So it feels like this video struck up a bit of conversation...! We've always said we'll clearly tell you if a video is sponsored or contains gifted items etc, and this is no exception - we did the same things we always have, inline with and beyond the UK's ASA guidelines... Displaying AD on the thumbnail and all social posts means that viewers can see it's an AD before clicking on it, it's also at the top of the description box copy and onscreen in the first few seconds of the video, both embedded and using UA-cam's 'paid partnership' functionality. Judging by the comments, people aren't a fan of this format/style of video being used as an AD - we've done a few videos along this line before that have all been well received, and our sponsored videos are always adapted versions of our standard videos, but obviously this hasn't sat right with people so we'll listen to that and work out what's best moving forwards. Overnight we've also made some changes to the title and thumbnail, which will hopefully help answer some other questions! J x
we’ve been watching for years and this is the first video where we paused and thought, something is not right here. then went to check the comments and it seems that everyone was thinking the same. Ad could mean gifted or paid promotion - this is not clearly stated anywhere. love you guys but got this one wrong.
This isn't the end of the world, but I'd push back on 'we did the same things we always have'. The format here closely mirrored your 'chef reviews gadgets' series, and we still don't know what the arrangement here was. Were you paid for your TIME, but you were allowed to say whatever you wanted? Were you paid to actively PROMOTE the product with positive reviews and that's why you had nothing negative to say? I know you've answered these questions in the comments and on the back end, but we shouldn't have had to hound you for that info. Just food for thought (...HA!) for next time. I don't think anyone begrudges you guys doing the occasional ad video. You're a business, this pays your bills, we totally get it. We just want a bit better transparency next time is all.
Thanks for this, completely understand your point... and yet, the ASA guidelines dictate *only* using AD or versions of it (advert, advertisement) to provide the most clarity - instead of terms like you've suggested! 🤷♂️
You can make super easy frothy milk in mere seconds hot or cold just using an old style coffee plunger. Pour some milk in about a third of the way and then push the plunger up and down and the milk will instantly thicken and froth up.
I always love how easily Mike can make nervous guests feel at ease. He’s got such a genuine “let’s just see how it shakes out” vibe that takes the pressure off anyone else. Well done, Mike!
This felt more like an informercial than a gadget review. Edit: I know it says "Ad" in the description (which requires an extra click to see and even more when watching on my TV, which I did), and the thumbnail and first couple of seconds of the video. Honest to goodness I did not see any of those disclosures when I watched the video. I saw a title and thumbnail that implied at a glance that this was another part of my favourite series they do and was grossly disappointed to find a video with a completely different vibe. In my opinion it needs to say AD at the beginning of the title or state it verbally at the start of the video so I know I can skip it. Or they don't do them at all. I really like this channel. I pay for YT Premium, I bought their last live show, I did a year of Sidekick last year, I'd buy their wine tasting kit if it shipped outside the UK. Watching a video in their main feed and feeling bamboozled into watching a paid ad is simply not what I want to see.
Yes agree. Don’t know why they reviewed this one and not the other gazillion milk frothers actually available - John Lewis even do an own brand one. It’s not a new type of product. 🤷🏽♂️
@@Sletchman How is any of it scummy? They changed the name to be more transparent, the description says it's an ad, the beginning of the video says it's an ad, they immediately made it clear that this was made in partnership with the company making it... Seriously, what else do you want?
@@SnowsLife except they said they were sent the product and in the description it says "ad" so while the title may be slightly misleading they were upfront it's an ad
If nothing else, the "I am seeing this for the first time" from Mike as well as from the Lady, should ring some alarm bells. Like with the "normal" gadget reviews they never say "Oh I am seeing this for the first time" because that's what it is all about. Ebbers is on Infomercial mode for all gadgets he presents, so that's just par for the course.
The problem is that the title and the thumbnail both follow your standard titles/thumbnails when doing kitchen gadget reviews. When you're looking at the thumbnail, your eyes are drawn to what is being reviewed and not a small "AD" in the corner while the title has nothing in it about it being an ad. Descriptions are not visible by default on mobile. The title just should contain the word "Ad" for it to be clear. I don't think it's scummy, they don't do sponsors that often and probably someone thought this is enough disclosure. The fact that most people were cought off guard when they said it's sponsored says otherwise
Lactose is a sugar, it doesn't break even at temperatures of 140 C to which UHT milk is treated. Otherwise heating milk would be a really easy way to get lactose-free milk at home for people with inability to digest lactose, and we wouldn't have to pay double price for lactase enzyme treated milk, which actually leaves milk lactose free and full of glucose and so, as Ben said, sweeter. But it has nothing to do with temperature. So Mike is right about the placebo effect.
Actually, UHT milk does taste sweeter but it's because you get a bit of Maillard Reaction (which affects both proteins and sugars) - essentially a bit of caramelisation. Ben's explanation wasn't very accurate. If you taste fresh milk next to UHT milk the difference is pretty obvious. Fun fact, UHT milk also looks whiter because of protein denaturation.
No, heating at a high temperature does slightly alter the taste and texture of the milk, and UHT milk is only heated for a very short time for preservation.
@@itsema91 UHT is heated to 140-150 degrees, not 60-70 that Ebbers was talking about. Heating milk to 60-70 degrees doesn't make it sweeter, and it barely changes any proteins even.
I have no idea what goes on in culinary schools in the UK but in the US I learned all about making caramel and candy which includes that the double sugar bond breaks down at around 170C not at temps as low as 60C. I heard what he said and instantly knew he was wrong. But this isn't the first time they've done one of these review videos where they were repeating nonsense they got from the manufacturer.
Oh, it's just about the one gadget. That's disappointing. Edit - the title of the episode has been adjusted to show its not part of the series and only the one gadget.
I think this video in particular needs a #AD in the title. Either that or do a better job of disclosing the fact that its sponsored in the video itself rather than using vague phrases like "We've worked with so and so to..." The deliberate attempt to obscure the nature of this video really puts into suspicion whatever genuine goodwill you have towards the product.
Don't know what everyone here isn't aware of here. It says AD at the start and the description also discloses this? I don't think it's a deliberate misdirection rather focusing on the subject matter of the video rather than the logistics around an already disclosed AD deal. Allow sorted to make content like this to boost cashflow and improve their regular *free* content?
@@Lfcmenobody is trying to prevent them making this. Just saying AD in the title. That's it... Something a bit more clear than a small brief AD at the start. Maybe if the company object to "AD" being clear in the title then they have something they're trying to hide and hoping people won't notice this is an ad for and would get suckered into buying it? 🤔 Always be suspicious of anything doing influencer marketing, ESPECIALLY if it isn't doing traditional TV ad spots or banner ads on websites, buses etc
@@Lfcme plenty of people will not read the description, since that usually does not contain important information, and # was visible for 2 seconds in the top corner while on the other side of the screen Ben is drawing the attention. I think it #ad should have been mentioned in the actual video title.
why does DREO need an Kickstarter? they are "the choice of over 10 million+ users" (from their linkedin), and are a company with 51-200 workers. Also why on this format? As far as I remember you looked at stuff that was already out, and not going to be able to be crowdfunded starting on the 13th? When will it be shipped?
Yeah this doesn’t need to be a kickstarter, it’s purely marketing and even though I like it and would be a great gift for my mum I won’t buy anything on kickstarter as there’s a chance it may never turn up. I want buyer protection. Sorted should have done better here vetting the company and calling out the kickstarter element.
I feel like in the past y’all have made it a lot more clear how your “partners” were involved. Like saying, “This video is sponsored but all our opinions are our own.” It’s kind of hard to tell in this video what is your opinion and what is being spouted from Dreo…
It's a prototype, we were asked to test it. Specifically some of the functions. Our thoughts and opinions on it though, were all our own. We even got a professional barista into share her thoughts... With no script, lead or insights from the brand. About as fair as we could make it.
It sounds like you’re trying to say that this wasn’t an ad. But you’ve put in the description that it was indeed an ad. What I’d expect for a video like this is for AD to appear in the title and for a clearer statement at the start of the video explaining the situation. “We’ve been given this for free but not paid”, “We’ve been paid, but our opinions are our own” etc. It was all a bit vague for my liking. I fully appreciate you’ve got to pay the bills and I don’t begrudge you doing videos like this occasionally. But imho, you’ve got to lead with transparency for brand deals, your whole brand is based around ‘the community’, so integrity has to be front and centre.
Don't know what many people here are not aware of here. It says AD at the start and the description also discloses this. Maybe check that before claiming it's an "Advert in disguise"?
While I don't know exactly what the deal was (they probably said, I was just listening in the background), it is marked as an ad in the description so I don't think it's exactly disguised.
Think you are going to get alot of pushback from calling this the same series name as the usual doing multiple gadgets, but its going to be interesting to see how it works out :)
No, they're getting pushback for doing the bare minimum disclosure required by UA-cam to advertise a product that's expensive and serves zero purpose to 99.99% of the population. Gotta pay the bills, and being more visible about it works hurt views.
Seems like they changed it? I could have sworn the video was named differently when I clicked on the thumbnail, including season clarification and such.
Think they're getting pushback for literally just doing an advert and posting it, regardless if the title or it feeling sneaky because of similarity to their usual content. Ads are gross. This is a 20 minute advert, with adverts at the start, end and strewn throughout - gross.
