Everything I've Learned Spending $100M on Facebook Ads | Nick Shackelford Interview
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- Опубліковано 25 сер 2024
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GET YOUR NOTE PAD AND PEN THIS WAS SO VALUABLE 👏🏽🍿
Sure about that! I'm using a lot of this in my work and the results are getting better and better!
Your channel is dope. I m gonna open my shopify soon after my research
Yes sir.
Glad we got your stamp of approval! Thanks for watching.
@@lampp5251 I'm happy to see a comment where someone is using these tips and they're working for them 🧡🧡🧡 thank you!
This is solid content. I’ll be listening to this multiple times.
That's dedication! Glad you enjoyed it. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Thank you for taking the time!
Wow Foundr, thanks for bringing this episode. I'm currently hovering just under $100k in monthly ad spend across all my clients. It's all direct-response and conversion minded. Crazy to hear about these multi-million dollar budgets with one objective: reach. I could definitely get used to these episodes before bed once in a while. Keep it up.
Thanks so much Sander! Glad you enjoyed this one and got some inspiration and value out of it. Sounds like you're smashing it!
"The Business that spends the most will win". I really needed to hear that!! thanks.
You're most welcome!
Frameworks of unconsciousness of consumers:
- a benefit: something that will make you more attractive to the opposite sex or peers (is it a giftable product that will make somebody else feel good)
- pain solution: something that makes your life more comfortable and convenient
Awesome work taking notes! Hope you enjoyed the video.
BEHIND THE SCENES- get a behind the scenes look at this interview by clicking here! Check it out now ua-cam.com/video/UTpcIvObDSE/v-deo.html
Most valuable hour you can spend on UA-cam.
Now THAT is a glowing endorsement. Thank you Mohit!! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
I really appreciate the questions you ask and when you reiterate what they say more simply and summarize everything subscribed
Thank you! Glad you appreciated this one and got some value out of it. Welcome to the Foundr fam.
✅ If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fbads-rl-masterclass/?sl=youtube_free_fb_brandvsdirectresponse
So excited!!
@@Charlie-og3vq and I just can’t hide it !
Damnnnn such a money episode! Always pumped to learn from Nate & Nick.
Agreed! This one was SPECIAL.
thank you for the time spenrt!
After a year.. this interview is still full of golden nuggets. Thank you with all this FB ads & Marketing in general knowledge take aways !
Glad you think so Raffy!
The GOAT. So excited for the course.
I’m so excited for it!
100%!
Nick is the Ads Goat
100%! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
@@Foundr i have already!
Guys I run a marketing and management agency and I just finished ALL of the 7 free lessons that are included in the description of this video. I feel like I should've payed for these lessons. I cannot even imagine what the other 40 lessons of the course will talk about. Most corses I've taken on this topic probably cover 10% of what I've seen in the free lessons. This guy knows a hell lot of what he's talking about.
That's an incredible endorsement! Glad you got so much value out of Nick's videos- and we can guarantee there's SO much more amazing stuff within the course.
Your content is awesome. A suggestion, why don't u have a Netflix like monthly subscription for your programs. A one pass for access to all programs. More people can afford to learn from them and you will have a larger audience base.
Thecybermaster. Com helped me successfully
Subscribed... the content i have come across has been pretty handy!! So will recommend 100%
That's amazing to hear! Thanks for watching and welcome to the Foundr fam.
Knowledge was dropped! I will definitely be using this for my brand and channel. God bless you sir!
That's amazing to hear! Glad you got some value out of this one. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
My biggest issue is what he talks about around 27:00 - analyzing the data and making decisions based on that. I have a hard time figuring why something is working or not working.
As far as copy, which is discussed shortly after, my thinking is your copy and creative need to have the same (or similar) message. In other words, maybe start your creative with the your headline of your copy.
Thank you for sharing this!
