Decoding Ghana's Musical Scene: Sound Identity, Marketing Strategies, And Industry Insights.

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  • Опубліковано 4 жов 2024
  • On today's episode of the #BigConversation, the #CultureSquad delved into a discussion centering on the representation of Ghanaian music genres, the complicated art of marketing in the music industry, and other compelling industry-related matters. The conversation came with insights, exploring how artistes from Ghana showcase their diverse sounds, the strategies they employ to reach their audiences effectively, and the dynamics shaping the music scene in the country.
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    #afrobeats #amapiano #ghananigeria
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КОМЕНТАРІ • 59

  • @Wavecurve
    @Wavecurve 5 місяців тому +16

    *Nigerian artistes use phrases from English, French, Swahili and other languages languages. But to use Ghana word means they are "borrowing inspiration from Ghana."*

    • @uwemudoh3225
      @uwemudoh3225 5 місяців тому +5

      I still don't understand how using a 🇬🇭 name, word or phrase meaning we are taking something from them ??? interesting from a people whose 2 of 3 biggest artists are "fake" 🇯🇲

  • @EmekaOkeke-u9o
    @EmekaOkeke-u9o 5 місяців тому +4

    KOCEE just dropped CREDIT ALERT.
    He is from CAMEROON. He collab with Nigeria.
    The sound is making waves.

    • @Mkym365
      @Mkym365 5 місяців тому +3

      The song is BiG❤🎉🇳🇬🇨🇲

  • @isaac9ice
    @isaac9ice 5 місяців тому +8

    Olele please continue to eat whatever it is that you ate today because today is the first time I heard you make sense while discussing afrobeats on this show vis-à-vis the embrace of the Nigerian musical sound by some Ghanaian artists and music consumers. C-Real for once was off point today but I still like him regardless until he gives me reasons not to like him. Please you guys should continue to have free-spirited debates like this one on your show. Well done.

  • @akposatigbi6531
    @akposatigbi6531 5 місяців тому +10

    Music is talent and its a personal business but Ghanaian turned it to national agenda and national business its sad .

  • @danieleinad11
    @danieleinad11 5 місяців тому +7

    Olele spoke well about Nigeria today, we thank the lord

    • @abiodunkareem3775
      @abiodunkareem3775 5 місяців тому +1

      Abi ooo….Since there CEO is part of Olive d boy management team…

  • @oluwatoyinayeni703
    @oluwatoyinayeni703 4 місяці тому +2

    If Ghanaians make afrobeats with their accent no one will mistake thme for Nigerians, but instead imitate Nigerian accents. Nigerians can use any language to sing but the accent will give nigerian all day and thats originality

  • @jonathanokemute6789
    @jonathanokemute6789 5 місяців тому +2

    Music is not politics but is the heart of people to love good music

  • @akposatigbi6531
    @akposatigbi6531 5 місяців тому +9

    Nigerian act sing amapiano but they dont sound south african . Instead even with them singing amapiano they still sound Nigerian

    • @Nonso.o
      @Nonso.o 5 місяців тому +6

      We don't plan to sound South African we are just promoting all African sound and culture

    • @oluwatoyinayeni703
      @oluwatoyinayeni703 4 місяці тому +1

      Ghanaians don't just imitate the sound but also try as much to sound Nigerian, imitate accent and Nigeria Pidgin, and wonder why they are mistaken for Nigerians

  • @Mkym365
    @Mkym365 5 місяців тому +6

    All I hear is Ghanians complaining as usual & making Excuses on why musically they’re Not up to par….Smh

  • @afrogenix17
    @afrogenix17 5 місяців тому

    C-Reeeeeeaaaaal!!!🔥🔥🔥🔥
    I just love you man!

  • @GodIsGrrreat
    @GodIsGrrreat 5 місяців тому +2

    HUMANS LOVES GOOD MUSIC PERIOD. GHANA do good music, and people all over the world will love and vibe to it. DO GOOD MUSIC.

    • @yaaobenewaah1697
      @yaaobenewaah1697 5 місяців тому

      shut up mumu. Ghana music is better than Nigerian pop trash.

    • @xgeclan3042
      @xgeclan3042 5 місяців тому +1

      How are people going to find the good music if there is no exposure? They make great music with no exposure they need to learn how to market and promo their songs their marketing strategies is lacking. Most people are doing great and popping because they are signed to an American or international label company and those people/label people know how to market. They will get influencers to use your song, they will get radio stations to play your song, they will schedule multiple interviews for you with major platforms, they will have blogs with big followers posting your videos, pay big TikTok creators to dance to your music, put you on billboards, get you involved in fashion shows especially if you have the looks for it and they will just everything to put you in the eyes of everyone and your target audience

    • @afolabifatusin7211
      @afolabifatusin7211 5 місяців тому

      ​​@@yaaobenewaah1697then why are u complaining? Why this discussion then

    • @yaaobenewaah1697
      @yaaobenewaah1697 5 місяців тому

      @@afolabifatusin7211 no one is complaining about which music is better.

  • @eyonsaita4300
    @eyonsaita4300 5 місяців тому

    C-real is that guy !

  • @Obalufon
    @Obalufon 5 місяців тому +5

    Mumu, and y'all took wahala, Gongo Aso, omo and a whole lot of our slangs in your music. WTF, you talking about Nigerians took Odo yewu etc. to be better. Really?

    • @oluwatoyinayeni703
      @oluwatoyinayeni703 4 місяці тому +2

      They use Nigerian pidgin, but no one has claimed they took anything. Theirs is to analyse year in year out, no evidence.