@@zoulsgaming9455 it's a bit of a sh*show. Title has changed multiple times in a few hours, yet nobody bothered to create a new thumbnail. Which is still the same calling this a review of gadgets (plural)
I watched this on Android and the UA-cam app didn't have the description unless you specifically expand it. Therefore it wasn't obvious this was an ad instead of an episode. Put ad in the title next time.
@@emmy_the_nbnd little in the corner where its covered if yu hover with the mouse over the video.. and than its gone..i think thats against the TOS of YT...
@@sarahschmitt4354 A lot of people engage in a lot of activities that have a ceiling for how much they're willing to spend to indulge in. That doesn't mean every video has to cater to them specifically.
@@rxsheepxr Okay, we get it man, you worked on this thing. Its okay. Its still a useless piece of shit for the price. The fact that you're dick-riding for this company who makes worthless kickstarters while being able to afford R&D on their own, is telling.
Your guest was lovely! sweet personality, so much knowledge and happy to share and assist Mike with his learning process. We need more people like her :)
I love that they usually shit on Kickstarters but this thinly concealed ad they give a glowing review. AND JUST TO BE CLEAR WEVE NEVER USED THIS BEFORE
Kickstarter would be a good platform to support some amazing ideas. It is not limited to the company, but about the idea. To be honest, if the things suck, I would rather it quit the market compared with directly releasing and paid their ad fees to rob my eyes.
Dear Sorted I typically respect what you do, I genuinely believe you are a "good" company trying to do good work. I understand and respect that you do PAID PROMOTION. Please make it more prominent, when it is a PAID PROMOTION. Something like an LTT "sponsor showcase" where we can see a product, the manufacturer showcased specs, usage etc. Something that isn't a REVIEW. Please draw a clear line between your PROMOTIONAL works and your lighthearted reviews (which we as consumers hold in higher regard).
Probably should have stated the non-discounted non-earlybird price which would be something close to $150 if its $100 with 30% off?.... changes the value proposition quite considerably. Whilst I normally love what you guys put out, one problem I've always had with Sorted is they way you guys do "brand collaborations" as I think you'd refer to them, or to everyone else, a 20 min ad.... it's blindingly obvious it's an ad but it still gives me the ick especially when there is zero criticism of the device, not even the softball constructive criticism. I know you guys have to pay the bills, but perhaps there's better ways to do this? Personally i like the way LTT have done these kind of things in the past... completely up front that its a "sponsored showcase" (I think that's the term they used at one point) which allows them to go over and demo all the features but it's VERY clear it's not a review. What you did here feels like you're reviewing a gadget just like you do your other gadget reviews that aren't sponsored. I guess it's possibly the similar format that blurs the lines a bit? People really appreciate openness and transparency, and you guys know full well nobody reads the description unless they're looking for a link, so you really should be calling it out for what it is in the video. (on second review I just noticed the #AD that pops up at the beginning but it's happening whilst the big animation for Bens name comes up so that really draws your eyes away from the fact its a #AD, personally i think you really need to say it out loud)
@@LubomirGeorgiev it’s not really the point though is it? It’s about disclosing the true price rather than a price that only some will be able to get. Especially on a PAID piece of content. You might think it’s a good deal still, and that’s fine if you’ve got all the right information but this paid sponsor video didn’t provide that info.
How hard is it to read a video description? And being as I'm not a fresh cheese bag, I'm smart enough to know when someone says they've teamed up with xyz company, they are in business together.
@@TravelingStacker On android you don't see the description box unless you open it. And I never open it unless I want to click on a link...which is never..and before they switched the title AND thumbnail it was not very clear that this is an infomercial.
@@elfenhexchen it was extremely clear 💀 people just don't have as much critical thinking as they really should. Agreed with OP. When someone says "we've partnered with XYZ" at the START of the video, at that point you just aren't listening lmao
So let me get this straight: -they are a big company with about a 100 employees -are already selling other appliances -have enough money to afford marketing through youtubers -already have finished finished the product the Kickstarter is for So what are they doing a Kickstarter for? And why did you think it would be cool to pretend like this is a part of your series where you REVIEW products? Why do you keep repeating that you are testing it, when it is a paid for video for the company? The whole video feels exactly like a TV infomercial. Even indirectly suggesting that this paid promotion is a review is pretty scummy and I'm honestly disappointed in you guys
Probably for the same reason they did their last Kickstarter. Some things look better when you don't have the whole picture. The entire last Kickstarter was just them promising answers, features, and recipes, and then never even releasing the manual (which they had said they'd do in the first week). Basically, it's a way to not take a risk monetarily, and to sell people less than they're expecting.
Kickstarter isn't just for funding a new out-there idea or product. It is a platform to handle the logistics, gauge interest and help keep track of orders. It is a lot easier to set up a product to be profitable when you know how many units you need. Look at the author Brandon Sanderson and his many records setting Kickstarters. He doesn't technically need Kickstarter to fund his products. He uses it because he doesn't have the team or technology to do all of logistics in-house. It also helps with negotiating with printers because he isn't guessing how many books he might sell. He has all the info and can work out better deals.
@@Kevin_850 yes, but they DO have technology and team to do the logistics in-house, they're an appliance company and (in thier words) "The choice of over 10 million users". It's isn't an author needing to gauge interest to work out a contract with Random House, these people have more employees than the people who run the OXO brand in every Target. It's fine for a person or small group to say "hey I have a prototype, need the cash to mass produce", it's another for an established international company to do it. I have one of thier fans in my bedroom, my friend has one of thier air fryers, they're one of the first companies to pop up on amazon when you type in many home appliances. They can easily afford to do thier own market research. Not fucking crowdfund like they're trying to get a D&D supplement published.
@@MasterOkojothe title says "test" now so the spindocters are still at work. If only they'd thought about updating the thumbnail which still states "chef reviews crowded kitchen gadgets" I guess the arts guy/gal is out for the day
@@Sharky762 putting "test" still isn't good enough, the rules and guidance from the ASA and CMA are clear. AD needs to be at the very start of the video title, unmissable to the audience. It can't be hidden away in the video description.
@@ryant7316 totally agree. Nor can it be briefly flashed in the top right corner for the 1st 2 seconds of the video.. nor hidden in grey in the top right corner of the thumbnail while the human eye is attracted to all the bright colors in the center of the thumb and the bright title in the top left. This was all done very purposefully and designed accordingly
@ryant7316 I'm reading the ASA rules for disclosure, and I can't find anything that specifically states it has to be the first word in the title--or in the title at all. Doing so would be within the rules, for sure, but I can't find a passage that explicitly states what you assert. Mind sharing a quote from it? Maybe I'm overlooking it.
to be fair the thumbnail has AD in it and there is an ad watermark at the start of the video. don't remember if it was originally. but yes, this was done poorly !
Got myself an Illy one of these because the jar can go in the dishwasher. Works perfectly with all non-dairy milks, no unnecessary smart functions, just a solid machine. Lost the lid once, got in touch to ask if I could buy another one. They sent a replacement free of charge, spectacular service. One of the best kitchen purchases I have ever made. More expensive than the budget options, but completely worth it given the amount of use I got out of it alone!
Mike: lift the steam wand until it nearly comes out of the milk - this will stop it shrieking. THEN keep the tip of the steam wand DOWN deep in the milk, so the milk swirls around. Ignore the inital bubbles on the top. With one hand keep checking how hot the bottom of the jug is. Before it scorches you: stop. You should now have microfoam. Do NOT tap the jug - that will separate the bubbles that are further down in the milk. Totally learned by years of making my own flat whites at home (I'm in EnZed)
I'm fairly confident this is a paid product appearance. Other youtubers have been popping up with these lately too, so it's probably part of a paid marketing campaign. Edit: Ok, it does say "AD" at the top of the description. I wish this was better disclosed.
It was made very obvious. Not only did Ben straight-up SAY they teamed up with the product makers to test the gadget, but the title is "Reviewing *_a_* Crowdfunded Kitchen Gadget", as in the video covers a SINGULAR gadget. Even ignoring that the video description also says it's an AD, they definitely made it as obvious as they could.
I don't drink coffee or milk, I knew very fast that this was an ad, but I still like the video. It was fun, we learned some things about milk and foam and they even showed a way of cooking that I never saw before.
Pouring a nob was one of my favourite jokes when I worked as the head barista at the Swedish equivalent of Starbucks and we had teenage boys come in and go ”Master barista??” (what it said on my work shirt) ”So you can make the art on the coffee? Do the art! Come on! Do the art!” Big laugh each time.
I get paid for giving reviews all the time in the payment amount doesn't change whether it's a good or bad review. You can do it for yourself what's something as simple as Google opinion rewards
@@VineyardGHSYou get 10-30 cents per review, whenever Google randomly decides to ask you. If you can't tell the difference, I've got ocean-front property available for you to buy in Montana.
I have had the Breville version of this for YEARS and I love it! We only use dairy milk so the extra settings on this one would be superfluous for us, but if you need all the extra settings I can definitely see how this would be handy!
Impressed in end result, however as a non professional coffee drinker it felt like it took a looooong time to foam and the price is way off, nearly fell off my chair laughing :o
Am i the only one that literally has no problem with this being an ad? It was clear for me from the start from the #AD in the thumbnail and the “they sent us a not out yet product” - any Sorted content is great content and Mike & Ben are one of my favourite duos! This also looks like an interesting product that ad or not i’d be interested in seeing as a potential gadget for me
I agree, all the people commenting that they weren't clear in the video and how disappointed they are in sorted are being ridiculous. I didn't click on this video, it auto played after another so I didn't see any thumbnail or title and I thought they were very clear at the start of the video on what it was about.
