Customer Partnerships: Webinars, workshops & masterclasses 🤝 | EP 28 | Auto Trader Podcast

What are Auto Trader doing to build better partnerships with customers? How has our relationship with retailers changed over the years at Auto Trader? Can webinars go wrong?
On this episode, we welcome Marc, Jenna and Andrew who speak about the work that our partnerships team do to make sure customers get the most from the Auto Trader marketplace
01:00 - What is retailer education?
08:00 - Who works in the area?
10:50 - How long has this area been a focus?
14:40 - Digital masterclasses
15:30 - The scale of retailer education
17:45 - Planning what to cover
24:45 - What's it like planning the webinars?
30:00 - How are we improving our digital masterclasses?