Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider
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- Опубліковано 18 жов 2024
- Once considered peasant food, quinoa's highly nutritional qualities have transformed it into a global superfood. It costs twice as much as rice, and royal quinoa, considered the gold standard of quinoa grains, sells for thousands of dollars on the international market. So what makes it different from other quinoas? And why is it so expensive?
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Why Royal Quinoa Is So Expensive | So Expensive Food | Business Insider
That pink dust flying everywhere looks wild. It’s so amazing that this crazy nutritious stuff grows out in salt flats where nothing else grows, the plant turns barren earth into highly nutritious food! So cool!
Reminds me of the spice from dune
@@stpdtwnk I must not fear🤓
@@ethanp600 Fear is the mind-killer.
It’s not barren
@@Kathakathan11 plants grow there but they made a point of saying you can't grow other crops there.
To hear about families finally being able to build homes and send their kids to college, wow that’s inspiring.
Amazing
Yeah, at the expense of the environment.
Again.
Short term gains are NOT better than long term planning, we've proved this over and over, and yet we still do it.
@@DLlama I don’t think it’s costing “the environment”. It’s merely just a burden on the soil, which is what happens in all of farming since the beginning of time. They just need to figure out something that works, like crop rotation, or infusing the soil. Meanwhile I’m glad some of them can improve their lives so the country can gain (and hopefully retain) more knowledge about the world.
This music very peaceful and soothing. Just wanted to mention that.
To the ones saying that its their fault for over-exploiting quinoa production:
Bolivia is the poorest country in all of south america, rural people, especially indigenous people living in the Altiplano literally dont have enough money to live a propper life. The quinoa boom meant that thousands of families could aford education, bettering its living standars and getting out of poverty.
Its really easy to talk about how unsustainable their practices where when your country got rich trough just as unsustainable practices plus the exploitation of millions of human beings...
Not only that most rich countries don't produce enough food anymore either so they import most of it from poor countries who can't afford to not exploit the land since then they cannot educate their children and starve. It's always easy for people to talk shit about poor people without putting themselves in their shoes since they have no experience or relatives with experience of true hardship. The only way to fix the over exploitation issues is for rich countries to start growing food for humans again and not only for cattle and sugar/corn syrup production. The rich countries are even worse at exploiting the land since they all do monocrop farming that drains the soil but we don't talk about that as you said easier to shit on poor people.
@@vx8431 my country doesn't get good from other country's we are the second largest food exporter in the world next to the united state so thats not true at all
Every country has exploitated millions of human beings its not specific to certain country's
Gabriel, you’re absolutely right.
@@thegamingwolf5612 Germany is mostly monocrop just like America yet imports almost all their food. You import fruits and vegetables for more thab 5.3 billion usd per year.
I never even heard of the royal variety and I love Quinoa.
You must be a commoner and not one of those rich hippies then.
You can ask some of the retail brands where their quinoa is from. Most of Kirkland, Alter Eco, Ancient Harvest, Eden Foods, UNFI (bulk bins at Whole Foods) are Royal Quinoa.
@@slgnunez None of those are that red colour though.
@No Thankyou I don't think it's recognized and protected yet as an appellation of origin. It's a work in progress, with very little support and coordination between growers, exporters, researchers, and the Bolivian government. Also of note is that prices for Royal Quinoa and Peruvian or Ecuadorean quinoa are very close to each other (5-10 cents per pound apart).
What does it taste like?
I'm honestly blown away by the production involving rows of people counting out what amount to grains of sand, a few at a time, to remove stuff like sand and whatever.
That's a part of the process I just didn't expect at all, I assumed it was just handled by a machine or something like a liquid where impurities will sink
lmao they aren't doing that for all of it. There is no way humanly possible that could even happen. That is just a few people batch testing, they took samples from every few bags.
@@WaterspoutsOfTheDeep he's too stupid to understand lol
It will be done with a machine that blows jets of air to remove impurities, like we do with rice, wheat etc.
It's like Moroccan hash lol
Definitely just QC, plus if they’re able to increase the scale of their production they can likely afford onsite machines to assist in threshing instead of relying on a truck wheel to crush it. Which will likely reduce the amount of sand and impurities from entering the product.
One very nutritious food with one very beautiful scenery. You can't miss that beautiful scenery in the background.
So blessed to have a Bolivian mama and brought up eating quinoa regularly WAY before it was the "hip" thing to eat.
