Is Adobe AI Firefly the Future of Graphic Design? 🤨
Вставка
- Опубліковано 6 кві 2023
- Head over to www.freshbooks.com/willpaterson to get a huge 90% off your FreshBooks subscription for 4 months!
In this video, we're going to take a look at Adobe's AI Firefly, and see if it has what it takes to be the future of graphic design. Adobe Firefly is a tool that allows you to create graphics with AI assisted design. So, does this tool have what it takes to takeover the graphic design world? Let's find out!
If there's anything you would like me to cover in a video, then let me know by commenting down below!
🔗 Links www.adobe.com/sensei/generati...
Will Paterson: linktr.ee/willpaterson
Take a look at our store for awesome design resources! assets4d.com
Join the Reddit crew: / willpatersondesign
Become a member: / @willpatersondesign
If you would like me to design your logo and company branding, please check out my website for more information! www.willpaterson.design - Навчання та стиль
It's hard to say, AI may devalue the designer in some way down the track. Canva did it to some extent with smaller business entities using marketers instead of designers. The designer's role is forever changing i.e. now inclusive of content writing, copywriting, marketing, videography, video editing, social media creation. The norm and experience of AI generation and manipulation may simply become another part of the G.D's role.
bro shut up lol. Ai may devalue ... bro stfu lol
If you enjoyed this video then you'll love this one! I design a full brand identity in 8 hours. 🚀ua-cam.com/video/fDueDamSja0/v-deo.html
I really like this its amazing
A powerful tool that many agencies and clients will start to use regularly
its helping a lot in saving time
It doesn't even come close to the new version of Midjourney.
Lame tbh
AI will just become another tool, for us designers to use. Like content-aware fill in photoshop. It's not perfect, but with a little touchups it gets really good.
exactly, you still need a creative to get things finished off. Although in the future one creative/designer might be able to do the work of several designers thanks to ai.
tell that tool to stop stealing my clients because now my clients just use that tool instead of paying me to use that tool
It wont be a tool for designers. Its a tool for everyone to be their own designer. All you need is very basic skills and you can just let the AI generate the complex scenes. Nobody is gonna pay for basic touchups.. you're forgetting that part.
@@simplyruben3184 so f*king true. People are in so much denial they are delusional
@@Asturev If a client can do it - find something you can do better than it.
The general public valuing human creation doesn't really factor into a businesses decision to hire you to design something for them.
A business will always pick the cheapest fast way to do any task.
The camera didn't replace the portrait artist. But it did sort of diminish one use case, where people used to have protraits of themselves done whereas now they just take pictures. Although the other side is that now with a camera many more people can have that same benefit, whereas with portraits it was only limited to important or very rich people who could pay an artist to have the work done.
But it hasn't stopped people from painting or making portraits or even making money from them. There is still something about having a hand drawn or hand painted picture that a camera (or even AI image generation IMO) will never replace.
But that's just one example.
poor example, try making a living drawing portraits vs photography.
another fantastic video, will. youve been smashing it for years mate. pure quality :)
as a graphic designer, i think its pretty scary in all honesty. Great video Will... as always. My initial thoughts are that this will only devalue our profession as more people will think they don't need us, or that because they can use (abuse) it, that they are a designer... but maybe, hopefully im just a cynical designer.
Nope, you're right and the AI bros are pretty much psychopaths.
Awesome ❤ I love typography too! Thanks for doing this video.
I was really looking for this video!
My thought is same in this topic.
i guess the issue is people arent using it as a tool, just a replacement. they are using the AI output as the final art/design, and thats no good
Honestly, I also agreed with the part about the letters with realistic 3D effects.
And I also agreed with what you said at 7:10. The problem is that it is difficult to make people understand that the work of a person, in the aspects you mention, is more valuable than what the AI does. Anyone can use the AI, and regardless of whether it's flawed or not, they'll use whatever result they get. And they won't listen or understand the points you brought up either, as they don't care enough. All they care about is saving time and money (not even that, AI its free to use). It's sad to see people think that way. I've lost my fear of AI a bit, even though I'm still a Graphic Design student, but the issue here is the mediocre thinking of selfish people.
I don't know if it's exclusive to us as designers/creators, but seeing an abundance of art explicitly created by a machine is depressing.
Not in a career-oriented "I'm going to lose my job" way either, just in a flat, lacking-heart way.
It's similar to the feeling I can get when I see a Hollywood movie get one two many sequels. It's stale and lifeless. There's no human story attached, just a blatant cash-grab.
I hope this sentiment is felt by most and it does in fact only become a tool for designers to express ideas faster.
