Wow..6 years later and this video still packs a punch This really opened my eyes to brands and the stories they've made Definitely adding to a playlist to watch later
This video made me realize i know nothing about brands i don't follow. I don't know anything. I just know my goals and that i might start going live for 2-10 hours of the day.
This is a very educated and perfected speech of someone who has been in corporate branding for years. This is a speech from someone who can sell his branding service in 30 seconds to a Fortune 500 CEO. But, it is also a speech of someone who has never built a real brand himself, other than exceptionally imitating the ripples and behavior of successful brands. The full 15 minute talk includes only the observable, brilliant things *around* the brand. Not a single sentence touches the core of the brand. Talking about the ripples that a brand creates and it's benefits is still valuable though. Still upvoted.
So what are the actionable steps I can take according to this video? All I could hear were stories of impactful some brands are but not how to become like them. Did I miss something?
Hey Khalid, that's a great question, cause he doesn't really give any specific steps. But I believe I can help you out there! :) So he is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs. Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. When you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Ya know like, be very intentional with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)
Wow.. motivational and superb info, something I needed to hear so I can try and apply some of this info to my brand and new Channel. Thx for this valuable content!
Hey Daniel, that's a great question, cause he doesn't really explain that. But I think I can help you! :) He is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, is the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Then you look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)
it is very obvious. Quality does not matter the most, what matters is how you express yourself and how you want people to think of you and promise it and keep it the #1 value
Hey Adrian, that's a great question, cause he doesn't really give any specific steps. But I think I can help you! :) He is talking about story, your brand being that story and how important story is. So how do you go about finding that story? Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs. Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business. Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in? Where your why meets their beliefs is where you will find your story, your brand. Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it. That is the branding process. Like be very direct with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it. Hope that helps you :) Do you want to know the deeper mysteries of branding, and increase your success? I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand. Check it out, I believe you would find it incredibly valuable. And I would very much appreciate the support as I am growing my channel. :)
never wanted Nike. ethically bankrupt. I am glad I am not taken in by their manipulative agenda or other brands like them unless I absolutely need it for work
Who else is watching in 2019? This guy is amazing
bruh... this is amazing
Yeah, me... algorithms brought us together.
I love YT for this kind of discovery
I am...
he is honest
Wow..6 years later and this video still packs a punch
This really opened my eyes to brands and the stories they've made
Definitely adding to a playlist to watch later
did you watch it later?
did you watch it later?
Woaaah!!! His presentation skills are out of this world!
Very very good.
Agreed
fun fact, the simpsons character, Lyle Langley as based on this guy.
I want to hire this guy!
A real marketer! His presentation skills are much better than the presentation itself!
This video made me realize i know nothing about brands i don't follow. I don't know anything. I just know my goals and that i might start going live for 2-10 hours of the day.
This is a very educated and perfected speech of someone who has been in corporate branding for years. This is a speech from someone who can sell his branding service in 30 seconds to a Fortune 500 CEO. But, it is also a speech of someone who has never built a real brand himself, other than exceptionally imitating the ripples and behavior of successful brands. The full 15 minute talk includes only the observable, brilliant things *around* the brand. Not a single sentence touches the core of the brand. Talking about the ripples that a brand creates and it's benefits is still valuable though. Still upvoted.
Slava true. Also the apple analogy doesn’t work any more for him or Simon Sinek
Being a cast member, 22 years ago, is still one of the best jobs I had. You get a great experience because they are happy.
DECIDE the #story of who you are and #PROMISE you want to make to the world.
Build a #BRAND and don't leave it to chance.
For the first time, I blurted the words, WOW. After watching a talk someone had given.
... that's sad.
Love his perspective on Branding. This guy is definitive self-aware
YEP! Excellent take on the power of branding! 💯
Oh my God! Why I am just hearing abt this guy today! This is the best branding advice ever.
That was amazing! Best 16 mins i ever saw on branding i ever got .Thank YOU:)
Man, this dude has speaking skills that are second to none!
2 Red Bulls can get you there
i'm going to start following this guy now.
SOLID VIDEO. He is so right on may levels.
2019 and this video still is extremely valuable! Great presentation!
2 minutes in and I'm already gobsmacked!
Awesome stuff Sasha.
~ Stephen Osoko, Irish Marketer
By FAR the best video on UA-cam at the moment!
So what are the actionable steps I can take according to this video? All I could hear were stories of impactful some brands are but not how to become like them. Did I miss something?
Hey Khalid, that's a great question, cause he doesn't really give any specific steps. But I believe I can help you out there! :)
So he is talking about story, your brand being that story and how important story is. So how do you go about finding that story?
Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs.
Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business.
Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in?
Where your why meets their beliefs is where you will find your story, your brand.
When you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it.
That is the branding process.
Ya know like, be very intentional with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it.
Hope that helps you :)
Do you want to know the deeper mysteries of branding, and increase your success?
I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand.
Check it out, I believe you would find it incredibly valuable.
And I would very much appreciate the support as I am growing my channel. :)
mcdonalds never sells the hamburger, mcdonalds sells the association.. thats absolutely right.. this is what just right branding strategy can do..
This is one of the most brilliant talks I've ever seen.
Sasha always blows me away.
I laughed the ENTIRE way through this. Thanks for an entertaining video on which to do my paper for business class!
This must be the first time I replayed a video that is NOT a music video.
Wow great video love to watch more,nice video thanks for sharing with us
everyone wants to be the next big brand. Easier said than done.
moral of the story:
default branding vs deliberate branding
Facts tell stories sell
He has a firm grasp of the obvious.
