How to know which Marketing channels are good for your business

Want to know which marketing activities are driving your business growth? In this video, I break down the key marketing attribution methods in a way that’s simple and practical for entrepreneurs and marketers. You’ll learn about:
Digital Attribution (Google Analytics, Adobe, CRM tools)
Incrementality Testing
Attribution Surveys
Marketing Mix Modeling (MMM)
Whether you’re running ads, sending emails, or managing multiple campaigns, this guide will help you measure your efforts and make smarter marketing decisions.
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