Ingrid Best on Building a South African Wine Empire, Art Investing, & Unveiling Africa's Truth
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- Опубліковано 2 чер 2024
- Join us on an enlightening journey with Ingrid Best, a visionary in the wine and spirits industry, art collector, and cultural advocate. With over 20 years of experience, Ingrid has left an indelible mark on the world's largest spirits suppliers, revitalized iconic brands like Hennessy, and fostered groundbreaking partnerships, such as the D'usse relationship with Bacardi through Roc Nation.
Dive deep into Ingrid's adventures as she explores South Africa's exquisite vineyards, uncovers the secrets to launching a successful wine business with "IBest Wines", and delves into the nuanced world of wine blending. Beyond the bottle, Ingrid shares her inspiration from Jay Z to invest in art, discusses the ethics of art collection, and highlights the significance of donating culturally important pieces to institutions like the Smithsonian Museum.
This video also tackles pressing issues such as colorism in South Africa, the importance of dispelling myths about Africa, and the impact of apartheid that lingers today. Discover why Ingrid was hesitant to accept investors' money, how she stepped down from Bad Boy to create her own wine company, and the strategies she employed to ensure her wine's success without compromising quality.
Experience the journey of IBest Wine's first launch, which sold out in just 6 hours, and learn why these companies need our culture more than ever. Ingrid Best's story is not just about wine or art; it's a testament to the power of authenticity, cultural integrity, and visionary leadership.
#IngridBest #WineAndSpirits #ArtCollecting #CulturalAdvocacy #IBestWines #SouthAfricaVineyards #WineIndustry #ArtInvestment #CulturalRevolution #entrepreneurship
0:00 Intro
1:55 Ingrid's Journey Venturing into the Wine Industry
6:55 How Ingred Reformed Brands through her Storytelling Ability
8:28 Leaving the Corporate World to Start a Wine Brand
14:08 Competing with other Brands in South Africa
15:50 The Inner Workings of Funding a Wine Brand
18:40 Supply Chain Breakdown
24:59 The Art & Science of Winemaking
27:01 Handling Distribution in South Africa
29:53 Investing into 50+ Pieces of Art
39:00 Best Practices for People Investing into Art
42:50 The Future Opportunities of South Africa
49:40 Advice for American Entrepreneurs Looking to Venture into African Business
54:19 Navigating Parenthood at a Young Age
57:43 Roadmap to Scaling IBest Wines & Disrupting the Industry
1:02:23 Outro
As a South African, I appreciate her for showing love, respect and appreciation for our country. Great episode. Danko 🇿🇦
we need the Jobs !!!!!
@@mthimkhulupamla6439what about those you are too lazy or too big for your shoes to do? Better still why dont you create them? Your Chinese and Japanese peers are job creators and not job seekers.
@@rorirory121I'm South African aswell and I completely agree with your statement there.
@@rorirory121Same can be asked about Black Americans being economically out-performed by immigrants fromAsia likeChinese& Japanese into their country USA& being mostly on social grants than building any meaningful businesses in their hoods& communities …why are they poorest in USA….are they lazy too? Answer that and you’ll find answer in your question to Black SAns…
@@rorirory121we used the jobs to buy assets bro nothing wrong with that. Just like how she did with her job
This lady has one of the finest brains.
Lovefrom South Africa🇿🇦🇿🇦
Thanks for investing in South Africa, especially for investing in black SA artists particulary 🙏🎨🇿🇦
Massive wine culture in South Africa! Some of the best wine in the world! Well done to her, she's gonna murder the game!
Nidunyelwa gqith zi americans nina. Ababantu benza imali eSouth Africa, nina nihleli nibukele amathuba enu ethathwa ngu zwelonke. Why american yenza imali ngani?
