IFA: Sara Warneke, gfu Consumer and Home Electronics

The COVID-19 pandemic transformed consumer behavior, accelerating smart home technology as lockdowns saw the world spending all of their time in the comforts of their home. gfu publishes surveys and studies to market themes and provides data insights to consumers and industry leaders about technical trends and user behavior.
Sara Warneke, gfu Consumer & Home Electronics Managing Director, speaks from ‪@ifa_berlin‬ 2023.
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