5 Keys to Successful Fundraising Videos
Вставка
- Опубліковано 8 лип 2024
- Donor development and fundraising is critical for your non-profit organization to succeed. Phil Cooke philcooke.com shares five important keys to producing successful fundraising videos that can engage potential donors with your vision and encourage them to partner with you in the mission of your ministry.
Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Media Group produces fundraising and donor development videos for some of the largest nonprofits and ministries in the country.
After years of producing these around the world, we’ve discovered some important keys to creating an impact with the audience. The next time your organization considers a promotional or donor video for your website or to show at a live event, here are five important principles to remember:
1. Keep it short. Some studies indicate as many as 66% of viewers stop watching a video after the 2 minute mark. For a live presentation you have a captive audience, but even then I rarely produce anything longer than 4-6 minutes. Leave the audience wanting more. As a famous opera singer once said, “You need to stop singing before the audience has stopped listening.”
2. A successful video isn’t about facts, it’s about emotion. The audience won’t be moved by the fact that last year you served 10,000 meals, housed 500 homeless people, or built a medical clinic in the Congo. They want to see the lives changed because of what you did. Stop using statistics with fancy graphics and start telling stories. Never forget that video is about emotion, and if you need to share facts, then print them on a brochure or put them on your website.
3. Don’t create a music video. I don’t care how much that worship song by Chris Tomlin means to you, illustrating a song with shots of your work doesn’t impress anybody. Interview people and let them tell the story or have a narrator do it. Music videos rarely lend themselves to sharing your vision, showing the results and calling people to action.
4. Do it well. Your brother-in-law may have a home video camera, but trust me - he’s not going to show the emotion, the drama, or the story an experienced professional will capture. The point of a donor development video is to call the viewer to action, so get the kind of advice you need to do it well. I can’t stress enough the potential of a compelling video presentation, so don’t leave it to chance. Be creative, be contemporary, and most of all, be strategic.
5. Have a call to action. Make sure you include an “ask” in your video. People want to give; it’s your job to make sure you specifically ask them! Keep in mind that it’s not about asking for money; it’s about asking viewers to support the vision of your ministry or organization.
Potential donors want to hear your story, and in today’s visual culture, showing a powerful video is an incredible tool. The question is: What’s the story your organization needs to tell? - Phil Cooke
Want help telling your story or creating a donor development strategy? Cooke Media Group can amplify your message so you are reaching the audience you hope to reach. Find out more about here: www.cookemediagroup.com
For more on donor development and how to produce a great fundraising video, visit Phil’s blog at bit.ly/2I6dcBc
Get a free eBook on Creativity! Sign up for Phil’s blog at www.philcooke.com
Listen to the Phil Cooke Podcast here: itunes.apple.com/us/podcast/p...
Visit Phil Cooke’s UA-cam channel at / @philcookeofficial
Great video! Thank you for sharing
Thanks for watching!
thank you, Phil!
Glad you're watching!
I've been asked to make a fundraising video. I'm glad I started my duty of care right here.
Thanks.
Glad it helped. If you need more input, check out my blog where I have a few other fundraising topics. philcooke.com Best of success to you!
Thank you for this video 🙏🏽👏🏽👏🏽👏🏽
You are so welcome!
Thank you this will help me with my school fundraising!!!
Glad it was helpful. Best of success -
This helped me gain confidence in my ability. Although I didn’t necessarily gain knowledge, I appreciate you so much for confirming the knowledge.
Happy to do it! It's always great to be confirmed in our thinking! Thanks for the comment!
Thank you
Hope it helps with your endeavors!
@@PhilCookeOfficial thank you so much I kind of need one that is not for profit unfortunately I will check it out thank you so much again
Thanks for all the great information Phil, it’s very solid!
Thank you Brad!
Hi Phil I'm a Fundraiser great tips
Glad it was helpful!
Great video, thanks Phil!
Glad it's helpful!
This is gold
Glad it was helpful!
I need your help with this
Thanks man
You're welcome!
Thanks for the info. Does it need a big budget -
Hi, Rajnish. Your budget depends really on what you want to accomplish. We're probably above your spend, as we work primarily with major ministries and nonprofits, but hopefully you can take these tips and work towards something. Glad this helped!
Thank you for this video 🙏🏽👏🏽👏🏽👏🏽
I'm glad you enjoyed it!