Coca-Cola: Wozzaah

Together with Vice and VML, we created the Coca-Cola Wozzaah experience that joyfully engages audiences across South Africa, Nigeria, Morocco, and Algeria, focusing on showcasing African creativity. The campaign features Wozzaah World, inviting audiences to tune into an African frequency, alongside Five Virtual Creative Spaces utilizing AI to capture the essence of Africanness in a sensory way. A Sensorial Film expresses diverse African cultures, building anticipation for the limited edition African Flavoured Coke Zero drink. Additionally, a multi-phase social campaign introduces the product and platform, accompanied by Instagram stories spotlighting African creativity and engaging diverse artists, sparking widespread excitement and community support for the Wozzaah experience.