How Dynamic Pricing Benefits Fans & Artists
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- Опубліковано 18 чер 2024
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In this video, we'll explore how Dynamic Pricing benefits both fans and artists.
By understanding how Dynamic Pricing works, artists can create more revenue from their music while fans receive better value for their purchases. We'll also look at some of the techniques artists can use to take advantage of Dynamic Pricing.
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I disagree with dynamic pricing because it changes the price mid-way transaction. I want to know the price before I decided if I can afford it. I also believe that Ticketmaster encourages scalpers as a business model and uses their monopoly to squeeze as many fees as it can from all ends of the transaction. They resale tickets on their website at whatever price and get a fee cut of the resale price to, win-win for them.
As I understand it, in Britain they passed a law where tickets have to be bought from the accredited seller (dealer?) and cannot be re-sold for higher than face value through the same agent. This helped cut down on the scalper problem and sounds doable to me.
If they set aside a number of ticket to auction to the highest bidder and separated that from the regular sales, then go ahead and get as much money as the market will give. Your fans, however, have already paid fan club fees, gotten lucky to get a confirmation code and waited in line for hours for a chance to select tickets only to end up not buying because they can't afford the surprise price at checkout, or worse to buy in the heat of the moment something they really cannot afford. That is not only predatory but also cruel, imo.
Yes, I 100% agree with this. It's predatory, and a monopoly practice. I hate it so much.
there is still the problem of P2P selling which is what majority of scalpers resort to.
and yes, i agreet. it is cruel
I don’t have any solutions but thank you for your unbiased explanation. I don’t want scalpers to make money off BTS. I just feel bad for those who cannot afford to pay more then the original price for a ticket.
i feel the same. i don't know the solution either
So the number of ARMY's will massively shrink because the number of people who can pay WHATEVER is small vs the number of ARMY they have now. You cannot compare concert ticket buying to hotel, air fares and Uber rides. Buying a BTS ticket is a do or die chance- once you have presale access and get a chance to buy, you are under stress and everyone has a budget while a few don't. If they state the prices in advance, even at higher prices, then the queue up line to buy presale tickets will be pre-qualified with what they are willing to spend and not waste opportunities to people who paid for ARMY membership, line up only to abandon because dynamic pricing priced them out of their budget. Hotel, air fares and Uber have competition so we have options where buying a concert ticket in presale do not. So dynamic pricing punish all of the concert goers while the number of people who paid $20,000 were much fewer. BTW, if you go check StubHub or any second resale sites now, see how much Suga's LA tickets are being resold for. BTW again! I saw those $20,000+ tickets for PDT being resold ON Ticketmaster. Dynamic pricing did not stop scalping at all. The US government needs to step in to make laws to protect consumers. The WAY that dynamic pricing works on TM is simply scalping the tickets themselves which is not the right way to stop scalping. It just transfers the problem on to true fans to pay for someone else's wrong doing.
However scalpers are still buying dynamic priced tickets and resell because they are still buying enough of them to make profit. The originals are usually 3-8 times more expensive than face value, so they only mark up premium or platinum ones 2x.
Same difference, only this hybe scheme outright gouges fans up front and often after they’ve put the FV price ticket in their cart.
Dynamic pricing IS pricing many armys out of their chance to pay for that ticket in their cart. We simply can’t afford it.
This is not a fair argument.
100% agree. It does not benefit the fans, no matter how you spin it. The prices we paid were an absurd amount. It boggles my mind that any aspect of the TM scheme seems logical to anyone.
EXACTLY. I don't understand how anyone can make sense out of this. If some rich armys buys from scalpers at $10K then that's on them. But there has to be a place for average armys too, and that place is now gone with dynamic pricing except for the few first ticket holders! It doesn't matter how in demand bts is, they need to give space for affordability too! They can't just make everything expensive just because bts is in high demand.
I forgot to add to my comment that the artist's high demand depends on those fans who are getting squeezed out of the market by dynamic and exorbitant pricing. I personally thing it will end up killing the live music industry as we know it.
i agree... hotel price and taxi prices should never surge. and i agree, it's very unfair.
scalping is an organized crime here. there were more tickets sold "underground" for way more unfortunately.
Dynamic pricing will not stop scalpers from taking tickets away from fans. Scalpers will just sell it for a higher price. This goes for any artist that has a demand. For the fans that can’t afford dynamic pricing, the check out process can really screw them over. They select a $89 ticket but DP happens while they are checking out, now it’s $1000. The fan has no choice but to cancel the purchase of they can’t afford the new price. It’s always fans who are negatively affected.
i agree. at the end of the day, it's the fans that suffer
I understand that it is a business and they have to make a profit and that it will go to the Artist but dynamic pricing will not stop scalpers! Scalpers will still pay for those dynamic prices because people will still pay to watch the concert! With dynamic pricing, yes the Artist will get the money but scalpers will also still get the money. So many times people who post in UA-cam will admit that they have tickets for let say 10 of the BTS concerts because they can afford it leaving many to miss out because they could not even get in the presale. It is still not the solution to stop scalpers! Maybe limiting to 2 tickets to 2 per person since most of us will go with someone will help giving others a chance to buy at list price. Now if the concert is SOLD OUT, then the company offers LIVE ONLINE streaming for other fans who are unable to get tickets. The money goes to the Artist and management and maybe the fans will not be forced to buy from scalpers! Think about it 40 million Army would love to watch their concert live and most will not be able to because they missed out or not playing in their country. Live online streaming may be a solution. Yes it is not the same as being there but it may deter fans from buying from scalpers. I would watch live online streaming of different days because there’s always something different in each show and I guess that’s why many watch concerts multiple times. I may be able to afford a ticket for one concert but if it is not happening anywhere near me, travelling cost can hamper those plans. So what do we do? We watch illegal streams or snippets of what other people post. There has to be another way to stop scalpers because if some people are willing to pay $20k for a concert ticket then DYNAMIC PRICING IS NOT THE WAY!
totally agree on this. living in Europe in a country 1000% BTS will not come even to visit, ever since i became an Army, i always make sure to buy the online ticket concerts, and I too wish they were more than just one day. Unfortunately they found me during Covid so i didn't even get a chance to even travel to another European country for any concert but i really wish i could. Prices of 2-3-4 thousand dollars/euros though just for the ticket are way out of my badget and so that would just be imposible for me to attend.
