"You're Going To Be Successful, But Not With This Business" | Dragons' Den

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  • Опубліковано 3 січ 2023
  • Ben Mason's beans company is allegedly 'the country's first ever fresh baked beans brand'. He's seeking an investment of £50,000 in exchange for 10% of his business. Will beans mean an investment?
    Season 13, Episode 13
    An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
    #DragonsDen #FoodPitches
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КОМЕНТАРІ • 161

  • @Uvray
    @Uvray Рік тому +99

    Sarah "struggling to know what a customer wants to do with it."
    Eat it, Sarah. The customers will be buying it to eat it.

  • @ramalama9650
    @ramalama9650 Рік тому +96

    Almost four quid for a tub of perishable beans?
    Yeah, this is going to be a real success. I don't think so.

    • @MrTibbs12
      @MrTibbs12 Рік тому +10

      It isn’t a bad product but the price point was ridiculous

    • @jinx8624
      @jinx8624 Рік тому +13

      Exactly what i was thinking almost 4x the price for a product that is higher quality and fresh but at the end of the day they are still only beans

    • @bob2000and10
      @bob2000and10 Рік тому +9

      It went bust a year later in 2017

    • @iranicus3393
      @iranicus3393 Рік тому

      Funny thing is it's very close to the price of a coffee today the way coffee shops are going o.o

    • @HIOP0
      @HIOP0 Рік тому

      @@jinx8624 A FERRARI IS ONLY A CAR, A DIAMOND IS ONLY CARBON, PELE ONLY KICKED A LEATHER SPHERE AROUND...GEDDIT? YOU JINXed YOUR OWN POST/LIFE. EASY TO BE WISE ABOUT THAT SITUATION...AFTER...WELL AFTER THE RESULT.

  • @magusxxx
    @magusxxx Рік тому +10

    "...we'll be selling 10 million..."
    Peter: "Dollars or individual beans?"

  • @carolin2544
    @carolin2544 Рік тому +72

    3:29 that ridiculous sales projection made Peter sit up so straight that he‘s out of frame 😂

    • @moemahmud
      @moemahmud Рік тому +1

      LMAO 😂

    • @fsu3941
      @fsu3941 Рік тому +6

      honestly 25k in almost 1 year with such a popular product but predicting 10 mil

    • @scienceevolves4417
      @scienceevolves4417 Рік тому +4

      @@fsu3941 next year will be 100M

  • @scottpoerschke8807
    @scottpoerschke8807 Рік тому +40

    I agree with comments. This was a strange deal. Peter Jones saying that this business is going to fail, and then making an offer.

    • @b-dogs1038
      @b-dogs1038 Рік тому +3

      PJ: ‘this will not be a success’
      ..next breath..
      PJ: ‘I’m willing to make you an offer’
      😂

    • @jessebella9322
      @jessebella9322 Рік тому +7

      Do you not listen? He explained very clearly why he was investing and yes, he doesnt think itle be because of this product, he invested purely in the guy and what that guy will bring in the future because he believes he will become very successful, just not with this product, but he invested in the guy for a shot at this but more so for the future and other products

    • @JakeLYT
      @JakeLYT Рік тому

      @@jessebella9322 then the guy stiffed him over 5% 😂 Missed opportunity.

  • @dan_UK
    @dan_UK Рік тому +12

    The reason his business failed was his price was too low. No way would I ever buy beans at less than £5 a tin.

  • @HK_Musician
    @HK_Musician Рік тому +10

    Touker is like Frank Reynolds
    "I've got a bean guy"

  • @sunveerhariparsad6395
    @sunveerhariparsad6395 Рік тому +39

    After this business did not work out for him, Jos Butler then focused fully on cricket and became one of the best white ball cricketers of all time.

  • @craigdelahaye7827
    @craigdelahaye7827 Рік тому +20

    £3.95? Ouch! I'm not sure the chilled route is correct for this product, it needs to be ambient, in a tin, with a very long best before date, and MUCH cheaper.

    • @jakecooper5855
      @jakecooper5855 Рік тому +10

      So it needs to be a tin of Heinz?

    • @peterreber7671
      @peterreber7671 Рік тому +2

      I agree but then it wouldn't be fresh.

    • @craigdelahaye7827
      @craigdelahaye7827 Рік тому

      @@jakecooper5855 No, it needs to be a tin of Masons....