I'm glad that this one at least uses more legal sources. But it's kinda a bummer that ppl selling their work on Adobe Stock weren't asked if they're fine with their work being used in such way and that they can't opt out from it...
Like, it's much better what other AI generating programs do, but still I think that it'd be better to give the option to opt in/out just like authors can choose if they give the license for commercial or personal use.
(unless they already changed something since the last time I was reading about it)
AdobeStock contributors will be able to opt out of their images being used for AI-Image generation. At least this is what I understood until now from watching all live Firefly events and listening to the people involved in the project.
@@mifyitaad oh, so that’d mean the ppl’s voices did reach them then. That’s good.
Yeah I think you can opt out but you're opted in by default so hopefully they don't build your ai model before you uncheck that box.
I think we as graphic designers have to look at the idea that the smaller jobs for small to medium sized businesses could in the near future be done by ai, for example quick logos, simple websites, etc. And the worrying part is, it will be accessible to the public to use for themselves. It won't replace our jobs, because shopify or wix do-it-yourself site builders haven't. But it will certainly change our jobs over the next few years.
denial. when you can create 100 posters/logos with a button click do you think you will have a job?
@@mrmachine5632 to be honest you already can and could before ai. I think there will be a trend with hand rendered graphics, hand drawn lettering, custom illustrations, that clearly look like they've been done by designers. The jobs will be few and far between, that's for sure, and only skilled graphic designers will take that work on. So junior graphic designers /mid weight designers should 100% be worried about losing jobs
As someone who is new to the graphic design field I'm very interested in these AI products. I do believe that they will become another tool to help a designer see a different perspective if they end up hitting a block. I also like the fact they are using licensed images.
Hope so it will become a good tool for graphics designers, not a job stealing tool
I am currently studying graphic design and think that firefly is going to allow us to develop more ideas that would once be inconceivable and to get work done faster.
Hi David, surely an inconceivable concept - is what we practice and perfect our craft to achieve... or to be inherently creative is our role. As for speed - is that taking something away from us as the creatives appreciating and honing our skills. ... Am not saying that that you're wrong in some ways - but its a slippery slope.
@@tomcooper2862 I agree, but I believe that AI is coming regardless... Works of old are no longer practiced (or a lot less) due to modernisation. Its just a factor of time. Personally I would like to adopt AI into my working practice. Not to do the job for me but to give me the ability to compete.
Ya I'm not fussed about more AI capabilities. I'm signed up and eagerly awaiting access to Firefly, and like you- I'm so excited about the text generator. Art has always been about exploring ways to include new technology and techniques, and successful artists are life-long learners.
AI-generated images are getting a bit boring. At least for me...
Me too, just like it's getting better, every time I feel less excited because even though I've learned to use props to make the images look great, making too many is starting to get boring, it's almost like you have so many games that you're already lazy to buy more That's why, since I just entered the design career, I will use it but not often, since I have more fun doing it myself 100%.
They can be nice to look at but most have no real practical use in advertising yet.
cause it's very generic
The AI model averages all the information out so it's incapable of out of the box thinking.
Ai has no character to their art.
I’ve found that to produce powerful imagery with ai, your text prompts need to be more elaborate. Specifically if you separate key aspects of an image with commas, use expressive words, and technical terminology, ai will have a much better chance at creating a more cohesive and robust image. Most people want to go into ai creating something like “a flamingo on the moon” and expect ai to just run with it. While it can and will, if you modified that to say “a high resolution photograph of a pink flamingo, standing on the moon, shot on a hasselblad camera, f/14 aperture, intricate details, studio lighting, cohesive” you’re more likely to get a much more accurate depiction of what you were intending. It becomes more of a word game than anything. I hope this helps.
As a graphic designer I love AI, I recently worked on a banner design and was able to get the exact design asset I needed by just using an AI prompt.
Not having to go searching and wasting time searching is a blessing.
well yes, until GPT4 will allowed through API to use illustrator, photoshop and blender, and nobody will need to pay you anymore...
Gonna be honest, as a graphic designer with an extremely small team, it’s super helpful if you need an asset that is out of your niches. I might want 15 fruits that are unique but I don’t want to spend 15 hours drawing them just for one graphic.
Lazy
@@kasparthompson8673 close! Underpaid and too valuable to the company to do busy work 🤣 go draw some words or something and troll someone else
how helpful will it be when every marketing team uses AI to do your job instead of hiring you?
@@mrmachine5632 they have to know what they want for use AI effectively, so I’m safe for now. Luckily, I have more than one marketable skill so I’m not concerned about the robots taking my busy work.