@@subzeromidnight5388There’s enough for everyone don’t worry, external investments are more than welcome because also the costs to start such businesses for smart people is too much. The black guys with money are doing other things. Also you probably don’t have a business yourself for certain reasons
Iam a South African and I appreciate when black people came back to take advantage of all the opportunities our home Africa has to offer,I hope more black business people would see this interview and come to participate in the African economy that has unlimited opportunities and space for growth and prosperity!!!❤
ya to benefit from the black apartheid laws. That racist blacks have set up.
I love this. Thank you Sis for showing love to South Africa. We love our own when they appreciate what is naturally theirs. Lots of love from SA. ❤❤❤❤
I'm so EXCITED for Ingrid!!! I had the opportunity to work for her as a Spokesmodel with Hennessy in the SF/Oakland/Bay Area. I've always admired her business acumen and her PRESENCE. Ingrid has ALWAYS been a FORCE. Continued and ABUNDANT SUCCESS. So Proud!!
Thanks guys for introducing us to this black excellence as a South African I’m proud of her and wish all the best,and she right South Africa has great potential for our brothers and sisters from the diaspora your investment can go a long way in South Africa.
Who are your brothers and sisters in the diaspora?
@@rorirory121they know themselves....
@@thembi9645 let them know they are yours and yours only because you have no mandate to find and convert strangers into siblings for everybody. Not every South African has abandoned their friends, brothers and sisters to search for the same elsewhere. I notice that theres lots of financial desperation and naivety coming out of KZN which will compromise our national security if it goes unchecked.
@@rorirory121thank you
@@rorirory121what do you want? If we embrace others it's a problem, if we chase others it's a problem. Should we just stand still them?Who should do business here? Who should invest here? If it's another South African it's problem, when it's a European it's a problem, a Middle Eastern it's a problem, Chinese is a problem, Russian is a problem, US and the African diaspora is a problem. What must we do then ?😂
The younger generations of South Africans will change the situation.
100%
🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦 thank you, we love y'all
Everyone is welcome to come do business in our country 😊
My brothers I love this conversation with this wonderful lady. Hope you may come to South Africa soon my brothers we have many black African Americans who are relocating in South Africa. Africa is beautiful.
iBest, she's is on to something! South African wine is spectacular!!!
Thank you for recognizing South Africa 🇿🇦
Anyone else close their eyes and hear Alicia Keys!
Good interview! I wish her much more success!🙏🏾
Also another reason why some people think South Africa 🇿🇦 is not REAL AFRICA is because South Africa 🇿🇦 is the most developed and Westernized country in the continent of Africa so some people see it as the other.. but South Africa is real Africa
Understand something geography,although it's not everything it's one of the reasons why SA is the most advanced economy in Africa,think about it which other african country is able to produce wines(you need mediterranean type weather:Cape Town)most of africa is geographically isolated, the land in most of africa is not fertile(Ukraine provides most of the cereal grain consumed in africa) the soil is prone to erosion not do much SA,SA cause has very cold wintera does not suffer from malaria and other tropical deases also SA is the most open society not only in africa but the world so when faced with corruption for instance like most free societies,it reconstitutes(reform)itself example look at Nigeria it still can't extricate itself from the corruption of the 70/80/90 and 2000's whereas SA due to its institutions is able to reorganize itself,yes with varying success but far more successful than Nigeria so I don't think it's fair to say SA is the most westernized African country it's best to say its very lucky country and its leaders where of better quality than most African countries
Which is kind of a ridiculous sentiment. I don't understand why they think a developed country like South Africa gives you less of an African experience. Yet we still the only African country who prefers our own languages over English even though we fluent English speakers. Our music and screen entertainment is in our vernac 70% of the time. And as developed as we are (not westernized) we still wear our traditional attires with pride, some even daily.
South Africa is the real Africa, we have alot of problems that we can learn from other African countries
South africa is just a western country stuck in africa 🥱 and it has nothing to with its development...most of the values it shares are not that of africa but the west.
