The Opium Aesthetic Explained

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  • Опубліковано 21 лис 2024

КОМЕНТАРІ • 414

  • @00Murdock
    @00Murdock  4 місяці тому +71

    I apologize for mispronouncing some of the words

  • @timmy5876
    @timmy5876 4 місяці тому +263

    ngl i had this on my TV in the background and my ears perked up when i heard the filthy producer tag, idk what it is about it but it’s just so iconic, there’s never been a time i’ve heard it and not atleast liked the beat for the song

  • @Footballathearts
    @Footballathearts 4 місяці тому +127

    Nah i literally cant imagine how much effort and time you put in that video this shit deserve more appreciation

  • @ThinkWonder0837
    @ThinkWonder0837 4 місяці тому +27

    00:01 Opium aesthetic has gained popularity in fashion and music.
    02:06 Opium aesthetic combines Gothic elements with an Eastern European twist.
    06:23 Opium label co-founder Jay has been instrumental in curating talent and directing creative work.
    08:28 Opium's producers are essential to the music's success.
    12:43 Loan's music blends fashion, money, and emotions.
    14:48 Opium's aesthetic is influenced by music, fashion, and East Asian imagery.
    19:06 Cardi B's notable performances in concerts
    21:14 Cardi B's new team member Sex's Death curates a new aesthetic for her
    25:24 Opium often wears its own and different clothing brands
    27:29 Demna transformed Balenciaga with edgier elements
    31:27 Opium aesthetic influence on fashion brands and creators.
    33:07 Opium's influence on underground music artists
    37:21 Upcoming album release after a 3-year wait

    • @n0vell460
      @n0vell460 4 місяці тому

      Actual virgin activities for 4 likes bruh

  • @cornonthecobby
    @cornonthecobby 2 місяці тому +18

    this guy said “whole lotta red” is the best album of all time 💀💀💀💀💀

  • @ownage5989
    @ownage5989 4 місяці тому +145

    brother said sushi and the banshees lmfao

    • @sadefan536
      @sadefan536 4 місяці тому +1

      Can you explain this I want in on the joke pls

    • @RoyOnTheMoon
      @RoyOnTheMoon 4 місяці тому +30

      @@sadefan536its spelled Siouxsie and the Banshees. Pronounced Susie and the banshees

    • @sadefan536
      @sadefan536 4 місяці тому +1

      @@RoyOnTheMoon ahhhh 😂😂

    • @alexanderhanksx
      @alexanderhanksx Місяць тому

      Little Native American flair ✨

  • @00versid
    @00versid 4 місяці тому +32

    knowing every detail ab opium but still watching the full vd for fun

  • @Forthreee
    @Forthreee 4 місяці тому +31

    Goth snd black metal inspired. Also basically nyc streetwear

  • @SAITED
    @SAITED 4 місяці тому +183

    So joy said carti better than uzi and that's what caught Cartis eye 😂, what a guy

    • @bowtiefries
      @bowtiefries 4 місяці тому

      for real?

    • @gtliam
      @gtliam 4 місяці тому +2

      thats fair

    • @Spaceghostflocko
      @Spaceghostflocko 4 місяці тому

      I wonder if any of us can make it on that basis

    • @bnkroll_t
      @bnkroll_t 4 місяці тому

      😂😂😂

    • @ciggy3705
      @ciggy3705 4 місяці тому +1

      nah, real lore is that ian connor tweeted out, looking for videographers and Joy was the one picked out of a bunch of different entries from that tweet thread and been with ian and carti ever since. He was the main videographer for all Ian Connor revenge vid promo and been doing brand editorials ever since

  • @Gin_Got_The_Footage
    @Gin_Got_The_Footage 4 місяці тому +24

    i think opium is the best modern rap record label carti allows them to shine in their own way and work within their own schedule doesn’t throw them under him like cactus jack.

  • @brookvillekansas90
    @brookvillekansas90 2 місяці тому +7

    Black absorbs all colors; if you look at a crow under UV light it is like a rainbow colored bird. Our eyes can't perceive all the colors in this spectrum. That is why you see an oil sheen on black bird feathers. Black is actually the true rainbow. Whereas white reflects all colors.

  • @prettyboyonline
    @prettyboyonline 4 місяці тому +53

    I think that Gab3 deserved more coverage in this. He’s so important for the creative direction and he goes under the radar. Great video nonetheless!