  • @springteenehigie7896
    @springteenehigie7896 5 місяців тому +7

    Sarkodie sounds like 🇺🇸 ,stoneboy and shatta sounds like giamaican no Ghanaians complain about it. But nigerians afrobeat sounds is a big problem for Ghana 🇬🇭 music industry. Jealousy and hatred

    • @isaac9ice
      @isaac9ice 5 місяців тому +6

      I tire for Ghana o. That’s why they are where they are musically. Non of them complain about their top artists in Ghana who are sounding like Jamaicans.

    • @Mkym365
      @Mkym365 5 місяців тому +1

      Exactly!!! This mentality of Ghanaians is what keeps their Music Industry in the dumps

    • @Daseeker4895
      @Daseeker4895 5 місяців тому +3

      They want what Nigeria have but they can't have it, that is the problem with a lot Ghanaians.

  • @chinwendujoan3918
    @chinwendujoan3918 5 місяців тому +6

    Till today I know songs from Kenya, Uganda and South Africa and of course Nigeria, but Ghana does not have a sound out there, they claim to be the originator of Afrobeats without a unique sound but have not figured out their sound.

    • @fesderi3933
      @fesderi3933 5 місяців тому +4

      They love doing attachments follow follow that is why they will remain under Nigerian shadows for many years to come, now almost all their artistes want to sound Naija than real Nigerians

  • @xgeclan3042
    @xgeclan3042 5 місяців тому +1

    How are people going to find the good music if there is no exposure? They make great music with no exposure they need to learn how to market and promo their songs their marketing strategies is lacking. Most people are doing great and popping because they are signed to an American or international label company and those people/label people know how to market. They will get influencers to use your song, they will get radio stations to play your song, they will schedule multiple interviews for you with major platforms, they will have blogs with big followers posting your videos, pay big TikTok creators to dance to your music, put you on billboards, get you involved in fashion shows especially if you have the looks for it and they will just everything to put you in the eyes of everyone and your target audience.

  • @High5ve
    @High5ve 5 місяців тому +2

    Always repeating same things! every 3 market days!

  • @rotimiclassical1699
    @rotimiclassical1699 2 місяці тому

    Why are Ghanaian artists using patois and Caribbean accent to sing dancehall?

  • @Xtjiggzs
    @Xtjiggzs 2 місяці тому

    Jamaicans with 2.8 million population pushed Reggae music to the world. Ghana with 33.5 million population is failing to do so?

  • @ClementOfremu-uy3wo
    @ClementOfremu-uy3wo 2 місяці тому

    Local champions Ghanaians with jealous

  • @denike1617
    @denike1617 2 місяці тому +1

    Afrobeats has nothing to do with Ghana!
    The Nigerian Afrobeats sounds nothing like Ghanaians old sounds.
    This desperation of Ghanaians to insert themselves in the history of Nigerians is pathetic.

  • @OdeeDeniceman
    @OdeeDeniceman 5 місяців тому

    Why are Nigerians complaining about Ghanaians having a conversation about their music

    • @animalfunfacts247
      @animalfunfacts247 5 місяців тому +5

      Probably because Nigeria was part of the subject of discussion

    • @isaac9ice
      @isaac9ice 5 місяців тому +5

      They are not having a conversation about Ghana 🇬🇭 music alone, they are discussing about Nigeria 🇳🇬 at the same time. Maybe you should listen to them again. No discussion is ever complete in the Ghana entertainment industry without the mention of Nigeria.

    • @EmekaOkeke-u9o
      @EmekaOkeke-u9o 5 місяців тому +4

      Nigeria is the conversation as usual.

    • @jerrywood6869
      @jerrywood6869 5 місяців тому +2

      Because the conversation is from a hate angle.

    • @taoreeddosunmu3233
      @taoreeddosunmu3233 5 місяців тому +5

      Nigerians will complain BCOS most times , the conversation is always negative. . Nigerians don't discuss Ghana in their media space like they are doing

  • @adekunleyussuf4259
    @adekunleyussuf4259 5 місяців тому

    Pundits, if they sound Nigerian then, it means that is called copying.

  • @jonathanokemute6789
    @jonathanokemute6789 5 місяців тому +2

    Why only Ghanaian , why not the world complaining

    • @Nonso.o
      @Nonso.o 5 місяців тому +3

      Because without talking about Nigeria no one will know Ghana

    • @yaaobenewaah1697
      @yaaobenewaah1697 5 місяців тому

      mumu what are you doing under a Ghana video

    • @yaaobenewaah1697
      @yaaobenewaah1697 5 місяців тому

      @@Nonso.o Ghana is greater than Nigerian in every way

    • @afolabifatusin7211
      @afolabifatusin7211 5 місяців тому

      ​@@yaaobenewaah1697 by mouth

    • @Obalufon
      @Obalufon 5 місяців тому +3

      @@yaaobenewaah1697 Dindinrin omo ale, stop talking about us then. We're here to check you. Period! You even typed with our slang, without Nigeria, Ghana would never survive

  • @afolabifatusin7211
    @afolabifatusin7211 5 місяців тому

    Develop your sound by going to work not by talking

  • @quasimool9913
    @quasimool9913 5 місяців тому

    Creal messop 🤣🤣🤣

  • @emmanuelonyesoh125
    @emmanuelonyesoh125 5 місяців тому +1

    Ghanaians talks too much