I never knew that this plant was (royal) quinoa. I've seen this plant before, growing wild. We learn something new everyday. Thank you 😊
@3:20 the person says that no machine can separate the quinoa from rocks and glass, but imaging machinery for that very purpose has existed for years and is quite common. Maybe they just aren't hip to it yet. Could bring the price down a lot.
Maybe they dont want to bring the prices down :)
You should go there and tell them. Let them know where to buy the equipment. Maybe buy it for them!
@@slightlysoulfulspatula I wish I could.
@@deadfrominside698 You read that wrong.
Bring the prices down means : lowering the cost investment by the producers & related industries, and most assuredly *NOT* lowering the price for the consumer !
Lowering operating costs is almost never used to lower the costs for the consumer & a”most always are to increase profits for the supplier….
And I only say almost because I know that absolutes do not exist in things like this !
Maybe the can't afford the machines.
PLEASE STOP ADDING “(speaks foreign language)” OVER THE VIDEO’S SUBTITLES! I can’t fathom why you keep doing it.
Yeah it's useless. It obstructs the translated message
It's for deaf audiences
@@DD-ky9xi Obviously, but it doesn’t add anything other than the fact that they’re speaking a non-English language. And that’s already clear by the appearance of the video’s own (hardcoded) subtitles. Also deaf people will have an issue with reading subtitles beneath “(speaks foreign language)”, so I can’t imagine it helps them in any way. Quite the opposite, in fact. We’re lucky enough to have the choice of turning off the UA-cam subtitles for English and thus preventing this, but deaf people don’t.
@@eilivulv You are dumb. Deaf people can easily get the video and what it's conveying by the subtitles
For non English people it is necessary...... because they understand easily by reading and listening......they also pause the video and try to understand the meaning.
Quinoas reputation as a “superfood” was built on quinoa produced in Bolivia, like the royal quinoa, and Peru. Quinoa produced elsewhere will have to prove that it lives up to this reputation. The climatic and soils in the native production areas are incredibly unique, as are the farming practices and quinoa varieties. That will be hard to replicate.
Yeah separating the grains by running them over with a truck 😂
That's not really how all of that works.
Anyway, the classification "superfood" is crap anyway and traditional farming and production techniques have merits on their own. Climate and soil also have a lot of influence and make it unique just not in a way it would be less of a "superfood" elsewhere.
@@RobGodMC Not really, mineral content of the soil heavily affects the mineral content of the plant. It's not rocket science. Remember all the minerals on the planet are not evenly distributed. There are mineral veins. One area it could be high in magnesium another calcium. Secondly protein and vitamin content can be affected quite a bit by the mineral content of the soil. If it lacks essential minerals the content will be lower. Harsher environments will increase phyto compounds. It's a legitimate concern for it's nutrition.
Thanks Bolivia for creating beautiful and nutritious quinoa.
I hope and believe, rain and animals will nurish the land in coming years.
Watching this made me want to eat quinoa now. I’ve never tried it. I wonder how it compares to rice.
Just go wild foraging and find yourself some amaranth, aka pigweed aka lambs quarters. It's all the same thing, a close cousin to quinoa, locally grown, and better for the environment.
It's a bit sweeter and the kernels kind of "pop" in your mouth. Just make sure you rinse the quinoa before cooking it, otherwise it tastes slightly bitter.
I like cooking it together with rice great combo
probably the prettiest staple food ever grown
IKR 🤩
This thing grows in my garden, I always thought it was alien vegetation. Never knew it was edible
Where do you live?
could be millet
could be red amaranth - its a very common ornamental plant. you can eat the leaves and stem.
Not sure where you live but there's hundreds of varieties. I'd appreciate if you could send me some seeds of whatever you have so I could grow it in a video.
@@eamonnschnell5373 You can also eat the seeds. In fact the seeds are actually more nutritious than quinoa.
Wild seeing them examining quinoa like you see diamond dealers do
As a African we never had this name before but to be honest we want this in Africa 🌍 as soon as possible 🙆 this can cure everything
I'd be willing to bet that there are parts of Africa you could grow quinoa just fine, but as other comments have said, it's got to be well grown for it to have those health benefits. It could be done, but maybe not in large enough quantities to be distributed to everyone who needs better nutrition. But what do I know? I'm just some guy in America that's never grown a grain in my life.