  • @Vuhl-x8h
    @Vuhl-x8h 2 місяці тому +224

    Y’all acting like Opium invented this style. They done copied and took inspirations from rock culture then made it popular in hip hop. All they did was ride a wave then made it popular

    • @kelanspeed6691
      @kelanspeed6691 2 місяці тому +35

      true but that’s kinda the general process of music, but if we’re being real how many artist(that were both a blend of hip hop and rock) were around before opium as a wave

    • @userX_00
      @userX_00 2 місяці тому +58

      Relax unc, stop yelling at the screen

    • @norfsidelord5398
      @norfsidelord5398 2 місяці тому +10

      ​@@userX_00he ain't lying tho

    •  2 місяці тому +10

      That's all music😂
      Now a days rap steamed from the 2000s
      That from the 90s
      The 80s - 90s ALSO took stuff from the 40s and 60s

    • @xdimitrije
      @xdimitrije 2 місяці тому +16

      Who cares?
      As a metalhead whose entire friend group dressed "Opium" way before Carti, it's cool to see some many people dress like this.
      It's awesome.
      People are discovering the same music, fashion, art ect. as me. Be happy.

  • @timmy5876
    @timmy5876 4 місяці тому +14

    perfect video to have on in the background of winding down before bed ty❤ more vids like this pls

    • @timmy5876
      @timmy5876 3 місяці тому

      @@simponxe can’t give a man props nowadays no?😭 someone must’ve hurt u growing up

  • @ellerentner1165
    @ellerentner1165 2 місяці тому +4

    28:31 the way ken says he has every belenci except for the crocs is so funny to me 😭😭

  • @CmoreCash28sbG
    @CmoreCash28sbG 3 місяці тому +12

    If Carti cares so much about Family, all image aside why doesn't he claim his kid with Iggy!!

    • @jayanthkasarla
      @jayanthkasarla 26 днів тому +2

      He does. He Puts his son in the rick

  • @PXPTV32
    @PXPTV32 2 місяці тому +1

    this a whole movie bro🔥🔥

  • @AUUA-p5v
    @AUUA-p5v 4 місяці тому +88

    “Meh “ could be the official change

    • @jsil30
      @jsil30 4 місяці тому +17

      “Meh” wasn’t the change. “@ meh” was. Get it right son

    • @soroin
      @soroin 4 місяці тому +7

      @@jsil30ty my brother in opium

  • @miiinotaur
    @miiinotaur 14 днів тому +1

    my dad was dressing opium before opium. little bit of streetwear + punk & alt

  • @coldwint3rs944
    @coldwint3rs944 4 місяці тому +9

    I'm from Russia. It's crazy that you know about VIPERR. Many listeners there accuse them of biting Opium music and aesthetic, but anyway I believe that they have their own unique things in their music. They made this emo / gothic aesthetic so popular in our country, so that lots of young people and also some rappers started to dress this way. Thanks for mentioning our guys. I recommend to listen their music for every connoisseur of Opium music. They do it tuff and often use English. Video is fire

  • @Sting-Productions34
    @Sting-Productions34 4 місяці тому +5

    One of the best vids I’ve seen on this watched every second of it 🔥🔥

  • @a.6900
    @a.6900 4 місяці тому +2

    giving me so much context dude. thank you

  • @CasMohale
    @CasMohale 2 місяці тому +3

    We know their aesthetic it's the music we want

  • @derekking9836
    @derekking9836 4 місяці тому +8

    I fw with your videos heavy … thank you so much ❤💯

    • @00Murdock
      @00Murdock  4 місяці тому +1

      @@derekking9836 thank you

  • @zaxe9204
    @zaxe9204 4 місяці тому +113

    Opium aesthetic was really created by lone imo the whole world didn’t know until if looks could kill

    • @10alyx17
      @10alyx17 4 місяці тому +15

      i feel like that too but really before ILCK cause ken wasn’t even all black everything until lone

    • @millhouse3313
      @millhouse3313 4 місяці тому +4

      naw it was erry.

    • @GH-yt7eg
      @GH-yt7eg 4 місяці тому +2

      No.

    • @millhouse3313
      @millhouse3313 4 місяці тому +2

      @@GH-yt7eg yeah it was he was friends w virgil

    • @millhouse3313
      @millhouse3313 4 місяці тому +5

      @@GH-yt7eg also hes the stylist for opium 💀

  • @somniumlucidus969
    @somniumlucidus969 Місяць тому +1

    Tbh Carti and Opium are like a successful version of Stewart and the Skids from Letterkenny.

