Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts with Bryan Gorman

Get ready to hear from two dynamic HR and Payroll industry leaders in this must-listen episode of Payrollin', Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts. Matt sits down with Bryan Gorman, the Director of Marketing and Sales at TruPay, to discuss their backgrounds, leadership strategies, and tips for driving growth and success in the HR and Payroll sectors
With over a decade of experience in sales and marketing, Bryan has played an instrumental role in helping TruPay achieve record revenue growth and market share gains. He shares his insights on maintaining good relationships with support and implementation teams to ensure exceptional customer service. Matt and Bryan dive deep into their approaches for measuring KPIs, providing valuable insights and advice for business leaders, startup founders, and marketing professionals alike. Whether you're looking to take your business to the next level or just interested in hearing from two industry experts, you won't want to miss this episode!
• They also talk about the following and more:
• Taking on Leadership Roles
• Approach to Educating Clients on Opportunities to Expand
► TIME STAMPS
00:15 - Bryan Gorman's Experience
3:35 - Taking on the Leadership Roles
14:00 - How Bryan Gorman Structure their Sales and Marketing Team
16:17 - Client Representatives
17:33 - Bryan's Approach to Educating clients on opportunities to expand Relationship
25:10 - Gaining access, process and getting the Deals
31:21 - Measuring KPIs
35:51 - What Percentage of Bryan's Appointment Should be COI Focus?
42:50 - Maintaining Relationship with Support and Implementation
49:20 - Responsibility of Sales Team in on-boarding new Clients
54:13 - Connect with Bryan
54:46 - Outro
Thanks for watching!
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👉About the Host
Find Matt on LinkedIn here: / mattvaadi
👉About the Guest
Find Bryan on LinkedIn here: / bryan-gorman-bb7b0018
👉Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads - www.guhroo.co/...
Three Keys to Expand Your Payroll Business - • Three Keys to Expand Y...
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Get 42 free HR templates: go.guhroo.co/2...