"Hooked" by Nir Eyal - BOOK SUMMARY
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- Опубліковано 7 лип 2016
- Hooked... how to build habit-forming products... by Nir Eyal, an entrepreneur on a mission to discover what makes certain startups an integral part of pop culture. -- Sign up to receive a new book summary every week: www.bookvideoclub.com --
Years of studying successful startups led to insights about influencing consumer behavior. And then, these insights were codified in the Hook model: a cycle of events, engineered to keep users coming back.
The Hook cycle consists of 4 stages: trigger, action, variable reward, and investment. - Наука та технологія
why the fudge is this channel not on fire? I LOVE the content and I am hooked! (no pun intended)
I love the drawing style.
Thank you! Glad you like the videos!
The drawings have me "Hooked". It is so soothing all the more so because you physically draw them on, without any software/ technology. I have been sharing this video to all my friends. Beautiful ❤
I really appreciate these videos! Amazing content! I read this book last year, this was a great refresher.
Never stop!
This is exactly what I need, book video summary is a great idea! Moreover, you did a fantastic job to realize it. Very helpful for me, can't wait to watch more!!
Would be nice if you post the drawings as a pdf :) Great work btw
@Christia Bever , wow not virus 99.9%
Check the link for the Book summary & PDF bookvideoclub.com/hooked-by-nir-eyal-book-summary/
Brilliant idea!
Great visuals, great voice over - Love this channel, keep it up !
Loved this! … Kudos to your work - amazing content as well as illustration.
Can we also have this for a few more books such as
1. Indistractable … - by Nir Eyal
2. The $100 Startup: Fire Your Boss, Do What You Love and Work Better To Live More - by Chris Guillebeau
3. Rich Dad Poor Dad … - by Robert T. Kiyosaki
4. How to Win Friends and Influence People - by Dale Carnegie
5. The Intelligent Investor - by Benjamin Graham
6. The Lean Startup … - by Eric Ries
7. Never Lose a Customer Again … - by Joey Coleman
Thanks!
Guys, please hit "thumbs up" if everyone is waiting for the same.
I love this style. Book video club has great future. Good and clean thought process & consolidation. Keep Going Team! Subscribed.
You have a great drawing style I really like it. Can't wait to see more videos from you.
This video deserves more views than it actually has
Awesome job just subscribed. Thank you for the time you put into your videos.
Wow, this channel looks badass. Love yr drawing style!
Thank you very much for this wonderful summary!!!
Hooked, How to
Build Habit-Forming Products
by Nir Eyal,
an entrepreneur on a mission to discover
what makes certain startups an
integral part of pop culture.
Years of studying successful
startups led to insights about
influencing consumer behavior
and then these insights were
codified in the hook model,
a cycle of events, engineered
to keep users coming back.
The hook cycle consists of
four stages, trigger, action,
variable reward and investment.
One, trigger, in order to
engage a consumer for the first
time, you need a trigger,
something to prompt the
consumer to take action.
This can take the form
of paid advertising,
PR and email invites.
This type of trigger is an
external one, as opposed to an
internal trigger that comes
from the consumers themselves.
An example of an internal
trigger is feeling bored.
In response, you
instinctively fire up Facebook
and connect with friends.
The idea is to employ external
triggers that eventually
form habits, so that future
consumer engagement is prompted
by internal triggers and the
consumer doesn't even have to
think about it.
Two, action, the goal of the
trigger is to promise a reward
and demonstrate how to get it.
Click the link, the action,
check out friends having fun,
get the reward.
The action has to be as
streamlined, delightful
and simple as possible.
The most important thing for
a start-up is to eliminate as
many steps as possible from its process.
Remember, doing something
out of habit means doing it
without even thinking.
The action here needs to be
easier than thinking in order
to form a habit.
Three, variable reward,
after taking action,
now the consumer needs
to receive a reward.
This can be a relief from
boredom with a funny photo,
something entertaining
or something useful,
but how is this different than
the well-known feedback loop,
user takes action, receives
reward and the cycle repeats,
been there, done that.