    • @jakecooper5855
      @jakecooper5855 Рік тому

      @@craigdelahaye7827 Leaving him with no point of difference at all, and no way to compete. Not that it worked out regardless

  • @mharbinson8952
    @mharbinson8952 Рік тому +55

    I don't often get it right but I remember seeing this pitch and not understanding why dragons were intrigued by it. It seemed like a very premium and niche product; I don't know how it could have been anything else.

    • @jamesoreilly1
      @jamesoreilly1 Рік тому +12

      Must have been some really good beans.

    • @nuck-
      @nuck- Рік тому +3

      When peter shows interest first, most others do. After seeing every single episode thus far - this is the pattern. The richest man says its good first? they all follow.

  • @jarednil69
    @jarednil69 Рік тому +15

    Lol Sarah is completely cut out of the rest of the segment! Almost forgot she was there!😂

  • @ellekay4758
    @ellekay4758 Рік тому +14

    “OUT-going Sarah Willingham” - ha! Good one

  • @jinx8624
    @jinx8624 Рік тому +6

    Seemed great just one glaring issue almost 4x the price for a product that is higher quality and fresh but at the end of the day they are still only beans

  • @x_dolly666_x
    @x_dolly666_x Рік тому +8

    THE REGGAE REGGAE SWORD 🤣

  • @shahrulmasud6021
    @shahrulmasud6021 Рік тому +4

    I'm sure the product is good but almost £4 I don't think. With tin beans you can add ur own ingredients to make it something nicer

  • @MrEdwinDSouza
    @MrEdwinDSouza Рік тому +3

    No Dragon picked up on the limited shelf-life of the product....

  • @ndavis3967
    @ndavis3967 Рік тому +3

    £3.95 a tin of beans 50p no way would I spend nearly £4.00 for a small tub of beans.

  • @GennySavastone
    @GennySavastone Рік тому +3

    This is what I don't get or maybe it's my mentality. I'm not going to spend £3.50 on beans for dinner when I get to add on other items. I could go to McDonald's to be more fulfilled than spending money on this.

  • @jasonm4332
    @jasonm4332 Рік тому +23

    brilliant final commentary by Nick to Deborah and Peter

    • @DealerD8vE
      @DealerD8vE Рік тому +3

      Except that the company folded shortly after he invested in it.

    • @TheNails3
      @TheNails3 Рік тому +1

      @@DealerD8vE Apparently the investment deal never went through

  • @irritatedmushroom2
    @irritatedmushroom2 Рік тому +22

    Beans come in a tin, they are cheap, have an amazing shelf life, taste great and are very nutritious. This product is none of those things. Very strange that the dragons were so interested!

    • @jadilewis455
      @jadilewis455 11 місяців тому +1

      Agreed and if it “ain’t broke don’t fix it”

    • @tedcrilly46
      @tedcrilly46 4 місяці тому

      Peaches come in a can, they were put there by a man in a factory downtown.
      If I had my way I'd eat peaches every day. Natures candy in my hand, or a can, or a pie.

  • @76-UVB
    @76-UVB Рік тому +20

    Sometimes things do not need to change and are fine just the way they have been since the war.

    • @georgebarnes8163
      @georgebarnes8163 Рік тому

      Some brands are fine but Heinz is not one of them.

    • @RockyDave
      @RockyDave Рік тому +3

      ...The way they've always bean.

  • @Cloud__ffvii
    @Cloud__ffvii Рік тому +4

    Should have gone to Peter, he would have opened the doors with the supermarkets for him.

  • @tunasalad448
    @tunasalad448 Рік тому +2

    Peter's always swinging that reggae reggae sword around

  • @NaveedHassan1
    @NaveedHassan1 Рік тому +4

    This is an older DD. I don't know how old, but I can't see spending 4 quid on a bowl of beans even today.
    This was a little absurd.

  • @bluceree7312
    @bluceree7312 Рік тому +27

    How? How did they determine he is good? The only evidence is his sales which are abysmal. They have chewed up other candidates in the past for such projections but this guy seems to have put a spell on them, especially Debbie.

    • @SamRoads
      @SamRoads Рік тому +10

      We only see 10 minutes out of an hour long pitch.

    • @bluceree7312
      @bluceree7312 Рік тому +1

      @@SamRoads Business flopped. Proof is in the pudding. They were hustled.