How does dynamic pricing stop scalpers? It makes no sense. Hybe is just becoming scalpers themselves. Scalpers will buy at the dynamic price and still resale at the market price. So I should feel better about being scalped, by who is doing the scalping. So the artists benefits and the fans lose? None of this supports loyal fans who have made BTS this big. BTS fans are not like any fans, they reach in the pockets to support BTS over and over. There would be no BTS or Hybe without ARMY. You FORGOT this already😢😢😢😢Don't be an apologist for greed. Hybe is making money not going broke. You are flexing. It actually hurts more to be scalped by the company that exists because of ARMY, than some random scalper who is just taking advantage of a messed up system. Hybe doing it makes it personal. How much money does Hybe and BTS need?
i wasn't flexing but i understand if you took it that way. it's just that i would rather buy via legal means than buy via scalpers. i have never bought from scalpers and have never bought via dynamic pricing. i have always been lucky enough to buy via regular pricing and i hope i never have to.
please know i hear you and i understand you
"keeping all the money for yourselves" is the definition of greed. Even if a portion of the money doesn't get to the artist, it still somewhat spreads it among the community where the venue is and allows some fans to buy at the listed price. This is just corporate greed. Ordinary people will not be able to afford a $1000 ticket much less a $20,000 ticket and the live music scene will only be for the rich or fan that has no other expenses (read: life) to be able to buy. We must continue to seek a fairer solution.
agree. there has to be some solution.
I think you set your price that makes you a profit. Then the fact that scalpers makes more profit than the company should not be a consideration, that affects and increase the price for the majority of us who would not buy from scalpers.
good point
i hear you
I'm sorry but no. In my opinion, dynamic pricing is nothing but robbery. I'm aware there are people who buy overprized tickets from scalpers but not everybody is willing to do this. What will be the result of a BTS tour with dynamic pricing? The demand will be insane. Will anybody get a ticket for a reasonable price? I dare to say that no concert ticket, regardless of the artist, is worth several thousand dollars. We are talking about money that we all have to earn first. I'm sure this is a great model from business perspective but it's unethical from my point of view. What happened to HYBE's slogan "We believe in music"? If this was really about restricting scalpers they could implement the lottery system for all concerts and reduce the tickets to 1-2 per lottery winner. I'm not against increasing the ticket price as long as it is reasonable for attending a concert. But I have a problem with prices that can/will increase without an upper limit.
we already have a lottery system to get the pre-sale code. and we are already limited to 4 tickets per ARMY account. So if I want to take myself and my husband to three different shows, I would have to get another ARMY account and hope to get codes for both accounts. then I can purchase the six tickets. This is how scalpers get tickets, they make multiple ARMY accounts and purchase during ARMY presale.
My second comment disappeared again. Interesting. I don't see a problem with the text content so I will write it again, take a screenshot and come back later to check this one. I was pointing out that Yoongi's upcoming concerts in Seoul require winning a raffle on Weverse where you have to specify the concert date and the section you want to have a seat in. The prices are fixed and the winners have to verify and pay before they know which seat they got. As far as I know, you can't buy tickets for friends/family but then again, this system prevents people from getting too many tickets.
i just want you to know i wasn't deleting your comment. i didn't even see it in the Held for review section.
i bought tickets for Suga's tour. i didn't experience what you experienced. i signed up for the presale. i got a code and when time came, i was able to choose the seats. i heard for the raffle but it was, if i am not mistaken, for Korea? and it wasn't for the concert, it was for something else.
i was allowed to buy 4 which i did and resold it at face value to other ARMYs
@@AsianEntertainmentandCulture Thank you for the information. I don't know why it kept on disappearing but the last one didn't get deleted so far.
The raffle I was talking about is only for his Seoul concerts (June 24 and 25, 2023) and the winners aren't announced yet.
I have attended 5 concerts of BTS. I have seen those inflated prices that you are showing. However as far as I have seen those tickets in most instances were not sold in its entirety. Meaning not many people were paying that much for the tickets. Not saying no one will, but the majority do not because they can't afford them. So they can price as high as they want. I would like to see the receipts that these tickets were sold. Verified Resale ticket means someone purchased it at regular price and is now reselling for this higher amount. Therefore, these tickets may not have sold. I understand the money should go to the artist and I agree. However, I feel HYBE needs to find another way because I guarantee you the demand is going to drop. Thank you for you video. I just checked AgustD tix for the first show in Chicago and those tickets were still online for the higher price. I refuse to pay Dynamic prices for AgustD and will be attending the concert.
And if demand drops, then the price of the ticket will also drop. So there will be no seats unsold either way
@@musiclover19797 And then they will rise again. Going back and forth like this?
BTS tickets were actually sold much higher. scalping is an organized crime here. yes, there has to be another way.
I personally think it’s high time BigHit/Hybe apply Consumer Protection than Dynamic Pricing. That will greatly protect consumers and ensure the longevity of the artists
Please explain what you mean by Consumer Protection.
Consumers not getting ripped off by the third party?
Yes, consumer should be protected, not scalped by Hybe
@@silviabertozzi7996 It's not HYBE though, it is ticket master
@Eric Sohn Nope, Hybe spoke on endorsing Dynamic pricing in the US market to increase revenue...that is called greed.
In the United States, It's illegal to have a Monopoly. If there was a company in competition with Ticketmaster, do you think we would be having this dynamic pricing issue? I support supply and demand as a concept, but you have to have controls at the extreme end. The minute you have just a single supplier, it now becomes unfair, and the practices become iffy, especially when the company (HYBE) that has agreed to them is not transparent with their consumers (ARMY's, MOA's, CARAT's etc.). I get the concept of "dynamic pricing", but when you have clicked on a ticket at one price during your "pre-sale" then it says a completely different price in your cart, that is at least twice the amount, and to have to pay a huge "ticketmaster fee" on top of it, that is gouging the consumer. And it causes high stress, making the consumer make choices based on emotion and not logical thinking. And your average person doesn't have that kind of money to spend on a concert, so they will always be left out. How do you plan the amount to save? I have been to concerts in the past where they give you the list of prices in advance and what comes with those tickets. We get nothing as ARMY's, just a lottery system and a huge amount of stress. We have no way to know what it's going to cost and yet we are expected to accept whatever they give us. I'm not okay with that.