The title, description and thumbnail did not show it being an Ad until an hour or so of it being uploaded. They use UA-cams possibility to have three thumbnails at the same time, and a different one is shown to different users, and you get stats on which one had the most engagement. After that they added the Ad part to everything.
I felt like I had just turned on the TV n the middle of the night & was watching a watered down version of a bad infomercial 🤣 Only without the bad in your face yelling between the actors
I'm not super upset you put an ad like this out, but you should maybe make that #Ad at the start bigger and last more than 3 seconds. Also, how you phrase "this company sent us this product" is maybe why people are so up in arms. It could be a little clearer, even if you are following all the UK guidelines for it. What's legal and what is well received are going to be different :) Just a thought! Love you guys and I hope they paid you well for this!
Just a fact check. Lactose doesn’t break up in steaming. Thermal stability of lactose is higher than the boiling point of water. The perception of sweetness comes from denaturing proteins and the added warmth enhancing aromatic compounds
I missed the ad label so that’s on me but milk frothers costing between $150-$200?!? Mine cost less than $30 Australian (around £13) and it’s also a one button operation and takes slightly less time.
Honestly I found this video SUPER interesting because I'm a former barista and this is one of the things I enjoyed most about my job. There really is an art to making microfoam.
@@TravelingStacker many won't read the description, which normally doesn't contain any important information, and its not mentioned in the title, which is the part people usually read.
They have done plenty. But this one wasn't labeled correctly. The title needs to say AD as the first word according to UK law. I always avoid their paid videos.
@@craftiebrown Yes. In the entire EU/EEA area this is the law for all paid posts on all social media. And has been for some years. Influencers have gotten hefty fines for not labeling correctly. So there are less and less paid promo these days.
I'm confused - there are many electric milk frothers (at least in the US market, maybe not as much in the UK market). How does this compare to those existing products rather than a steamer as Ben mentioned? I see that there are many comments calling out the AD nature of this.
@@TheHasaanM if you're paid to do an ad, you can't then give an honest review in my opinion. That's more the issue. Don't think they should be utilising this series of videos name sake for an ad. The fact it's called gadgets and is just a single gadget is a bit misleading aswell, which is why I switched off when I noticed. Sure I'm not alone. Also a small # at the top of the screen for a few seconds isn't exactly being fully transparent. Think they should just straight up say it out loud.
@@moose7266 if its an ad then there would normally be some sort of financial incentive? Unless you have some insider knowledge, in which case feel free to share.
@@moose7266 It literally says AD in the description, hence they are being paid for this content. Now you could trust them to give an honest review regardless of being payed to do this, but it absolutely will be paid. Else its not an ad.
I actually love seeing videos like this. It's a food/drink gadget and they are showing how well it works and if it works. They also show how easy it is to use. Keep it up guys! ❤😊 also it's very obvious it's an ad for anyone claiming otherwise.
'Milk frothers range from $120 to $200+' - That's either poor research or deliberately misleading to make the product appear affordable. A quick Amazon search shows them as low as £35
I think Eva did a very nice job, especially if she normally works at a bakery and isn't used to being on camera. That said, I also didn't appreciate this being called a review when it was paid advertisement.
You don't disclose it as an AD in the video, or the title. "Teaming up with", "sent to us to review". Guys, if this is a paid product review, it's an advertisement and must be disclosed as such AUDIBLY in the video.
As a former barista, this peaks my interest. I miss doing latte art but can't justify the cost of a quality steam wand. I have a Nespresso machine to have fast, easy, but good espresso at-home and I think this product would be a nice low-maintenance addition to my morning coffee. Plus being able to make matcha and powdered based drinks easier and better at home also sounds like a nice perk. On Aug. 15th it will be only $70, so it's tempting.
perhaps due to not being a ponsey coffee drinker this just feels like a very niche problem to solve. Seems the sort of gadget that people will buy expecting to use it all the time only for it to sit on the side/in a cupboard collecting dust within a couple weeks
The Dreo website store says they only ship to the mainland US, although you can select US, Canada and UK during checkout (nothing confusing about that). Given the size of the company and their existing logistics, there's a good bet Europe, Asia, Pacific etc won't be able to back this (or not with the promise of a product anyway). At the discounted kickstarter launch price it looks to be reasonably priced compared to its competitors, but at its non-discounted price it's a little high. Its unique selling point seems to be the plant based water settings but I'm skeptical they make much of a difference. No-one's really replacing their existing powder mixing appliance (or shaker cup) with this. Would have been good to see a side by side comparison with an equivalent product, but probably understandable this wasn't done in light of the video being a -review- / -test- / ad / whatever this was.
I have a £20 electric frother from Lidl and it's great. Does soft foam, hard (long lasting) foam, cold foam and aldo has a function to mix hot drinks. It's a very simple and makes great foam, but I'm not that snobby to do foam art or anything.
@@FullErikTV It's not surprising though once you read the fine print. They got the production paid for by the product designers. UA-cam paper is just gravy on top.
@@sjokomelk This is different. This is a series that has been about spending their money supporting products that align with their values. Values held by many of their viewers. This video was not that. They didn't spend their money or show a product in line with their values. It was an advertisement they got paid to do for a really expensive milk frother that I'd think the overwhelming majority of their viewership either can't afford or would have no interest in.
I've been a Sorted viewer for a very, very long time. This channel is, at this point, my most watched channel on UA-cam by some margin. I've not only linked videos I thought were particularly great, but I've even sat down with someone else just to watch a video with them that I've seen multiple times before. So this comes from a place of abiding affection for the boys and girls at Sorted: this one is a miss. The gadget seems fine. For Dreo to call it "smart" is pure marketing fluff -- the people who designed the algorithm to adjust the spin and temp curves based on the settings are smart. The device is not smart. The rest of the video, as much as I enjoy Mike (my favorite cast member over the years), hews entirely too close to a late night infomercial. Even down to bringing in the "pro" to test the thing sight unseen. I have no doubt that this video was produced with honesty and genuine curiosity. I don't doubt that the young woman who made an appearance gave a genuine opinion based on her brief time with it. I certainly don't doubt the results. The "feel" of this video just left me cold. Ads and partnerships are fine with me -- you gotta get paid if you want to keep putting out the other fantastic content. I would like to see a more direct approach than you took here. It's not a review, and not really a test. It's a paid ad and play session. Just say that *clearly* and job done.
Today I learned what is wrong with my technique when making at home frothy coffees, so I’m excited to try again soon with this new info! (No, not gonna be crowdfunding this product, because I have something that works, but nothing wrong with getting the name out there!)
Depending on the heat of the milk and how aggressively you use a French press and pump it up and down I can get almost perfect flat white froth or Cappuccino froth. It's done in a few seconds to a minute.
Suggestion for the future. I honestly think this would be more valuable to the company paying for an ad to be in a regular episode of crowdfunded gadgets with the same length as the other segments, though clearly marked as an ad (This video is clearly marked, I just happened to miss the Ad markers). As soon as I realised it was 20 minutes on the product, as an ad, I turned it off. Maybe 1 minute in. If it was part of a normal episode, I would have watched the 5 minutes of it. So while it's a shorter amount, I think more people may watch the entirety?
Dreo must be paying it's sponsorships A LOT because Adam Ragusea just pulled the same thing. Dedicated video where the fact that it is an ad is not mentioned in the video and the reactions were very unhappy just like here...
Add, no add, big deal. It's a gadget review like the boys always do! I especially love the banter. I hit the thumbs up button as soon as I stopped howling with laughter at "I made a knob" followed by "practice makes perfect"
@@drsch I am willing to bet you $100 that an 8 dollar frother will not make the same microfoam as this tool. Maybe you don't care about the quality of the foam and that's ok, a less suffisticated person might not care .
Honestly I would have loved to see James Hoffman in this video, he would be perfect and be able to tell you guys so much more about the milkfoam and coffee and all sorts of other stuff, besides now Im genuinly interested to see if he makes a review on this gadget at some point in the future
I’d believe that this was more of a “test” and less of an “ad” if there was anything critical to be said at all about the product. Whether it be the size, price, quality, or marketing of a product, for videos with no “ working with the brand” Sorted usually can endorse a product, but still identify shortcomings or people who may not benefit from it. They have poked fun at so many unnecessarily “smart” products or products with naff apps, yet this time all of a sudden it’s a really clever invention. No talk of over-engineering or silliness when talking about qualified board consideration of different kinds of bubbles, I’m surprised they kept the old poker face straight on that one😉 Seems like a very high quality, but bulky and overpriced milk frother, I’m sure most of their opinions are their own, just can’t tell.
What disappoints me most about this video is not the video, or the ad stuff, or any of that. It's the way the sorted team, whoever is currently on comment duty is responding. They are arguing with people who say they should put #AD in the title instead of just doing it, because they know they'll lose even more views than they already have. And they're probably getting paid some portion of the sponsor money based on watch time and view stats. They're almost exclusively hearting only comments that speak positively about the product. And they just aren't either ignoring the backlash and moving on, or accepting the backlash and changing, they're fighting the detractors. They're treating this like a twitter war. Say "No comment" and pretend like this never happened, or put #AD in the title, or can the video. Those are your options, otherwise this is going to rise to the point where you guys are going to have to officially apologize and that's just sad.