Such a good video! No fluff, just what the headline promises. Thanks!! 🙏
Glad you liked it! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
This is an amazing interview! Thank you very much 🙏🙂
Our pleasure! Thanks for watching
Great interview! Get the Manscaped guys on the channel!
Nick is on point and best of breed with sharing the science of winning Facebooks ads.
AGREED! Glad you enjoyed this interview Nicole. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Such a joyful personality❤️
Agreed! Glad you enjoyed the interview. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Insightful ideas💡were popping through the course of the video...Thanks Nick
Glad you enjoyed it!
@ 20:11 Nick is referring to Gretta van riel, Nathan has done plenty of interviews with her, def go check them out!!!
You know what's up! ^
This is frickin' epic! Ive been looking for a real reputable media buyer to learn from for a long time! Nick seems like a legend. You guys mentioned about understanding the economics around media buying. This is something I've struggled with for so long. I'm wanting to run ads for local businesses and ecom businesses, but don't fully understand how to break down to the economics of it. Can you point me in the right direction to get a handle on this?
You've come to the right place! We're in the middle of releasing HEAPS of videos on facebook ads. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Hey Kavi, thanks so much for the kind words! Nick is definitely the reputable legend you're looking for. Regarding learning the economics of media buying, he goes through all of this in the full Foundr course. For a taster, check out his other foundr video we released about setting your Margin. He also unpacks in the course: setting your ROAS Target, key metrics you need to be tracking, how to calculate benchmarks so you always know when to turn ads off vs. add more budget, and his entire framework on how to Make Good Decisions and stay in complete control of your ad spend! Enjoy. - Zack @ Foundr
Great interview and superb value! Thank you!
Glad you enjoyed it!
Awesome. Just awesome. So many value bombs 👍👍
Thank you! Glad you got some value out of this one. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Excellent knowledge and information
If only there was one targeted for very small businesses with budgets of like £5 - £10. With results and everything!
Hey Zoe I'm in London and I run campaigns for small businesses :)
One thing...that fast in and out zoom in the beginning was a bit annoying....a slow zoom in will look better....just my 2 cents...GREAT CONTENT !!
Appreciate the feedback. We like that style, but understand it's hard to please everyone, all of the time. We'll always try though! Thanks for watching!
Thank you, Nathan and Nick.
17:06 - Devil Sticks yasss
Ha! You're more than welcome. Glad you enjoyed it.
This is lit! So much value in a single video.
100% thank you so much!
Loved it. Learnt alot
Glad you liked it! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Simply outstanding! 👏🏻👏🏻👏🏻
🚀
This interview has been gold.
Hi Amanda! Thank you, glad you liked it.
This is amazing. Please make more content like this.
Glad you enjoyed the interview. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Thank you for watching! 🙏🏽
Hmmm 43:01 is GOLD!!!
YES!! Nick is a boss 👏
Agreed! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Thank you! So helpful!
You're so welcome!
The positioning of products sounds like a marketing angle we wish to imposed to, I'm not too sure if I get it right?
That's accurate!
This Guy is a GameChanger in the Industry. Looking up to you from Calgary Alberta Canada Big Brother
Hey brother I also live in calgary
That's amazing to hear! Thanks so much for watching.
You would have higher conversion rates if the link went straight to buy the corse instead of make you wait to watch the webinar.
Thanks for the feedback! We appreciate it.
Awesome content. Will definitely be rewatching.
One issue my team faces is when you change the photo, video, or text on an ad it will clear the interactions and momentum the ad originally had. We’re always hesitant to wipe out ads that have incredible ROAS and interactions but the ad itself has an outdated product or outdated feature highlighted in it.
What’s the best way to go about this?
What is he talking about at 20:14 when he says ‘go listen to greta’ on how to find products/ build an audience?
My guess is Gretta Van Riel :ua-cam.com/video/CEPLOwajPaE/v-deo.html&ab_channel=FoundrMagazine
Very informative video, thanks Nick!
