Product-led growth: a guide for marketing and product teams

Product-led growth (PLG) is a hot topic in SaaS right now. Multiple high-profile success stories mean many companies are either exploring PLG or have it on their roadmap. Andrei Beno, Director of Product, and Andy Davis, Director of Growth Marketing from Hotjar, share their PLG experiences in this interactive session that will help demystify PLG, align your teams, and ignite your growth engine.
Walk away from this event understanding:
- What PLG is and the latest trends you need to know
- How PLG influences your channel choice and how you go-to-market
- How to leverage PLG beyond Freemium
- Tips on how to align marketing and product teams around the same goals
- How to layer in product-led sales to go upmarket, better serve new audience segments, and increase revenue
- Practical ideas you can implement right away
Access the slides and resources from the event below:
- Presentation deck: drive.google.com/file/d/10vw-...
- The Product Experimentation Playbook: drive.google.com/file/d/17mSA...
- Growth Experiment Tracker Template: docs.google.com/spreadsheets/...
- Getting started with experimentation (video): drive.google.com/file/d/1dZRE...
4:05 What PLG is, and why it matters
6:29 PLG is not a silver bullet
10:00 The foundations that enable our PLG strategy
12:13 How we put PLG principles into practice at Hotjar
17:02 Aligning marketing and product teams around the same goals
20:23 How PLG influences your channel choice and acquisition strategy
29:00 How to layer in product-led sales to go upmarket
32:59 Practical ideas you can implement right away
40:33 Q&A