Locked into Star Wars? Rumor has it Hasbro is trying to sell off or get out of their contract. WHY?
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- Опубліковано 29 вер 2024
- Scott Toy Guru Neitlich from Spector Creative looks at why Hasbro might be trying to get out of its Star Wars Toy Contrct
Sounds like Hasbro is tired of eating the cost of all these failed franchises. G.I. Joe Classified is making money hand over fist. Transformers is always in stock at big box stores. They need to end this abusive relationship with a formally hot girl and learn that they had the magic inside them all along.
Well put.
Maybe they could get back to being what they are - A Toy Manufacturer first... They dont advertise to Kids anymore, They dont even aim their product at kids, They aim it at us Collectors!
Give Kids Fun Toys, They will want them... I have three grandchildren now who all LOVE Proper Fun Toys!
Why do you think that Hasbro is making a lot of money off of GI Joe Classified figures? I'm a GI Joe fan and want to believe that but I've seen no evidence that it's true.
I've pretty much been done with Star Wars because I knew the damage Disney would do back in 2012 (I was well aware of their treatment of Power Rangers and the Halloween franchise). I'm sure many collectors are the same between erasing the EU, the sequel trilogy, the horrid shows, and I could go on.
They owned Halloween?
Been doing that since 2015 I still buy Star Wars toys but in flea market or garage sales and its only from the 6 real star wars movies.
Im now collecting old toys like Gi joe 1982-1987 Transformers g1 and LEGO
Lucasflim/Disney dictating that hasbro has to make products that everyone knew was going to fail and bomb 3 years ago is unreal- No one needed a crystal ball to realize that... They had a track record since 2015.
Too many scales, the 1/18 scale 4" Collector Edition Vintage Collection, the 4" kid grade figures, the 3 3/4 5POA Retro Collection, 1/12 scale 6" Black Series and that's just from Hasbro.
As someone who is often critical: I do like this format: it feels friendly, more like chatting to someone in a pub - and I get to look at that sweet Graphic Fantasy 1 fascimile edition 😁
Transformers collector for 40 years here, if Hasbro go bankrupt, I wouldn't shed a tear. Quality, sizes, distribution and prices are all ridiculous now. I been buying robot series from Korea, China and Japan instead of Transformers the last 8 years. The only time I buy Hasbro is when they are on sale or clearance. Even then, I am being very picky.
Even if Hasbro ended, there's a good chance Takara/Tomy would continue to make Transformers, even if they were a bit more expensive. The characters I want are few and far between
I feel like Hasbro would be in much better shape if there was a policy that for every new figure of a boring-looking human produced there also needs to be an alien, droid, or “classic” character released.
The problem is modern Disney are obsessed with ''diversity'' but only of human skin color and sexuality. So robots, monsters etc don't really factor into it much.
Its crazy how much disney ran SW into the ground
Umm..no
Doomcock? Lol. That's the last person one should listen to for news
No kidding.
If Hasbro just went back to its roots with Star Wars toys, problem would be solved. 3 3/4 action figures, playsets and vehicles, with Adult collectors in mind. Not looking for a Scale Death star, but get creative at least
The thing is the fans are growing out of it or dying off and new fans aren’t until toys as much or movie going to see Star Wars films. That’s Disney’s issue and problem Hasbro have to deal with.
I don't think reducing the quality of the toys would improve the situation. Kids just don't like Star Wars and more and more of the older fans are being alienated. The customer base isn't there.
I used to love Star Wars but now, Whatever happens happens. If it dies, it dies.
@@white-dragon4424 sucks to be you.
@@white-dragon4424 so why do you think Israel doesn't have a right to defend itself?
@@white-dragon4424 because prequel haters tend to be disgusting people.
@@white-dragon4424 I've never met nor will ever meet a prequel hater I don't want to verbally rip open a new one. But since you know speech is violence nowadays and censorship being out of control...
@@white-dragon4424 So, you've accepted the truth that prequel haters all share one common trait. Anti-semitism. I was right. Again.
You know why? They hired activists instead of professionals like you.
Doomcock is full of crap. He's been saying Kathleen Kennedy is going to get fired and Star Wars rebooted literally since The Last Jedi was released.
He’s right quite a bit though.
This one is “self evident” with the royalty being public knowledge and the CEO saying they want to focus on internal IP. Clock is ticking on toy buying ages and they have a lot of underused properties.
@@nicholasdickens2801When has he ever been right? All that he does is tell his audience what they want to hear.
@@nicholasdickens2801 i used to watch all his videos and have never seen him predict anything accurate. He might report on news that is confirmed but he hasn't broken any news that was accurate from what I recall.
It looks like Hasbro is building up Gi Joe to replace Star Wars and maybe Marvel as their flagship action figure brand. Gi Joe may not out sell Star Wars by unit but they don’t pay licensing fees for it. There’s also a massive open world video game coming out in the next few years
I’m down and out with Star Wars. I’m tapped out after 29 years. I do feel for Hasbro as look at how well they are shepherding Transformers. Transformers One is a really great movie and they’d be better making Star Wars content.