@@TshiamoKhunwaneI agreed with you until you started to say . SA leaders are the most qualified. 😂 Maybe in the private sector🤣🤣🤣
Do you all see how black women are in business just listen to her, solid, acknowledging she is still learning but is so confident
So much potential in South Africa for sure. Their systems are similar to ours and doing business should be one of the easiest to do in Africa as there's no nonsense bribes and dealing with chiefs and whatnot to get basic stuff done
African Americans should conductbusiness on the continent of Africa. A blending and celebration of culture.
Ingrid, thank you for saying that you respect our right to culture.
Sincerely, and respectfully, I want to set the record straight.
I am Coloured. Being Coloured is a culture. A way of life. An understanding. African Americans want to group us all into one box, but what is so wrong about diversity? About variety? Flowers are pink. But they are also yellow. Some are big, others small. Some are resistant, some are fragile. There are all sorts.
And so, in South Africa, a distiction is made between Black and Coloured. It's not shameful. It's not wrong. It's not classist. Or racist. There are many aspects that sets us apart. Not in a superior way. Not at all. Not in an isolationist way. Not in a derogatory way.
But to do DUE DILIGENCE in recognition that we have a way of life, a language, sayings and slangs, a culture of cuisine, a religious history and way of practice....so many characteristics and apsects that makes us unique; THAT you cannot deny. It has nothing to do with politics....not in today's day and age. And whilst politics can attempt to stereotype and isolate, it cannot take away that anthropological element. That ethincity element. Those factors which make us unique.
It doesnt by default make us bad people. Or isolationist.
Does it mean we look down on others? Not at all. We embrace! Does that mean we don't socialise or affiliate? On the contrary. All over the world people are proud of their ways of life. Black Africans in South Africa have very distinct ways of life that we don't share, yet admire. We are in awe of their culture, but it is unique to them. It's almost offensive, if I can be so bold, to take away their uniqueness and distinction that makes them THEM, and yet different from us, in a good way. The distinction is a positive one.
What we have in South Africa....is different from what you have in the USA. All African Americans perceive themselves as a unit onnmost levels. In South Africa, we ditinguish based on cultural characterisstics. We are all equal contitutionally, but differrent in culture.
And to respect our cultures, you have to recognise "Coloured" and respect that.
As a unit in USA, Coloreds were then relabelled African American. It is not the same scenario in South Africa. Just becaude the words sound similar, doesnt by default render the same application of practice in my native South Africa. It is not he same dynamic. It is different!
By the way, fun fact. You spell it Colored. We spell it Coloured. And though they are homophones, remember that the concept is differrent in the two countries.
Please understand that!
By the way, it does not hold true that JUST because you are not white, you are automatically Black! And if you are 90% white, with a "smudge" of Black, you are then not worthy enough of being white. The seems to be the thinking amongst many whites, which I cna learn to tolerate. But when non-whites see it that way, I see that as having slave-mentality. Bowing to the rhetoric of white supremacists. Why do you have to be
Thank you for investing in our country, South Africa 🇿🇦🇿🇦🇿🇦
All the best with your business adventure.
Comedian Godfrey says we are EVERYTHING! Music, fashion, swag, etc!
I'm a South African, everything she said is 💯
As from 30/03/24 iBest is my wine of choice.
You have my support from 🇿🇦
It's not sold in South Africa 😛
I am in the process of building a business in South Africa as well. There is a unique window of opportunity right now for capital investment in the country that is bolstered by the contracts available specifically to Black people and further supported by the arbitrage the currency difference creates. There are investments to be made, jobs to be created and now is the time!!
We’re also just friendly people in South Africa 🇿🇦
Interesting story and appealing to listen or motivating.
We appreciate you sister Ingrid .🙏🏾 Love from South Africa 🇿🇦
Our brothers and sisters are waiting for us to come! Welcome home! Beautiful!
Sister girl (if l can say that) makes you proud!! I'm going to purchase her wine and follow her success.
She is AMAZING....So proud of this Sista❤
Love from South Africa 🇿🇦 plus sa got the biggest alcohol consumption😂😂
Stupids laughing shit
Thank you for this beautiful interview. I have certainly learned a lot from this interview. Ingrid Best deserve all the success she search for.
