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Bitters 101: Everything You Need to Know About Cocktail Bitters

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  • Опубліковано 29 жов 2020
  • What are ANGOSTURA® bitters? How do you use them? Where did they come from? And what's up with that iconic oversized bottle label?
    We answer all these questions and more in this Bitters 101 lesson. Join Greg Titian, host of the popular mixology channel How to Drink, to learn more about using cocktail bitters to blend and balance the perfect cocktail at your home bar. Watch him dash his way through the history, purpose and power of ANGOSTURA® bitters - a bartender's salt and pepper.
    Greg's Channel: / howtodrink

КОМЕНТАРІ • 130

  • @tomseiple3280
    @tomseiple3280 3 роки тому +333

    Here I was, thinking I was watching Greg's channel LOL. I got fooled! Glad y'all were able to partner with him!

    • @SteveFullerBikes
      @SteveFullerBikes 3 роки тому +12

      Same here. Best UA-cam Infomercial I've seen in a long time.

    • @khecidsdragons7777
      @khecidsdragons7777 3 роки тому

      Same!

    • @macdonmt
      @macdonmt 3 роки тому

      Same! Great collaboration. Didn’t know these guys had other flavors.

    • @musicluver7125
      @musicluver7125 3 роки тому

      The fact that the sound mixing was bad and the music was too loud was what tipped me off that this wasn't his normal channel

    • @RedMeatWhiskeyNeat
      @RedMeatWhiskeyNeat 3 роки тому +1

      Same. You got me, Ango. Well played, y'all.

  • @jonahturner2969
    @jonahturner2969 3 роки тому +101

    The script is a little rough, I wish you had given Greg some more flexibility

    • @Blank12456
      @Blank12456 3 роки тому +23

      To be fair, if he wasn't given a script he would likely bust out into song, talk about DnD, then go on a 3 minute diatribe about snl/80's movie

    • @JaxMerrick
      @JaxMerrick 3 роки тому +13

      @@Blank12456 Which is *why* you bring in Greg.

    • @xSintex
      @xSintex 4 місяці тому

      So...y'know, the whole point of watching him, instead of a random person?@@Blank12456

    • @FOREIGNLAZER
      @FOREIGNLAZER Місяць тому

      Fuck I bought these because the liqour store was closed amd Walmart was open

  • @khecidsdragons7777
    @khecidsdragons7777 3 роки тому +49

    Mix regular Angostura bitters into a serving of cheap vanilla ice cream and it will taste like higher quality vanilla.

  • @boreos3499
    @boreos3499 3 роки тому +61

    No Hyperlink to How to Drink?

    • @themountaintoppsychos916
      @themountaintoppsychos916 3 роки тому +7

      They got the @ plus I think Greg is the one giving their channel visibility not the other way around based on their subscriber count lol

  • @nylascotia6894
    @nylascotia6894 2 роки тому +25

    I've been looking for an answer to what and why bitters matter for so long, thank-you for your channel!!!! Best cocktail channel on UA-cam!

  • @10-4-goodbuddy
    @10-4-goodbuddy 2 роки тому +7

    First time I've used Angostura bitters in champagne and omg...😲 it's a HUGE difference. Two words "delicious" and "perfect" 👍🏼

  • @adrianrafaelmagana804
    @adrianrafaelmagana804 3 роки тому +46

    I hope angastora paid you handsomly for this video cause it's going to up their sales

    • @minusthetext
      @minusthetext 3 роки тому +2

      Like they need that. Get better bitters.

    • @xander1052
      @xander1052 3 роки тому +2

      @@minusthetext I sense competition is afoot, bitters man

    • @dunhillsupramk3
      @dunhillsupramk3 3 роки тому +1

      they the only bitters around... they don't need to do this to up their sales...

    • @dunhillsupramk3
      @dunhillsupramk3 3 роки тому +1

      @@minusthetext better bitters??? they the only bitters... i've tasted a few start ups that say its bitters but its clearly not, even counterfeit stuff taste different... the ingredients is a trade secret but the process on how they make it is also a secret and only certain time of the yr they will actually bottle a batch...

