Google Maps Gets a Makeover: Sleeker Design, but More Ads?

Google's latest aesthetic changes to Google Maps, which have rolled out across both mobile and desktop platforms, includes subtler colors and smaller, rounder pins that make the interface resemble Apple Maps. While the changes make the map less cluttered, they also seem to highlight ads and promotional content more prominently. This shift has led to concerns that Google is prioritizing monetization over user experience, as irrelevant ads are now more noticeable on the map.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
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[@ktoday3219]

Hi NM team. I (based in Europe) did a similar search for hotels in SF on desktop, and found only 2 ads: one red squared pin for a hotel and a squared blue (!) ad, for 'Dylans' Tours'. Thanks for sharing your thoughts.