Google says it’s been grown in Kenya since the 90s and many organizations are testing different types to see which grows best in many countries since 2010s. So it’s started even though it’s not common yet. Hopefully you will see it soon in your area. 🙂
I like how the exhaust pipe smoking the plants when the car crushes them lol
Gotta love those fresh fumes
Good eye. This is a bad practice, they used to thresh quinoa with sticks before they figure out they could drive their trucks over the quinoa and achieve the same result with less work. The quinoa is shelled, washed, rinsed, so no residues remain- except if there is a gas leak in the truck! To avoid this risk each batch of quinoa is tested by (food safe) processors for residues, and also cooked, tasted.
Smoked quinoa
Would have been nice if you went into why Royal Quinoa was so desireable. From what I can tell, it's all down to the color - you didn't go into any of it's other characteristics.
Just marketing bs.
they said it’s more nutritious than regular quinoa
True. There is no "better" quinoa. There are so many quinoas, each has its own purpose an application. There is a better quinoa for salads, a better quinoa for baking, and a better quinoa for side-dishes.
Were you watching? They explained that
Probably the hype coming from vegan influencers
Bless this beautiful community bless these beautiful beings 🙏🕊💓
Okay, twist my rubber arm, I'll go get some Quinoa tomorrow!! I miss eating it, dunno why I stopped, it's one of the few things I like plain with nothing on it, just properly cooked quinoa :)
Nuong bata pa ako ay nakatikim na ako niyan,may tanim na ganyang ang Nanang Nene sa may gawing hi way ,parang mais ang puno.Kaya lang ay hilaw ko natikman.Kahawig din ngayon ay iyan ang bunga ng Sorghum ngayon.
a complaint i have with whoever is doing the closed caption (though a minor one) instead of stating speaking a foreign language, perhaps state the language that's spoken. that way if someone is a learner of that language they can be confident.
This channel is known for why everything is expensive
This is what happens when the people who use only Himalayan pink salt and who drink bottled glacier water decide to make poor peoples staple foods fashionable. Also, these people would drink diet water if it were available.
We eat QUINUA very often here in Peru.
I just am frustrated how often the story of “lowly peasant [insert item] becomes a fad for the (comparatively) wealthy” pops up in history with the likes of Lobster & quinoa here. Too often it seems to come with the near complete erasure of the origin country/community beyond maybe a packaging blurb or logo while the workers in that very origin are essentially outright exploited at the worst. Hell I’m too often the very type to completely disregard the efforts, origins & cultural significance of so much food I’ve consumed which is why I at least greatly appreciate the brief peak into the realities of foodstuffs like this from So Expensive. It’s great that at least in this outfit some local benefits have come out of the quinoa popularity but that downside of how the people from that culture who sustained themselves for generations on it can barely afford to eat what they harvest now really cuts deep.
We had a nutritionist at a team I was on about 14 years ago. She would take each of us grocery shopping and back to our homes to learn to cook these strange new foods. It took her a couple recipes but, I finally got over the fact that I thought I was eating spider eggs and, been eating it ever since. Yeah it’s expensive but it ends up being cheaper than buying prepared food. Too bad these people can’t get paid a living wage whilst simultaneously making other people obscenely rich.
I love how the truck exhaust is pointing its smoke right at the harvest as it rolls over it
imagine the 99 percent of food prep you don’t see!
Nice diesel exhaust gasses on the quinoa
Easy answer - cause of hipsters.
+ Whole Foods and Trader Joe's.
What an excellent video! Clear, well explained, good cinematic production. Thank you!
I like that diesel premium flavor that the truck is giving to the quinoa when smashing it
It is so incredibly nutritious I expect I will fly after eating it.
Beautiful place. Probably the only place I'd be convinced to become a farmer
Interesting video
l like how they drive over it with diesel trucks spewing exhaust all over the grains
I WANT TO TRY IT!
Are very healthy
Love all the music from business insider, hope you can tell me the composers/musicians!
2:01 that fine organic diesel / oil fumes make it perfect
“It’s considered to be more nutritious”
Ok so entirely marketing bs, got it
It is a lie if you consider the protein content. Some Chilean and Peruvian varieties have more protein
please, don't put the CC as [(person) speaking foreign language] if it's going to cover up the hard subs!!
Wow never knew of the great health benefits of quinoa. I'll definitely buy it now
I like these stories 👍
God bless each agricultor and farmers of this world. They keep the humanity existing.
I really love this product.
Bc everything is expensive. But love the pink dust. Very Dune
Costco’s quinoa salad is good!
Driving over the quinoa like 😎
8k a ton and 1ton=2000lb
So we're talking $4lb
Uncle Ben Rice is $2.12 per a pack that's 8.8oz so it's ½ lb so $4.24lb
So it's about rice expect it's super food 🤔
You are comparing bulk price with end consumer price. Huge difference.
wholesale price is much lower than resale
Mind blowing 🤯
Very interesting!