    • @jaylondon283
      @jaylondon283 Рік тому +2

      Debbie🤣

    • @barrytyler
      @barrytyler Рік тому +2

      He put something in the beans when they ate them

    • @bluceree7312
      @bluceree7312 Рік тому +3

      @@jaylondon283 Yep. Did it on purpose. Shes a princess.

  • @rrankcow9590
    @rrankcow9590 Рік тому +3

    To be honest no matter how good your beans are you were never gona be able to compete with Heinz its engrained into our culture!

  • @nickpellatt
    @nickpellatt Рік тому +136

    Googled him, this is on his website unfortunately: UPDATE: Masons Beans stopped trading in May 2016. Despite incredible hype and strong customer demand, we weren’t able to secure the mainstream supermarket listings which are imperative for a fresh product. Thank you so much to everyone that supported us.

    • @kobusvanstaden3747
      @kobusvanstaden3747 Рік тому +24

      Really sad. I was really rooting for him

    • @pwnagenuss
      @pwnagenuss Рік тому +9

      Im calling conspiracy. The big beans guy has great relations with the too supermarkets and they used their influence not to shelve masons beans

    • @MrTibbs12
      @MrTibbs12 Рік тому +7

      @@kobusvanstaden3747 me too but he was simply too expensive imo

    • @scienceevolves4417
      @scienceevolves4417 Рік тому +12

      Somehow can't believe Nick would have failed to secure listings. Or did the deal not go through?
      Also if demand were massive, you betcha every shop would have wanted to stock it.
      Sounds like coming up with bs excuses.

    • @pwnagenuss
      @pwnagenuss Рік тому +2

      @@scienceevolves4417 probs didnt taste good. Im surprised the dragons didnt ask for a cooked sample.

  • @hebermartin842
    @hebermartin842 Рік тому

    Well done, Nick.

  • @lotsofspots
    @lotsofspots Рік тому +15

    On their website: "UPDATE: Masons Beans stopped trading in May 2016. Despite incredible hype and strong customer demand, we weren’t able to secure the mainstream supermarket listings which are imperative for a fresh product. Thank you so much to everyone that supported us."

    • @dan_UK
      @dan_UK Рік тому +2

      Thanks to both of our customers...

  • @darrennorniron
    @darrennorniron Рік тому +2

    Far too expensive for beans in a supermarke, not shocked to hear they went bust

  • @beckjtjt2522
    @beckjtjt2522 Рік тому +17

    If they haven’t changed since the war it’s cos they’re amazing. Having said that I would definitely have wanted to try them! Seems a really nice guy hope he found his niche.

    • @pnklady3788
      @pnklady3788 Рік тому +1

      Apparently it went bust in 2017.

  • @eh4372
    @eh4372 Рік тому +7

    No idea why they all was so excited for that deal. Was just beans and they was all desperate they even was dropping half initial offers. This guy smitten them all because anyone else offering the same wouldn’t of got that response. And proof is in the pudding and never seen this product ever

  • @TheNails3
    @TheNails3 Рік тому +3

    These sound delicious, wish I had got to try them but it seems they're not for sale anymore? Ben Mason's presentation is one of the best I have ever seen on this programme, the way he answered the questions was very impressive.

    • @Gonken88
      @Gonken88 5 місяців тому

      Yeh they failed. All those beans for nothing.

  • @jessicamoise8454
    @jessicamoise8454 Рік тому

    That funny what Nick said about Peter reggae anointed sauce 😂

  • @cjm8160
    @cjm8160 Рік тому +3

    Never underestimate the Reggae Reggae Sword

  • @kevindunlap5525
    @kevindunlap5525 Рік тому +1

    Standard beans are never going to TOUCH the store brands, not today. One of the reasons is it's just labeling and not a different product. You have no chance of getting a flavored bean on the shelves. You can't touch Bush's or Glory in the US.

  • @jamnoise72
    @jamnoise72 7 місяців тому

    Great negotiation!! WOW

  • @kb8570
    @kb8570 Рік тому +1

    If you live in London a simple lunch costs about £12 so these beans are a good price.

  • @MrZeldion
    @MrZeldion Рік тому +2

    Sarah - "one of the big boys will come in and bulldoze you into the ground"
    Jenny - Ooooh, In that case i'll make you an offer

  • @MrMRW14
    @MrMRW14 Рік тому +6

    I make my own flavoured beans. I used tinned, and then add whatever I want. Chilli, fresh garlic, Worcester sauce. It works great and doesn’t cost 3 quid. More like 50p

  • @peterd788
    @peterd788 Рік тому +3

    Lidl do a tin of beans for 22p.