    • @xander1052
      @xander1052 3 роки тому +2

      @@dunhillsupramk3 So peychaud's don't exist now lmao

  • @Broski6592
    @Broski6592 3 роки тому +10

    How To Drink-since the channel isn't linked anywhere

  • @archionblu
    @archionblu 2 роки тому +5

    I like loose-script/no script Greg more than tightly scripted Greg :( but I'm glad you got to partner with such a prestigious brand

  • @gutsandgrittv5076
    @gutsandgrittv5076 3 роки тому +4

    I LOVE Angostura bitters. I have been drinking them since I was little with ginger ale and now I drink them with anything I can think of!

  • @tl7535
    @tl7535 3 роки тому +15

    In a true cocktail (spirit, slightly diluted, slightly sweetened and bittered), in addition to accenting the flavor, bitters also works to mitigate the harsh ethanol nose of the liquor. This will not work with products labeled as bitters made without alcohol, such as Fee’s.

  • @artemis3120
    @artemis3120 3 роки тому +3

    I gotta admit, I was straight bamboozled. I thought I was on HtD, but it's Angostura instead! Good to see Greg getting the business!

  • @ianhillman4007
    @ianhillman4007 3 роки тому

    Best explanation yet. Thank you. 🙏🏻🙏🏻🙏🏻🍻

  • @robertsullivan4773
    @robertsullivan4773 3 роки тому +2

    😱 have hsve all three in my fridge. Just got the Coco bitters the other day after seeing you'll use it in a Manhattan. It was great.

  • @tobygreen6010
    @tobygreen6010 3 роки тому

    Great video!

  • @geoffreyeljefe4544
    @geoffreyeljefe4544 24 дні тому

    How to drink is a great channel!

  • @chrisbauer1925
    @chrisbauer1925 3 роки тому +2

    Shots of Angostura bitters and Chocolate Angostura bitters are also great!

  • @marceltougas6574
    @marceltougas6574 2 роки тому +1

    Great video; informative and entertaining. However, I still have a question that I'd hope you could answer;
    Does adding bitters enhance a spirits specific flavour profile, does it add a missing nuances to a cocktail or...does it do both?

  • @DocRigel
    @DocRigel Рік тому +1

    Thanks Greg and Angostura, HTD turned me on to the adult side of home drink making and it wouldn't be the same without Angostura.

  • @tims2406
    @tims2406 8 місяців тому +1

    I believe that the advertisement shown at 2:00 is actually for C. W. Abbott's Angostura Bitters. Abbott lost the naming rights for Angostura in a lawsuit in 1908 and was forced to rename his product to Abbott's Aromatic Bitters.

  • @dialect64
    @dialect64 3 роки тому +2

    HowToDrink is the Brad Leonne (its alive!) of cocktails!

  • @michealjackson500
    @michealjackson500 3 роки тому

    Liked for Greg!

  • @michelefavaretto627
    @michelefavaretto627 3 роки тому +7

    You can find any flavour of bitters by now but, in the end, the best is always some good old Angostura

  • @shermanthompson871
    @shermanthompson871 3 роки тому +2

    Go Greg!

  • @chandaharkins4418
    @chandaharkins4418 6 місяців тому

    I've always wondered about the weird label. Interesting!

  • @acfball
    @acfball 3 роки тому +11

    Yay Greg

  • @nicksteele9436
    @nicksteele9436 6 місяців тому

    I thought this was the how to drink man! Though TBH this is the right video for me as I've just bought the orange and chocolate bitters from Amazon and I'm waiting for them to arrive.

  • @jasminewilliams6691
    @jasminewilliams6691 3 роки тому +6

    I like making my old-fashioned with a bar spoon of granulated sugar and 8 dashes of bitters. It's a taste lol

  • @BvkkakeShogun
    @BvkkakeShogun 2 роки тому +3

    I think Greg had a drink or two before filming this and I don't blame him, great job bud and kudos on the big deal! 😭

    • @CB-rv9kb
      @CB-rv9kb Рік тому

      Yup, looks like it

  • @tyronesingh6714
    @tyronesingh6714 Рік тому

    We used to sell the mace of the nutmeg to Angostura to make the bitters which is the magic ingredient..from our estate in Trinidad

  • @kinagrill
    @kinagrill Рік тому +1

    I just tried to do a honey-whiskey cocktail. ice cube, some basic honey whiskey and some Gammel Dansk Bitter Dram... and it works well if you let the ice cube melt a bit into it. No suggar, not garnish. just a simple thing and it got the herbal flavors of the Gammel Dansk, along with the honeynotes and whiskey taste of the Honey Whiskey.
    I guess I can mix a custom old-fashioned, Danish Style XD

  • @m.rcl_
    @m.rcl_ 2 роки тому

    That came by surprise. But I watched this advertisement with bliss.