Wonder if they could capture the saponin and turn it into a cleanser as a way to utilize the byproduct. Milder than lye-based soaps but still useful as a surfactant.
Growing it for export In Peru has pushed out the traditional potato crops. Really uped the price of food, even in quinoa winners. But money is money should let people make it and it'll shake out ok.
so is it proven to be nutritious or is this just so whole foods makes more money? They keep saying considered so usually that means there's no good information on it.
Fun game to play whilst watching this! Take a shot of drink every time she says quinoa 🍶🍻
I bet the place where the grow quinoa is once a sea. Just mesmerizing
The spice must flow
Hmm optical sorters used for rice should be able handle sorting the quinoa. I imagine a vibrating sorting machine could sort different densities, like stone and straw from seed.
So it is as health as hemp seeds! At a rediculous cost!! 🎉🤑
Nice video.
Ahhh yes
Make the local food more expensive so the locals can't feed themselves and then they have to buy wheat and other grains from the US
There is a great book called "The Wolf Totem". It's a first hand account of a Chinese man who went to inner Mongolia to convince the people to start only doing agriculture with plant crops. The natives told them it would destroy the land and then nothing will survive. Not the herds of sheep, not the wild wolves, not the grass, not the birds of prey, not the ground squirrels or marmot, not the people, not the water. Everything that has been will be gone. They proceeded to modernize the land and within 30 years extensive mountain ranges were turned into inhabitable desert
My grandmother told me that they would grow paddy and then would grow a legume - cowpea or horsegram and till the harvest back into the soil and then plant paddy the next year.
This is how they conserved the fertility of their soil, such practices have died out in india. And the fertility of the soil is being compromised.
We get it, Business Insider, *everything* is expensive!
Quinoa look like kush plants. Ive never seen a plant till this video.
I hate when local people can't afford what used to be a staple in their life due to popularity from larger countries
You can blame the bogus marketing of what is simply nutritious food as super food for that.
Wow it's a wonder super food
3:07 Enjoy that lead paint with your quinoa
The figures quoted in this story are way off, Organic Royal Black Quinoa _retails_ in Australia for AUD $23 per kg which is actually cheap given that it is 16% protein. However other varieties such as Australian White Quinoa are half the price of the "premium" Bolivian product, even as low as AUD $8.80 per kg in 20 kg bags.
The optimism of the narrator, is astonishing.
The people that can’t afford to buy quinoa sold it abroad for more money to buy more of different kinds of foods, we exchanged less healthy for more and higher utility
In Peru we used to buy a kilo for $ 0.25 15 years ago, now prices are to $4-6, while rice or potatoes are less than $1
@@rossdee998 Mhm. Unless you’re a farmer you have no right to complain. The farmers enjoy the price. If you locals can’t stomach it maybe grow your own then?
5:26 Col Cris Hadfield. second from right, he is from My Province of Ontario Canada love seeing him on random stuff
Idk i missed the explanation but i still don't het what is quinoa and what is used for?
I've always wanted to switch to Quinoa, but the negative impact of mass consumption seems to make it ethically troublesom.
Idea for a video: Why montblanc pens are so expensive
I've been in the fountain pen hobby for a long time and Mont Blanc hasn't been considered the best in a long time. Japanese brands like Pilot and Sailor produce superior pens at often lower prices. In addition, Maki-e pens from Japanese brands are stunning. This is just not something you can get from Mont Blanc. The real answer to why Mont Blanc pens are so expensive is either because of the brand name or due to the gold or silver embezzlement which add artificial value. The bare minimum IMO is using it artistically like maki-e pens do. Otherwise you are just increasing the price for the sake of profits. The only place a fountain pen might need gold is the nib otherwise. The amount of gold used influences the nib's flexibility which in turn influences maximum line variance. Of course you can use other metal or metal alloys to influence nib flexibility. The difference between a 23K nib and steel nib price wise is $120 - $150 as only a small portion of gold is ultimately needed. You get a very flexible nib at that price which is good for calligraphy but bad for those that don't have good control over their pressure.
@@giglioflex a well written answer , I wasn’t aware that montblac pens are a cash grab thanks for introducing me into the world of niche pens
In my country 2 generations ago this plant was given to the pigs to make them gain weight faster. It makes a lot of sense i guess.
this thing grows at our farm back home
Hoping all the workers are receiving good salary...