    • @Farquad76.547
      @Farquad76.547 Рік тому

      Yea Pete have you tasted them? They are w@nk!

  • @FeedMyPets
    @FeedMyPets Рік тому

    what’s with the opening music lol? felt like i was fighting the final boss in Bloodborne or something 😂

  • @AdamBechtol
    @AdamBechtol Рік тому +1

    Nice job Nick :)

  • @kevindunlap5525
    @kevindunlap5525 Рік тому +1

    $4.80 for one serving of beans. And this episode is ancient. Bush's classic: $2/16 oz. tin on Amazon
    Glory seasoned: $3-6 on Amazon and I know I can get them for $1.99 at the grocery. Today's prices.

  • @scienceevolves4417
    @scienceevolves4417 Рік тому +3

    Ah yesssss!
    Another battle between: the unusually critical Peter Jones, the unusually generous Nick Jenkins, the unusually spacious Touker Suleiman, the unusually Waitrosey Sarah Willingham and, of course, the unusually flatulent Deborah Meaden...
    😋😹😁

  • @ianoian1
    @ianoian1 Рік тому +1

    So Ben's bean there, done that, and mashed the dragons! 😁!

  • @kaj661
    @kaj661 Рік тому +1

    I'm glad he went with Nick

  • @Squish-TheUrbanScribe
    @Squish-TheUrbanScribe Рік тому +2

    It's beans though....who even thinks of going to buy beans in a tub instead of the usual can?....I'm not understanding the logic, I'm with Sarah.

  • @TheTwsa
    @TheTwsa 5 місяців тому

    Gotta love Nick .

  • @wasteoftime2187
    @wasteoftime2187 Рік тому

    What day is the new season out ?

  • @dan_UK
    @dan_UK Рік тому +1

    My sales projection is based on a dream i had

  • @stevemitchgunn5107
    @stevemitchgunn5107 Рік тому +1

    I'm starting to think how many people go to weight rose or whatever the over priced places are called tbh Adli and Asda even if I was rich I would still go to them stores. Why pay more for the same product when I can get my normal stuff I like for lower price.

  • @Cloud-df3hy
    @Cloud-df3hy Рік тому +1

    not competeing with big name brands but they see you at £3.95 and DO want beans with their dinner then go, Heinz in 45P ill walk along 3 ailses.... muppet.

  • @prizma45
    @prizma45 Рік тому +1

    Deborah always says when you say something "you didn't mean" you had some meaning... she had to take back a lot of what she said so many times 🤫🤫
    she didn't want Touker to get an investment mb 😆

  • @WiseEyes313
    @WiseEyes313 Рік тому +2

    Sarah literally never invests. Jenny 2.0

  • @91vanced14
    @91vanced14 Рік тому +1

    I wouldn't pay that for magic beans

  • @willowwren7752
    @willowwren7752 Рік тому +2

    🎉 was just happy Peter and Debra didn’t wipe it out together

  • @khaderabdi5574
    @khaderabdi5574 Рік тому

    On my way and I decided my favourite player 😂

  • @jessebella9322
    @jessebella9322 Рік тому +1

    Its funny when the dragons lose, they say "its over a tiny" 5% or dont lose it just for a tiney weeney 5%. However When somebody asks for 5% more its massive to them, they have even stated in other episodes that they have had blazing business arguments over 1% in deals.

  • @sadikmeah4057
    @sadikmeah4057 10 місяців тому +1

    Nick: don't underestimate what I'm going to throw at this...
    Later...
    Company goes bankrupt
    🤣😂🤣🖕

  • @stunnerofagunner
    @stunnerofagunner Рік тому

    This beans idea is a flash in the pan for me *i'm out*

  • @kevintwine2315
    @kevintwine2315 Рік тому +2

    Never made it, no surprises there.

  • @emc59789
    @emc59789 Рік тому

    Deal never went thru but doesn’t really matter who he went with tbh

  • @thechanneloffun3760
    @thechanneloffun3760 8 місяців тому

    There is only one beans I buy

  • @nt7863
    @nt7863 Рік тому

    He looks like lieutenant Dan

  • @rubymorgan9942
    @rubymorgan9942 5 місяців тому

    Groceries are so high 2024 no way I'm trying new products, I can't afford to loose food dollars if noone likes it.