  • @ibrewalot
    @ibrewalot 3 роки тому +3

    Hmmmmm....I kiiiiiinda wanted to hear about others too (Peychauds, Walnut, etc). Still good (as usual) nonetheless.

  • @brandonwoller
    @brandonwoller 3 роки тому

    How do you do the lighting for the cocktail class?

  • @adam346
    @adam346 8 місяців тому

    One brother to the other: "You idiot, you got the wrong size label!"
    Other brother: "Just roll with it... if anyone asks us, it was deliberate!"

  • @gtenhave
    @gtenhave 2 роки тому

    How do I recreate crodino with syrup and bitters?? :)

  • @gaviswayze9696
    @gaviswayze9696 3 роки тому +4

    Please tell me there's going to be a follow-up video on how to make bitters (either on this channel or on HTD)

    • @gudea5207
      @gudea5207 3 роки тому +3

      Why would they? it’s a bitters commercial.

  • @lawnmower16
    @lawnmower16 3 роки тому

    Came here to see wtf a "dash" is. Will be subscribing and returning!

  • @Brock_Friesenborg
    @Brock_Friesenborg 3 роки тому +6

    I like how greg has absolutely littered his set with bitters. He replaced his chartreuse with a bottle of angostura lol.

  • @thomasmendoza7728
    @thomasmendoza7728 3 роки тому +6

    The chad Greg

  • @drawingablankesq
    @drawingablankesq 3 роки тому

    Wait. I recognize thst music st 1:00. Is that moon hooch?

  • @MrDowntownLA
    @MrDowntownLA 3 роки тому +6

    Bitters are one of the most expensive and highest proof liquors in a bar. I’ve been able to get a shot glass of bitters from a “bartender” for a buck. TK

    • @dunhillsupramk3
      @dunhillsupramk3 3 роки тому +1

      chances are thats not real bitters, no one will drink bitters raw like that... if you did you would've been blowing up your toilet for a week..

    • @MrDowntownLA
      @MrDowntownLA 3 роки тому

      @@dunhillsupramk3 Ever try bitters ? Nothing like shot of bitters in a Bloody Mary.

  • @ciroweinstein8627
    @ciroweinstein8627 3 роки тому +1

    How much is it suposed to cost?

  • @izaiahmascarich8351
    @izaiahmascarich8351 Рік тому

    I just wanna know if Regans orange bitters is ok in a Bloody Mary

  • @baijokull
    @baijokull Рік тому

    So how do I make them?

  • @chadglannister1633
    @chadglannister1633 11 місяців тому

    GREEEG

  • @PoRRasturvaT
    @PoRRasturvaT 3 роки тому +2

    Greg's not spilling everywhere?!

  • @abel5925
    @abel5925 2 роки тому

    Is it coconut butters or cocoa chocolate?

  • @N1D95
    @N1D95 2 роки тому

    So much information, rich history

  • @avichalmurab2864
    @avichalmurab2864 3 роки тому +2

    For how long Angoostra bitters can be stored after opening the bottle?

    • @christiancina5875
      @christiancina5875 3 роки тому +8

      I have one opened for about a year now, still good. Its high in aocohol, should have an almost eternal shelf life

    • @avichalmurab2864
      @avichalmurab2864 3 роки тому +2

      @@christiancina5875 thanks :)

    • @dunhillsupramk3
      @dunhillsupramk3 3 роки тому +1

      maybe 100yrs??? or more???

  • @josephbenson6301
    @josephbenson6301 Рік тому

    Ahhh... I love angostura bitters - the essential part of my non-cocktail of diet Pepsi & orange juice AND the history was interesting. But, Greg, I felt a bit deceived. This was clearly a commercial for the product and not an episode about bitters.

