SCIENCE TO STREET - The science behind FitFlop shoes

At FitFlop, all of our shoes, sandals, sneakers and boots are designed by our in-house biomechanist using technologies created for all day comfort. Each of these technologies we create are then tested at the Human Performance Laboratory at Calgary University.
Whether you're headed to work, to the beach or a special event, you'll find a pair of FitFlop shoes for every wearing occasion.

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I cant imagine myself without fitflop, so comfortable n its like analgesic for back pain.