Marketing Mix: 4Ps (With Real World Examples) | From A Business Professor

"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make during the process of bringing a product or service to market. A marketing mix often refers to the four Ps: product, price, placement, and promotion. It was first expressed in 1960 by Dr. Edmund Jerome McCarthy, an American marketing professor." Since then, Marketing Mix is widely considered one of the most fundamental frameworks in the Marketing discipline. So what are the marketing mix and 4 Ps? how can we use them to analyze or design a company’s marketing strategy? In this video, I will discuss these questions with you.

[@JanetNjobvu]

Have finally understood how the 4ps of the marketing mix works❤

[@GrowWithWill]

It's always nice to watch videos that talk about the basics. In such a simple way, too! Hoping more videos like this encourage others to get in on the fun of marketing.

[@kenzhou8224]

A concise explanation of 4P marketing. Thank you!

[@drunkenkot]

Your videos are better when a real human narrates them.

[@ottiliendeiweda4509]

I can not believe in few notes on this you tube channel i have gained the quality concept of four Ps of marketing mix. Thanks for such a professional and great comprehension with a good example of a coffee business that you have used.

[@BusinessSchool101]

Great to hear!

[@user-vs2nd1xv7b]

thanks from the depth of my heart man

[@mohameddesoky1168]

Thank you for a simple clarification

[@KeepUpEducational]

Congrats on your educational initiative!

[@locadialoislesho8075]

Thank you very precise

[@eswaranc9541]

👍