Education and Gender Equality through Sports (SDG 4) | Synergetic Stories | PRODIGEES

Watch the second episode of our video series on synergetic stories of sustainability and digitalisation. This time, Ramona Hägele and Sabrina Heuwinkel are visiting a local NGO in Rio de Janeiro, which aims to support education and gender equality through sports. The science communication series is part of the PRODIGEES project funded by the European Commission.
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In September 2023 world leaders came together in New York at. They discussed the current state of the Sustainable Development Goals (SDGs). Also known as the Global Goals, the SDGs were adopted by the United Nations in 2015 as a universal call to action to end poverty, protect the planet, and ensure that by 2030 all people enjoy peace and prosperity. One of the results of this important meeting was that only 15% of SDG targets are on track. It has never been more urgent to act and make change towards sustainability and transformation possible. At the same time many people chose social media as their primary source of information and feel overwhelmed and anxious in view of the many bad news every day.
Science communication plays a crucial role in setting the scene for gaining an understanding of the complexity of the multiple crises. Disseminating data and valid information based on empirical evidence is essential if we want to meet the challenges.
Using research results from psychology and cognitive science, the neuroscientist Maren Urner explains that people experience exhaustion during information intake and processing, both on a cognitive and physical level. As negative information is processed faster and is more likely to achieve a high outreach, mass media and social media focus on bad news.
Maren Urner offers a new way to react to this challenge: constructive journalism. This approach assumes a negative bias in the media landscape and calls for a rethink. Instead of focusing on what is going wrong in the world, constructive journalism aims to provide audiences with a comprehensive and contextualized picture. It intends to restore a balance by looking at problems and at solutions as well.
What can #sciencecommunication learn from constructive journalism? If we want to foster cooperation and make change and action possible for a transformation towards sustainability, science communication can show the broader picture. Let’s tell synergetic stories!
blogs.idos-research.de/longfo...
This project has received funding from the European Union’s Horizon 2020 research and
innovation programme under the Marie Skłodowska-Curie grant agreement No 873119.