I have to be very strategic in my purchases. For this Agust D concert, I was unable to purchase tickets in the set time of the ARMY presale, not because I couldn't attend the pre-sale, because I did. The tickets went so fast that the normal priced ones were basically gone in 15 minutes, and what was left was dynamic pricing, which went way outside of my budget. But I had already reserved my hotel room in the two cities I was shooting for, so I could have a decent hotel rate (refundable by 48 hours in advance). Once I didn't get the tickets because of the craziness of ticketmaster and the dynamic pricing, I cancelled the hotel that was in the city I would have had to take an airplane, because that was now out of the question. The other hotel that was within driving distance (Oakland), I held off just in case I was able to some how purchase reasonably priced tickets. I actually was able to purchase tickets when they released a few more tickets later under the ARMY presale prices, weeks later, and I purchased two tickets with good seats. Of course I'm happy to have gotten tickets, but not about the dynamic pricing issue, and seeing how many ARMY's were unable to get tickets, or who paid the outrageouse amounts.
For future concert planning, I can only guess what the price will be based on what I have paid in the past. There is no price to go by, or a way to save a certain amount. So now ARMY's, and other HYBE artist fans, it looks like we have to double, or triple our saving so we can actually purchase tickets to a concert, or stay within our budgets and wait for an opportunity to get reasonable tickets. And be proactive about reserving accomodations right as the tickets are announced, and before the "dynamic pricing" of hotels goes up. Also, to offset "dynamic pricing" with lyft and uber, I actully find a site outside of the airport or venue that is lower in the price range, and go that way, or split the cost with other ARMY's. There are ways around certain travel costs. The difference between ticketmaster and other services like hotels and uber etc. is that they let you reserve rooms or travel accomodations in advance, before the prices go up, and you can price compare. That's the benefit of having comptition in a Capitalist Society. Ticketmaster needs to be stopped, and when companies are making contracts with them at the expense of the consumer, that hurts everyone.
Thank you for this video, I will share it with people, because it has some good information, and good perspective, but I think there are still some things that were missing. I am one of those people that is angry with HYBE for opting in to the Dynamic pricing. At least tell us what you are doing and give us a price list, and or an explanation. They need to be transparent . I think if we had been more informed, we could have prepared and not felt sideswiped, and slapped in the face by it. Borahae 💜
Borahae and I happy you were able to buy tickets. Followo me on Twitter. I usually am able to buy tickets and IF or WHEN i get a press pass, I resell the tickets at face value. i usually just sell it to the first person who DM me. who knows... maybe in the future.
@@AsianEntertainmentandCulture Thanks, I'm already following you on twitter and Instagram 😊 I will definitely keep that in mind for the future. Which show are you going to for Yoongi?
Los Angeles!!!! which one are you going to?
@@AsianEntertainmentandCulture I'm going to the May 16 show in Oakland. I wanted to go to Los Angeles, but I couldn't get the tickets to that one. Besides, I live in Sacramento, so I can just drive 2 hours to Oakland, and I've got a hotel reservation for a good price. That's the one I was talking about that the tickets I chose were 249 each, and they went up to 800 each when they got to my cart, And I was out of luck. I would have been going otherwise. I'm happy about Oakland though, it's close by and my daughter is going with me. She likes Agust D, but isn't a BTS fan.
@@tracydowd4013 omg! if i didn't get a press pass, that's the one I would have gone to. I got floor tickets with soundcheck. now, some lucky ARMY and her friends are going. Maybe you can squeeze in a Lakers-Warrior playoff game. Have fun in Oakland!
Nice explanation, thank you for opening things wider for me. Imo it's still exorbitant and *ridiculous* . At this point only rich armys can afford it. Idk if this happens but imagine if almost all seats are worth thousands?? Say what you will imo this is just Hybe getting *greedy* for money. They made endless acquisitions and endless IPs and others exploiting armys and squeezing every bit of BTS' value. It IS a fact that they're getting greedy and I'm never more disappointed. I'm not sure if I understood it correctly but doesnt this mean there will be virtually no affordable ticket price left??
If stupid rich armys decided to pay that ridiculous price from scalpers then that's on them. As for Hybe and BTS, they should just stay as honest as possible and give *reasonable* price that most can afford. It's a disgrace and disappointing for them to do something like this. Imagine if a good number of tickets are just $10K+ THAT NUMBER DOESNT MAKE SENSE.
Are they so greedy for scalpers' money??
The key here is that no matter how in demand bts is, they can't just make the price that exorbitant. Imagine you want to buy sth, you saw for example $50, and say oh I can afford that and when you click pay, you suddenly see $500 instead. Doesn't that make you feel miserable? No matter what, this is an inexcusable thing. Just watch sooner or later many armys will completely leave the fandom cuz guess what? MOST PEOPLE AREN'T RICH.
Agreed 100%
i've heard of the dynamic pricing changing prices "while paying". i have never experienced it. actually i've never experienced buying via dynamic pricing. so far, i have been blessed enough to buy with regular pricing. but IF i every fail to buy a ticket, i will never buy from a scalper. i would rather buy via dynamic pricing than buy from a scalper. however I HOPE i will never have to
No where on the conference call did the Hybe executive refer to the problem of scalpers or using dynamic pricing to protect the artist or fan. They clearly said it was to increase concert revenue. Take them at their own words. That is the only motive.
The answer is to limit resale prices by making illegal the resale the ticket above the original sale price. That gets rid of scalper and people buying extra tickets to resale. Which makes more tickets available. Most ticket are digital so sale prices are known. Could scalpers work around this? Yes but not as easily so that helps to limit.
I am actually confused by this, isn't this where the whole scalping thing came from? Like it used to be illegal to resale the tickets at a higher price than paid and people were legitimately arrested for scalping tickets outside a show. When did that change?
it's actually easier to scalp tickets now because people don't even have to meet in person. all transactions are digital
I'm enlightened by your clear explanation about dynamic pricing. Thank you very much. It made me understand why Hybe mgt decided to apply this pricing to benefit those who deserve like the artists their company & fans.
you are welcome. i still don't like dynamic pricing but i just don't know of a solution to stop or even lessen scalpers
@@AsianEntertainmentandCulturethe problem is the monopoly of ticketing by Ticketmaster cause I'm not convinced these "scalpers" aren't in talks with Ticketmaster which also puts the Dynamic Pricing into even darker light. It's blatant manipulation of Demand/Supply for better profit since BTS' buying power has been proven along with artists like TS.
I believe there are MANY other ways to avoid scalpers "stealing profits" from artists and TM than using DP. For one, TM should be transparent and do not allocate a percentage of concert tickets to:
1) season ticket holders
2) 'registered' scalpers
There are still many honest people in the business world. If TM can allow Management Companies more choices or be open to new ticket-selling methods that will not disadvantage the fans, I believe concert goers will be happier.