Glad it was helpful! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Amazing, so many gems 💎 dropped in high volume here. Thank you, this was truly appreciated.
You're welcome! Glad you liked it.
I LoV his interviews but old content in facebook ads and the same questions are asked again.
Such a joyful personality❤️
Might be a good idea to tell those who don't know the terms top, middle, and bottom-funnel mean. Oh, love the content!
Thanks you guys for this incredible content ✌️
Thanks for watching, and glad you got some value out of this one! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Great value and enthousiasme. Thanx.
Youre welcome! 🔥
Hi, I tried to sign up for this class but there was no volume I couldn’t hear anything and my volume key was up?
Please send us an email at support@foundr.com
How do you deal with the recent ban wave? Appeals are taking more than 2 months to be answered now
Same thing happened to me but Thecybermaster. Com helped me got all my account issues successfully rectified in minutes, they are so amazing
I'm always a bit skeptical when I hear about "Facebook Ad Experts", but this was excellent.
thank you very much!
@@stateoftheflow4552 Do you do training on advertising
@@unolowmanta7508 Thecybermaster. Com helped me successfully
Thank you so much
You're most welcome!
How I do we marketing/advertising on Facebook avoid getting shut down by Facebook because of all the ads were running for businesses?
Hey Israel, so sorry to hear this. Unfortunately we're unable to provide advice here. All we can say is that Facebook is a company with their own terms and services, and the best way to not have your account disabled is to follow their guidelines to a T. Hope you enjoyed the video!
This video is Gold. Thank you foundr team
You're welcome! Hope it helps! 🤝
Could some explain broadly what he means by fundamentals/ lead gen vs. econ? What field is this, it seems important.
Hi! ive been doing many trainings on copywriting. My issue is I am terrible with writing!! How important is copywriting to increase quality leads???
Copy is certainly an important aspect for a high converting ad-- however, this doesn't mean you need to be an expert copywriter! One of the key skills of a good founder is finding the right people to help you. Maybe you consult a copywriter-- or better yet, use Nick's proven formula for good copy that we have inside the course :)
Great video of information, I even came up with a new brand while watching the whole video 🤩
Great to hear! ✅ If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
As a relatively unknown high end menswear brand, what is the best way to use spend to get noticed and to get customers buying? Thank you
@28:00 i have a question .. How long should u run a Facebook ad to get enough data to determine to kill or continue?
About 2-3 days
@@smmaistheway 🙏
The quick answer is "it depends," and the detailed answer is inside the course :)
There is a fundamental framework that Nick Shackelford teaches in the full course, which will empower you to make educated decisions like this - and stay in complete control of your spend - as you decide which ads to keep or kill, and exactly when to add more budget.
Not to hard-sell you or anything :) but I don't want to steer you in the wrong direction or cost you any money with a one-off "rule of thumb," without you having seen the full framework first!
There are a few factors at play and if you follow the course, you'll know exactly when to make decisions and which benchmarks you need to look at.
🔥This is good stuff
Glad you enjoyed it!! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
100mil on ads!!!! Jaw dropping!!!
Glad you enjoyed it! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
I love Foundr!
Awesome! Thank you so much Stan!
Great content guys 👍
Glad you enjoyed this one Yoann! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
This is all brilliant, thank you
You're welcome! Glad you liked the vid!
this guy is a legend
💯
We still waiting for you to secure the interview with Sam Ratumaitavaki aka Fortafy, I hope he gives it to Foundr first!!
awesome I learned some nuggets!
Glad to hear it! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Thank you for watching! 🥰
Business Owners,
Facebook is a full funnel acquisition tool.
@nickshackelford
Had to repost this quote 👍🏽
100%!
Hey, I'm a young entrepreneur (still in school) and i'm around people that aren't motivated to change their lives. Do anny of you guys have any online chat groups I could join? It would help a lot, Thank you!
Yo chronical Bingo, send through your insta, we can link i'm in the same situation it'd be interesting to discuss fam!