Very interesting Will, thanks. So much going on in Ai it is hard to keep up. Firefly could be one reason why Adobe bought Fotolia, which ended up as Adobe Stock, and therefore have their own assets.
Adobe bought more than 1 stock image website. They wanted to take over the stock image market, so they bought a couple of great stock image websites.
I see it as a tool, another weapon in your arsenal of creativity. I've been creating stuff for over 40 years and friggin love it.
I think we need to apply these prompts to real life use cases that happens in the business.
They are 2 types of prompts that refers each to 2 types of role &requests, and based on how good the IA will be at answering both, will define the business in the next years to me:
- 1st type of prompt : The Client would command a designer to design a « hot vintage blue logo that contains reference to my industry with an icon & text » : if IA becomes really good at answering these very broad requests (that requires proactiveness and « creativity » from the IA), that will allow them to stop hiring actual designers in most cases, except for very expensive and tailor-made re-branding done by agencies with packages of videos, animations, design guidelines… These last ones being a small percentage of the all worldwide graphic design work done now, and wouldn’t be enough to save the majority of designers jobs
- 2nd type: The client commands a design to a designer, and than the designer defines in his head what he wants based on his unique design skills, and enter a highly descriptive prompt to gets very unique logo fitting his expectation « a L in caps with 3 letters using Futura font with X spacing between them, a 3D effect of water with XX color code….), and then designer can also refine the logos using other software afterwards. If IA becomes only good at these types of prompts, designer would still be needed, but work would probably be de-valued because much easier, as it would be 60% prompt work, which is much quicker
I spent a whole day fiddling with Firefly after receiving the invite. It must be admitted that it is superior to other tools. Faster, smoother and more pleasing to the eye. A promising tool to me!
I was really inspired by your video! It reminded me of another AI-based design tool I came across, known as Stylar ai. This web tool has a feel similar to Photoshop, offering features like LOGO/architectural design styles, and it's more user-friendly. However, it's still quite basic and seems to be in a beta phase.
As a fellow type nerd, I'm waiting for someone to show a use case for the typography effects. It's neat but what do I do with it commercially in designs outside of some cheesy ads? Maybe if they let you export as .obj and open up the font compatibility. Moreover if these effects don't become a toggle in the appearance panel then I'm not interested lol.
Is this built in on Illustrator? My struggle is to export the firefly image into illustrator. It puts Firefly logo etc.
Though AI has me concerned for various reasons, this one actually isn't as bad since it uses licensed images, and it's nice that some of the elements seem strictly made to empower designers like the text effects one. I can actually see this more as a cool tool for people to use. Would've been better if this were our introduction to the tech but yeah.
The Adobe approach appears to be made for creatives to use as another tool and possibly an assistant. The demos of the vector work it can do, looks interesting too. I don't see designers being replaced on mass. No matter what, someone has to craft the prompts and construct various elements into a cohesive design. Your point around the various AI's just learning from previous work goes to the fact that that the content created by AI is more a mashup or synthesis of what has happened before along with the legal and moral issues associated with that. It will be interesting to see how all the "borrowing" legally pans out. And while sampling and mashups have created interesting, new ideas and recontextualisations when created by people, the somewhat blind approach, without the nuance and cultural context of human creators, will not produce truly original and complete work - I think, maybe. Guess that will depend on the models and what they are trained on. Again I get the feeling that the lawyers may see an opportunity to curtail the worst extremes.
Good stuff! Hey, what's that website @7:53, it's badass! Thanks by the way!
I really believe in a very specific sketch to image interface.... ( Something with AI & Photoshop integrated with a good graphics pen, where you could sketch and write in specific text prompts, continuously sharpening your vision)
I think there is value in being able to get exactly what you want out of it.....
It should feel natural....
A graphic designer with a good sketch ability should be able to develop a series of point specific images or a short animation out of it.....
I don't think AI will replace graphic designers or illustration etc.
People still hire interior decorators, and yet we can all just go to the store and get the things we ordered delivered - People want to hire proven professionals with "taste", that know what they're doing. An AI might be able to make a design, but it might not be appropriate, or unique, or even that good; I'm sure you've all seen AI images like that, and at that point they might as well had their nephew make their design.
AI will likely take jobs, but it will only be the worst jobs in my opinion, from clients who didn't want to do something themselves, but didn't really want to spend any money on it. This will likely effect those in developing countries the most unfortunately.
On another note - One of the criticisms against AI images is their Bias towards using white people, but I noticed the vast majority of Firefly's images were seemingly Indian; just an amusing thing I noticed.
cope harder.
@@Dagaz_art You're replying to a one year old comment, Mr Buck-broken Bagaz_"art".
youre triggered and answered immediately.