The amount of misinformation and ignorance in this video is disgusting. First of all, steaming milk does NOT break down lactose. You need lactase enzyme for that and appropriate temperature. Second, the steam wand does not “dilute the milk with water” because it’s a highly pressurized “dry” steam that does not carry much water compared to normal “wet” steam.
Don't know why criticizing tempt. it is on SCA guidance from 130 to 140 F. Check this one and look more: When you heat milk to 130-140°F, it tastes sweeter because that temperature brings out the sweetness while keeping the milk smooth and creamy. If you go past 140°F, the proteins can break down, which might give the milk a burnt taste that covers up the sweetness. So, this temperature range is just right for making milk taste sweeter and better.
At first i did not understand the negative comments until it hit me. This is not even an ad, or sponsored, it’s a showcase/infomercial. Even if the product was what I’m interested in (which is not), saying you’ve been trusted and sent this product to review, with a 3 second watermark on the top right saying #ad makes it sound sketchy. I watch everything from Sorted. This is a no for me. And changes how I interact with the channel from now on.
If you go back, there has been loads of paid infomercials over the years. BASF and Kenwood paid for whole series of videos. There might be others too, but I never watch any video that is marked as an ad.
@@sjokomelk oh, I did not watch those as I did not find them as interesting as their usual series. I guess I have just failed to see the obvious, then. What a pity.
It’s never fair when people make fake, ill informed unnessesary drama in the comments. Please, don’t take it to heart. You clearly expressed your relationship with the product from the start of the video and clearly labeled it as advertising. That’s okay! Many of us understand the importance of keeping the lights on, and if sponsored videos, collaborations, ads ect help we understand that. Love to the whole team at sorted, keep up the amazing work!
Just for context, DREO is not a plucky little kickstarter campaign by a company that is passionate about coffee. They are a massive Chinese tech company owned by hesung innovation based in Shenzhen. I don't think a tiny #ad really covers the whole deceptive feel of this video, but I guess you need to make your money somehow!
Of course it's China, where internet laws seemingly don't apply. Opera GX gives private info to the CCP and this company enforcing secrecy of its brand and that fact the video is sponsored. Just for context, before I get called that specific r word, hate the criminals, not the countrymen. DREO is a criminal organisation in the western countries based on what they've done, not who they are.
Everyone's talking about the fact this is way more ad-y than usual (closest example I can think of is the Tokit review, which was way more clearly spelled out in the actual video)... But I think it's also worth adding... basically every brand that makes small kitchen appliances already makes this exact appliance. Crowdfunding for something that already exists from (in Australia) Sunbeam, Breville, Instant Brands, Nespresso and a whole range of other cheap store brands is just... not really what crowdfunding is for. For what it's worth, the Instant Brands version seems to have the most consistent reviews and clocks in at a lower price than most others (excl. Sunbeam, but its reviews are atrocious).
I have the original Subminimal Nanofoamer that’s essentially a regular handheld frother, but with the same impeller technology. It takes a bit of practice to use, but it’s pretty good for someone with a small kitchen. The Nanofoamer Pro came out recently and is quite similar in design to this product and it is very good. It currently retails at $159, so I am actually very tempted to pick one of these up for $100 to try them out side-by-side.
As a former baristo, I'm pretty impressed. The quality of the foam seems really good and it's certainly way easier than doing it with a wand. This seems like a really good device for an amateur to get professional quality at home. My one critique is that it does take a lot longer than wand-foaming. That wouldn't fly in a cafe where I have to put out a latte every minute thirty. And the price is... fair enough for the market. Overall, it looks like a quality product.
As a Barista of 8 years, I can comfortably say this is a great gadget for the hobby barista at home. Not only does microfoam take a while to master, like Ben said, Each type of milk reacts completely differently, which makes making consistant microfoam over various milk types incredibly difficult to get used to doing with a traditional machine. The fact that it all has been worked out , at least for oat milk as shown, is very promising.
I think it's probably a fair question to ask what they didn't show. They only tested the easiest and 2nd easiest milks to froth. They scrolled through a bunch of much more interesting options (soy, coconut) but didn't put those to the test. Why not test it with the easy milk to see if it works and then a hard one to see if it's worth the hype? I guess that's why it's an ad.
i have the nespresso barista at home, for many years now. it just does the same. not only microfoam, but whole recipes. you need the app, but it works really well. also with magnetism and the jug goes in the dishwasher after using. the price was about 200€, but totally woth it.
So it feels like this video struck up a bit of conversation...!
We've always said we'll clearly tell you if a video is sponsored or contains gifted items etc, and this is no exception - we did the same things we always have, inline with and beyond the UK's ASA guidelines... Displaying AD on the thumbnail and all social posts means that viewers can see it's an AD before clicking on it, it's also at the top of the description box copy and onscreen in the first few seconds of the video, both embedded and using UA-cam's 'paid partnership' functionality.
Judging by the comments, people aren't a fan of this format/style of video being used as an AD - we've done a few videos along this line before that have all been well received, and our sponsored videos are always adapted versions of our standard videos, but obviously this hasn't sat right with people so we'll listen to that and work out what's best moving forwards.
Overnight we've also made some changes to the title and thumbnail, which will hopefully help answer some other questions! J x
we’ve been watching for years and this is the first video where we paused and thought, something is not right here. then went to check the comments and it seems that everyone was thinking the same. Ad could mean gifted or paid promotion - this is not clearly stated anywhere. love you guys but got this one wrong.
This isn't the end of the world, but I'd push back on 'we did the same things we always have'. The format here closely mirrored your 'chef reviews gadgets' series, and we still don't know what the arrangement here was. Were you paid for your TIME, but you were allowed to say whatever you wanted? Were you paid to actively PROMOTE the product with positive reviews and that's why you had nothing negative to say? I know you've answered these questions in the comments and on the back end, but we shouldn't have had to hound you for that info. Just food for thought (...HA!) for next time.
I don't think anyone begrudges you guys doing the occasional ad video. You're a business, this pays your bills, we totally get it. We just want a bit better transparency next time is all.
From the beginning, sortedfood was very clear on what was going on here. I was surprised at how many weren't paying attention to what seemed so clear.
Thanks for this, completely understand your point... and yet, the ASA guidelines dictate *only* using AD or versions of it (advert, advertisement) to provide the most clarity - instead of terms like you've suggested! 🤷♂️
You can make super easy frothy milk in mere seconds hot or cold just using an old style coffee plunger. Pour some milk in about a third of the way and then push the plunger up and down and the milk will instantly thicken and froth up.
I always love how easily Mike can make nervous guests feel at ease. He’s got such a genuine “let’s just see how it shakes out” vibe that takes the pressure off anyone else. Well done, Mike!
This felt more like an informercial than a gadget review.
Edit: I know it says "Ad" in the description (which requires an extra click to see and even more when watching on my TV, which I did), and the thumbnail and first couple of seconds of the video. Honest to goodness I did not see any of those disclosures when I watched the video. I saw a title and thumbnail that implied at a glance that this was another part of my favourite series they do and was grossly disappointed to find a video with a completely different vibe.
In my opinion it needs to say AD at the beginning of the title or state it verbally at the start of the video so I know I can skip it. Or they don't do them at all. I really like this channel. I pay for YT Premium, I bought their last live show, I did a year of Sidekick last year, I'd buy their wine tasting kit if it shipped outside the UK. Watching a video in their main feed and feeling bamboozled into watching a paid ad is simply not what I want to see.
Because it is.
Yes agree. Don’t know why they reviewed this one and not the other gazillion milk frothers actually available - John Lewis even do an own brand one. It’s not a new type of product. 🤷🏽♂️
@@Sletchman How is any of it scummy? They changed the name to be more transparent, the description says it's an ad, the beginning of the video says it's an ad, they immediately made it clear that this was made in partnership with the company making it...
Seriously, what else do you want?
@@SnowsLife except they said they were sent the product and in the description it says "ad" so while the title may be slightly misleading they were upfront it's an ad
If nothing else, the "I am seeing this for the first time" from Mike as well as from the Lady, should ring some alarm bells. Like with the "normal" gadget reviews they never say "Oh I am seeing this for the first time" because that's what it is all about.
Ebbers is on Infomercial mode for all gadgets he presents, so that's just par for the course.
The problem is that the title and the thumbnail both follow your standard titles/thumbnails when doing kitchen gadget reviews. When you're looking at the thumbnail, your eyes are drawn to what is being reviewed and not a small "AD" in the corner while the title has nothing in it about it being an ad. Descriptions are not visible by default on mobile. The title just should contain the word "Ad" for it to be clear. I don't think it's scummy, they don't do sponsors that often and probably someone thought this is enough disclosure. The fact that most people were cought off guard when they said it's sponsored says otherwise
Lactose is a sugar, it doesn't break even at temperatures of 140 C to which UHT milk is treated. Otherwise heating milk would be a really easy way to get lactose-free milk at home for people with inability to digest lactose, and we wouldn't have to pay double price for lactase enzyme treated milk, which actually leaves milk lactose free and full of glucose and so, as Ben said, sweeter. But it has nothing to do with temperature. So Mike is right about the placebo effect.
Exactly right.
