The Power of Mentoring | Dar Slah and the Tourism Recovery Programme

What do a traditional restaurant in the heart of Tunis and a business manager in Germany have in common?
Their passion for tourism and storytelling, of course!
Working with their mentor Kuzey Alexander Ezener, Head of Media Relations for TUI Group, this fantastic eatery is overcoming the barriers and challenges presented by the pandemic. By using newly developed storytelling skills and tapping into the power of social media, its founder Sadri Smoali is discovering new ways to increase Dar Slah’s online visibility and presence to become a prominent fixture on the Tunisian food scene.
Mentoring is redefining the trajectory of entrepreneurs around the world, and the Tourism Recovery Programme, an initiative by enpact and the TUI Care Foundation, offered this uniquely valuable experience to 100 small business founders in Tunisia. The programme combined a one-to-one mentoring component with an online training platform and monthly financial support to promote the recovery of tourism businesses in the country and internationally.