SA’s largest advertising agency group was born without a strategy.

Ran Neu-Ner, Co-Group CEO of promotions giant The Creative Counsel, openly admits to the the inauspicious - and somewhat unconventional - beginnings of his mega group. “We didn’t have a strategy, we just put our heads down and worked and worked and worked…”
In fact Neu-Ner and his partner are hardly what one would call conventional in any business sense. Except for one prominent characteristic that they share…
In this 4’05” Quick Insight extracted from a full length video interview, Neu-Ner relates the somewhat embarrassing - but equally inspiring - story of their first client acquisition. Suffice to say that it began with a cringeworthy six slide powerpoint presentation. In the telling however, the story reveals powerful truths about what it takes to be a real entrepreneur; about the benefits of sheer desperation, stupendous amounts of audacity, a little bit of luck, and that one characteristic which makes it all work...

[@bin579]

lovely storyteller.

[@nkosiphendulonsingo2769]

Absorbing information like a sponge.