@@aaronmabaso8664 Instagram: @officialrugzy Sounds good. Yeah let's link for sure.
Lots of fellow motivated entrepreneurs in the private members area of Foundr's courses! Some really inspiring people in the community.
mmm interesting.
Thanks!
Anyone know how to pin comments on facebook ads? I'm not seeing it
Hey patrick! It hasn't rolled out yet - I should have said instagram posts www.searchenginejournal.com/instagram-to-let-users-pin-comments-to-the-top-of-posts/367776/
Great content! 👊🏽
Thank you, Bibi! More to come!
Awesome
Thanks! Glad you enjoyed this one.
What does it say at 20:11 "Go listen to GRETTO"??? - That's one of his top top tips as well but it's not clear
Gretta van riel!!!
Gretta Van Riel! 4 x Multi-Million Dollar Ecommerce Founder. Check out our channel to see HEAPS of videos with Gretta.
Great content
Thank you! Glad you enjoyed it. If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
ok, so where do I start an ad? and what do i do?
Make sure to check out our most recent videos on our channel for an indepth guide on how to start!
Great video
Thank you! 🔥
Is the course great for led gen also?.. You are great guys, I love you :)
It sure is! It’s been designed to work for any niche using Nick’s unique “MGD” framework that he’s learnt from spending over $100m on Facebook ads! Be sure to sign up to the waitlist in the description!
Great content Nick! I have a question in regards to Apples new ios14 update which will cause Facebook to not give us data. Is there a way around this?
Does any of this work for the SERVICE INDUSTRY? More specifically, healthcare?
That's a great question! We do have a free masterclass that will shed some light and answer your question.
Sign up to your EXCLUSIVE Free Training Now...
www.foundr.com/facebookfreetraining
Is dropshipping still worth it
Mmmm, that's crazy. Yehhhh, that's crazy. Mmmm yehhh, that's crazy.
FB gives you ability to pick comments on ads and post? How do i do this?
What is media buying?
Buying paid traffic!
Check out this article! It may be helpful - foundr.com/essential-facebook-ads-terms-you-need-to-know
My man Nick Shack gassing up Nikola Hydrogen trucks!!! Cmon Tesla Bro! @nickshackelford
Will this new course that is going to be released for Facebook be relevant/useful for Affiliate Marketing ? Great Video !
Thanks! It’s for beginners and follows Nick’s MGD proven framework for buying traffic!
💯
20:13, he said go listen to what?
Gretta Van Riel- a 4 time, multi-million dollar Ecommerce Founder. Check out her playlist on our channel where she takes you through every step of your Ecommerce journey!
@@Foundr Awesome. Thanks soo much for your reply
Gems!
Thank you! If YOU Want to learn how to run Facebook Ads from Nick Shackelford-- someone who's spent over $100M on the platform... sign up here: foundr.com/fba-amc-sp/?sl=youtube_free_fb_brandvsdirectresponse
Is ad copy and creative more important than product?
No! You need a great product or service to solve a problem always!
do you have any suggestions about marketing hemp and CBD that gets flagged as an illegal substance by FB?
I believe Hemp and CBD aren’t allowed on Facebook ads
Check out Nick's other foundr video on the 7 deadly sins of Disapproved Ads! He covers this here, and more inside the full course. Thanks for your comment! - Zack @ Foundr
Facebook suspended my ad account! I tried to appeal it but no luck!
Any advise?
Really sorry to hear this-- it can be a super frustrating experience! We actually did a video with Nick recently that goes over the top 7 things to AVOID with FB ads. This might help you understand what may have gone wrong? ua-cam.com/video/MPQzIly_AMA/v-deo.html
Yeah yeah curse... BEEP 😂
Hahaha had to ask first!
wow...
Thanks!
So soignée
who is this greta person nick keeps mentioning???
You can watch an interview with Gretta (one of our course instructors) here - ua-cam.com/video/CEPLOwajPaE/v-deo.html