I stongly agree with your opinon, never had a chance to by Tickets or Merchandising becaus it is not in my budget.
Thank you for your hard work
💜
you will get your chance soon💜
I understand the concept of dynamic pricing and why it was proposed but HYBE needs to understand they have to play by the rules of the market they enter. This is not a new issue in the West, Consumer Rights are paramount. They will have a class Action suit if they proceed.
I disagree. Not everyone is able to pay any amount of money to go to a concert. When there’s no dynamic pricing Hybe, BigHit and BTS win and when there is dynamic pricing they win, they’re not losing ANYTHING by not having dynamic pricing, they’ve basically become the scalpers themselves, this is greedy and there’s no other way to call it. This only affects fans.
What do you think would be the possibility and/or disadvantage of capping resale tickets at 1 or 2x the face value price?
there is no disadvantage but many fans will still feel this to be unfair.
I was lucky enough to see BTS in Las Vegas last year and Taylor Swift this year. I paid pretty much the same price for the tickets ($350). I was thrilled to see BTS because I am a huge fan. I went with my daughters to Taylor Swift but really only knew a few songs, but the production value of Taylor Swift was way, way better than BTS. Their show was worth what I paid but no way would I pay more.
Thank you for educating us about the other side of the coin of this matter. I hope more armys get to see and understand about this issue.
Nope, Hybe is replacing the scalpers. You were not able to buy it, now millions will not be able to buy it. Hybe is replacing the scalpers. And by all mean, they have so many other ways to make money. I will not approve ever of Dynamic pricing, because it attacks fans and not the scalpers.
thank you
It's sad that just ONCE AGAIN in society, only the well off will be able to have the money to go.
yes, it is sad. not all tickets will be dynamic pricing though.
@@AsianEntertainmentandCulture yes, you are correct. I just seem to keep getting deflated. It took me 4 years to finally get tickets and then lost them due to the pandemic. Lol, I argued with TM to please let me keep them for their next concert. Lol, those things were like gold investment or a 401K. Alas, they wouldn't budge. Then to turn around and BTS being in LV...Had to start all over and nope sold out wile in the "waiting room". At this point, I am thinking it's just not meant for me to ever see them Live. I am a pro at ordering on line live concerts though! Lol. Have a great day my friend. :)
noooooo... don't lose hope. you will see them.
Sad to say that scalpers will always find ways to outsmart the artists and concert producers. But I do hope someone will come up with a foolproof idea.
Thank you finally someone addresses what was talking about and so eloquently.
thank you!
thank you for this video and breakdown of this concert ticket situation
It doesn't prevent scalping but it reduces the quantity of scalping. Dynamic pricing allows the fans that would have bought a very high-priced, scalped ticket to buy a "medium" high price straight from Ticketmaster. These people buy the ticket from TM and KEEP it. They are happy they paid less than from a scalper and the money goes to the artist/company. But given the prices scalpers sell tickets, it is hard to prevent them from hiring lots of people to buy as many tickets as possible (even if they limit sales to 2 per person). There is no real good solution as long as tickets can be resold. This is just moving some of the money from the scalpers to the artist/company.
I understand the issue but I think consumers are not protected when they select a ticket at a given price and then when they pay for it the price is 4 times or more the the original one.
How can a consumer make a decision to buy or not a ticket when they selected if for 200$ and 10 minutes after when they, are about to pay, the price is no longer the same?
What if HYBE implements the id control for each ticket, with no possibility to pass it to someone else, but at the same time allow people to return the tickets and ask for a refund in those cases people can not attend the show. Then Hybe would have some last minute sales for those tickets for an extra price.
they will open themselves to lawsuits. what if ticketholder gets sick? has an emergency? flight was cancelled? in the eyes of the law, once i purchase something, that is already my property and I get to decide what to do with it. the only time someone can meddle with what I do with my personal property is when it is in the best interest of the public.
@@AsianEntertainmentandCulture Hi, it's just a suggestion so I hope you didn't find it disrespectful. But if you did find it disrespectful I'm deeply sorry. 💜I suppose my english wasn't not enough for explaining myself but allow me to try again:
"what if ticketholder gets sick? has an emergency? flight was cancelled?" . That's why I wrote, contemplating those situations, " allow people to return the tickets and ask for a refund in those cases people can not attend the show"
Note that I wrote "allow people to return the tickets". I didn't write "people have to return the tickets". It's their free choice, no one is meddling with other people property.
Honnestly, I hope my thoughts were wronten in a more understandable manner this time.🙂
Best regards
(please find the portuguese translation below)
Portuguese translation:
Olá, trata-se apenas de uma sugestão, espero que não a tenha considerado ofensiva. Mas se a considerou ofensiva, lamento profundamente. 💜
Suponho que o meu nível de inglês não foi suficiente para me explicar, mas permita-me que tente novamente:
"e se o portador do bilhete adoecer? tiver uma emergência? o voo for cancelado?". Por isso mesmo escrevi, contemplando essas situações, "permitir que as pessoas devolvam os bilhetes e peçam o reembolso, no caso de não poderem comparecer no espetáculo".
Repare que escrevi "permitir que as pessoas devolvam os bilhetes". Eu não escrevi "as pessoas têm de devolver os bilhetes". É a livre opção delas, ninguém se está a intrometer em propriedade alheia.
Sinceramente, espero ter escrito a minha opinião mais claramente desta vez.🙂
Melhores cumprimentos
oh i didn't find it disrespectful at all. don't worry. you explained your point well. also, i respect other people's opinion here. feel free to express yourself.
and yes, i am one with you in thinking of a solution.
i think the hardest part to content with in this country is the limit of control an organization or entity can exercise on someone's personal property. once i buy something, that is mine and i get to decide what to do with it. I believe in other countries, they can dictate on things like this. but not here. it is that right that scalpers use to be able to sell tickets.
Maybe something they could do is offer live play at all their concert locations in a mother arena location and make those seats set prices as everybody will be watching on a screen. At least this way fans can have somewhat of a live experience. My problem with going to a concert is the additional expense like flights. So I will be watching live streaming at my home.
i believe your time will come and you will be able to watch a concert live
I agree with your opinion. As harsh that it is, price will always match demand. In fact BH was highly likely forcing the price down, hence ticket scalper selling the price for the actual “real price”.
It’s unlikely to think a price for a BTS concert with millions of fans sell for the same amount as a local artist with much less.