The operative word here is variable.
Rewards need to be variable
in order to hook a consumer
into a cycle and form a habit.
Otherwise, the consumer starts
anticipating the reward and
eventually loses interest
and doesn't come back.
Four, investment, finally
following the reward, it's time
to ask for a small investment
in the form of a personal contribution.
Make your consumers work a little
and store value in your product.
This will make them stickier consumers.
It's actually been shown that
we value our own work much
more than it's actually worth.
A consumer's investment in a
product increases its value
disproportionately.
This is sometimes called the IKEA effect.
Besides saving a ton of
money by having us do all the
assembly, IKEA also benefits
because we like the furniture
much more than it deserves
simply because we've poured our
very own sweat and tears.
Conclusion, every investor
wants to invest in the next
painkiller idea, one that
solves a big pain point.
Yet, some of the most
successful startups are hardly
painkillers, Facebook,
Pinterest, Twitter, Instagram.
These companies are
masters of the hook model.
A compelling trigger prompts
a super simple action that
delights us with a variable reward.
Then, we're all too happy
to make our own small
contribution or investment,
which itself creates future triggers.
For example, when you swipe
right on Tinder and there's a
match, the other party receives
a notification that pulls
them back onto the platform.
The hook model is all too powerful.
The question is how will
you harness its power?
liked and subbed within the first 5 secs. Great work dude!
Loved it, great work. thanks
I am seeing book summaries about focusing on my own things. The next, I see "Hooked" and realize how much corporations have big stakes on my time and energy.
Great video 😍😍tnx sir😍
Great work on a very interesting book.
These videos are absolutely amazing and beautiful, keep up the great work!
Thank you so much for the kind words!
The visual summary is awesome, i'd love to get it! Woudl it be possible to get en electronic copy? Iw ould understand if not. Thanks a lot and great work!
I love this video!!!!
Amazing work ❤️❤️
Please make more such videos!!!
I AM LEARNING NOTE MAKING FROM THISSSSSSS
great form of video bro ,, go on
Thank You So Much🙏👍🥰
how much time did it take to draw this complete set?
Really nice video!
Music name please. If anyone know it then please provide the link.. 🙂
Awesome work
wow this must take a lot of time to create!
great amazing and i dont control to see your video
Where is the pdf? Great job!
Great vídeo. Please I have a friend who loved the music. Could you share the name & artist please?
I wish you had a poster of this that I could buy. WAH.
Thanks for giving new idea and information and good drawing too.
You're welcome. Glad you liked the videos. Don't forget to sign up at bookvideoclub.com to get them first!
Woooooooooow
awesome
If you compile the drawings and summaries of several marketing books into one. That book can be sold for 60-70$ each
I'd love someone to debate/challenge the ethical values overlooked in this model using CCP and TikTok as a case study. China is a great example of fighting and winning the next war without firing a shot.
Is this a good book? I saw mixed reviews on Goodreads.
Who is the artist?
Thank you so much for sharing! You did an amazing job on the drawing and explanation. However, the video is a bit too fast for me. It's hard to keep up and my brain can't load up information that fast. If you can slow down the speed, that'll be absolutely fantastic. Anyway, congrats for such a great video!
Naomi Pham UA-cam has a feature you can choose different speeds to watch a video. When you start watching a video, look for the settings. You can choose video quality, video speed and others.
Thanks
Sir i am the co-founnder of a start up in INDIA, can you pls send me the link of the BGM to add in my own vids too
Why this music??? Impossible to focus on the content when not watching the screen. Such a pity.
video poker!
#TXTM
Tribe
hi mate,
you are doing great job, as a starter channel. please setup a schedule and commit to making this project grow and evolve.
am very sure you will make it to the top of this youtube channels genre in like no time.
i like what you do, and am supporting you. pm me if you need help and will be there.
regards.
Thank you! We will be releasing new videos every Friday. We try our best. This is very consuming process and very glad you enjoy it!
Zero dislikes because everybody likes drawing
Make video more lenthy and more information add
no such thing , idts, feel, do any nmw
amogus