Why Short Videos Get More Reach

Shorter videos get more reach for this reason:
↳ LinkedIn doesn’t care about the length of time viewed.
It cares about the percent of the video viewed because that tells the algorithm this was quality content.
"If they finish the video, it must be good."
But if they only watch 30 seconds of a five-minute video, it's not so good.
So you get less reach.
I've tested this myself on my videos time and time again.
If you keep your thoughts short, you'll get the views and reach you want.
And if you're not sure how to fit all your knowledge into bite-sized pieces, hey, I know a guy ;)
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👋 Hi, I'm Justin and I help founders & CEOs gain clients and grow their thought leadership with video.
DM me "video" to get access to the Easy Video Toolkit, a free training that teaches how to get leads with video on LinkedIn.
Thanks to Andrew Rohm for having me on his podcast.