Outlook Forum 2024 Highlights

Outlook Forum 2024 went down March 11-13 at the Westin Rancho Mirage in Greater Palm Springs. Visit California launched the new "Ultimate Playground" brand, and California's tourism industry explored topics ranging from AI to influencers to the return of Chinese travel. Attendees also discovered their play - and engaged in some friendly competition. The Poppy Awards closed the show, recognizing tourism orgs from around the state for their world-class marketing and destination stewardship.