Truth is timeless, baby.
Oh and i am an artist, no quotation marks needed 😘
@@Dagaz_art "youre triggered and answered immediately."... says someone... who's immediately replied...
Jeez, talking about cope, I guess you would know.
Well, as the Adobe ppl phrased it nicely in their demo vid: 'it invites more people to creativity.'
Me, a graduated designer, 25 yrs in business, from tiny gigs to billion dollar brands, I say, it further commoditize graphic design.
I do not think it will raise our reputation and increase income for professional designers long run.
We not getting out of job and bread tomorrow. Tho, sorry, I'm not willing to sugarcoat it: we are on a long slippery slope of decline.
Imagine being the companies that produce software for a community that hard core respects originality producing software that steals from artists. It's wild stuff. I've used chat gpt to try and generate text ideas for stuff, but haven't used ai image generation yet.
We could see something similar that happened in the early 2000’s.
Everyone was tired of that Nevill Brody, TheDesignersRepublic, Buro Destruct kind of clean futuristic design. So everyone went the other way with hand made graphics, found objects, messy, unfinished, anti-design look.
We might see something where there’s a stream of the designers making the end product by hand and the end result being sort of an event. Then again ‘The Rings of Power’ poured literal molten metal over a wooden mould and everyone thought it was CGI.
Damn, I've known grain patterns was practical, but the thought that they made made the logo from actual metal - that's insane!
does it use licenced images?
I was surprised that the 2 S in SPLASH are exactly the same …
So, Adobe made a super cool version of WordArt? Sweet :)
But seriously, that's cool. The industry is shifting, but I still don't see it replacing designers. Right now, AI just feels like another version of stock resources. While they will likely be used by many, they will not be used well. A designer is needed for when someone needs something new or build & maintain consistency.
Will be interesting to see if AI can take a well-built brand guide and create consistent assets from that.
Midjourney 5.1 is incredibly good at everything but text. This looks amazing for 3D text.
This needs to be done on an open source level. Generates from content users offer up and in return you get to use the service. Barter
just like with music, I'm not too afraid that AI will take my job away. Sure for company work it may become a bit harder if the company in-question is super cheap, but there'll still be smaller companies or individuals who will want a unique logo or intro song or story made by a human.
Personally I see it as IKEA vs bespoke, artisan made furniture. Sure IKEA stuff is standard feeling, but it works for its purpose whereas artisan made furniture has more meaning to the person requesting it. Same story with AI art vs human art. If I just wanted smth weird and cool on my wall with no real regard for meaning to me, AI art might work. If I want something with more meaning, I'll ask for a commission.
all-in-all, AI will show creative industry professionals who would, and who wouldn't be a customer in specific areas
hardly licensed if the uploaders to adobe stock were not even asked. it's opt-in by default
Yea, greedy Adobe cut my paid over $500 CS6 suite off, even stopping the actual disk loading. They ask me to locate the seller, knowing it's hard to locate out-of-business resellers with who Adobe at the time DID register my software from the seller back then. Some were blaming Windows 10 later finding out it was Adobe that wants everyone to get on the CC paid subscription, especially after Adobe went public stock market made them unreasonably aggressive. Adobe doesn't care about making enemies, only $$$ money. Actually, they did me a favor because it forced me to try and learn other programs like free DaVinci resolve that I eventually paid for the Studio version and perpetual easier up-to-date Ai programs like Filmora, Affinity Photo, ''Luminar Neo from Ukraine'', inPixo, and a host of others. These programs may not have longevity user support established like Adobe Ps, AE, and Pr yet, but I'm very satisfied deleted all that I can with Adobe's name off of my computer, and encouraged as many as I can to do the same, and will never ever look back, use or buy Adobe again. Sorry for the rant but Adobe got me F*Cked up.
Is adobi firefly also work for product designing
I have been using Microsoft Designer, it has a great image generator. Interestingly its better than DALL-E 2 even though that's what it has integrated.
Yes, please get rid of synth wave.
The main problem is that there is AI generated images in Adobe Stock so the problem with copyrights remain..
Awesome video mate. As a Network Engineer, we heard all this stuff years ago about how automation was going to take our jobs, but we are still here and probably more in demand, I feel that this is because that the automation still needs to be setup and controller by humans. I think it will be similar in your field as well.
At least I hope so as my wife is at Uni studying Graphic Design.
Cheers
LOL. You apparently haven't been paying attention to the many artists who are feeling suicidal right now because AI has cheated them out of what little paid work they were able to get.
In the nicest possible way, the thumbnail for this video had you looking like a cross 'tween Kim Jong Un and Seth Rogan
That will only help value people more who do it themselves. That’s it!