Actually, UHT milk does taste sweeter but it's because you get a bit of Maillard Reaction (which affects both proteins and sugars) - essentially a bit of caramelisation. Ben's explanation wasn't very accurate. If you taste fresh milk next to UHT milk the difference is pretty obvious. Fun fact, UHT milk also looks whiter because of protein denaturation.
No, heating at a high temperature does slightly alter the taste and texture of the milk, and UHT milk is only heated for a very short time for preservation.
@@itsema91 UHT is heated to 140-150 degrees, not 60-70 that Ebbers was talking about. Heating milk to 60-70 degrees doesn't make it sweeter, and it barely changes any proteins even.
I have no idea what goes on in culinary schools in the UK but in the US I learned all about making caramel and candy which includes that the double sugar bond breaks down at around 170C not at temps as low as 60C. I heard what he said and instantly knew he was wrong.
But this isn't the first time they've done one of these review videos where they were repeating nonsense they got from the manufacturer.
Oh, it's just about the one gadget. That's disappointing.
Edit - the title of the episode has been adjusted to show its not part of the series and only the one gadget.
kitchen gadget(s)
And a really expensive niche one.
It’s a shill video. Really annoying to see tbh
Seems like an advert the whole time
@@hord1827 It is an advert, says so in the description.
@@TykaGhost that small lettered AD is not nearly clear enough, it has to show at the start of the video clearly
I think this video in particular needs a #AD in the title. Either that or do a better job of disclosing the fact that its sponsored in the video itself rather than using vague phrases like "We've worked with so and so to..." The deliberate attempt to obscure the nature of this video really puts into suspicion whatever genuine goodwill you have towards the product.
Don't know what everyone here isn't aware of here. It says AD at the start and the description also discloses this? I don't think it's a deliberate misdirection rather focusing on the subject matter of the video rather than the logistics around an already disclosed AD deal. Allow sorted to make content like this to boost cashflow and improve their regular *free* content?
@@Lfcme You must work for a marketing firm.
@@Lfcme most people don't like being treated like they're stupid.
@@Lfcmenobody is trying to prevent them making this.
Just saying AD in the title. That's it...
Something a bit more clear than a small brief AD at the start.
Maybe if the company object to "AD" being clear in the title then they have something they're trying to hide and hoping people won't notice this is an ad for and would get suckered into buying it? 🤔
Always be suspicious of anything doing influencer marketing, ESPECIALLY if it isn't doing traditional TV ad spots or banner ads on websites, buses etc
@@Lfcme plenty of people will not read the description, since that usually does not contain important information, and # was visible for 2 seconds in the top corner while on the other side of the screen Ben is drawing the attention.
I think it #ad should have been mentioned in the actual video title.
why does DREO need an Kickstarter? they are "the choice of over 10 million+ users" (from their linkedin), and are a company with 51-200 workers. Also why on this format? As far as I remember you looked at stuff that was already out, and not going to be able to be crowdfunded starting on the 13th? When will it be shipped?
Thats marketing. Keeping the "Goal" low to get promoted by Kickstarter and people just see "Funded 500%"
Yeah this doesn’t need to be a kickstarter, it’s purely marketing and even though I like it and would be a great gift for my mum I won’t buy anything on kickstarter as there’s a chance it may never turn up. I want buyer protection.
Sorted should have done better here vetting the company and calling out the kickstarter element.
Kickstarter is now just pre-ordering with zero guarantees.
@@maddi04 The video is a paid ad, and not content.
I backed their kickstarter for the Chefmaker. Sorted also did a video on that. It's been a brilliant device.
You should take the adam regusea clue. "This is an ad for the dreo baristamaker milk frother" in the first sentence
I feel like in the past y’all have made it a lot more clear how your “partners” were involved. Like saying, “This video is sponsored but all our opinions are our own.” It’s kind of hard to tell in this video what is your opinion and what is being spouted from Dreo…
It's a prototype, we were asked to test it. Specifically some of the functions. Our thoughts and opinions on it though, were all our own. We even got a professional barista into share her thoughts... With no script, lead or insights from the brand. About as fair as we could make it.
@@SortedFood Were you only asked to test it, or were you provided a free product/paid to test it and make a video on it?
@@TinPrince They literally just said they were asked to test it.
It sounds like you’re trying to say that this wasn’t an ad. But you’ve put in the description that it was indeed an ad. What I’d expect for a video like this is for AD to appear in the title and for a clearer statement at the start of the video explaining the situation. “We’ve been given this for free but not paid”, “We’ve been paid, but our opinions are our own” etc. It was all a bit vague for my liking.
I fully appreciate you’ve got to pay the bills and I don’t begrudge you doing videos like this occasionally. But imho, you’ve got to lead with transparency for brand deals, your whole brand is based around ‘the community’, so integrity has to be front and centre.
@@SortedFood also, not too late to update the video title with AD. Based on the comments, it’s what the community would have expected and prefer here.
What exactly do you mean by team up with? Did they pay you, did you get the gadget for free or what? Is it an advert in disugise?
feels like an advert rather than a video. Really dissapointed with this one
I would assume paid and received for free. The description does state that this is an AD. Disappointing regardless.
Don't know what many people here are not aware of here. It says AD at the start and the description also discloses this. Maybe check that before claiming it's an "Advert in disguise"?
While I don't know exactly what the deal was (they probably said, I was just listening in the background), it is marked as an ad in the description so I don't think it's exactly disguised.
They do say at the beginning of the video that they were sent the product
Think you are going to get alot of pushback from calling this the same series name as the usual doing multiple gadgets, but its going to be interesting to see how it works out :)
No, they're getting pushback for doing the bare minimum disclosure required by UA-cam to advertise a product that's expensive and serves zero purpose to 99.99% of the population.
Gotta pay the bills, and being more visible about it works hurt views.
Seems like they changed it? I could have sworn the video was named differently when I clicked on the thumbnail, including season clarification and such.
@@alex2217 Yep, they got downvoted incredibly quickly for calling it "Reviewing crowdfunded kitchen gadgets Vol 8"
Think they're getting pushback for literally just doing an advert and posting it, regardless if the title or it feeling sneaky because of similarity to their usual content. Ads are gross.
This is a 20 minute advert, with adverts at the start, end and strewn throughout - gross.
@@zoulsgaming9455 it's a bit of a sh*show.
Title has changed multiple times in a few hours, yet nobody bothered to create a new thumbnail. Which is still the same calling this a review of gadgets (plural)
I watched this on Android and the UA-cam app didn't have the description unless you specifically expand it. Therefore it wasn't obvious this was an ad instead of an episode. Put ad in the title next time.
It's in the thumbnail tho?
@@emmy_the_nbnd little in the corner where its covered if yu hover with the mouse over the video.. and than its gone..i think thats against the TOS of YT...
also when it first showed up that ad thing wasn't in the description at all and the title was different
I hope they don’t. It’s hideous and obnoxious.
@@lr-forge2337it is... yt guidelines abour ads say the diclosure has to be clear and earrly in the video or superimposed on the whole video.
I don't drink coffee so I don't have a horse in the race, but buying this whole ass gadget just to foam milk seems insane to me.
"I wouldn't use it so I don't understand why anyone else would."
I do drink coffee and this still seems like quite an investment for a foam
@@sarahschmitt4354 A lot of people engage in a lot of activities that have a ceiling for how much they're willing to spend to indulge in. That doesn't mean every video has to cater to them specifically.
@@rxsheepxr Okay, we get it man, you worked on this thing. Its okay. Its still a useless piece of shit for the price. The fact that you're dick-riding for this company who makes worthless kickstarters while being able to afford R&D on their own, is telling.
I don't so you don't
Your guest was lovely! sweet personality, so much knowledge and happy to share and assist Mike with his learning process. We need more people like her :)
I love that they usually shit on Kickstarters but this thinly concealed ad they give a glowing review. AND JUST TO BE CLEAR WEVE NEVER USED THIS BEFORE
A bouncy fizzing Ebbers and a quietly spoken bashful Mike says it all.
This whole ad was so weirdly scripted 😂 "Never used it before" is such a strange thing to keep harping on about!
Kickstarter would be a good platform to support some amazing ideas. It is not limited to the company, but about the idea. To be honest, if the things suck, I would rather it quit the market compared with directly releasing and paid their ad fees to rob my eyes.
I mean, it seems to work. The product here is not the main problem, the presentation is uncool
Dear Sorted
I typically respect what you do, I genuinely believe you are a "good" company trying to do good work. I understand and respect that you do PAID PROMOTION.
Please make it more prominent, when it is a PAID PROMOTION. Something like an LTT "sponsor showcase" where we can see a product, the manufacturer showcased specs, usage etc. Something that isn't a REVIEW. Please draw a clear line between your PROMOTIONAL works and your lighthearted reviews (which we as consumers hold in higher regard).
Probably should have stated the non-discounted non-earlybird price which would be something close to $150 if its $100 with 30% off?.... changes the value proposition quite considerably.
Whilst I normally love what you guys put out, one problem I've always had with Sorted is they way you guys do "brand collaborations" as I think you'd refer to them, or to everyone else, a 20 min ad.... it's blindingly obvious it's an ad but it still gives me the ick especially when there is zero criticism of the device, not even the softball constructive criticism. I know you guys have to pay the bills, but perhaps there's better ways to do this? Personally i like the way LTT have done these kind of things in the past... completely up front that its a "sponsored showcase" (I think that's the term they used at one point) which allows them to go over and demo all the features but it's VERY clear it's not a review. What you did here feels like you're reviewing a gadget just like you do your other gadget reviews that aren't sponsored. I guess it's possibly the similar format that blurs the lines a bit?