  • @JacavaHartley
    @JacavaHartley 4 місяці тому +5

    It’s like they are a villain group, while carti is the boss

  • @00Murdock
    @00Murdock  4 місяці тому +52

    When do u guys think music dropping ?

    • @ThunderHitsHard
      @ThunderHitsHard 4 місяці тому +8

      More chaos dropping october

    • @lilnard__
      @lilnard__ 4 місяці тому +6

      End of year

    • @CorruptWRLDDDDD
      @CorruptWRLDDDDD 4 місяці тому +13

      that shi dont exist 😭😭😭

    • @alienzrag
      @alienzrag 4 місяці тому +5

      ⁠@@lilnard__that lowky might happen cuz he could release music in 2024 and that could be the last album in the year 12/31/24 maybe

    • @readay.rdy187
      @readay.rdy187 4 місяці тому +2

      nevr

  • @prodbymaximilian
    @prodbymaximilian 3 місяці тому

    I'm madly immersed in this vibe bro

  • @areebanwar9229
    @areebanwar9229 4 місяці тому +1

    they dont attempt to replicate, they feel like they are representing it

  • @daslioss.o.c.4155
    @daslioss.o.c.4155 3 місяці тому +3

    I mean, carti likes punk music so I wouldn't be surprised if he liked goth music too

  • @tf7223
    @tf7223 4 місяці тому +4

    we needed dis one

  • @loganbyrd2597
    @loganbyrd2597 4 місяці тому +6

    Holy glaze

  • @rawrbrz
    @rawrbrz 4 місяці тому +2

    Wonder how much longer till everyone’s gotta go to rehab and finally come off the all that aura filled opium lol

  • @user-zb7ru9zz7k
    @user-zb7ru9zz7k 4 місяці тому +15

    Your pronunciation on some words had me dying laughing 😂

    • @meowcat712
      @meowcat712 4 місяці тому +1

      "Sushi and the Banshees" 😂😂

  • @Glockkie
    @Glockkie 4 місяці тому +20

    i mean three 6 mafia were pretty much opium before opium
    from the dark aesthetic to the satanic and demonic imagery, wich influenced raider klan, who then influenced rocky and all of the soundcloud legends that later influenced carti
    + i hate how he uses this aesthetic but it doesn't bleed to his music at all

    • @00Murdock
      @00Murdock  4 місяці тому +4

      Definitely pioneers. Covered most of that in the other carti video

  • @JVfromthecreek
    @JVfromthecreek 4 місяці тому +1

    I refuse to believe they didn’t soak up that “Hypnotized Minds Three6” occult symbolism

  • @k1ng_v4mq
    @k1ng_v4mq 4 місяці тому +6

    Need a solo gab3 explaining video 😤😤😤😤

  • @GaelMunoz-lz5pe
    @GaelMunoz-lz5pe 4 місяці тому +4

    Love the vids keep it up

    • @00Murdock
      @00Murdock  4 місяці тому

      @@GaelMunoz-lz5pe all love

  • @CoscoViibesy
    @CoscoViibesy 4 місяці тому +5

    sexisdeath is my fav opium member

    • @00Murdock
      @00Murdock  4 місяці тому +2

      She’s so creative

  • @eqrly9607
    @eqrly9607 4 місяці тому +56

    opium aesthetic, yeah, type shit.

    • @00Murdock
      @00Murdock  4 місяці тому +3

      ‼️‼️

    • @AMIRACLEISME
      @AMIRACLEISME 4 місяці тому +3

      Vvs diamonds on my right wrist, and my left

    • @Agency_Anon
      @Agency_Anon Місяць тому

      Garbage aesthetic and cringe

  • @gjerda6736
    @gjerda6736 3 місяці тому +1

    amazing video

  • @benjaminstilwell4056
    @benjaminstilwell4056 27 днів тому

    Am I crazy for thinking this whole style is wack? Good video my guy.