  • @RainbowFishSaysHello
    @RainbowFishSaysHello Рік тому

    I found this while searching “how to open bitters”. The video didn’t help, but it was entertaining. And the answer turned out to be scissors 😅

  • @EmpiresandCocktails
    @EmpiresandCocktails 3 роки тому

    My name is Sir Ricky Bobby. I'm a lot like bitters; the perfect addition to any dinner party.

  • @_Brohan
    @_Brohan 3 роки тому +4

    This wasn't a 101 class, it was an ad. Here I was wanting to learn about the different flavors and what to do with them.

    • @artemis3120
      @artemis3120 3 роки тому +1

      Well, it literally is an ad from Angostura. It's their channel, and was really surprised I wasn't on HtD! Personally, I'm alright getting a bit of history and seeing Greg get some cash for his time. Gotta support the people we like to watch.

  • @Alec_Collins78
    @Alec_Collins78 2 роки тому

    Does an old fashioned usually have added water?

    • @Quintinohthree
      @Quintinohthree 2 роки тому

      In the form of ice, melting and diluting into the drink as it is stirred and cools, yes, certainly.

    • @Alec_Collins78
      @Alec_Collins78 2 роки тому

      @@Quintinohthree A dash of water is often listed as an ingredient.

    • @Quintinohthree
      @Quintinohthree 2 роки тому

      @@Alec_Collins78 When using granulated sugar rather than simple syrup, some water may be useful to make a crude syrup before adding bitters, spirit and ice which all reduce the solubility of sugar. When using simple syrup of course the water is inside the syrup.

  • @SS-yw7vo
    @SS-yw7vo 2 роки тому

    Love your videos but this was hard to watch with the background music

  • @CurtF94
    @CurtF94 7 місяців тому

    The first one was £2.50 in one supermarket here and £11 in another

  • @michaelmaultsby895
    @michaelmaultsby895 3 роки тому +1

    What about Peychaud's bitters?

    • @AlexR2648
      @AlexR2648 3 роки тому +3

      They aren't exactly going to give their competitor a shout-out

    • @Olordrin
      @Olordrin 3 роки тому

      What about the competition to the product this channel is entirely about? :D :D

  • @publiuszero79
    @publiuszero79 3 роки тому

    I'm more bitters forward and like 4 dashes in Old Fashioned's & coffee

  • @ARTEMIX888
    @ARTEMIX888 2 роки тому +1

    Bokers bitter pog!

  • @TheM17691
    @TheM17691 2 роки тому

    Best of butters brought me here

  • @xander1052
    @xander1052 3 роки тому

    I think my bottle of angostura has died lol, still got the aroma but no bitterness :P

  • @johnolmos8670
    @johnolmos8670 3 роки тому

    I got Angostura cocoa bitters and was horrified that they contained Glycerin

  • @sn99cobra
    @sn99cobra 3 роки тому +4

    Greg you are way to quick with the continuous "this is a commercial" cough.

  • @eredruin
    @eredruin 3 роки тому

    I was just about to complain about how obviosly sponsor written the script was and then I noticed the channel ...

  • @griftingnightmares
    @griftingnightmares 3 роки тому +3

    It's so weird, why doesn't Amazon sell the Cocoa Bitters?

    • @ReadySetRum
      @ReadySetRum 3 роки тому

      It’s new on the market. I can only find it in one Walmart in my area.

  • @nicolamontoro
    @nicolamontoro 3 роки тому +1

    Great video. Thanks Kevin James with brown hair. LOL

  • @guxit
    @guxit Рік тому

    Feels a bit weird to hear Greg so clearly reading from a rigid script 😅

  • @warsteiner2185
    @warsteiner2185 3 роки тому

    Anyone else recognize the ChocoTaco theme music ? lol

  • @MarkusJevring
    @MarkusJevring 3 роки тому +2

    Hey, I'm happy you made this, because it's informative, but it was a bit too scripted. It felt like you were just reading ad copy, which you likely were. Nothing wrong with that in theory, but it was very unlike your other stuff.