Scott been watching you since the pandemic, Overlord Dvd has been spreading fake rumors forever. I used to watch him and none of his rumors ever turned out to be true. He just capitalizes on people's hate for Disney Star Wars.
I remember the rumors when Disney wanted to buy Hasbro
You're the second who posted this. OverlordDoomcock as released this "grain of salt" info. So it's that bad huh?😩
I'm into the 1995 "vintage" 3.5 inch pilot vehicles. Gunning for a B-wing fighter and hopefully the V-wing.
Yeah, Doomcock is pretty infamous for spreading fake rumors and huffing copium.
Hasbro didn't even bother making a toy line for the last Star Wars movie that came out even though it came out at Christmas, the best time of year for toy sales! That seemed crazy to me and very telling of how far the franchise popularity had fallen. That was five years ago now and things have only gotten worse. Disney even managed to ruin Mandalorian and it's spin offs.
Mando got me back into star wars. To bad like you said got gutted like everything else at disney
Hasbro needs to get it's distribution problem under control. For Action figures, they seem to not know what they are doing. They over produce crap no one wants and the stuff everyone wants are limited and or store exclusives.
Blame Disney- as you can confirm listening to this video about contracts in licensed toys with Lucasfilm today under Disney
I long ago decided that there are three star wars movies and that will do. But the main thing I got out of this is that I would really like a Barbarella action figure.
I heard that Hasbro was going to sell off the Disney license but I will agree that Star Wars is a more likely candidate to be sold off lol not to be a Debbie downer but Marvel is less likely to be sold out
Hasbro has too many brands. They can't focus on all of them. They compete with themselves.
They should just focus on making their own brands (gi joe and transformers) as big as possible so they're not at disney's mercy.
Before everyone flys off the handle, look at the source of this rumor. I stop paying attention to this source years ago as I never known him to be right.
Always wonder what IP kids are missing out on while Hasbro is stuck with diminishing returns for $tar Wars.
Nonsense. Hasbro just re-signed another multi year deal with Disney for Star Wars last week.through gritted teeth I’m sure but they re-signed
that was 2 years ago man, i know it feels like last week... but its because we're getting older... jan 26, 2022
I don’t buy Star Wars anymore. I’ll buy aTshirt once in a while. I also bought a lamp saber.
Thank you for your great insight. This all makes a lot of sense to me.
So you're now doing the star wars equivalent to "MOTU is disappearing from retail". I hope the Star Wars fandom calls you out like the MOTU fandom did
Given that I think giving up on Star Wars could have an undesired domino effect that costs Hasbro all of the Disney brand licenses including Marvel, I'll believe it when I see it.
Hasbro getting out of Star Wars...woww...i guess their production costs on figures Not selling is making them lose so much money!
There are WAY too many form factors and scales and all that. I'm fairly certain that when they hit their peak, there was the regular figure line 3.75" which very importantly looked VERY GOOD in the late 90s and early 00s for what you were paying, two miniature ones (Micro Machines and Action Fleet) and they had just started Lego. There weren't SO many form factors.
Now they have a 5-point budget line 3.75", a larger black series 6", the normal scale vintage collection 3.75", young kids scales (two or three? Mostly around 3") action fleet scale (Galaxy Squadron), Hot Wheels, Lego (and a TON of them at that), funko pops (not really figures, but popular enough to take a solid chunk out of them), Disney was selling those metal action figures at Disney stores that were close to black series scale maybe 6" or 7", the SH Figuarts 6" for the hardcore collector ($60+ a figure), the 3.75" 1970s styled ones.
I feel like they lost sight. People weren't buying a million forms of them when I was a kid. When Phantom Menace came out, everyone purchased every character in the basic figure assortment (3.75") without question. Everyone knew they needed to have that, and that every character would be released in that scale.
There are still characters from the Sequel Trilogy that never got releases in 3.75" that got released in 6", or the other way around. The 3.75" figures also suddenly cost way more and looked WAY worse than they had in years past.
They did the same thing to Jurassic Park/World. Then we saw Mattel get the license, and frankly, they schooled Hasbro, IMO. Good prices, quality toys.
I would have purchased every 3.75" Star Wars figures from the new content if they hadn't looked like junk. So here I am, one of the remaining Star Wars fans, and they had, instead of getting a few companies to do well, seem to have just thrown the dart boards all over.
Today I'll sometimes grab a Black Series or a Figuarts. But no company really makes all the characters anymore, and it's too all over the place to truly collect Star Wars the way you could in the 90s/ early 00s.
Would Marvel have a similar royalty percentage? It'd go a long way as to explain why the Marvel and SW figures are so disappointing compared to the competition. I'd buy a Jada or WWE figure any day of the weak, twice on Sundays, before I touch a Disney toy without a sale.
Steve Ozer recently said he had to put it to higher ups at Mattel multiple times to get the WWE Basic legs updated, but he got it done and those toys have skyrocketed in sales under the Main Event rebrand. He's also said that updated parts are easier to get green lit when molds are being replaced anyway. We're getting new belts this way. This lined up with what you experienced with Mattel, management changes and you can try to get things done again.