People really appreciate openness and transparency, and you guys know full well nobody reads the description unless they're looking for a link, so you really should be calling it out for what it is in the video. (on second review I just noticed the #AD that pops up at the beginning but it's happening whilst the big animation for Bens name comes up so that really draws your eyes away from the fact its a #AD, personally i think you really need to say it out loud)
$150 is close to premium electric milk frothers - Breville one is $160. so the price is not bad, obviously at $99 its a great deal
@@LubomirGeorgiev it’s not really the point though is it? It’s about disclosing the true price rather than a price that only some will be able to get. Especially on a PAID piece of content.
You might think it’s a good deal still, and that’s fine if you’ve got all the right information but this paid sponsor video didn’t provide that info.
@@devlifedotnet they are advertising the crowdfunding and that's the price there so idk what you mean
How hard is it to say:
They sponsored this video to take a look at this product.
How hard is it to read a video description? And being as I'm not a fresh cheese bag, I'm smart enough to know when someone says they've teamed up with xyz company, they are in business together.
@@TravelingStackerrules on sponsorships require clear msg that the content is sponsored early in the video itself or superimposed on the whole video.
@@TravelingStacker On android you don't see the description box unless you open it. And I never open it unless I want to click on a link...which is never..and before they switched the title AND thumbnail it was not very clear that this is an infomercial.
@@elfenhexchen it was extremely clear 💀 people just don't have as much critical thinking as they really should. Agreed with OP. When someone says "we've partnered with XYZ" at the START of the video, at that point you just aren't listening lmao
@@elfenhexchen Oh the humanity of it all. You watched an ad. Are you going to be okay? Do I need to get you an emotional support cucumber?
Just a little fact check Ebbers, heating milk to 70 degrees does not alter or break down lactose, at all.
but it does make the milk sweeter :)
It literally says #AD at the start of the video
@@Viti No, it really doesn't. Heating milk to 70 degrees does very little to it at all. Certainly nothing you would be able to detect in it's taste.
@@julese-p278 it really does. I try and compare them all the time :)
@@julese-p278just a quick question, are you using the Fahrenheit scale or the Celsius scale?
So let me get this straight:
-they are a big company with about a 100 employees
-are already selling other appliances
-have enough money to afford marketing through youtubers
-already have finished finished the product the Kickstarter is for
So what are they doing a Kickstarter for?
And why did you think it would be cool to pretend like this is a part of your series where you REVIEW products? Why do you keep repeating that you are testing it, when it is a paid for video for the company? The whole video feels exactly like a TV infomercial.
Even indirectly suggesting that this paid promotion is a review is pretty scummy and I'm honestly disappointed in you guys
probably to gauge market interest before going all in productionwise
Probably for the same reason they did their last Kickstarter. Some things look better when you don't have the whole picture. The entire last Kickstarter was just them promising answers, features, and recipes, and then never even releasing the manual (which they had said they'd do in the first week).
Basically, it's a way to not take a risk monetarily, and to sell people less than they're expecting.
Kickstarter isn't just for funding a new out-there idea or product. It is a platform to handle the logistics, gauge interest and help keep track of orders. It is a lot easier to set up a product to be profitable when you know how many units you need.
Look at the author Brandon Sanderson and his many records setting Kickstarters. He doesn't technically need Kickstarter to fund his products. He uses it because he doesn't have the team or technology to do all of logistics in-house. It also helps with negotiating with printers because he isn't guessing how many books he might sell. He has all the info and can work out better deals.
@@Kevin_850 yes, but they DO have technology and team to do the logistics in-house, they're an appliance company and (in thier words) "The choice of over 10 million users". It's isn't an author needing to gauge interest to work out a contract with Random House, these people have more employees than the people who run the OXO brand in every Target. It's fine for a person or small group to say "hey I have a prototype, need the cash to mass produce", it's another for an established international company to do it. I have one of thier fans in my bedroom, my friend has one of thier air fryers, they're one of the first companies to pop up on amazon when you type in many home appliances. They can easily afford to do thier own market research. Not fucking crowdfund like they're trying to get a D&D supplement published.
Kickstarter would be better in knowing people's interest. If directly releasing it, it would only interrupt my visions.
As a former barista (and even with a lower end espresso machine), I can usually get good foam. Just a lot of practice. But this looks fun.
The title says "Reviewing", but the description says "AD", so that's scummy. Title should call this a showcase not a review.
@@MasterOkojothe title says "test" now so the spindocters are still at work.
If only they'd thought about updating the thumbnail which still states "chef reviews crowded kitchen gadgets"
I guess the arts guy/gal is out for the day
@@Sharky762 putting "test" still isn't good enough, the rules and guidance from the ASA and CMA are clear. AD needs to be at the very start of the video title, unmissable to the audience. It can't be hidden away in the video description.
@@ryant7316 totally agree. Nor can it be briefly flashed in the top right corner for the 1st 2 seconds of the video.. nor hidden in grey in the top right corner of the thumbnail while the human eye is attracted to all the bright colors in the center of the thumb and the bright title in the top left.
This was all done very purposefully and designed accordingly
@ryant7316 I'm reading the ASA rules for disclosure, and I can't find anything that specifically states it has to be the first word in the title--or in the title at all. Doing so would be within the rules, for sure, but I can't find a passage that explicitly states what you assert.
Mind sharing a quote from it? Maybe I'm overlooking it.
to be fair the thumbnail has AD in it and there is an ad watermark at the start of the video. don't remember if it was originally. but yes, this was done poorly !
Got myself an Illy one of these because the jar can go in the dishwasher. Works perfectly with all non-dairy milks, no unnecessary smart functions, just a solid machine. Lost the lid once, got in touch to ask if I could buy another one. They sent a replacement free of charge, spectacular service. One of the best kitchen purchases I have ever made. More expensive than the budget options, but completely worth it given the amount of use I got out of it alone!
Mike: lift the steam wand until it nearly comes out of the milk - this will stop it shrieking. THEN keep the tip of the steam wand DOWN deep in the milk, so the milk swirls around. Ignore the inital bubbles on the top. With one hand keep checking how hot the bottom of the jug is. Before it scorches you: stop. You should now have microfoam. Do NOT tap the jug - that will separate the bubbles that are further down in the milk.
Totally learned by years of making my own flat whites at home (I'm in EnZed)
I'm fairly confident this is a paid product appearance. Other youtubers have been popping up with these lately too, so it's probably part of a paid marketing campaign. Edit: Ok, it does say "AD" at the top of the description. I wish this was better disclosed.
Completely agree! I thought it was UA-cam policy to put a clear disclaimer in the video. Is it not?
@jsmit9484 it was there at the beginning for me
I mean Ben starts the video by saying that they've teamed up with Dreo whilst #AD appears in the top right of the screen. Felt fairly obvious to me.
Might as well assume that every video is an ad nowadays
It was made very obvious. Not only did Ben straight-up SAY they teamed up with the product makers to test the gadget, but the title is "Reviewing *_a_* Crowdfunded Kitchen Gadget", as in the video covers a SINGULAR gadget. Even ignoring that the video description also says it's an AD, they definitely made it as obvious as they could.
I don't drink coffee or milk, I knew very fast that this was an ad, but I still like the video. It was fun, we learned some things about milk and foam and they even showed a way of cooking that I never saw before.
Pouring a nob was one of my favourite jokes when I worked as the head barista at the Swedish equivalent of Starbucks and we had teenage boys come in and go ”Master barista??” (what it said on my work shirt) ”So you can make the art on the coffee? Do the art! Come on! Do the art!” Big laugh each time.
blink twice in your next video if this company has you and family hostage to make this
you cannot call it a REVIEW when it is a PAID ADVERTISEMENT.
Sure you can.
Just gotta remember that it can't be trusted to be an *unbiased* review.
I get paid for giving reviews all the time in the payment amount doesn't change whether it's a good or bad review. You can do it for yourself what's something as simple as Google opinion rewards
did they call it a review?
@@VineyardGHSYou get 10-30 cents per review, whenever Google randomly decides to ask you. If you can't tell the difference, I've got ocean-front property available for you to buy in Montana.
@@MrGreenYeti They did, before the title change. Nice try being a smartass that is late to the party though.
Would not have clicked on this if I realised it was an ad. The title makes it sound like it's part of your series of actual reviews.
I have had the Breville version of this for YEARS and I love it! We only use dairy milk so the extra settings on this one would be superfluous for us, but if you need all the extra settings I can definitely see how this would be handy!
Impressed in end result, however as a non professional coffee drinker it felt like it took a looooong time to foam and the price is way off, nearly fell off my chair laughing :o
My Breville frother is $160 and makes inferior microform compared to this product. Price is definitely not way off at the promo price of $99
Am i the only one that literally has no problem with this being an ad? It was clear for me from the start from the #AD in the thumbnail and the “they sent us a not out yet product” - any Sorted content is great content and Mike & Ben are one of my favourite duos! This also looks like an interesting product that ad or not i’d be interested in seeing as a potential gadget for me
Completely agree
Yes, they always try to provide quality content and I don't see any issue with this video being an #AD
I agree, all the people commenting that they weren't clear in the video and how disappointed they are in sorted are being ridiculous. I didn't click on this video, it auto played after another so I didn't see any thumbnail or title and I thought they were very clear at the start of the video on what it was about.