It's very cool, but it's crashed a lot for me, and it's not for commercial use yet. Thst means it's just a fun thing to play with, not a productivity tool yet. That said, I like the direction of this and I'm not surprised Adobe is doing a much better job with fonts and lettering. Some other AIs really struggle with that as badly as hands.
I'm selling images on Adobe Stock for years, I never got pay me for using my images for the firefly dataset training. What a shame !
Definitely something I’ll have to try out! I like how fast it can create images but that furry firefly text made me uncomfortable 😅🤢 Something about that texture 😂 Great video tho!
I tryed Firefly.. it is still in baby level commpare with midjourney 5.0 .. usefult is text thing
i just hope people shouldn't stop creating art, growing and learning on their own
Will: Graphic Designer.......
Adobe: All Indian Dudes
Often time clients will give me a portrait picture and the project calls for landscape, so I've used Dall-e to generate the missing areas or to change it from daytime to nighttime as a couple of examples. I think you're being a bit too optimistic about this, a lot people are going to be out of a job soon because of AI and not just in our field. Governments are going to really start thinking about universal basic income.
Is this out now? I just made a request, Wil
7:30, I think a lot of the upset and concern comes from people devoting years of their life to the craft of Graphic Design only for it to be swept away by AI at the snap of a finger. Its like Krillin training years to fight Cell only to get killed in one hit.
@Jimmy Think about this, Cell was composed of multiple fighters DNA and was essentially an android. Just like how AI is composed of an endless amount of data online and will essentially be used to create...Androids. Spooky shit, its much cooler in the cartoons, not so much real life.
Designers need to calm down. Most consumers will only be able to "play around" with AI, meaning...it's great if they want some funny wallpapers or such, but they will never know how to implements those artworks for their businesses. Yes, the generation of professional looking graphics can be done with the click of a button, but the implementation of ensuring uniform branding from printed promotional materials to several social media platforms cannot be done with that (there are many different media outputs needed, that non-designers don't know about). Even if the customer knows exactly what he wants and wants to have, he would need all the technical knowledge and patience to publish these graphics on all channels and networks. But that takes time, and that's exactly what companies want to avoid. Actually, AI could be more of an advantage for media designers, because customers can use AI to make it easier for media designers to give them information about what they want, so there is no or less confusion.
What about unscrupulous companies forcing creatives to work for pennies in desperate countries...they will be using this and feeding it to their clients in the western world as graphic design. It's been happening for years with business cards and brochures...and the output has been poor...but small business clients I used to have don't care. It's practically free. Includes shipping! ;)
@@vanpaulo Those evil companies won't exist for much longer for several reasons:
1.) Even in western countries those bigger studios and agencies have gotten a really bad reputation for treating and paying their designers poorly and badly. There is already a trend of artists (I mean all sort of artists, may it be graphic Designers, Animators, 3D Artists, VFX-Artists, etc.) who are leaving those bigger studios en masse and start their own businesses - either alone or in small groups. It will be a win for those artists: The most recent example is a small group of artists that had a huge success and even defeated larger studios that did the VFX of the movie "Everything Everywhere All at Once". As far as I know there were only 5 artists and this small VFX-Team won Oscars.
2.) AI will actually make those bigger studios useless and bankrupt (because they will make less profit), since a smaller design firm can do the same task..precisely for the same reasons because they can use AI too, to make faster designs and produce more outputs. Since bigger studios (especially in western countries) have stricter regulations compared to smaller studios, the can't easily reduce their fixed monthly costs (at least short and mid term) until the legislators (in each country) have dealt intensively with AI and have adapted and updated the laws accordingly. So, it has never been a better time for artists to start their own design agency (if you have 3-4 friends, that are designers too, then start your own company with them). The economy is investing more and more in entertainment (Commercial, Ads, TV, Movies, Games, etc) and demanding more output, it will make sense for them to invest that money in smaller design firm who can now do world class content in similar time. More money for designers themselves, and less for bigger studios (sucks for them).
3.) Since AI will change the whole economy (not only designers) there will be new laws made, to protect the economy. For example there could be regulations where artworks have to show specific labels, such as "made with AI" or "made with humans/created with no AI".
Since humans long for human connections, they will choose themselves over AI. Also, society will look down on companies who will not support human workers if they have the label "made with AI".
