Did TAG Heuer x Kith get it wrong? Talking collabs with Redbar king

These days everyone and their grandma are making limited edition watch collabs. Adam and Zach, each armed with a Zodiac glass filled with a double of whisky, dig into what makes a strong limited edition collaboration watch? What is the role of watch media when collaborating with a watch brand on a limited edition release? Then the duo dives into the recent TAG Heuer x Kith collaboration and some of the pushback it received - which Zach has dubbed "horological hooliganism."
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[@raymond-thecrumpledlecturer]

Great conversation, Zach.

[@timeandtidetribe]

🙏-Z

[@marcusflack1523]

I agree. Nice to see Zach in his element

[@raymond-thecrumpledlecturer]

@@marcusflack1523 And nice to hear from you Marcus! Hope you're keeping well.

[@andrewd7586]

As an Aussie child of the 60’s, I’ve long been a Tag Heuer fan. I bought a 2 tone 2000 Series in the early 2000’s. I was so impressed with the Kith reincarnation, I went straight on eBay & bought the original 1998 model!🤣

[@marcusflack1523]

Thats the spirit!

[@dmalcantara]

He is wearing an Apple Watch?? Noooooo lol😂

[@syktgrei]

I think the pendulum is swinging too far in the other direction. Simply excusing a release as «then isn’t for you» can be used to disregard all and any criticism.
On limited editions: For people in the industry, I see the appeal of having something not everybody can get. But most of us aren’t surrounded by hundreds of watches and watch people all the time. Whether it’s limited or not, I’m not likely to see it in the wild.