    • @stkksfromK
      @stkksfromK 16 днів тому +1

      notice how no one liked or kommented until now if u think its wack keep it pushing 😭

  • @grimace9559
    @grimace9559 4 місяці тому +1

    Nah this a 10/10 video

  • @aquilisramos2558
    @aquilisramos2558 4 місяці тому +6

    32:37 bro did not have to do the carti voice😭😭😭😭😭😭😭😭

  • @Prime_L10
    @Prime_L10 4 місяці тому +2

    Amazing video bro

  • @randall_clark
    @randall_clark 4 місяці тому +2

    You just earned a sub

  • @STIIIZY.23
    @STIIIZY.23 4 місяці тому

    these videos r jus perfect

  • @peanutbutterthugga
    @peanutbutterthugga 4 місяці тому +2

    opium aesthetic is based off of metal and RVIDXR KLVN/SGP

  • @th1rdowl
    @th1rdowl 4 місяці тому

    Also P.L.N(fashion brand) is what carti wore in the 2024 music video

  • @antdaawg999
    @antdaawg999 3 місяці тому +1

    opium made the new fashion cool

  • @kanyeeast4940
    @kanyeeast4940 4 місяці тому +2

    THE GOAT

  • @TyeCartierTM
    @TyeCartierTM 4 місяці тому +2

    i told this one guy who was wearing crazy old geobaskets that Carti put rick on the map for the younger generation he looked at me crazy he’s like but rocky been wearing it and i said and look at everyone wearing ramones because of carti now

    • @tp8271
      @tp8271 4 місяці тому

      Danny brown wore Rick before any of these lames

  • @rainclayton1683
    @rainclayton1683 4 місяці тому +26

    U forgot to mention Black Metal, from the way Carti screams, imagery and style.

    • @00Murdock
      @00Murdock  4 місяці тому +1

      Definitely could’ve brought it up

  • @tobysometimes4601
    @tobysometimes4601 3 місяці тому

    The fact I was not at rolling loud LA for carti and cen in the same show im fucked, my life woulda been completed

  • @RIPFemaleDoggy
    @RIPFemaleDoggy 4 місяці тому +3

    FAT W🔥🔥🔥

  • @kyngju
    @kyngju 4 місяці тому +3

    The way he says vet-MONTS 😂

  • @zzanxoxo
    @zzanxoxo Місяць тому +1

    Good video

  • @dnd8_
    @dnd8_ 25 днів тому

    ion get why a lotta people be hating saying how its nun new ans just reused from obvious rock sub cultures- mainstream style (i think mostly centrally focused on goth-punk- no duh) but i think especially in art forms, a lotta things are reused and replenished and made in different ways. i think opium is obviously bringing that out, especially since the style is also incorporating hiphop-ish elements in the sense of style. this shi sty asf all im hoping is that this dont become no microtrend/fastfashion/brainrot term since i see a lotta potential in ts

  • @HopOnG17.
    @HopOnG17. 4 місяці тому +2

    love ur vids bra

    • @00Murdock
      @00Murdock  4 місяці тому

      @@HopOnG17. love bro

  • @ntombencebasimane5326
    @ntombencebasimane5326 11 днів тому

    Glaze is crazy damn

  • @seth4035
    @seth4035 4 місяці тому +9

    Our lost youth are now basing their whole personality around fentanyl

  • @Saota666
    @Saota666 3 місяці тому +2

    Kanye was the 1st pulling off black clothes aesthetic, and u didn't even give him credit for influencing carti

  • @yeetyeetonthestreet-colinm1186
    @yeetyeetonthestreet-colinm1186 4 місяці тому +1

    Damn i forgot about that miley cyrus thing LMAO

  • @IshaanTS
    @IshaanTS 3 місяці тому

    Carti is a great performer live, surely one of the best, but imo Travis takes the crown

  • @nickhatzis
    @nickhatzis 4 місяці тому +2

    fucking loved the video, thank you

  • @bnkroll_t
    @bnkroll_t 4 місяці тому

    Opium so freaking goated

  • @Night_crawls
    @Night_crawls 4 місяці тому +1

    What I think is the best album ever the whole lotta red achievement unlocked carti glazer

  • @Goblin_dcreator
    @Goblin_dcreator 4 місяці тому +1

    blud, this video is fire !!

