Top 10 Best Selling Watch Brands on Chrono24
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- Опубліковано 5 лип 2024
- We dive DEEP into Chrono24's global network of watch collection data in this month's episode of Time is Money. We're here to find out the best selling watch brands on the platform, which country has made the most on their horological investments, and which countries collect the most Rolex, Omega, Patek Philippe, Audemars Piguet, and more.
We even have expert analysis from Dr. Brendan Cunningham - Professor of Economics, Founder of Horolonomics, and author of Selling the Crown: The Secret History of Marketing Rolex.
Stay tuned for our country-by-country breakdown of watch collecting habits. The French do NOT buy the most Cartier, the Italians do NOT buy the most Panerai, and The Japanese do NOT buy the most Grand Seikos. Watch the full episode to discover the surprising world of brand loyalties.
0:00 3.7M Watches from 1.3M Watch Collections
1:31 Chrono24 Watch Collection Tracking Tool
2:12 Watch Collection Values Around the World
3:48 Dr. Brendan Cunningham of Horolonomics
8:30 Top 10 Best Selling Watch Brands on Chrono24
10:21 Favorite Watch Brands Around the Globe
12:55 SUBSCRIBE to our channel for more watch market updates!
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#chrono24 #luxurywatches #watchmarket #watchcollection - Розваги
would be interesting to see the most sold / bought models. ☺
Love these types of videos. Thanks, Thomas!
Thomas, great work. I love these global perspective financial videos along with your collector conversations. It shows me Chrono24 is more than just a selling/buying platform.
Very interesting. Chrono24 is really about watch collectors, so it is not surprising that the top brands here are different from Morgan Stanley's list of top Swiss watch companies. That said, the house of Rolex is surely somewhat pleased taking spots 1 and 3. Is it correct to say there is not another Swatch brand in Chrono24's top 10?
Thanks Thomas for sharing the data with us all .. Tudor 😢.🇬🇧
Is this based on unit volume or dollar revenue?
Good question. The collection values are based on current market rates for various watches.
@@Chrono24Official interesting, I’m sure you’re aware of the possible skew this presents as some brands PP & AP in particular can fetch. Anyway, it’s not a negative, I really enjoyed the video.
Oh god I can't stop thinking about position 6 being ahead of position 5 on the grid graphic.
Love Panerai. Great to taiwan
I'm afraid Swiss bank accounts are disappearing faster than the ice in the poles, fortunately chocolate is still a healthy business.
Very interesting, but these data are skewed as they reflect collection entry on C24 - so not necessarily representative of the wider market. Collections (partial or whole) are logged by people who are more (than the normal population) interested in their collection's value and the watches within it that are subject to likely market gain. An example is the Daytona - it has disproportionate frequency in these data because such a high proportion are bought as investments. I guess the collections data has serious geographic and demographic bias too.
True to an extent. Chrono24 collectors do skew more high-end than those who own a single everyday watch. So it's focused more on luxury watches than entry-level watches. Daytonas don't sell as often as other Rolex models like the Datejust or GMT, so that might not be the best example, but you could certainly say that hype watches like the Royal Oak are overrepresented when discussing AP.
Geographically, we pulled data from 1.3 million people in approx. 30 different countries, and I'd say those are the top 30 countries you'd expect to see on any luxury watch collecting list.
Same with demographics, the typical Chrono24 collector is the same as the typical person you'd see at a watch meetup. So it's of course not representative of the general global population, but it is a comprehensive look at the luxury watch community today.
哈 沒想到那麼多台灣人買Panerai~
Finland for Seiko? It's only mentioned in a sentence, none of the charts or the map. Did you mean Norway?
Surprisingly enough, Finland loves Seiko
Watches absolutely are a risk and it's not low. Watches are a luxury item if society is struggling, and only the elite are comfortable. It's certain that demand will go down in the watch market. You can spin all you want economics is economics. Rolex produces how many watches annually in comparison to Cartier and Omega????? It's a joke that Rolex is widely believed as an upper echelon watch manufacturer when they are more mid tier, their movements are not even hand finished nor are their movements hand assembled. The craftsmanship is simply not there with Rolex
Buy Gold not watches
I wonder why you prefer the median instead of the mean.
Our data analysts prefer the median because the mean could be skewed by a small percentage of mega collection outliers. It's similar to using median household income versus average household income.
@@Chrono24Official thanks, yes all those million + dollar watches.
It’s the same reason anyone ever uses median.
Does anybody really believe Rolex building new factories is really going to make a difference.? There will still be ridiculous waiting lists and AD's will favor,
certain clients.
Production would increase, but it's tough to say if that would ever outpace demand.
Nothing sells on Chrono unless you give it away...
Maybe it's because your listings are trash?
Probably because the asking prices are generally beyond ridiculous.
@@grammarboy1318 yeah but that got nothing to do with chrono24 itself
I sold a milgauss in September of 21 on chrono
Chrono24 is a sham
No way, it's an awesome service that is fairly priced for sellers and buyers.
@@papricep6248 It’s a potentially good service, but the asking prices are generally crazy. It puts me off, and so I don’t bid because I don’t know if the seller is genuine or not. I suspect I’m not in the minority. If sellers recognized that most watches must take a discount in order to sell and priced them accordingly, I think there would be many more sales. Every time I’ve sold a watch (never on Chrono24), I’ve taken a hit.
Boring and all based on this stupid Chrono site sales