It really is a privilege to attend a BTS concert, like a luxury, highly likely there will be some online concert option for those that can’t afford to go.
Sorry, attending a concert should not be a luxury. They can and have find ways of making money with online concerts. For Busan concert, which was free, 40 millions were connected in the live streaming. They want revenue, then they should potentiate live streaming platform, as well as partner up with cyber security to fight off scalpers. Or do the raffle system after cross checking the validity of the accounts with cyber crime algorithm. By endorsing the dynamic pricing they are becoming the scalpers...majority of fans will leave the fandoms...Kpop will go down the drains.
So, if you walk into a diamond store to buy a piece of jewelry for a special occasion, you're ok with seeing 5k as the price tag in the display case, telling the clerk you want that one, wrapping it and taking it to the cashier, only to be told, 'Oh, that's one of our most popular pieces, the actual price on that is 12k.' ? Because in most cases, you've got false advertising going on there; certainly bait-and-switch.
There are ways to manage scalpers without pushing the price up, or down. And frankly, if the real-time pricing does *accurately* reflect purchasing habits, scalpers snapping up 10-20 seats at a time would be pushing the prices UP, not down. People who've bought Agust D tour tickets are describing that price increase; they thought it was Ticketmaster pulling their *own* usual dynamic pricing.
@Silvia Bertozzi i consider anything outside of basics a luxury. Necessities for me are food, clothing, shelter, health care, water. anything outside of that is luxury for me
@@AsianEntertainmentandCultureyes! It's my situation too. it's a luxury for me to go in another country, bcs I can't afford it right now, especially when we talk about a country that it's soooo far away from my home. To go to a concert it includes a lot of things that are expensive too. If I have dynamic pricing...it's too much already.
@@MonaLisa625 you will get your chance. i have a separate savings account just for my music and movie indulgences. my rule is i can only spend when i have enough in there. just keep on going. what is the first concert you want to watch?
TICKETMASTER is the ones doing dynamic pricing. That algorithm is bullcrap. Taylor Swift concerts were done the same. Scalpers use Bots. They get around TicketMaster and Live Nation. TicketMaster owns 80 to 90% of concert venues. TicketMaster has cornered the ticket sales worldwide. The artists and companies have no other choice to go with them. Otherwise, the company would have to provide their own venue for the concerts. You do know the lawsuit against TicketMaster due to how the tickets for Taylor Swift s concert were sold, is in court right now trying to resolve this issue. I say boycott TicketMaster. They are telling people bullcrap to cover their own a**es. There are those that still get around the system and scalp using bots. That's the real problem.💜
I am glad to hear your take on this bc I didn’t understand the issue. More information helps me understand. I definitely want the artists to benefit not scalpers.
thank you. i don't like dynamic pricing either. i just don't have a solution to the problems of scalpers taking money away from the artist
There will always be scalpers, no matter what, that's a given. It's weird with the different technologies, radio streaming, video streaming, they'll remove some of the count because they think it's "bots", why can't ticket master have something in place that no bulk buying of tickets or have something that raises a red flag? I agree that the money should go to the artist, but this is not going to stop the scalpers. I think if anything, only scalpers will be able to get the premium tickets and still resell, mean while the regular fan will be forking out their hard earned money just to try to get a ticket and even more so now that this dynamic pricing is being used instead of static pricing. With ARMY supporting them from the beginning through buying physical albums, streaming, viewing, buying BTS products, buying the brands they are ambassador for, it just seems like the ARMY is being asked to pay more. It's a difficult situation, no great resolution. Just my frustration being voiced, mean no disrespect to anybody. Hope things work out for ARMY and other fans regarding this dynamic ticket stuff.
i hear you. and i frustrated too but i don't know of a solution
I’ve seen BTS 12 times in the US. Before dynamic pricing I had a chance of getting a reasonably priced seat. Now I have almost no chance. I paid $650 for a dynamic priced seat at Suga’s show. The girl next to me paid $350 for a resale seat. Also now ARMYs are selling seats they bought at the dynamic price they bought it for, so even ARMY resale seats have gone up in price. I don’t like dynamic pricing.
Thanks for the explanation. Emotions are high around this topic.
yes very high
Once again, I appreciate your explanations. 💜
and i appreciate your messages. it really encourages me
I thought this was a well thought out and presented explanation of dynamic pricing. I really wish hype had included some thing like this when they talked about implementing the practice in the first place. I understand both sides and I don’t think we have a good system for selling high demand tickets yet. Hopefully, the more we talk about this the greater the chance some unique individual will come up with a better way to approach this problem!
agree. we need a solution
Thank you for explaining this so well💜
thank you
Easy solution: join in the lawsuit against ticketmaster and end the monopoly that allows this to happen. The solution isn't to join in on the greed by taking the money for yourself and your artists. It's not solving the problem of fans being exploited. I don't buy the excuse of if it's going to happen let us be the one's who benefit. I want to not be exploited by anyone, period. Joining in on something wrong never makes you a good guy. I adore hybe but the excuses just don't work for me. I don't want anyone from that company taking more from me than I already give them.
Great thorough explanation. The demand for BTS, and other artists is there. While I understand the concept,it does not apply the way it does with tickets. I
When you get a quote for a hotel room, they can not charge more when you get there. How is it not bait & switch when on puts a seat in their cart, immediately got to pay and see the price has been increase, not by a little but many fold. That is insanity. Either Hybe should raise the prices much higher to begin with or use a lottery system. But Hybe needs to keep in mind that whatever method they use to vastly increase ticket price, the more fans are left out completely. Furthermore, unlike most other popular artists, Hybe does not rely on concert revenue exclusively for income. Fans actually but millions of albums and tons of very over priced merchandise, but at least those price points are affordable to many more. I am sad that this very visible money grab will leave such bad feelings that many fans will just disappear. As it is, Hype is charging for so many more things after announcing how extremely profitable their 1st quarter was. Sadly, Hybe is a huge corporate money grabbing machine run by accountants who put increasing prices on e everything just because the can. Corporate greed is worldwide!
The only people that benefit from DP are scalpers and the rich Army. I’m not from the US, so I would've had to pay close to $50k for D-Day tickets/flights/accommodation etc I definitely wasn't going to put down a house deposit for any artists and I’ve been Army for almost 10 years. I understand DP and its purpose. I also want both BTS to benefit from those ticket sales, and I want Army to be able to enjoy the experience of their concerts. So many people loved D-Day, but they also felt like 💩 after being blindsided by BH/Hybe, with some Army not even realising how much they paid in the chaos of getting that ticket. Yes, DP is used across many businesses, all around the world. The difference is that I have never ordered an Uber where I’ve agreed to a $20 fare, and then it has jumped to $200 after confirming. When I book a hotel or flight, the price has never changed on me after I’ve added it to cart. It might change while I’m still browsing or changing days/times, but once I selected what I wanted, that price is what I’m being charged.