  • @ellerentner1165
    @ellerentner1165 2 місяці тому +2

    luv opium

  • @hassaanyusafzai
    @hassaanyusafzai 2 місяці тому +1

    28:29 I see what you did there XD

  • @Liam-rf1ey
    @Liam-rf1ey 3 місяці тому

    1:18 joy division mentioned 🙏🙏🙏

  • @XideHomiXide-usaa
    @XideHomiXide-usaa 4 місяці тому +2

    Ima be berry one day

  • @misawashere
    @misawashere 28 днів тому

    I like how Opium fans take photos in front of churches while Goths take photos in graveyards

  • @basicallyredneck5519
    @basicallyredneck5519 2 місяці тому

    Destroy lonely lost his aura after that begging clip lmao

  • @kamithegod00
    @kamithegod00 Місяць тому

    love how the same people that used to relentlessly hate on emo kids did a total switch up and became what they used to make fun of. they literally look like matrix extras. humans are interesting and goofy creatures.

  • @xstacy00
    @xstacy00 3 місяці тому

    missing mentioned instant like

  • @17agarreaud
    @17agarreaud Місяць тому

    I miss the old carti before the opium aesthetic took over

  • @xlvcca666
    @xlvcca666 2 місяці тому

    very very good vid

  • @n0body-z2g
    @n0body-z2g 3 місяці тому +1

    Gothic monkeys go hard 🔥

  • @dioverr
    @dioverr 4 місяці тому +1

    MURDOCK MURDOCK

  • @Larainge
    @Larainge 18 днів тому +2

    this is poorly researched at least the fashion portions are , rihanna wore HBA to the vma and preformed in it. It is a very well known brand.

  • @kbtvrnerworldwide8146
    @kbtvrnerworldwide8146 4 місяці тому

    BLESS YOUU

  • @XPAMFIL
    @XPAMFIL 4 місяці тому +4

    Romania mentioned huhh🧛

    • @00Murdock
      @00Murdock  4 місяці тому +3

      Ce faci frate

    • @XPAMFIL
      @XPAMFIL 4 місяці тому

      @@00Murdock salutii 🦇

  • @antekpado1894
    @antekpado1894 4 місяці тому

    the way u said oji was funny ash

  • @scottmalek
    @scottmalek 2 місяці тому +9

    upside down cross was all I needed to see to know I shouldn't be here.

  • @matgamer2508
    @matgamer2508 2 місяці тому

    You need more subs bro, I can tell u put some work to this video

  • @DgmPremium
    @DgmPremium 4 місяці тому +3

    HE'S BACK

    • @00Murdock
      @00Murdock  4 місяці тому +1

      @@DgmPremium music

  • @405atelier
    @405atelier 3 місяці тому +2

    So basically devilCore

    • @Kura23
      @Kura23 3 місяці тому +2

      Well yeah just look at all these inverted cross, satanic stars and stuff I mean that’s terrifying

    • @dae1396
      @dae1396 3 місяці тому +1

      Emo, alternative, goth,punk..

  • @SK47ER
    @SK47ER 4 місяці тому

    im a big fan of sushi and the banshes

  • @XeeD__
    @XeeD__ 3 місяці тому

    sushi n the banshees😭😭😭

  • @luchocampora7109
    @luchocampora7109 3 місяці тому +2

    You didn't say anything about carti and uzi perfoming shoota at rolling loud 2021, that was generational

    • @00Murdock
      @00Murdock  3 місяці тому

      @@luchocampora7109 said it multiple times in diff videos

  • @Sxmplxfyy
    @Sxmplxfyy 4 місяці тому +1

    opium aesthetic yeah. type shit. vvs diamonds on my right wrist. and my left.

  • @rishavfash1r
    @rishavfash1r 4 місяці тому +1

    fye

    • @00Murdock
      @00Murdock  4 місяці тому

      @@rishavfash1r preciate u bro

  • @andrewcecce
    @andrewcecce 2 місяці тому

    Yachtys tryna do what cartis doin

  • @Xtrem3sport
    @Xtrem3sport 4 місяці тому +1

    Viperrviperrviperr❤❤

  • @mister.wednesday
    @mister.wednesday 4 місяці тому +1

    Did he say Sushi and the Banshees?

  • @StealthySZN
    @StealthySZN 4 місяці тому +2

    🔥🔥

  • @totomomo6901
    @totomomo6901 4 місяці тому

    Fact check:La haine was not created by black haine. Its a french movie created by french guys.
    : goat video.

    • @00Murdock
      @00Murdock  4 місяці тому

      Don’t worry. I never said blackhaine made it. I just meant because blackhaibe is inspired by La haine a lot

  • @rukohei9608
    @rukohei9608 4 місяці тому

    Murdock what do you think of City Morgue?