"Pricked my conscious ." Buy the art. I just loved it!
Excellent interview! Learned a lot spirit vs wine smart women thanks guys
Best practices to buy art: buy what you can afford, buy from reputable artists, art insurance, the positioning of the art, the framing, etc.
As a South African, I want to correct a couple of things.
No, you would not be considered coloured. Being coloured is not just a phenotype or racial classification. There is culture, history and language attached to that moniker, that makes this an ethnic group. So, the second you start talking, you would be considered black and American.
Neo-colonialism is still a thing. Many African countries' are still extraction points for various European countries and America itself. Therefore, our economic and political policies are dictated by these countries. So, while it may not appear so at first glance, many African economies are still in the hands of White, western powers.
It would be unfair and frankly disrespectful, to consider South Africa, "not African" for a situation we did not create and will take generations to fix since it took generations to implement.
Beautiful. Coloured is not a colour. It's calture. This confuses alot of people.
This is the type of black women that we like ❤
She is gorgeous articulate and aspiring. Will most definitely be looking for Ibest wine
South Africa is the new economic wealth generator
Im from South Africa it's first time I hear we have a problem of colourism especially since I have been to Brazil and that was first time I truly knew what colourism was
Love this. I have an American friend from Kentucky, the funny thing about him is that his first trip outside the U.S. was to S.A. and he saw his first FERARRI, and was exposed to new things most of us we thought as an American he would know but didn't
There was a tv special on mtv years ago where the rapper Ludacris took a trip to South Africa and rode a McLaren sports car that he said wasn’t available in the USA at the time
Welcome to South Africa 🇿🇦🇿🇦🇿🇦. I praying for your business success. Thank you for investing in our country, we appreciate it in way you never know. Power to IBest Wine 🍷 ❤❤❤
Wow respect this lady ,trust her wine business prosper but mosr if the world kmows some of the best wines comes from South Africa 🇿🇦❤️🇺🇲
Vanessa Braxton is the First African-American Woman Master Distiller and Master Blender as awarded the New York State Proclamation by the Legislator, 16th District for such an accomplishment. Owner and Operator of a Nationally Distributed Vodka in the United States as known in the Trade Since 2012. Vanessa Braxton 100% owns the Distillery, Manufacturing Facility and a 15 Acre Farm Grow House.
Yesss Ingrid!! Well done!!
Also African Americans must catch a wake up and take advantage of the opportunities available in the continent of Africa, specifically South Africa 🇿🇦. White Americans saw these opportunities in South Africa 🇿🇦 long time ago hence they fill those planes
Known fact ,they definitely pack the planes.
Art placed in the Smithsonian. Wow! Awesome!
Africa is open for business. Let’s go back home yall.
We here in South Africa have the best & organic wines outside of Europe, we've monopolized the wine industry in all of Africa
(we drink and enjoy our own wine so much we force it onto others). Not anyone can get into wine making and we are proud of black people, usually it is new money & celebrities who came from nothing and get into it because wine making is known as an generational white dominated industry that makes them billions of dollars. The start of our wine making journey started in 1655 older then American and Asian wines. We've mastered a distinct taste.
I'm truly inspired by your journey, especially how you navigated the complexities of the wine industry to launch IB Best Wines. Your commitment to quality, integrity, and storytelling shines through, making IB Best Wines not just a brand, but an icon in the making. Kudos to you and your team for your dedication and vision!
Great interview. Africans and African-Americans can do wonders if we come together.