I don’t know if there will be a solution anytime soon, especially when a lot of fans are willing to pay those insane prices. At least for now, I won’t be buying merch or non-music related content. Unless it’s an album, I will be saving my money for 2025/26.
Honestly I don't mind the dynamic pricing "scheme", it's supply and demand right? Basic economics; business economics - to make a profit for the company and for the artist(s) - not scalpers!!? But what I don't like is that the price hike changes from when you see the ticket price to when you actually pay for it. I think the price that you see when you click on the seat(s) should remain the same (for however long you can hold it... a few minutes, isn't it?), the price should freeze when you click on those seats. If you release them or hold on to them beyond the allotted time and try to go back later when the demand could be higher with less supply, then they can dynamically price the hell out of 'em if they want. But it's unfair to get quoted a price and as you navigate to the checkout, the price has tripled. I can understand a gradual increase ... or even that they dynamically re-price every 2 minutes (cuz it only takes about 10 minutes for a BTS concert to sell out anyway 🙄). But to go from roughly $150 to $900 within 30 seconds is ridiculous!
Thank you for this video though, it does shed more light onto "Dynamic Pricing". 💜
How about THIS suggestion: Can I get my merch in one box and only pay S&H once, instead of each individual item having its own minimum S&H fee? If I didn't have to pay so much in S&H, I may have more money for dynamically priced floor tickets!! #savingupfor2025soundcheck #cantsellakidneyonlyhaveonegoodone
i hate those shipping and handling fees so much!
my opinion depends on how many tickets scalpers are usually able to sell for that much vs how many of the ticket are going to have dramatically high prices
oh that's hard. i have absolutely no idea how many scalpers or percentage even. i know it's an organized crime here
Thank you. As always, very interesting and informative.
thank you. your message encouraged me
Not to pop your bubble, but those 15k tix were not sold. Maybe 1 or 2, but most remained in the hands of scalpers, and close to the date of concert they were sold much cheaper. And scalpers will still get tix, and resell them, just rising even higher.
So let's agree to dissagree.
btw, in most parts of the world, prices of taxi, hotels etc, is fixed and protected by law. It is called consumer protection. It is mostly just in america the mentality that more money is rightly taken from consumers when demands are high. It is NOT right. It is stealing. It is bullying cinsumers to pay more. Nothing less than twisting your arm. Much closer to mafia practices, than fair trade.
I agree. I posted this above in my comment. I like her videos but I would like her to be honest and I feel that part of the video is inflammatory that people were paying that price, some but not many.
I agree with what you are saying. A friend of mine bought 4 Super Bowl tickets and tried to resale (scalp) them at 4x the face value. They had a couple of inquires but no real bites. On the day of the super-bowl, they ended up giving the tixs to a couple of friends and family members. One of the recipients turned around and sold his ticket to someone at the venue, took the money and went home. Ha!
Yes, those tickets end up going down in price when they aren't sold. I watched it also, and ARMY's were spreading the word to other ARMY's not to purchase tickets from scalpers.
You've said it perfectly. She is an american businesswoman and her opinion in based of that.
@@ampliada685 i didn't know that, but makes so much sense. Me, coming from europe, i'm used to consumer protection, and this mentality is very foreign to me. Both hers and TMs... Too bad that TM is starting to do tje same here too, in the states they allow it.
Great Analysis. Just posted on twitter.
thank you!!!!💜
Thank you for explaining this from your point of view. It was really helpful. I do have a question, though. I've heard from another that dynamic pricing will affect people who have already purchased a ticket. What I understood the person to say is that, if you bought a ticket for $500 (for example), when you go to pick it up it will/might cost you $1,000. Is this correct? Perhaps I didn't understand correctly.
Anyway, I don't have a solution either. I've resigned myself to just buying the CDs of their concerts and never being able to see them live. I can live with this - I have to live with this! I've also heard that they will be showing one of Suga's concerts in a theater. Like they did with Busan, I think. That's a good solution as well.
So, thank you for your video. I really appreciate what you have to say. 💜💜
No, that is illegal to do that. They cannot add more to a ticket cost once you have purchased it. If they do, they can be sued. They would not take that chance. I believe the tickets are all digital.
From what I heard they changed the price when the ticket was already in the shopping cart.
@@curiouskitty2923 Yes they change the price in the cart, but you still have to agree to it before you complete the purchase. You can back out of it. They are talking about purchasing a ticket for one price and then later being charged more. That is illegal. Dynamic Pricing is just a shady practice.
as they have already mentioned, once you purchase the ticket, they cannot increase the price and deny you entry. that's illegal here. However, in the Taylor Swift concert, there were complaints about their seats being changed after they already bought the tickets.
First, I just wanna say that this issue does not concern me personally, because I have no hope of attending any BTS show ever, even if tickets were like 150usd, the traveling expenses would make it impossible. And I made peace with that. So I have no vested interest in this argument.
I do understand that there are people willing to pay crazy prices for tickets and it's better of it goes to the artist, but this is the minority. Also, the ways people get miney for that is also questionable at times. If they will be measuring demand, ofcourse it will be high. Also what if prices change in cart or the second you press buy.
I honestly think tickets should be like plane tickets, with names. I also think people should be able to return tickets any time until the event and have their money back if someone is not able to go. And others should be able to buy those tickets that were returned with their name. Reselling should not be allowed. And certainly not for crazy prices.
you will get a chance to watch a concert live, believe in that and work towards that and it will happen.
the tickets with name may be viable but they sill have to allow for "transferring of tickets" and that's what scalpers use to sell P2P.
if this is what it will be like in 2026 then count me out. idc if hybe is getting the money or not. i don’t think there is a valid reason for tickets to cost college tuition. glad i got to see yoongi at least❤
When they can’t sell out a concert lets see what happens. There are more middle class people in the world than there are rich people. Think of a stadium that seats 50k people & 25k can’t afford to go then no one is going to make money.
😅This is great explanation. Just subscribed.