4.) There is already a trend where many designers refuse to work for pennies. Even more and more Freelancers have learned to not compete with other freelancers, but to simply refuse the work if clients wants to have their products for almost no money. There is a global shortage of skilled workers (designers included). There are many freelance designers who finally learned, that it's not good to undersell their worth. There are already some bigger cities, where clients can't find "cheap design studios" anymore, because most of them refuse to work for such low money. Yes, these clients could hire some students or go to fiverr - but then risk being sued for patent and copyright infringement. Also, in today's world, it does not bode well for companies if it turns out that the company's presence (branding and look) is based on cheap labor (from poor countries).
5.) More countries are already trying to protect their own economy, which means there will be more and more laws, where products and services must be made within those countries (aka "no more cheap outsourcing allowed, with some exceptions!"). There will definitely be laws in the coming decades, according to which companies will have to let their own employees share in the profits much more, i.e. salaries will increasingly have to be based on the profit and turnover of the company. There are already many politicians who are demanding this.
Yes, artists will have a hard time to adapt to the AI trend, but I think in the long run, it will be good for them.
@@josuam5502 @Josua M Thanks for the thoughtful reply. Yep that's the world I hope we live in. Your thoughts couldn't be better timed. Was invited into discussion with a couple other digital artists just yesterday, who are exploring options to do what you mentioned in 1 and 2, with the involvement of a major production house in my region. All of your points hit right where I'm hoping to put my support over the next year and onwards as we shift, or where I've already changed my expectations of who's worthy of my work and time in my four short years in GD. Hopefully many will push for smarter management of AI because like you wrote its going to change a lot more than art
I doubt AI will completely replace designers especially at the higher level of corporate design for now anyway, but what it is already doing is allowing non designers and hobbyists produce material that is far beyond their ability without AI, but as AI grows so will the quality of the output and the ease of generating it, this doesn't only apply to designers, writers are at risk also, you can use AI to assist in writing a book in no time at all, especially when it comes to factual content... AI is the future and designers and writers would be best to embrace it and utilise its potential.
Just as long as Adobe doesn't use any of my work up on the cloud for their AI models I'm cool with it.
I’m still waiting for my access
Me too😅
100% do not like AI but they are useful for me. For example, when I create my mock-ups, I’ll use AI to create the t shirt art to run a quality control. It’s just faster.
Adobe isn’t promoting that their library is ethically sourced along with the software marketing, which leads me to believe that’s still using that open sourced software as some part of their back end.
I remember how bad it was 6-10 years ago when Nvidia used only passed on artists. This doesn’t look like that so how ethically sourced can it actually be?
Also, what artists would actually license their work for the purpose of replacing them in the near future?
The problem is that the general public doesn’t care about art or artists until they need them and this will rip enough artists off to make things good enough for most people to totally not care about and outright disrespect artist while simultaneously stealing from them.
For me, this art battle is like me playing game. while conventional artist using effort with their arts meanwhile with using AI it's like using cheat to go through the game. it will faster and effortless, but it'll boring quickly.
Can I pay you to have a 1:1 session so you can help me with my specific project? Maybe we can screen share?
Don't be surprised, in near future, AI will eventually become powerful enough to generate almost any content and tutorial videos with an actual character, similar voice, audio / video effects, animations, etc.
amazing i hope you will not retire after that :p
If it all goes tiddies up I’m a trained lettering artist and I kept all my brushes. People love handlettering and always will.
The Al 😮
But content aware has already been updtaed in the new Beta photoshop there is a new tool called the remove tool which is so much better, its all moving at a rapid pace now it just depends where on the S-CURVE we are, if we are near the bottom then wow think of the internet at that point, that was when no one thought we would all shop full time on it. Its going to be one hell of a ride if we are near the base of the curve, hang on!
Problem with AI it’s being sold to anyone not just designers at a cheaper day rate of an agency or a freelancer. But AI is reducing the projects out there that would need a designer, while those projects maybe there for now, in the future those projects won’t be there which designers need to make an income. If you look at adcreative ai or canva example has made some parts of design as a career is obsolete.
In my humble opinion AI will eventually if not replace than certainty reduce the work of designers, which is actually a double ended sword, less designers means less people paying the monthly fee to Adobe,
4:10 who has a black cap on and looks like Ed Sheeran wearing square glasses
I believe ai is going to separate the real, creative designers from those that may not have a true innate design ability. Thus making the true creative designers who can design without the use of ai stand out and therefore become more sought after, rare, and expensive. The real question is will clients know the difference and seek out those designers? I suspect most won't but there will be those that do. So, if you're good you'll standout and make a name for yourself.
Alot of designers forget 1 very useful thing Ais can do for them. Create moodboards or help with inspiration. Ai will not be able to fully get rid of designers cause it lack that human touch that Ai can only emulate(of which it does badly imo), but it can remove certain steps we take to reach the final product. It can make a designer's job much easier.