I’m a pro-model and LOVE quinoa for my health & beauty regimens, both food wise and cosmetics. I LOVE super seed international because they make the most innovative and powerful quinoa products on earth, like QuinoAmino or Mane Rx. They’re ahead of the game because they’re changing health & beauty with quinoa, real food, and it’s amazing! Like the ancient Incas said, “Quinoa is the mother of all crops.”
Omg I love their quinoa products too!!!! I keep telling all my friends about it. They work for everything! I use them always 🤗
@@joelleearnest8593 yes, they’re incredible 🙌
@@Officialvvalentino I use quinoamino everyday! I even bake delicious things with it. So healthy/good for you! I love how mane Rx makes my skin feel and my hair glow. So organic, so pure!
this is the most transparent attempt at an ad i’ve ever seen
I too eat quinoamino regularly. It’s so healthy for me. I put it in my smoothies and it’s delicious, quinoa based smoothies 😋
Never look down upon anyone;
each individual has their own strengths.
Put your heart into everything that you do.
Adjust your mindset and direction
to make sure you are on the right track.
When I hear Quinoa all I think is Peter Griffin saying "Nope..... I don't eat foods that sound like karate words"😂😂😂😂
Quinwhere can I get some of this royal quinoa??
You have money
@@whatamistudio2557 homie it's just twice is rice its not lobster
@@whatamistudio2557 more like $4 a lb
You can buy at Quimora.!!!
It looks to be doing well in dry soil. Why not growing it in other places?
The absolute best way to eat quinoa, is with a red vine riped tomatoe cubed and put over a bed of white or red quinoa, with salt to taste, and stirred. It has asn intense umami flavor when combined with tomatoe, which both complement eachothers natural glutamates. Very meaty and savory.
No lie it don't taste that good.
Clearly you didn't taste it.
I agree. I've had it and didn't really like it
We make burgers from it that even our dog likes. Learn to cook, it is all about knowing what enhances and balances the main ingredient of any dish. 🤓👨🍳
It's hamster food.
@@DanielSMatthews did you just try proving its good by saying you're dog likes it, sir I've witnessed dogs eat shit. in my opinion its not good its part of my culture I've had it 100s of ways from many different people its not good to me .
The exhaust pipe be blasting on the quinoa
people separating quinoa like diamonds in that room lol
Turn the comments on in your metaverse, Fidelity-sponsored post, cowards. Show what the public feels
The fact that quinoa isn't absolutely free, means it is WAY too expensive. It's horrible.
Royal quinoa? One might say its to die for
When a crop reverts the worldly trend of urbanization - that's saying something
But they are damaging the soil by over using it with one crop. This will reverse and drive away the people back to the city when growing quinoa is no longer viable.
We grow tons of it here in Canada 🇨🇦
But it's brown and sticky.
what was being done in the clean room step? all my quinoa is sorted by hand???
Even quinoa nutritious food and compact with vitamins, but I still do believe mix with others grains and seeds is better. Diversity plant is better for the future
when are you guys covering some stuff here in germany?^^
@@Punk-Pikachu Ne Menge. Überleg ma was wir für ne riesige Geschichte haben. Unser altes Handwerk ist noch lange nicht ausgestorben. Aber wenn man nur an die Moderne denkt dann fällt einem ja sofort die Autoindustrie ein oder halt Klamotten (aka Puma und Adidas etc) Wir haben echt ne Menge. Allein unser gutes altes Fachwerkhaus, welches ja beinahe unzerstörbar ist, verdient es das man darüber Global berichtet. Geschichte sollte nicht vergessen werden und man sollte es immer wieder neu aufwirbeln für die kommenden Generationen^^ wär schon geil wenn dieser große Channel hier mal was von uns bringt. Ausserdem haben unsere Inseln im Norden mächtig zu kämpfen mit den Gezeiten was kaum einer weiß. Super interessant 🙂
Here is a problem with that now is that the land has been overfarmed which means that it's not giving the plant the nutrients it requires to produce good food so really it's not as nutrient as it used to be because the land is not providing those necessary food for the plant to be nutrient does that make sense
It's the tire treads that make it so expensive and delicious.
here is the problem: we eat excellent Bolivian quinoa which only grows there and therefore they eat pasta now. do you find that correct?
Moderation is the key
I love quinoa, but never tried the royal quinoa. Watching this video, it's interesting to see how the nature stops human from over harvesting just for money, nature needs it balance for sustainability.