Ticketmaster's own scalpers forced this situation.
i do hope their monopoly ends
If the main ticket holder must show an id for all the tickets they bought OR (if they get sick) someone may present a document of consent WITH the original ticket buyer's id, then it could be a solution. No stranger will be able to borrow an id. Sure, there may be fake id:s, but that can be quickly solved electronically, since there are digital codes on the new id:s.
Another thing is to push for a law to forbid ticket monopolys, dynamic pricing and second hand sales.
Hybe cannot change this, so don't attack them.
They only follow the rules of that country in which the consert is held.
They had a choice to opt in to the dynamic pricing, and they were not honest with their consumer base, so yes, we can be angry with them, but attacking them isn't the answer, there are other ways to get our point across. Also, working to get laws changed in the US, and holding Ticketmaster accountable for their actions, is the way to go about it.
there will still be P2P selling. a buyer can just pay the seller directly and the seller can just send the tickets by transferring it
Apparently other high demand artists have used dynamic pricing. So, it’s not just Hybe artists.
Could the artist accept dynamic pricing but only up to a certain capped price?
oh yes. many other western and kpop artists have used dynamic pricing. it is possible to cap the price, it will require some coding but it is possible
I don't understand how this prevents scalping? As far as I go, I guess I'll never get to go to one of their concerts. Anything above 1k is undoable.
It doesn't prevent scalping but it reduces the quantity of scalping. Dynamic pricing allows the fans that would have bought a very high-priced, scalped ticket to buy a "medium" high price straight from Ticketmaster. These people buy the ticket from TM and KEEP it. They are happy they paid less than from a scalper and the money goes to the artist/company. But given the prices scalpers sell tickets, it is hard to prevent them from hiring lots of people to buy as many tickets as possible (even if they limit sales to 2 per person). there is no real good solution as long as tickets can be resold. This is just moving some of the money from the scalpers to the artist/company.
as Lori Barnes explained, it just lessens scalping. scalping is an organized crime here
So.... Why don't they raise the prices reasonably across the board and just make it where tickets are only resellable through TM AT THE ORIGINAL PRICE? Why do they allow for people to jack up the prices on resale? Then whoever the last buyer is has to present ID. It still allows for resale in emergencies, but doesn't allow for scalpers to profit. I'm sure they've thought of this and it would be easy to implement, but they are making too much profit themselves to do something like that.
scalpers can sell P2P which is most often the case. they get the payment directly and then send the ticket by transferring it, a feature available in ticketmaster
Thank you for your explanation. If i understand this system permits to pay directly Hybe and the artist. That is ok for me. What I don't accept is that the price is not fixed ?? It is like the presell is 1 dollar and when you are about to take your place at the concert, you have pay 1000 dollars because the price changed ?? What is the price of a whole concert (artist, staff, administration, location of the stadium) ? What is the rate of this IA program : 10 ten times the price ? 20 ? 100 ? Who decides ?
What ever the system, you will stil have scalpers.
In France, the customer pay an insurance for travelling (price fixed, travel ticket with ID - one person). the % of the refund is according the delay cancel (3, 2 months, 1 week before departure date ; the situation disease, accident). So now, if the price ticket is valid 20 000 dollars, is Hybe/artist will pay refund tickets if the concert is cancelled ?
I agree that BTS is very famous and now, if I want to see them face to face, let's say it, it may cost 50 000 dollars. It is fixed, I know the price. What I do not agree, is the insane increase price they ask you to pay when you arrive at the concert ? What happen if you can't pay ? You stay in front of the gate with your pre-sell ticket ? Did I missed something ? Please Army be kind to enlight me. 🤔
Once you pay for the ticket, they cannot increase the price at the gate. I’m case of cancellations, they offer refund and travel bookings offer insurance that can give you refund if anything happens
@@AsianEntertainmentandCulture Thank you very much for your answer. So, the main question is when do I know the final price I have to pay (1 month before the concert, 2 days before ...) As a foreigner, I will travel and have to prepare the budget .... 🤐😏🤫
@@gladyspayet8121 if you buy via regular pricing (NOT dynamic pricing) the final price is disclosed the minute concert tickets are available. If you buy via dynamic pricing, you will only now how much it is when you press buy. just to clarify, NOT ALL TICKETS are sold via dynamic pricing. most tickets are sold via regular pricing.
@@AsianEntertainmentandCulture Okkkk !!! I understand now the other comments about the price !!!!! Thank you very much 💜for your quick answer
@@AsianEntertainmentandCulture So how it work? how many tickets are sold at regular pricing and how many tickets at dynamic pricing?
The fact Hybe thinks that the worst aspect of scalping is the fact that the money goes to the scalpers, not to Hybe, that feels like an insult to armies. They should only care about the fact that scalpers are ruining it for the normal fans who are willing to pay the very high prices of regular tickets. Now Hybe want their piece of the cake of that maffia business, and they can achieve that with the system that gets this fancy consultancy firm name of ‘dynamic pricing’, but it is just a different way of shamelessly milking the fans. I hope they change their minds.
that is one way of looking at it. the other point of view is from the artist POV which I totally get because I am an artist myself. If someone else makes money of what I write or draw, that is heartbreaking. i would hope that the law, process and people will refuse to pay someone else for the work I did. So, i guess there is two sides to the story
is it possible to make it illegal to resale a 1000 dollar ticket to 20,000 dollars? I don't buy a resale ticket when I see them on ticket master..
i am really not sure. but... i know there are instances when ticketmaster only allow resell of tickets at face value if their site is used to resell. but if it is P2P (person to person) selling, i don't think they can control that because once I buy something, that is considered my personal property and no one can tell me what to do with it unless it involves harming people. if i sell it and the buyer buys it without being coerced or forced, then it's legal
I heard that people started to buy tickets at say $500. Clicked for that price But after filling out whatever form final tally the price changed let's just say $1000. Is that a part of DP❓️❓️❓️❓️.
Bait and Switch.
i've heard of this but never experienced it. so i can't confirm nor deny. i have been blessed enough to have been able to buy regular pricing.
❤❤❤❤
💜💜💜
I’m a new army, so I’ve never had the chance of going through ticket buying. But I thought you have to have a BTS membership to get tickets? Isn’t that already one way of making it more difficult for scalpers? They would have to get memberships for all the groups in order to get tickets. I tried getting Suga tickets but was unsuccessful
BTS fanclub membership gets you an opportunity to purchase tickets before sales open to the general public. It's not unheard of for tickets to sell out before then, though.
most kpop groups have fan clubs. one of the benefits is you get to buy tickets during "pre sale". if there are tickets left over, then ticket selling gets opened to the public.
