Bringing Efficiency to the Creative Process

When creatives report spending only 19% of their workweek on the actual job of being creative, what they are frustrated with is not the process itself, but more specific interruptions like excessive meetings and emails, repetitive manual tasks, and disconnected systems that make it difficult to find the right version of a specific file.
All these mundane activities conspire to keep teams away from the creative work they were hired-and love-to do.