How Influencers Have Transformed Modern Marketing | Rachel David | TEDxVancouver
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- Опубліковано 15 тра 2024
- Meet Rachel David. She's a popular UA-cam personality, entrepreneur, and the CEO of Hashtag Communications, a marketing agency that connects brands with influencers online. She's on the cutting edge of the new world of influencer marketing and she's helping brands connect better to their customers than ever before. UA-cam personality, entrepreneur, and CEO of Hashtag Communications, a marketing agency that connects brands with influencers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
"if you see a sponsored post by a creator that you like, dont go rolling your eyes, if anything this is the time that you should interact!" that one of the most important posts I got from this talk, thanx Rachel
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Many people are used to using social media as a day-to-day tool, but companies use this to increase the sales results of their products. At the same time, influencers are being used to make this increase easier and faster. Seeing this in a different way, the digital marketing is invading us more and more, since when entering any social network, influencers can be seen publishing any product, this causes a greater consumerism on the part of the follower, making them grow so much the company in profits, as well as the influencer in followers due to the content it offers. Although this form of marketing is quite friendly, since you can see the real effect or function of the product in real and common people, because if you see it in an ad, sometimes the product
acquired won't give the results that you hope. Finally, Social Media exist around the world, so this is a good way to share the information about some product or whatever you want to promote. I agree that the digital era is the most effective tool in these times.
B
Lol, that's one way to see it.
Another more realistic way is to consider influences sockpuppet pawns enthused to sell their image and pretense of goodness in whatever scheme can pass for not being another MM scam. It's the narc's dreamworld, they get payed for the duping delight of swindling followers and their whole identity is compulsively transactional so every single dupe, every single scam, every single lie is just another testament to how better they are!
It’s coming to the point where the influencers are now being seeing as sell
Outs.
With so many followers so much attention who’s being bought to a so called “honest review”
I really loved the way you gave your presentation! Kudos to your delivery 🙌🏻
Great talk, Rachel. I think it's super cool that you've even done a TED Talk. Congrats girl! You're a boss.
Thanks so much for sharing your insight, Rachel & TEDx!
Loved this! Simple, engaging, and nice organic delivery
Hey, Rachel great talk. I really resonated with how you began because we really are in a revolution, a digital one. Influencing is such a new way of life and such a successful business. Your company Hashtag Communications seems like such an amazing business that truly understands how to resonate with the current market. I would love to gain more experience in this field definitely since I am a marketing major.
What a style of presentation i love to see and hear and understand love you.
Great TEDx talk, Rachel!
Thank you for sharing!
Loved this one!
I liked the presentation so much about modern marketing influenciers
Absolutely loved this!
thank You rachel, it was very usefull and I used this video for my studies. very well done
Do work for a call centre🤔🤔
I think she just admitted that she is a champion of an industry that is destroying alot of kids lives
I don't spend a lot of time watching influencers so this was quite informative. Thank you!
An influencer is just a human being just like you and me who consistently posts stuff online on any platform according to their interests.
A puppet who wants to make you even more puppet. People who must be removed from face of earth.
That outfit, her body and her confidence 😍
Good job!🙂
Likeable speech!
yepp loved this!
Great job Rachel!
amazing talk
Great talk
Groovy Video Rachel I Love watching you grow ♡♡
First they grow, then they metastasize -- and you'll be sitting there drooling and applauding all the way into the abyss.
great insight thanks Rachel
Damn really rough crowd
That was really good and energetic.
that's amazing! Great!
An 'Influencer' is nothing more than a Salesperson.
-With a pre established fanbase
Exactly.
An online sales person
i can't tell if this is a rough crowd or if her delivery is awkward lmaoo
I think in this talk, in the earlier few seconds, there should have been a disclaimer that it's a sponsored video.
quem é que tá aqui pela aula de inglês ? ROZA GIL BEST
TEACHER!!!
calate nabo
She looks like Tapsee Pannu ( Indian Actress) ⭐ ! Such a confident and charming girl 🤩
This woman is 🔥😍
boiling if you ask me!
True.
wOt De FunK
Just make sure that such influencers are legitimate. If you ever have problems with one in terms of legitimacy, then audit them via *influencer auditor*
Working with influencers can be so tricky, I wonder if there are any tools that can help my work/business before collaborating with them.
From her explanation on what an influencer is she sounds confused by the concept. And her statistics aren't backed by any kind of research
But they are...................not sorry she is talking bollocks and you are a normal human being.
@@lifeofshikhar don’t go social worldwide with threats of suicide, no one cares man
lol, her narcissistic personality disorder is incompatible with calling herself a lying sockpuppet.
But it's so very compatible with getting a kick from the duping-delight of pretending like she's the best thing since margarine spread and not at all a toxic sockpuppet.
Tapsee doppelganger
Well done! Good information well presented ⭐️
lol true
lol
Yaasssssss
Super cool.. rachel! I am checking your company now .. we might have company collaboration here in Indonesia
We are currently going through a revolutionary shift
Industry revolution
Mass Media Revolution
Digital revolution
Solution:
Never give a child your credit card until they are able to get their own and pay for it.
Never buy them everything they want.