The title, description and thumbnail did not show it being an Ad until an hour or so of it being uploaded. They use UA-cams possibility to have three thumbnails at the same time, and a different one is shown to different users, and you get stats on which one had the most engagement. After that they added the Ad part to everything.
Videos like this make me realize Sorted needs a James Hoffman crossover.
I felt like I had just turned on the TV n the middle of the night & was watching a watered down version of a bad infomercial 🤣
Only without the bad in your face yelling between the actors
I'm not super upset you put an ad like this out, but you should maybe make that #Ad at the start bigger and last more than 3 seconds. Also, how you phrase "this company sent us this product" is maybe why people are so up in arms. It could be a little clearer, even if you are following all the UK guidelines for it. What's legal and what is well received are going to be different :) Just a thought! Love you guys and I hope they paid you well for this!
Just a fact check. Lactose doesn’t break up in steaming. Thermal stability of lactose is higher than the boiling point of water. The perception of sweetness comes from denaturing proteins and the added warmth enhancing aromatic compounds
I missed the ad label so that’s on me but milk frothers costing between $150-$200?!? Mine cost less than $30 Australian (around £13) and it’s also a one button operation and takes slightly less time.
I absolutely love Sorted Food but my god was this boring. A twenty minute video about pouring milk out of a jug was a hard watch
Honestly I found this video SUPER interesting because I'm a former barista and this is one of the things I enjoyed most about my job. There really is an art to making microfoam.
Be more empathetic. Your dullness is other's interest
Would definitely appreciate the fact this is an ad being disclosed more clearly.
I wasn't expecting the WHOLE VIDEO to be an advert???
Really? The fact that the description says its an ad didn't tip you off?
@@TravelingStacker many won't read the description, which normally doesn't contain any important information, and its not mentioned in the title, which is the part people usually read.
They have done plenty. But this one wasn't labeled correctly. The title needs to say AD as the first word according to UK law. I always avoid their paid videos.
@@sjokomelk Is that the law in the UK? Just a question from an ignorant person that doesn't live there.
@@craftiebrown Yes. In the entire EU/EEA area this is the law for all paid posts on all social media. And has been for some years. Influencers have gotten hefty fines for not labeling correctly. So there are less and less paid promo these days.
I'm confused - there are many electric milk frothers (at least in the US market, maybe not as much in the UK market). How does this compare to those existing products rather than a steamer as Ben mentioned?
I see that there are many comments calling out the AD nature of this.
The froth quality from these devices cannot compete with that produced by a steam wand. Also, many frothers struggle to handle vegan milk.
Least you could have done is compare it with other, cheaper, frothers. Not a single point of critique in a 20-minute AD.
Generally you’re not allowed to critique things you’re reviewing for an ad
Mike’s range of latte art is truly fan service at its finest. 😂
Can you not keep things to one comment or...?
@@EarthwormShandy That sounds more difficult than you make it sound.
This is just a 20min ad isn't it? Can't call an ad a review in my opinion. I will admit I turned it off after 10 mins though.
@@TheHasaanM if you're paid to do an ad, you can't then give an honest review in my opinion. That's more the issue. Don't think they should be utilising this series of videos name sake for an ad. The fact it's called gadgets and is just a single gadget is a bit misleading aswell, which is why I switched off when I noticed. Sure I'm not alone. Also a small # at the top of the screen for a few seconds isn't exactly being fully transparent. Think they should just straight up say it out loud.
Not really 'testing are they if they were paid to do it. Biased review
Not getting paid but ok @brokensaint2
@@moose7266 if its an ad then there would normally be some sort of financial incentive? Unless you have some insider knowledge, in which case feel free to share.
@@moose7266 It literally says AD in the description, hence they are being paid for this content.
Now you could trust them to give an honest review regardless of being payed to do this, but it absolutely will be paid. Else its not an ad.
I actually love seeing videos like this. It's a food/drink gadget and they are showing how well it works and if it works. They also show how easy it is to use. Keep it up guys! ❤😊 also it's very obvious it's an ad for anyone claiming otherwise.
'Milk frothers range from $120 to $200+' - That's either poor research or deliberately misleading to make the product appear affordable. A quick Amazon search shows them as low as £35
Misleading, 100%. There's no way that the entire Sorted team can't check Amazon for something like this.
I think Eva did a very nice job, especially if she normally works at a bakery and isn't used to being on camera.
That said, I also didn't appreciate this being called a review when it was paid advertisement.
You don't disclose it as an AD in the video, or the title. "Teaming up with", "sent to us to review".
Guys, if this is a paid product review, it's an advertisement and must be disclosed as such AUDIBLY in the video.
No lol
It literally has “Ad” in the thumbnail
I just want to point out that disclosure points that you mentioned are specific to USA only. Although they did mention that at the start
An entire episode on one item… they must’ve paid a lot
As a former barista, this peaks my interest. I miss doing latte art but can't justify the cost of a quality steam wand. I have a Nespresso machine to have fast, easy, but good espresso at-home and I think this product would be a nice low-maintenance addition to my morning coffee. Plus being able to make matcha and powdered based drinks easier and better at home also sounds like a nice perk. On Aug. 15th it will be only $70, so it's tempting.
perhaps due to not being a ponsey coffee drinker this just feels like a very niche problem to solve. Seems the sort of gadget that people will buy expecting to use it all the time only for it to sit on the side/in a cupboard collecting dust within a couple weeks
yeap, I guess it would be a small gadget to have some interesting experiments and show off before my friends lolllllll
LMAO I wonder how Ebbers even got Eva on the show? Like "Hey, the usual please. Oh, I'm reviewing this thing, you wanna be on YT?" haha
The Dreo website store says they only ship to the mainland US, although you can select US, Canada and UK during checkout (nothing confusing about that). Given the size of the company and their existing logistics, there's a good bet Europe, Asia, Pacific etc won't be able to back this (or not with the promise of a product anyway).
At the discounted kickstarter launch price it looks to be reasonably priced compared to its competitors, but at its non-discounted price it's a little high. Its unique selling point seems to be the plant based water settings but I'm skeptical they make much of a difference. No-one's really replacing their existing powder mixing appliance (or shaker cup) with this.
Would have been good to see a side by side comparison with an equivalent product, but probably understandable this wasn't done in light of the video being a -review- / -test- / ad / whatever this was.
I have a £20 electric frother from Lidl and it's great. Does soft foam, hard (long lasting) foam, cold foam and aldo has a function to mix hot drinks. It's a very simple and makes great foam, but I'm not that snobby to do foam art or anything.
Having flashbacks of the time they pretended to be impressed at the fact that salt made food taste good for another ad.
Disappointing video hands down, 1 gadget stretched to 20 mins is not ur usual production quality
@@FullErikTV It's not surprising though once you read the fine print. They got the production paid for by the product designers. UA-cam paper is just gravy on top.
Compared to 2 years ago, the channel has gone downhill. I find myself skipping a lot of the videos now.
If you noticed all the videos they have done with BASF were also paid ads and not content. And that was a whole series of videos.
@@sjokomelk This is different. This is a series that has been about spending their money supporting products that align with their values. Values held by many of their viewers. This video was not that. They didn't spend their money or show a product in line with their values. It was an advertisement they got paid to do for a really expensive milk frother that I'd think the overwhelming majority of their viewership either can't afford or would have no interest in.
I've been a Sorted viewer for a very, very long time. This channel is, at this point, my most watched channel on UA-cam by some margin. I've not only linked videos I thought were particularly great, but I've even sat down with someone else just to watch a video with them that I've seen multiple times before. So this comes from a place of abiding affection for the boys and girls at Sorted: this one is a miss. The gadget seems fine. For Dreo to call it "smart" is pure marketing fluff -- the people who designed the algorithm to adjust the spin and temp curves based on the settings are smart. The device is not smart. The rest of the video, as much as I enjoy Mike (my favorite cast member over the years), hews entirely too close to a late night infomercial. Even down to bringing in the "pro" to test the thing sight unseen.
I have no doubt that this video was produced with honesty and genuine curiosity. I don't doubt that the young woman who made an appearance gave a genuine opinion based on her brief time with it. I certainly don't doubt the results. The "feel" of this video just left me cold. Ads and partnerships are fine with me -- you gotta get paid if you want to keep putting out the other fantastic content. I would like to see a more direct approach than you took here. It's not a review, and not really a test. It's a paid ad and play session. Just say that *clearly* and job done.
Today I learned what is wrong with my technique when making at home frothy coffees, so I’m excited to try again soon with this new info! (No, not gonna be crowdfunding this product, because I have something that works, but nothing wrong with getting the name out there!)
Depending on the heat of the milk and how aggressively you use a French press and pump it up and down I can get almost perfect flat white froth or Cappuccino froth. It's done in a few seconds to a minute.
Do I want to do this at home.... no, I have more kitchen gadgets than I have storage space for already!
I feel you 😢😅
Funny how these guys are usually pretty vocal about not liking bulky single use junk for this exact reason, but loveeeee this milk frother.
