When & What are we likely to see in the Yelp antitrust case against Google?

The Yelp case accusing Google of unfair business practices, specifically using its dominance in local search to disadvantage competitors like Yelp could provide plenty of insights which may uncover data related to Google’s local search algorithms.
Yelp argues that Google’s local search and local ads operate as separate markets, using a unique algorithm and data set. However, like the Epic Games case against Google, it could take as long as three years for the case to actually go to trial and several more years to explore penalties and file appeals.
That being this case could impact future legislation, especially in light of the EU’s Digital Markets Act and its approach to regulating tech giants like Google.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 176 Near Memo 03