Don’t support every single crazy idea they have until they work hard for it alone.
Teach them long-term and not short-term, minds over bodies, contribution to society and not leeching of society.
Influencers are not your friends they only want your money. Simple.
She's beautiful
2:55 5:51 7:08 10:10
Had to watch this for work - did anyone else click 'thumbs down' when she said "click like".
no, we actually have souls demon.
@@RowBlanka worst ted talk I've ever seen...
Lol what job? She’s clueless
Tik tok is now the new reality tv. Like mtv the real world laguna beach the Kardashiansz. It’s now your local home grown influencer like nanajoe
She looks like tapsee pannu Bharatiya actress.
All my Indian peeps - She looks like Tapasee Pannu
Haha, kinda yes :)
She resembles Taapsee Pannu a lot!
How many of you clicked here because of her?
She looks like Molly Qerim and Joy Taylor mixed together.
Can you tell me how I can find influencers for my social network? I see a lot of videos about influence marketing but nothing about how to find influencers for a particular type of business. I have 2 social networks, one for the U.S. only and one is a global social network. I appreciate any assistance you might lend. I will subscribe to your channel now and like your video. I hope that helps you a bit.
what did we learn?
6:38
You want to watch somebody like you promoting a product? You mean someone who is purposely building a brand so they can sell, I mean influence people to buy? Where as Jennifer Aniston wanted to become an actor because she was organically exposed to the industry via her parents and it's part of a natural trajectory for a career when your parents were in the industry. So tell me, who's more fake? Successful influencers get signed to agencies, you know the system that has been in place forever for real professionals. Influencers fit into the commercial model/actor side of the industry. It's where the talent looks more like a real person than say a high fashion model but they are still getting paid to promote products. So quit trying to pull one over on people by pretending to be one of them when every post you make isn't organic the way Jennifer's acting career came about, "influencers" posts are very planned and thought out and have a results driven advertising agenda.
Jamil Gotcher so you believe Jennifer Aniston (and other big name celebrities like her) is not purposely building her brand to sell something? Of course she is. It just so happens that what she may be consulted or offered to sell is an story or an idea or a feeling we get by a movie/tv role. Or a perfume, a piece of jewellery or some other type of product. Don't be naive. People on Jennifer 's level have PR Agents that manage all this including her brand.. book her on certain tv/radio talk shows and believe it or not, more and more of those A-list celebrities are now and have been, flocking to appear on these podcast shows that have have a profound and rabid following. Wanna know how they garnered that following that folks like Jennifer Aniston and company are trying to tap into? By being exactly what Rachel David is talking about in this video: by being/becoming an influencer.
Yo. She is brilliant and she bad AF.
hi
Absolutely one of the worst TEDx Talks ever, be it the content or the delivery. Apart from some useful cold numbers, the speaker made a fundamental mistake in public speaking - laughing at your joke while no one else is. And that happened close to ten times. Dropping an F bomb in the end was a cheap shot, as any aspiring stand-up comedian can attest. The speaker mentioned relatability, though she must have forgotten all about it while preparing her speech. Since I have wasted my 15 minutes on it, I am gong to use it in my class to teach my students “what not to do” when giving a presentation.
lmao best comment
You must be twinkle at giving presentations if you think she did badly. She's clearly very skilled.
the average millennial is sorta sad ngtl
Hahahaha wait wait, where did she get the fact that ¨millenials spend 9 hours on social media per day 4:17¨. The world average is almost 2 hours 30 minutes or so. Philipines tops the list by country with 3h50.... she makes some sense in what she talks about but that fact was either poorly researched or straightly dishonest.
I guess that the figure is about how much time do they spend on phone everyday...base on the research by Apple...
it is true...
Time spent on phone isnt time spent on social media. And apple is about the last company I'm going to consider a trustworthy source
I highly doubt there's an audience..her research is not 100% accurate
If you give account for every time you open a Social media app or watch a UA-cam video, you will be much closer to the 9hrs
Yeah influencers influence 12 years old kids
And teenagers... teens are the trend these days.
Only $10billion?
Что по русски?
If you would have bounced this good psyche rant off of me on Skype, and let me think on it for a day, I could have tweaked you on it so you'd get a million hits. You know there is nothing to be gained by saying all is well. You can enjoy the people around you who clap, but I seek to be around smarter people always because it can build me up when they put me down. And so.....
cringe
I mean... stay mad I guess??
this woman has no idea waht shes talking about
Could she have said Millenial one more damn time? All the while talking about Gen Z
A vapid narcissist preaching narcissism, so fresh!
Instead of thinking of it as narcissism, think of it as us helping small brands get more customers... we do a lot of good out of it.. well not all of us but yes, some of us do.
@@TheHexzatara Lol, It's a great service to the world, we are desperately short of manipulative corporations having more tools to escape responsibility for deceptive marketing, good thing we have influencers so corporations can buy flat out manipulative lies with virtual zero risk of getting busted for it. Because they are segregated from the actual lies by influencer sockpuppets which they pay flat rate fee's for. And what's better than a toxic narc to magical-think themselves into pawning off toxic trap to their victims, it's at the core of their very soul to destroy everything they touch, match made in... heaven?
Nothing new or insightful.