Great interview!...smart young women who's going places. She was 100% on point about South Africa and Africa in general, however I think it's important to clarify, South Africans aren't waiting for anyone:)) Africans are very welcoming people and Africans definitely have a soft spot for African Americans because we see alot of ourselves in African Americans because of our shared history and we know what African Americans went through with slavery and the civil rights movement but do not get it twisted, Africans aren't waiting for anyone. Africans from the diaspora and Africans that live in Africa are having an awakening and renaissance of sorts. Africans across the continent are realising that at a core and fundamental level, Africa has everything we need at our doorstep to thrive as a continent and as a people, from being blessed with an abundance of minerals, natural resources, climate (Solar energy), the most fertile and arable land on earth and most importantly the largest youth population in the world. Ofcourse Africa has its problems but show me a continent that doesn't? Bottom line, Africans are on a serious mission to build Africa so that Africa can return to its glory days, the Africa of our dreams! MAGA...make Africa great again!! :) Undoubtedly, South Africa is the most developed country in Africa in terms of infrastructure, lifestyle, amenities and niceties but that doesn't take away anything from all the amazing and untapped opportunities the rest of Africa has to offer, from West Africa, East Africa, North Africa to Southern Africa. Africa is ripe for the picking! and before our brothers and sisters from the US get left behind, do yourself a small favour and just visit Africa, just visit once sometime this year and see for yourself. I completely understand if most of you are skeptical, hesitant and slightly reluctant, no thanks to mainstream Western media and its propaganda about Africa and you don't take make my word for it, then listen and carefully pay attention to what your very own African American brothers and sisters are saying about Africa...go and check the following youtube channels just to name a few...
www.youtube.com/@AshleyinAfrika
www.youtube.com/@TRSA
www.youtube.com/@asadelmalikphd
www.youtube.com/@THEJONESFAMILYCHANNEL
Last but not least, in the immortal words of my man Biggy...."If you don't know, now you know (beep)!!
Wow I never seen such a smart woman, we really would appreciate to see more of you, US people in SA
Really enjoyed this interview for several reasons. Firstly, I love that she is an educated, intelligent, industrious, black woman who adamant about changing how our people view wine culture, art and other things. Alot of people with money, power, and influence usually just jump into investments without any knowledge or solid foundation, so it's refreshing to hear how incredibly engaged and enthusiastic she is about what she's doing. I also love that she's taking the time to be out in the trenches looking for other young, black, culture creators, story tellers and disruptors to uplift, mentor and provide opportunities all while making a dream a reality. As someone with a 20+ year career in the music industry, I've seen and heard her name before, but never really understood how much of an integral part of the success of some of the most iconic brands black people know and love. Thank you, for having her, EYL. And thank you, for sharing your story, Ms. Best. I hope to cross paths someday.
Every minute of this episode was too good. Ingrid is cooking.
Peace and infinite blessings ✊🏾✊🏿✊🏼
Thank u to all our American bros n cstas making a difference in a very big way in Mzansi big up on strengthening our economy together we can do more❤❤
The 2nd Black American female who penetrated the wine industry in SA ❤
Another Great Interview!!! Quality content!!
Big bonuses!
Cmon on South Africa!
She needs to sit down and write an autobiography asap.... She is very inspirational. Well done sister.... Future billionaire for sure
Its actually easier to get in to business in SA in any sector but its hard to get a job unless you are on a scarce skill mission.
Great informative interview! Very thoughtful questions and responses.
This channel is real also helping change the perception about African Americans because there is a stereotype that African/black Americans are rappers and singer .It good ro see such smart and professional
The media does that on purpose.
Hollywood depicts Africans on the African continent as starving, poor, criminals.
Hollywood depicts African Americans as rappers or gangsters.
Hollywood depicts Spanish ppl as overly sexual and crazy.
Will be getting a case of this wine.
The lady is very intelligent. We have to develop lots of places where black people live and build wealth and that is why interviews like this are very important.
their time is as valuable as my capital!! what a bar im sold let me buy some
This was a really dope and informative interview. 🙌🏾🙌🏾🙌🏾
You Puff helped a lot of black people ‼️
Dope episode
Love it Mane
Give yourself the date and time to leave the 9 to 5 then take the leap of faith to start your own business. Nice!
Interesting interview.
Peace. Peace.
Go! Tap in!
South Africa is one of the largest Wine exporters in the world. A 200 year old tradition. The largest consumers of South African Wines are Europeans.
