Loyalty Stories 19: From Functional Needs to Matching Beliefs - Ward de Kruiff

On this week’s episode of the Loyalty Stories Podcast, our Global Head of Partnerships Michelle Ellicott-Taylor, is joined by Ward de Kruiff, Global Head of Web3 and Metaverse at EPAM Systems. Together, they dive into loyalty program best practices with examples from brands like The North Face and Nordstrom and explore how these companies are able to truly stand out from the crowd with their reward systems.
Key Takeaways from Loyalty Stories 19:
The importance of integrations in the age of digital transformation
Why it’s crucial to take ethical considerations, inclusion, and diversity into account when crafting a loyalty program
Carrefour’s exemplary and innovative incorporation of AI into the daily life of its customers through its Hopla Chatbot
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