Fan club presales don't really make it harder for scalpers. The scalpers buy fan club memberships so they can get into the presales. A $22 membership is nothing; a scalper will easily make that back (and then some) by selling one ticket.
many scalpers have multiple fan club accounts
This doesn't fix anything though. If someone was willing to pay 20k for a ticket in 2020 scalpers can still make profit bulk buying tickets to resell. Which will drive prices up for individuals trying to buy tickets for themselves and make the scalpers even more money, the higher the ticket prices go the more they can get away with selling their tickets for... I understand wanting the money to go to the artists instead of scalpers, but this is messed up because it will just drive prices up until there aren't enough people wealthy enough to buy tickets and attendance will be negatively affected. And scalpers will still make bank on ARMY. I do agree that we need another solution, because it is a real problem. And I don't have one, but it's not my job to come up with it. That is the responsibility of the company who employs lawyers and experts who are supposed to fix things.
They can do better than this. They need to do better than this. The biggest draw for ARMY is the love and respect and trust between ARMY and BTS. Dynamic pricing feels like a slap in the face. This policy negatively impacts ARMY, while not even fixing the problem. It's purpose appears to be to maximize profit at ARMY's expense. There needs to be a solution that actually FIXES the problem without making concert tickets out of reach for the majority of the fans.
i hear you. and i understand your point of view.
No it is business
Gracias por tu explicación, pero como tú misma has comentado, es una vision de empresario. Tenemos a AgustD q acaba de contarnos que somos esclavos del capitalismo y acto seguido, vas a comprar entadas y resulta que cuestan más de lo que cobras en un mes. Al final los asalariados pobres seguimos perdiendo, siempre. ¿Que los que se lo pueden permitir son felices? Claro! Hahaha... Y nosotros, ¿no tenemos derecho? ¿Desde cuando ir a conciertos es un lujo? Puede que mi opinión no sea tan objetiva como la tuya, pero también es real y afecta a una gran mayoria de fans que ahorran con años de antelación (los que pueden) este tipo de acontecimientos, no sabiendo que van a pasar seguro, si no, por si acaso pasan. Estas son las personas que están quejándose y tienen todo el derecho, porque todas estas prácticas acaban beneficiando siempre a los mismos, los que tienen dinero, y perjudicando a los que no lo tienen. Y creo que ese es el tema importante aquí. Como el mensaje que lanza el artista al fan, difiere tanto de la realidad que permite la compañia que lo gestiona. No soy de Estados Unidos, ni siquiera de America, y seguramente en mi país las circunstancias no serían las mismas, pero normalizar una situación así, me hace opinar fuertemente. No es mi intención ofencer a nadie, mis disculpas si así ha sido.
no hablo español pero usé el traductor de google para entender lo que escribiste
The simple solution is make it illegal to resale over the ticket price. Simple.
Nope. Their action is not justified. By doing so Hybe replaces the scalpers. What a scam! Strategic tactics would be to attack the scalpers not the fans! Do not attack fans who already are struggling to support, but finding strategies which will not affect negatively the fans but will reduce scalpers activity
I hear you and i understand you
Dynamic pricing is price gouging. It is unethical, and it is illegal in Europe. We should do better. Ticket scalping is also price gouging and guess what? It's ILLEGAL like it should be. Two wrongs don't make a right.
It's an Interesting point of view, well balanced and we'll explained. In any case I have the solution and it's very simple. Ticketmaster should ban ticket relistings (like in some Asian country) (but it's US) unless it's at the original price and face value one. Problem solved.
Like this, no law suit, bcz they offer an alternative, it stay at reasonable price for true fan, Armys and when people will see that they won't be able to scalp anymore and make profit, those people will stop over buying tkts, leaving the chance for others getting a seat in the first place. It will rebalance the odd🥰... But aaaaaaaaas ticketmaster are greedy 🐽 too and that they take a commission on what is sold I doubt it will ever happen 😅💜 me travelling from Europe for LA and Vegas concerts 🥹... If they plan to do that I'll go to Asia instead 😮💨😮💨😮💨🤷🤷🤷
Ticketmaster is able to prohibit reselling of tickets on official sites but they can't prohibit P2P selling. as an example, i sold my Suga tickets (FACE VALUE) because i got a press pass. The buyer just sent me payment to my bank and I transferred the ticket to him.
I didn't have to post it anywhere. the transaction happened between the two of us.
I always enjoy your videos. However, I disagree with your take on the topic of Hybe's use of Dynamic Pricing. DP (whatever its intent) is a broken system, perhaps because Ticketmaster itself is a corrupt, unregulated monopoly. It allows multiple purchases to be sold in resale, each time jacking ticket prices higher. (Note: the $20,000 tix you noted for PTD were NOT all sold; in fact, many were sold at closer to FV at the time of the show.) TM saves many chunks of tickets during verified fan pre-sales, only to sell them later to their buddy companies, SeatGeek, StubHub, VividSeats etc.
I cannot say if more of the profit will go to Hybe with DP, but one thing that is guaranteed: ARMY, the supportive fanbase who BTS always attributes their success to -- will NOT benefit. We all spent way, way, way more on our tickets than we ever should have had to. Only a few who got into the sale the earliest were lucky enough to avoid DP. If a concert is sold out during presale, and most paid way more than face value, how will fans possibly benefit? (And, if a fan buys tix for resale, the already high prices will be jacked up further.)
One thing that is guaranteed with this particular fanbase, ARMY, we spend. We cheerfully buy albums and songs, both physical and digital, we stream and pay for premium services. We buy merch! LOTS of it! There are lots of ways Bangtan and ARMY can have a mutually profitable exchange... but for ARMY, concerts are the reward. (For BTS also. Performing for fans who know and love all of their songs, who cheer so loudly for them... they have stated ARMY is the reason they exist and perform.) Concerts, this special meeting of artist and supporter, is not the place to price gouge these loyal fans. It's insulting and hurtful.
The relationship between Bangtan and ARMY is quite unique, as has often been noted. BTS has repeatedly stated: "We walk the flower path together." BangPD, the CEO of BigHit and creator of Hybe himself explained this unique relationship. So, calling it a mere business exchange does not fit this situation. It cannot be both things. Loyal fans who build the fandom and support the guys should not be prey to unscrupulous scalping schemes, especially not instituted by the artist management company itself.
Apologies for the long post. If you made it this far: Borahae... ApoBangpo!
i hear you and i understand your point of view. Apobangpo, broahae💜