00:40 I really like your videos, but you got that part tremendously wrong. The neuronal network of those companies got trained with real-life data from artists, that weren't asked for consent. That is true, but the AI is definitely not just meshing up these pictures from prompts you input. They are transformers who take your input, think about how to best represent that prompt from all that data and come up with their VERY OWN image, that has not just been copied from various images, but is a transformative and new artwork, that is not found in nay other artwork.
It will be rammed to bursting with bugs. Artificially intelligent bugs.
Needs a lot of work. Just used it. It's alright. But it needs improvements.
👌👌👌
I don't think that what you said about emotions is true. If a customer comes to you and tells you he wants you to make something that expresses love you will make some sort of art for him. And so do hundreds of designers every day. This art can be exactly what AI is trained on. So if the AI knows that all this art was made from designers with love in mind, it can reproduce it itself. It will take some time, but in the end everyone can use AI to make their designs themselves and the AI will understand their wishes exactly as good as a human does.
You left out the groups of people that are using AI to make money and those who don't. Adapt with the times people!
Two major corrections - ai isn't mashing images together. It's learning from them. Much like human artists learn from others. Nothing from the dataset ends up in the final images. Ppl are mad bc it's doing work for free.
And second, using licensed images as datasets, like Adobe is doing, does NOT make the resulting images more license-able. At least not in the US and Spain, with many more countries to follow, where courts have determined that AI is not a person and therefore cannot hold a copyright. Meaning if you use an AI generated image as-is, you don't have the copyright either. You can't really license something that's fair use.
You can copyright something you transform or significantly alter. That is, you and ai can hold a copyright together for collaborative work.
AI IS using the images in their dataset, it's just enough overcomplicated process to be perceived by the public as transformative work, it has already been proven that AI models are capable for overfiting the same images on their dataset, trace's of people's signatures have been found on generated images, thi was just a really good marketing campaign to excuse them from backlash. This process is nothing like Human artists learning from each other, we are humans, we develop skills while referencing other artists, we take a lot of time to learn that and we end up with a different style alltogether, Ai is a product that has the capacity to mass produce plagiarized images that can destroy an artist way of comercialize their own art . it is already happening, there artists who can't even market their own stuff online because their names have been associated to generated images, making it impossible to new clients to find out which one is original. Artists work are being used to create models with the sole purpose of imitating them. Ai image generators don't LEARN from the images in the dataset, they just function in the programmed parameters that was previously directed by the programmers, they are the ones who are art directing the results, not the prompters. If you take a look inside the dataset they are using you will find out tons of random low quality internet images that you would think would be a hindrance for the high quality results those AI image bgenerators are putting out, but they aren't, because regardless of the random images on the training dataset, the programmers had to select and score "good art" to direct the AI generator, so yeah these programs are definetly rellying on High quality work from the top artists in the industry, THIS is not learning, it's just a really complicated prediction algorithm with a bunch of fancy wording on their marketing campaign.
@@PedroRodrigues-fh1ku who are the artists who have been harmed? What are their names. Id love to look more into other professional artists being negatively impacted financially and professionally but they only seem to be referenced in a vague way.
My work ended up in data sets too and I haven't seen a negative fall out from it at all (and there are a lot of ways that incorporating ai into my workflow could potentially be beneficial and a helpful tool when the technology improves more). Obviously not everyone's work is the same and I understand that some could be more directly impacted by the types of things ai can currently generate. So I'm interested in knowing what area of the industry they work in and how their work is used.
I have a working theory about the artists I suspect might be the ones people are talking about and referring to, but I don't want to make assumptions without looking more into people's personal experiences and understanding the scope of the harm.
Side note, I also disagree that "traces" of an image is inherently copyright and IP infringement. Especially when courts have repeatedly reiterated that there's no "percentage of change" needed to constitute transformation. It will be interesting to see where lawsuits fall, especially with the act and intention of ai potentially being transformative in and of itself.
The controversy is unbased in my opinion. Nothing is Original. All work is a work of either inspiration, alteration or combination of already existing works.
The problem with Firefly and the "licensed Adobe stock" images they claim is that Adobe stock is now accepting AI images from other AI platforms such as stable diffusion and Midjourney.
I think AI will just mean that the base level competency across the board will increase. Similar to how a lot of apps on smartphones can now do what it would take professional software to achieve just ten years ago. That doesn't mean everyone became a pro.
An artist will always have an advantage because they can build on that baseline and make it unique. The rest are stuck with just the tool.
AI "CAN" replace all artist, and most commercial artists will be replaced
AI can just replicate the concept of feelings, so what youre saying is wrong
Just a tool. A great tool.