Suggestion for the future. I honestly think this would be more valuable to the company paying for an ad to be in a regular episode of crowdfunded gadgets with the same length as the other segments, though clearly marked as an ad (This video is clearly marked, I just happened to miss the Ad markers). As soon as I realised it was 20 minutes on the product, as an ad, I turned it off. Maybe 1 minute in. If it was part of a normal episode, I would have watched the 5 minutes of it. So while it's a shorter amount, I think more people may watch the entirety?
Glad I read the comments first. Not watching a 19 minute ad.
How fun that Ben invited the barista from a local shop.
Dreo must be paying it's sponsorships A LOT because Adam Ragusea just pulled the same thing. Dedicated video where the fact that it is an ad is not mentioned in the video and the reactions were very unhappy just like here...
Add, no add, big deal. It's a gadget review like the boys always do! I especially love the banter. I hit the thumbs up button as soon as I stopped howling with laughter at "I made a knob" followed by "practice makes perfect"
A paid advertisement by definition cannot be an unbiased review.
Disappointing you are using this video series to slip in Ads.
They didn't call it an unbiased review
2nd video in a week that's basically just an ad. Great look!
Why do cows have hooves and not feet? Because they lack toes.
lol
£100 for a milk frother. Insane. If this weren't an ad, you guys would be ripping into it
@YunaFu overpriced for what it is. And is a bulky single use that doesn't even seem to be as good as budget alternatives.
@YunaFu Because you can do the same thing for 8 dollars with a regular tool. This thing is stupid.
My Breville frother was around $150 when I got it. Are you sure you just aren't poor?
@@LubomirGeorgiev Don't make assumptions about his wealth because you make poor purchasing decisions.
@@drsch I am willing to bet you $100 that an 8 dollar frother will not make the same microfoam as this tool. Maybe you don't care about the quality of the foam and that's ok, a less suffisticated person might not care
.
Yea, this video had a weird, salesy, vibe. Certainly wouldn’t want this type of content to continue
I used to have a lower-tech version of this, and I loved it! I kept it next to the Nespresso, and used it every day! I loved it. Loved it.🤗🤗🤗
This is an Ad, not a test/review.
Thank you, editor(s), for keeping in the Ebbers tongue pop!
Im wondering whether this gadget would work as an alternative to the velvetiser for hot chocolate as someone who doesn't enjoy coffee?
It should.
Honestly I would have loved to see James Hoffman in this video, he would be perfect and be able to tell you guys so much more about the milkfoam and coffee and all sorts of other stuff, besides now Im genuinly interested to see if he makes a review on this gadget at some point in the future
I’d believe that this was more of a “test” and less of an “ad” if there was anything critical to be said at all about the product. Whether it be the size, price, quality, or marketing of a product, for videos with no “ working with the brand” Sorted usually can endorse a product, but still identify shortcomings or people who may not benefit from it. They have poked fun at so many unnecessarily “smart” products or products with naff apps, yet this time all of a sudden it’s a really clever invention. No talk of over-engineering or silliness when talking about qualified board consideration of different kinds of bubbles, I’m surprised they kept the old poker face straight on that one😉
Seems like a very high quality, but bulky and overpriced milk frother, I’m sure most of their opinions are their own, just can’t tell.
Can we have a podcast dedicated to Frothgate?
What disappoints me most about this video is not the video, or the ad stuff, or any of that. It's the way the sorted team, whoever is currently on comment duty is responding. They are arguing with people who say they should put #AD in the title instead of just doing it, because they know they'll lose even more views than they already have. And they're probably getting paid some portion of the sponsor money based on watch time and view stats. They're almost exclusively hearting only comments that speak positively about the product. And they just aren't either ignoring the backlash and moving on, or accepting the backlash and changing, they're fighting the detractors. They're treating this like a twitter war. Say "No comment" and pretend like this never happened, or put #AD in the title, or can the video. Those are your options, otherwise this is going to rise to the point where you guys are going to have to officially apologize and that's just sad.
Lol, they do have a non-apology apology comment up now!
love the channel, hate this AD slipping in as part of the usual format.
Guys it's money. It helps Sorted keep continuing to make all this awesome content.
The price is astronomical. Got a throther for 9.99 € and it does its job fine.
The amount of misinformation and ignorance in this video is disgusting. First of all, steaming milk does NOT break down lactose. You need lactase enzyme for that and appropriate temperature.
Second, the steam wand does not “dilute the milk with water” because it’s a highly pressurized “dry” steam that does not carry much water compared to normal “wet” steam.
This def needs a #AD
Really? The fact that the description says its an ad didn't tip you off?
@freighter1097 not everyone sees the description before clicking on a video.
People crying that this was an ad and it never said it in the video… it literally has “ad” in the thumbnail.
Don't know why criticizing tempt. it is on SCA guidance from 130 to 140 F. Check this one and look more: When you heat milk to 130-140°F, it tastes sweeter because that temperature brings out the sweetness while keeping the milk smooth and creamy. If you go past 140°F, the proteins can break down, which might give the milk a burnt taste that covers up the sweetness. So, this temperature range is just right for making milk taste sweeter and better.
Miss the days when gadget reviews weren't sponsored and weren't the dominant format.
You mean one video ago?
@@EllieInCaracas You mean the one that was a gadget review?
At first i did not understand the negative comments until it hit me. This is not even an ad, or sponsored, it’s a showcase/infomercial. Even if the product was what I’m interested in (which is not), saying you’ve been trusted and sent this product to review, with a 3 second watermark on the top right saying #ad makes it sound sketchy.
I watch everything from Sorted. This is a no for me. And changes how I interact with the channel from now on.
If you go back, there has been loads of paid infomercials over the years. BASF and Kenwood paid for whole series of videos. There might be others too, but I never watch any video that is marked as an ad.
The entire series of videos last year from the southern US were also paid content.
@@sjokomelk oh, I did not watch those as I did not find them as interesting as their usual series. I guess I have just failed to see the obvious, then. What a pity.
It’s never fair when people make fake, ill informed unnessesary drama in the comments. Please, don’t take it to heart. You clearly expressed your relationship with the product from the start of the video and clearly labeled it as advertising. That’s okay! Many of us understand the importance of keeping the lights on, and if sponsored videos, collaborations, ads ect help we understand that. Love to the whole team at sorted, keep up the amazing work!
i think you did well talking about a gadge that froths milk for 20 minutes.well done.i hope sorted food got paid loads
Just for context, DREO is not a plucky little kickstarter campaign by a company that is passionate about coffee. They are a massive Chinese tech company owned by hesung innovation based in Shenzhen. I don't think a tiny #ad really covers the whole deceptive feel of this video, but I guess you need to make your money somehow!
Of course it's China, where internet laws seemingly don't apply. Opera GX gives private info to the CCP and this company enforcing secrecy of its brand and that fact the video is sponsored.
Just for context, before I get called that specific r word, hate the criminals, not the countrymen. DREO is a criminal organisation in the western countries based on what they've done, not who they are.
Everyone's talking about the fact this is way more ad-y than usual (closest example I can think of is the Tokit review, which was way more clearly spelled out in the actual video)... But I think it's also worth adding... basically every brand that makes small kitchen appliances already makes this exact appliance. Crowdfunding for something that already exists from (in Australia) Sunbeam, Breville, Instant Brands, Nespresso and a whole range of other cheap store brands is just... not really what crowdfunding is for. For what it's worth, the Instant Brands version seems to have the most consistent reviews and clocks in at a lower price than most others (excl. Sunbeam, but its reviews are atrocious).
i think next time keeping "Ad" in the corner or as a top border would be appreciated. looks interesting
Ben is always like "just learn to use a knife" but he didn't go the step of "just learn to use a steam wand"
I have the original Subminimal Nanofoamer that’s essentially a regular handheld frother, but with the same impeller technology. It takes a bit of practice to use, but it’s pretty good for someone with a small kitchen.
The Nanofoamer Pro came out recently and is quite similar in design to this product and it is very good. It currently retails at $159, so I am actually very tempted to pick one of these up for $100 to try them out side-by-side.
0:36 When Ben said ‘Dairy Milk’, my mind instantly went to the chocolate.
Haha - cow juice. From an udder.
@@SortedFoodPainting a picture with words
As a former baristo, I'm pretty impressed. The quality of the foam seems really good and it's certainly way easier than doing it with a wand. This seems like a really good device for an amateur to get professional quality at home. My one critique is that it does take a lot longer than wand-foaming. That wouldn't fly in a cafe where I have to put out a latte every minute thirty. And the price is... fair enough for the market. Overall, it looks like a quality product.
As a Barista of 8 years, I can comfortably say this is a great gadget for the hobby barista at home. Not only does microfoam take a while to master, like Ben said, Each type of milk reacts completely differently, which makes making consistant microfoam over various milk types incredibly difficult to get used to doing with a traditional machine. The fact that it all has been worked out , at least for oat milk as shown, is very promising.
I think it's probably a fair question to ask what they didn't show. They only tested the easiest and 2nd easiest milks to froth. They scrolled through a bunch of much more interesting options (soy, coconut) but didn't put those to the test. Why not test it with the easy milk to see if it works and then a hard one to see if it's worth the hype? I guess that's why it's an ad.
Thanks for the insight!
i have the nespresso barista at home, for many years now. it just does the same. not only microfoam, but whole recipes. you need the app, but it works really well. also with magnetism and the jug goes in the dishwasher after using. the price was about 200€, but totally woth it.