Ep. 156 | Content Planning for the New Year

Host: Derek DeWitt, communications specialist for Visix
Whether you’ve already started mapping out your content strategy or are still looking for inspiration, this episode is packed with actionable advice on creating a comprehensive content strategy and turning that vision into a practical content plan.
From defining goals and identifying stakeholders to understanding your audience and crafting content calendars, we break it all down into manageable steps. Listen for insights on tools, metrics and storytelling techniques to make your messaging more relevant, impactful and efficient. This episode will give you the framework and ideas you need to hit the ground running in the new year and set your team up for success.
Understand the difference between a content strategy and a content plan
Learn the different elements that need to be mapped out in both
Discover how this process can streamline workflows and increase engagement
Explore lots of online tools to help you at the macro and micro levels
Get lots of content ideas to start building your plan
See the full transcript HERE: www.visix.com/...
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Digital Signage Done Right has received multiple awards, including a Gold Quill, a MarCom Gold, an AVA Gold, a Silver Davey and a Communicator Award for Excellence. It's also bene included in multiple top podcasts lists. See more at: www.visix.com/....