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I don't agree with some of these examples at all. McDonalds are quite clearly the cheapest fast food burger chain, operating on an efficiency and volume model, and firmly low cost. Sony's strategies are uniquely differentiated in its various product lines - noise cancelling headphones are best in class, playstation is best in class offering widest game variety, smartphones highly focused on camera tech enthusiasts. Conversely, how are Premier Inn differentiated? It's neither budget (Travelodge) or luxury (Hilton). The offer of a good night sleep is not differentiating from other regular hotels who - ya know - offer good nights sleep. Appreciate the video though ✌️
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Big up Jim, cheers for the past couple years of teaching
😀Ahhhh. You're too kind. Really pleased you found this and other videos helpful in your studies! (Jim)
Great presentation, thanks, I’m on my last course in strategy management before my MBA capstone project!!
Porter for the win.
Love his lessons on shared value.
Thanks for sharing
No bloody way Jim. This came up as a 25 marker today!!!
Really helpful thanks
Very helpful as am preparing for exams
Thank you so much :) will be reporting it on class later.
Are you studying this too
THANK YOU SO MUCH, written a case on Dyson, so this really helped! how nice of you!
Awesome explanation
Thanks Mwape! Appreciate it [Jim]
Extremely useful! Thankyou very much!
Very helpfull but sir you should separately discussed differentiation focus.
New subscriber! Will listen to your theories again and again from today onwards... thank you sir.
Thanks and welcome
Great video mate
Good job!
Very helpful
Glad it helped
why is it that the random youtube videos are always better than actual college courses?
Thanks for finding us!
very useful content
terikasih
THANKS!
Nice
thats nice thank u.. & sir how Posters 5 method is responsible for value cost equation of a firm ?
Very useful stuff. The topic was illustrated clearly.
You didn't explain the difference between "focus" and "leadership"
who here from birko college :(((
I don't agree with some of these examples at all. McDonalds are quite clearly the cheapest fast food burger chain, operating on an efficiency and volume model, and firmly low cost. Sony's strategies are uniquely differentiated in its various product lines - noise cancelling headphones are best in class, playstation is best in class offering widest game variety, smartphones highly focused on camera tech enthusiasts. Conversely, how are Premier Inn differentiated? It's neither budget (Travelodge) or luxury (Hilton). The offer of a good night sleep is not differentiating from other regular hotels who - ya know - offer good nights sleep. Appreciate the video though ✌️
This guy is so boring
Thanks!