genius to the creative team - bike does not seem to shabby either - it’s not a hardtail!!
Great job on the ad, trek! Fantastic!
Actually an enjoyable ad to watch, especially since the bike it's advertising is such an exciting piece of tech!
Nice work!
This is the best commercial ever!
Jolanda was awesome!
(And here I just bought a new Hard Tail XC bike 2 days ago.....) :(
It''s paradigm shifting! Nailed it!!
That was the best mtb ad I’ve seen so far makes me happy that ifht was in this
That's hilarious and so well done! All advertising should add value for the viewer like this.
I still feel the “Sagan vs grandma” advert is the funniest ever. But this one easily takes the second place. ;)
Best ad for a long time! Really great! The kids...super! :))
Cracked up when she jumped in the window. 😂
Maybe the best bike ad i've ever seen
This is interesting! Great ad by Trek on launching a new rig too!
Love the advert really sweet would love the bike even more though
The best bike add i ever seen , great moments like the end :D
Mahalo my dude, I love the narration.
This is so awesome 🤣🤣 this advertising was sooo good.
Wow. Bellissimo spot. Jolanda simpaticissima 😍
Cool bike! Pretty Jolanda! :D
omg this was the best bike ad ive ever seen.
Hilarious!!! Love the video. Love the bike! Love Jolanda. 😍😍😍
I nearly wrote the ad off at the fairytale...then it redeemed itself. Well done.
Not gonna lie that was a GREAT ad!!
Jolanda Neff is really good as an actress! And the video... I have to say... one of the best bike add I've seen.
captivated me and HILARIOUS---great PR and Ad--finally, some fun and info wrapped into one cute story and (bad ass) woman
Very creative Trek (/Jolanda)!! It's like a Cyclocross bike for Mountain bikers: a blend of both world. I'd LOVE to see 700C wheels on this bike!! :D
OMG THIS IS GENIOUS! and that ending xD
Jolanda plays great !!!
Nailed it Trek! Good job!