Best marketing guy in the world.
Best video I ever watched
$100,000 Brand Strategy: make a promise, keep it forever.
Amazing piece.
Wow.. motivational and superb info, something I needed to hear so I can try and apply some of this info to my brand and new Channel. Thx for this valuable content!
"You Call Somebody a Genius, Making You an Idiot" 😄😄😄😄😊🤚🏼
Wow, this guy is a great speaker
This is one of the best speeches ever!
Boss content
Aplle earpods are great!
Amazing presentation
Great talk! Information and energy were delivered perfectly. I actually had an "aha moment." Thanks!
What an eye opening story. Thanks dude
Best recommendation in months! Damn this was good!
So how does one build a brand? This video explains why branding is important, but not how to create your own brand. Someone help...
Hey Daniel, that's a great question, cause he doesn't really explain that. But I think I can help you! :)
He is talking about story, your brand being that story and how important story is. So how do you go about finding that story?
Well there are several steps involved, but at the heart of it, is the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business.
Then you look at your ideal target customer, what do they believe? Or what story do they want to believe in?
Where your why meets their beliefs is where you will find your story, your brand.
Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it.
That is the branding process.
Hope that helps you :)
Do you want to know the deeper mysteries of branding, and increase your success?
I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand.
Check it out, I believe you would find it incredibly valuable.
And I would very much appreciate the support as I am growing my channel. :)
I love this guy
Great speech.
This was surprisingly good.
Still very true...
Sasha Strauss,
I can relate to how you teach
What was the line that Sasha was saying at 10:43 before he cut back into English?
this is amazing!! opened my eyes... thank you sir!
superbe vidéo.
Amazing presetantion skills !
coool, thanks had much fun and very interesting
wow great video. How can i interview this guy.
If I knew this before, I woudnt have bought your theme!
Seth Rogan brother is genius!
Rah - Only Fam Forever ironically Seth Rogan is a dumbass.
ABSOLUTELY PERFECT.
BrandString makes it Very Easy. Take a look around. If you find one, your Escrow fees are covered.
You little shit.
Amazing!!!!!!!!!!!!!!!!!!!!
I knew all the answers💪🏾
True, but where is the complete and tangible advice?
it is very obvious. Quality does not matter the most, what matters is how you express yourself and how you want people to think of you and promise it and keep it the #1 value
Hey Adrian, that's a great question, cause he doesn't really give any specific steps. But I think I can help you! :)
He is talking about story, your brand being that story and how important story is. So how do you go about finding that story?
Well there are several steps involved, but at the heart of it, the core is where your why meets your audiences beliefs.
Step 1. Find the why of your business. Why you exist, what value do you want to bring to people, to the world? Often this is your mission statement of your business.
Step 2. You look at your ideal target customer, what do they believe? Or what story do they want to believe in?
Where your why meets their beliefs is where you will find your story, your brand.
Once you have your story you need to tell it, with your actions more than your words. Live by that story and make sure everything you do aligns with it. Tell this story over and over and over again for years and years and years to the people who want to believe it.
That is the branding process.
Like be very direct with this, find actual actions you can take to show case your story without it looking or seeming fake, plan them out, and make sure people see it.
Hope that helps you :)
Do you want to know the deeper mysteries of branding, and increase your success?
I have a new channel full of videos for you to learn effective tactics on how to create a powerful brand.
Check it out, I believe you would find it incredibly valuable.
And I would very much appreciate the support as I am growing my channel. :)
mc cafe works because its cheaper and there are a lot of people who just think they need caffein no matter the taste...
Excellent presentation !!👏👏👏
i totally agree with you, this video made a think about life even more than i do!
interesting how content 8 years ago apply now to influencers
Awesome!!!! Must watch video n had to realize it!!!
this dude rocks !
kanye did this....man this guy can preach
i love this very good
funny and genius at the same time.
Thanks for video
Amazing
Did he say Michael Jordan failed at what?
Playing baseball, his first marriage, being an NBA GM and team owner...
not sure I learned anything, more like a rally speech than actual advice.
His Message is very Clear. Tell Your story and make it stand out and over time, it sticks in the mind and no one would care about the details anymore.
you need to watch it again then..
Madu ~ The Mechanic yes that's WHY you should build a brand, not HOW to build one. How do you tell your story? How do you make it stand out?
That was brilliant
Wish other speakers could speak like this. World would be a better place.
Amazing.
Spirited!!!
Cracked the code
Awesome !
MANSON IS KING!!!!
so this is who Simon Sinek copied from his attitude, I see )
just wow it.
Awesome
AMAZING!!
never wanted Nike. ethically bankrupt. I am glad I am not taken in by their manipulative agenda or other brands like them unless I absolutely need it for work
excellent
Brilliant
Manson is a beautiful song writer
what did he say in Hebrew at 10:43?
Ma nishtana, it means: "what has changed"
Shukran :)
he's so handsome
thanks
"Decide what you want people to understand about you, and then shove it in their face."
This guy would hate me in his audience. Cause I'm the smartass nerd who knows the history and meaning of all of those logos and brand names...
Thank you so much
I just decided to be ME.
Goshhhhh i wanna kiss him for all this value😱 Funny and serious at the same time ;)
cersie misses him
FUCKING BRILLIANT!!!!
I DONT WANNA SPEND 1 HOUR WATCHING A LONG BORING SPEECH. BE SHORT PRECISE AND INFORMATIVE, I GOT THINGS TO DO !!
Nice presentation skill instead.👍