  • @tchevrier
    @tchevrier 3 роки тому

    omg!!! did you use syrup.??

  • @David-mg8zu
    @David-mg8zu 3 роки тому +5

    Promotion and advertisement, not genuine educational content.
    Greg said:
    “You can’t make a classic cocktail without Angustura aromatic bitters!”
    Oh really? And What about a Tom Collins, a Martini, a Sidecar, a Negroni, a Sazerac, a Sherry Cobbler, a Mint Julep, a Daiquiri, a French 75, a Mojito, a Gimlet, or a Margarita? Just to mention some of the most classic and oldest cocktails in history. Or these are not classic enough for you?
    You should probably do some research first before telling people untrue facts. Because some people may actually believe them.
    The title is also deceiving:
    “Everything you need to know about cocktail bitters.”
    All Greg is doing is trying to sell us Angustura products and trying to make them look like they were the first and only genuine cocktail bitters available, when in reality they were clearly not.
    There’s nothing wrong with promotion, if done well and genuinely. When you clearly point out what the content is about, and not trying to make it look like it is an educational video by a cocktail influencer. When you showcase the quality of your great product instead of using untrue claims.
    I love Angustura bitters, but hate their marketing. Guys, you are better than this.

    • @Quintinohthree
      @Quintinohthree 2 роки тому

      You see, clasically, all the drinks you mention are in fact not cocktails. Cocktail was just a category of mixed drink, comprising spirits, sugar, water and bitters, nothing more or less.

  • @Ajbarili
    @Ajbarili 3 роки тому +1

    So are you telling me How to Drink bitters?

  • @santallum
    @santallum 10 місяців тому

    I can't see the cocoa one having much flavour .. The flavour of pure cocoa isn't exactly the strongest flavour in the world

  • @ObsoleteTutorials
    @ObsoleteTutorials 7 місяців тому

    lol he lost half the dash to bouncing off the ice

  • @itsmederek1
    @itsmederek1 3 роки тому

    Oh its a commercial

  • @Keishy_1
    @Keishy_1 3 роки тому

    🇹🇹

  • @nlavigne92292
    @nlavigne92292 Рік тому

    This came across as a commercial

  • @marcult2594
    @marcult2594 3 місяці тому

    So all these people with degrees in food science can’t create bitters?

  • @fergusmccarthy7736
    @fergusmccarthy7736 3 роки тому

    Love your channel but that was some grade A hooring of a product without saying that's what you were doing., 🙄

    • @patricktaylor9142
      @patricktaylor9142 3 роки тому +4

      its not his channel tho DX

    • @Olordrin
      @Olordrin 3 роки тому

      @@patricktaylor9142 Don't confuse him with facts.

  • @fantasyflare
    @fantasyflare 3 роки тому +1

    Great production but for not giving this a proper title like "Everything you want to know about ANGOSTURA bitters" I reward you an epic thumbs down.

  • @pmignini1
    @pmignini1 3 роки тому

    I appreciate the lesson but was disappointed that it was so brand-centric. Yes, they deserve props as the originator but the story has expanded in recent years. As you well know, these days there are many reputable, flavorful brands of bitters. You spoke as if Angostura was the only game in town. No comments on how Peychaud's, Bitter Truth et al round out the options?

    • @Pretagonist
      @Pretagonist 3 роки тому +9

      Dude, this is an angostura commercial on the angostura channel. You don't usually plug your competitors on your own media outlets. If you watch the regular how to drink channel you'll see plenty of non sponsored bitter recommendations.

    • @mixing3698
      @mixing3698 3 роки тому

      Honestly the dude above hit all key points for ya bud😂

    • @Quintinohthree
      @Quintinohthree 2 роки тому

      @@Pretagonist If you look closely you will see one other brand of bitters shown in the video, one with which Angostura had a massive legal fight with over their branding as well.

  • @bradleycaffee4253
    @bradleycaffee4253 3 роки тому +1

    I disapprove of his process in making an Old Fashioned.

  • @PlumbusPete
    @PlumbusPete Рік тому

    So what is it just bitter shit,like what does it actually fucking do

  • @miksologia
    @miksologia 2 роки тому

    Oh this sucks... so scripted it hurts my brain. Please, never again.