I found it interesting recently that Steve and one of the designers were on the Major Wrestling Figure Podcast. Matt Cardona produces wrestling toys too, but would he be so small Mattel wouldn't consider him competition?
Doomcock has proven unreliable so many times.
You can tell that Lucasfilm is running the show when they put out Haslabs that are lightsabers or helmets from current media. Haslabs are supposed to be "dream projects",I dont know many folks dreaming about an Inquisitor saber from Kenobi. Lucasfilm is squeezing thr life out of its golden goose.
By the Galaxy VC Sim Aloo will become reality as a card included in the inevitable ushering on a good day of the Death Star Haslab, along with a most desired repack of the carded VC Mouse Droid, and other savory figures.
It was written
you heard the rumor wrong
the rumor is that the Disney license is up and Hasbro wants to renegotiate the royalties (for Star Wars and Marvel) before they continue the license via renewing or passing it up all together
its not simply “wanting out”
I think what he's saying is that if Hasbro is trying to drop the brand. It's because it's becoming expensive investment with low returns. Or Disney could legally cut them off.
Disney has killed the Disney brand. The IP is largely worthless now. Toys are extensions of the brand. Dead brand = no you sales. If Hasbro can’t get out of the contract they’ll likely subcontract it out to another toy company.
Hail Doomcock, and Hail Spector Creative!
The biggest comeback I hear is that it doesn't matte how bad it looks, Disney gets this overall global money river if they own the name Star Wars. So even if we see losses, they're always coming out ahead.
Is that correct or does it matter that stuff like The Acolyte tanks?
Do I follow Doomcock? Yes. Do I assume 99% of his content is fabricated? Yes.
I'm amaze that things come full circle. I bet that what will happen next is that Lucas film and Disney will end up doing what George Lucas did at the beginning with Kenner. Instead of asking for a high percentage in royalties, they will end up asking for less like the original 1% because no one wants the license any more...
Great content to objectively explain the decline of a brand. Particularly when you highlight the factor of the brand's terrible modern content. I hope that channels that defend poor quality products with zero objectivity, ( Acolyte, Asoka, Boba fett, Obi Wan) understand that this behavior only further damages the universe that many people around the world enjoyed so much and now only divides your community.
“It started from… Doomcock”.
Yeah, bullshit. Next.
Hi Scott! Thanks, as always for the video! Question: Do these companies also pay a base amount to the licensors regardless of whether a product is created, and would it violate a typical contract if no product is produced?
Couldn't Hasbro just cancel all of their Star Wars lines and not make anything at all, if they feel that the items aren't going to sell? Are they legally allowed to just abandon the license and give it back to Lucasfilm or are they contractually obligated to make a certain amount of product per year?
If I buy Star Wars it's the vintage stuff. I bought tons of stuff in the 90's that is now sitting in totes, and is worth less now than it was then! With the exception of a few items. I wish I had collected the vintage stuff back then.
Just to let you know, that guy is full of it. Almost every "rumor" he's ever produced, he just makes up. It wouldn't shock me if it was true, but this is a pretty bad source.
Yea he said Kathleen Kennedy was OUT like 2-3 years ago and here we are lmao. He is a goon
@@oansun Grace Randolf too got that wrong. His Indy rumor was spot on!
@Ferir so with the crappy ep 9
@@Fenrir72 He probably found that on 4Chan, he did the same with his TROS leaks. Apparently he was once baited into spreading BS news about Star Trek because 4chan realised what he was doing.
The Hot Wheels Mattel Star Wars stuff had more diecast than Hasbro and they were slightly larger.
can you do a video on Power Rangers?
@@robblumenberg5965 what specifically about them? :-)
Do you know of Stan solo, Scott?
Isn't that the guy who makes bootlegs?
Doomcock & Mike Zeroh! The 2 most reliable news sources on the internet. 🤣
wonder what the % for Disney/Marvel is
Not before they make Dedra Meero they won't.
There are a lot of awesome UA-camrs who are often unfairly accused of being liars or grifters even though they're completely innocent and just being real - Doomcock is not one of those guys. His leaks and rumors have been consistently fake and if I recall about a year ago he got the entire community worked up by saying his sources confirmed the acolyte had only filmed "unreleasable test footage" and that it was never actually going to come out.
Disney have tremendous leverage given Hasbro license both Marvel and Star Wars. Hasbro would really need to a very careful strategy to negotiate this exit without jeopardizing their Marvel license in the long run. It would be really interesting to know if there is an escape clause in the Hasbro / Lucas license. I am guessing Disney would have the final say who can take over the contract.
Wow, repeating Doomcock level Gossip? I have lost respect for you & your channel.
Id be happy if Hasbro just focused on the 6 inch black series and dropped all other scales. Would be even better if they focused more on prequel era stuff as thats peak star wars.
*7:26* *Yes they are greedy as are Disney.*
Great thoughts. Thanks for sharing, sir! 🫡