  • @richardlewis349
    @richardlewis349 Рік тому

    I swear these people are flying with the faires lol

  • @ajbkaraoke1
    @ajbkaraoke1 Рік тому +3

    I just can do this. Anyone who turns up with top button up without a tie,is to me trying to be clevrr, or obviously thick

    • @kevindunlap5525
      @kevindunlap5525 Рік тому

      Understated. Thank you for this. People don't much care about anything anymore. Just give me money.

  • @yaboiavery5986
    @yaboiavery5986 Рік тому

    New editor huh?

  • @RockyDave
    @RockyDave Рік тому +2

    Apparently stopped trading a few years ago... A has-bean.

  • @TYNEPUNK
    @TYNEPUNK Рік тому

    am I tripping, its beans they didnt even taste

  • @ibrahimalotaibi2399
    @ibrahimalotaibi2399 Рік тому +1

    Love Sarah, but why I have never seen her getting involved in any project?

  • @__rmk__9360
    @__rmk__9360 Рік тому

    what is "reggae reggae sword"?

  • @rubymorgan9942
    @rubymorgan9942 5 місяців тому

    F00d prices are so high now 2024 we have to buy cheaper to feed a family

  • @richardlewis349
    @richardlewis349 Рік тому +1

    You love it so much but yet you want nearly half of his business lol

  • @XBox360Quest
    @XBox360Quest Рік тому

    I can see they don't like Nick Jenkins

  • @jamesstead2256
    @jamesstead2256 Рік тому

    Dried beans are not Fresh

  • @raalaa121
    @raalaa121 Рік тому

    Dis iz loodakriss ... Am oout ... Man I miss Duncan.

  • @mycroftsanchez901
    @mycroftsanchez901 Рік тому

    Sarah was right on this one.

  • @CKD3332
    @CKD3332 Рік тому

    You do not give 40% away for £50,000. Toucker is always too greedy. Deborahs negotiations were just absurd. Nick made the most acceptable offer.

  • @royfr8136
    @royfr8136 5 місяців тому

    Legumes aren't good for us

  • @spoonerstreet32
    @spoonerstreet32 Рік тому +5

    Time to find out which dragon has been unusually quiet today

  • @Firedancer100
    @Firedancer100 Рік тому +1

    Ethereum 💰

  • @ACE-700
    @ACE-700 Рік тому +2

    Another day and another dreamer. Wake up and get a day job like the rest of us.

  • @maldegaar
    @maldegaar Рік тому

    Why are they all interested? He's got nothing. No offense...

  • @charlisays
    @charlisays Рік тому +1

    I'd buy this, I'm surprised it didn't take off.

  • @rachmadsuhartono
    @rachmadsuhartono Рік тому +1

    Keep sarah coming

  • @dan_UK
    @dan_UK Рік тому

    Not sure Sarah could afford to buy a tin, never mind the cost of investment

  • @paulstannard7985
    @paulstannard7985 Рік тому +1

    Heinz beans are the best. No argument. The canned beans here in the USA are a pale imitation.

  • @terrytibbs951
    @terrytibbs951 Рік тому

    3.95 🤡🤡🤣🤣

  • @ryanmcsmith8106
    @ryanmcsmith8106 Рік тому +3

    1st baby

    • @BenjaminGoose
      @BenjaminGoose Рік тому +3

      Do you sit there hitting refresh every second so you can post this? Sad.

    • @neilpa
      @neilpa Рік тому

      @BenjaminGoose do you always feel the need to reply, thinking that you are being clever? YOU are the sad one....

    • @rickyb725
      @rickyb725 Рік тому

      Well done Ryan

    • @duffman18
      @duffman18 Рік тому

      @@BenjaminGoose give him a break, he's mentally disabled, he's doing his best

    • @animefan7424
      @animefan7424 Рік тому

      @@BenjaminGoose yes, just like how you recycle old comments

  • @richardanthonygilbey
    @richardanthonygilbey Рік тому +1

    FairPlay to nick

    • @BenjaminGoose
      @BenjaminGoose Рік тому

      What is FairPlay? Is it a new gaming platform?

  • @neilpa
    @neilpa Рік тому

    Looks like Barbara's out....

  • @TheMafio88
    @TheMafio88 Рік тому +1

    3.95!? Come on man - Joe Biden.