Recession are part of the economic cycle, all you do is make sure you're prepared and plan accordingly. I graduated into a recession (2009). My 1st job after college was aerial acrobat on cruise ships. Today I'm a VP at a global company, own 3 rental properties, invested in stocks and biz, built my own business, and have my net worth increased by $500k in the last 4 years, all thanks to Gianna Everett the lady you recommended.
Let's face it.. buying more stocks & index funds during stock markets are scary. Which makes it really hard to do for mostly people like me. I have 330k I want to transfer into an s&s isa but it's hard to bite the bullet and do it.
That's true,,, this inflation has taught people the importance of multiple income.
No doubt!! I never knew she had gone viral. I decided to back up my assets and property with her when we met at a conference in New Jersey for the first time.
Ok muscle from Oakland 💪💪 #bayareaqueen
Art is legacy building.
AKON said it Black Americans can become successful if they invest in Africa.... Ingrid Best is a classic example of what brother Akon was talking about. There's another American brother who left Wall Street job, now he runs successful businesses in Beauty space in Johannesburg, South Africa.
🇺🇸 🇿🇦 stand up🎉
How do you make your wines different?
🔥🔥🔥🙌🏾👏🏾
I'm the supplier. Boss Lady business!
Oooooooooh Yeah SA got best wine
The trademark was the EASIEST!
Greetings. I am watching. When will EYL interview Black Momma Vodka?
*This administration has no idea how people are suffering, things are getting so much harder we can't take it no more. A lot of people are financially struggling to put food on the table and a roof over their head, I appreciate your advice Yetta Cox. Imagine I invested $2,000 and got $10,600.*
How can we generate more revenue during quantitative times? I can't afford to see my savings crumble to dust.
I think Yetta Cox strategy is the best at the moment, I recommend it for beginners because it is perfect for now and it is known.
You're right! The very first time I tried, I invested $1000 and after a week, I received $5,500. That really helped us a lot to pay up our bills.
Yeah, since meeting expert Yetta, I now agree that with an expert managing your portfolio, the rate of profit high, with less risk.
How do I connect her please??
You guys need to check Tshepo phokojwe is a great Artist too and worded with Nelson too
🔥🔥🔥🔥🔥🔥🔥
hi beautiful African woman God bless you
Lol i think after today, i have a feeling we gonna see EYL coming to SA! If so please can my wife and i get a ticket....PS can i advocate for Mbombela, Mpumalanga as a non wine alternative destination or place to do business...I mean we might not a capital such as CapeTown, Johannesburg or Durban. However we the 2nd Fastest growing country meaning alot more business opportunity specially in film and destination events. As a events organizer and content creator trust me this place is like breath taking destinations and much safer and then the capitals with better view aware from the concrete jungle which am sure you already used too...
What’s the best place to visit in Africa
Come here to South Africa 🇿🇦 🙌🏿
South Africa is the best landing spot for African Americans.
Kenya, Ghana and South Africa are good starting points
South Sudan will appreciate your visit Sir 🙏
Americans discovering things that are largely common knowledge to the rest of the world is always amusing. The South African wine industry is 400 years old. It's not a secret. It exported 300 million litres last year at a value of ten billion rand. No one is hiding anything from you.
There is an African American resturant in Atlanta that only serves South African and African American wines ❤ love the connection. It’s called Ms.icys in Decatur Atlanta. Look at the menu ❤
Town biz.❤
Colored is more of a culture than a skin tone.... As a light skin black south african, i can tell you for free that the two black guys would be black still down here in south africa... There's really more into the colored tribe than they mixtured genetics.... Its a language, its a culture and its a specific type of living. Please learn to educate yourself broader before you make outlandish comments on things you have a narrow perspective on. @ingrid best we see you and we love the afro intercontinental connections you building❤️❤️❤️🇿🇦🇿🇦🇿🇦
You guys need to monetize the House Music scene, Roque is my vibe at the moment.
EYL Wines and Spirits.
Wine, spirits, and champagnes.
ms best what about the south Africa market.