adidas Capability Diamond

adidas Capability Diamond, How To Visualize and Compose the Capabilities That Will Make Us Win in the Most Difficult Commerce Environment in the Last 30 Years
Fernando Cornago, Vice President - Digital Tech, adidas
Thomas Gieling, Senior Director Domain Architecture - Digital, adidas
adidas is a Company with more than 70 years history, during the last 7 years they embarked in a massive digital transformation improving their digital and technology capabilities.
They have unique complexities, they operate in a multichannel environment across 62 markets, with a range of over 13k articles that they merchandise for multiple personas, catering to the needs of both casual and professional athletes across a wide range of sports as well as fashion shoppers while personalising the experience for everyone. On top of that they have to deal with huge peak loads due to their hyped product launches.
The last 3 years the world changed for them, making their technology teams target for speed, simplicity and adaptability in the fastest and toughest commerce environment.
Their journey towards composable commerce starts by visualizing areas to invest or divest, the "Capability Diamond" is the tool they chose to discuss focus and trade-offs.