Well all professional artists disappear, probably not. Will professional artist jobs change massively? Without a doubt, and there will be a lot fewer of them. Time to retrain and learn some new skills.
Sure,.... those images that the AI is using are licensed for Adobe reuse.... BUT the artists that created the artwork didn't know about AI and how it could be used to repurpose their artwork.... all I'm saying is I think it could be used as a class action lawsuit.... (I'm pretty sure those artists did not intend to have their work used as a training ground for AI once they sold their work to Adobe....) So how could they legally consent to it if they did not understand the full ramifications.... (Hey, I love AI, and I think there are a lot of great uses with artwork... but I think it would be more useful if one could create their own work and AI could study off of it. Then it could help an artist to work faster on one's own work, versus stealing somebody else's...)
I think it’s important to remember that it is not mashing someone else’s images together. It’s not taking a piece from over here and a little section from over there and compiling them all together. It’s using other peoples heart to train itself, and then creating something entirely new. That does make it a little bit different.
LOL, no. It's copying from humans and smashing those copied bits together. It's nothing new, it's just a bad copy.
I think AI will take a lot of the work from designers from clients that want cheap designs. Clients that care more about quality than price will not be using AI instead of a person
I found Firefly to be massively underwhelming.
Not to worry there'll be an update in a week that'll blow my lid off.
Just seems like a shortcut do bypass hard work and putting in time to get good at your craft.
Depends how you use it. I mean, most of Ai is very useful. Like the object selection tool, or smart selection, or neural filter. Doesn't mean it's bad to use it if it makes the process slightly easier.
everything out of GPT is full of inaccuracies and downright lies, in the same way that this generated images would NEVER be used for printing or even hi res digital applications because the moment you zoom in you notice everything pasted and put together randomly, again, as with GPT, it gives the impression of something made by humans, but upon closer inspection if absolutely feels badly made, how many companies do you think would risk being caught using Ai?… I”m not saying this might not be the future, but not the immediate future… Also there are companies already developing AI to identify AI generated content…
That's not true at all there's so many images that I've created out of the 40,000 that I have already rendered that you can zoom in indefinitely and not see any pasting because that's not how it works it doesn't paste amalgamations of other people's work together it's done by an algorithm and mathematics your present piece it together like a collage that's a fallacy
Yeah sure, not the immediate future, just the "1 year later" future. Stop being delusional 😂
Let's say you are 💯. You're just forgetting that humans don't care. Tastes will change to accept the lower quality...and this will save the tech even more work and development cost...because there will be no incentive to improve. I work amongst tattoo artists, who do nothing more than write words or draw circles on people's bodies now, charging half the rate of an accomplished tattoo artist and doing 10x the clientele in half the time. Why? Because despite their lack of artistry, they have the financial means to buy the tech required. Those who own the tech, are the only winners in this game
AI madness wohoooo... does this mean adobe is going to start charging more for the adobe suite ?! 😖
Funny how designers try to be all positive about this, meanwhile reportedly (according to an article by Insider) staff members at Adobe said on internal Slack channel that Firefly is "depressing" and causing them "existential crisis". I mean... if ADOBE STAFF calls it depressing, why are artists positive? It's depressing and horrendously dystopian. Some people just refuse to see it. Adobe is adding it because they have no choice as other companies would do it anyway... but people who work there hate it
I'm not trying to be positive about it, I simply don't believe that it's a massive issue for graphic designers. People said that the computer would replace us but it increased the amount of designers through accessibility. That's just one example of many technologies that people were afraid of.
There was always be anxiety surrounding the advancements in technology in the creative space. Ai technology is best when it saves me time or cuts out the mundane tasks that are not creative.
Also, just because a few employees at Adobe may be anxious about Ai doesn't mean that everyone is - and that doesn't mean that they're correct in their assumptions to be anxious.
@@willpatersondesign Mundane tasks, like creating illustrations, which is the core passion that even got me to study art into college. If there was AI at the time when I was picking a career, I would have chosen something else with a good salary. Since now the passion part has been ruined, we are just AI-fixup guys.
AI is very different to other technological advancement in history of humanity. AI is in it's infancy, but problem is it is in perpetual infancy, always evolving at an exponential rate. I think people who compare it to industrial revolution are naive, this will have far more severe effects on society in next 20 years than industrial revolution had in 100 years
Adobe employees weren't anxious, they said they were depressed by it and experiencing an existential crisis. I know why designers are on copium, we don't know how to do anything else so we try to roll with the punches and show happy face, but this isn't gonna end well
💢 Has Adobe sponsored this?
nope!