How Nike Tricks Your Brain

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  • Опубліковано 5 лют 2025

КОМЕНТАРІ • 290

  • @cobyhong852
    @cobyhong852 Рік тому +259

    I remember going to Vietnam and talking with vendors.
    They had family members who worked in the Nike shoe factory and would occasionally take some off the line or save the ones rejected due to small defects.
    Got to buy some for $10 each; that being tourist price too.
    My sneaker-head friend compared his authentic Nikes to the ones he bought in the market and pretty much said they were for sure legit.

    • @fazleyff
      @fazleyff Рік тому +18

      Bro which market 😭 how'd you communicate with them too? legit questions

    • @tila99
      @tila99 Рік тому +24

      ​@@fazleyffbro gate keeping...

    • @ragetobe
      @ragetobe Рік тому +11

      This is utter bs, Coby is full of it.

    • @jasminofarahitanitv4k633
      @jasminofarahitanitv4k633 Рік тому +2

      P₩

    • @Nitro_GT
      @Nitro_GT Рік тому

      @@sarveshraghavan9786so they are real ones for much cheaper with a tiny defect that’s good

  • @federicomurero
    @federicomurero Рік тому +484

    The way you tell stories is amazing. Great work!!

  • @pavitrauser
    @pavitrauser Рік тому +482

    I think we can understand the 3 % rule by looking at Apple's iPhone and other products.

    • @neoamaru
      @neoamaru Рік тому +6

      thank you, was gonna write that as i was thinking of it while watching it :)

    • @pavitrauser
      @pavitrauser Рік тому

      @@neoamaru no worries brother 🫂

    • @nikchris69
      @nikchris69 Рік тому +9

      Setting a trend has nothing to do with 3% rule. You guys watch 5-minute youtube videos and think you became experts lmfao

    • @Just_another_Euro_dude
      @Just_another_Euro_dude 9 місяців тому

      Truth hurts you, i guess. 😂😂😂😂😂​@@nikchris69

    • @dem1G0D_1
      @dem1G0D_1 9 місяців тому +1

      @@nikchris69true🤣

  • @RealLaone
    @RealLaone Рік тому +93

    They don't drop often but whenever they drop, the quality of the videos is unmatched.

    • @AthleticInterest
      @AthleticInterest  Рік тому +8

      👏 Thank you! That's always the aim

    • @RealLaone
      @RealLaone Рік тому +1

      @@AthleticInterest we appreciate it🙏🏽

  • @helderpenaloza4570
    @helderpenaloza4570 Рік тому +32

    The link between Duchamp and Dadaism is top notch! Great storytelling! Love this type of videos, can’t wait for more 🔥👏

  • @kelvinashie
    @kelvinashie Рік тому +283

    This video is a tribute to Virgil Abloh.
    Rest in Peace, our Black Star from Ghana 🇬🇭

    • @apegraham9819
      @apegraham9819 Рік тому +13

      The fact that he was mentioned makes me super proud. 🇬🇭
      Just this Tuesday I used his story in my presentation at work. Everyone was lemme say very happy and amazed as to what he achieved within that short span.
      R.I.P Legend.

    • @MadmanMagoo
      @MadmanMagoo Рік тому +5

      yo i get it black star from ghana, ghanas flag has a black star! thats a cool connection (sorry im a flag nerd)

  • @c792
    @c792 Рік тому +54

    Love the video as per usual. The dotted line pointed at “Ghana” was actually Cameroon 😅 btw

    • @onyekaobilo
      @onyekaobilo Рік тому +6

      I came to the comments section saying, "someone's gotta say it" haha

    • @elmobe
      @elmobe Рік тому +4

      Saw that straightaway and laughed. So happy others saw it too.

  • @mathewt301
    @mathewt301 Рік тому +17

    You are by far the most underrated UA-camr in my opinion. Please never stop!

  • @Pandajo
    @Pandajo Рік тому +13

    Athletic Interests is one of the underrated Sports UA-cam Channels 👏 ❤

  • @jacobzenk7634
    @jacobzenk7634 Рік тому +8

    In 5 years this Channel Will have millions so underated keep it up!🔥

  • @abdulalimj
    @abdulalimj Рік тому +3

    I just saw your thumbnail and remembered that nike had a sale online and i just ordered a pair of shoes. Now i truely understand how they trick me.

  • @CPHYSO
    @CPHYSO Рік тому

    The storyboarding on these is amazing Athletic Interest, I also appreciate the iconic Good Morning metronome from Kanye at 6:55

  • @AliPlatin
    @AliPlatin Рік тому +9

    thank you for this video, before i always hated people who wore off white shirts and i thought the guy who invented that brand is just the next regular rich guy who just has good connections, i would never think that there is such a beautiful and innovative man behind that brand who even gives out a free harvarad speech and shows us the youth all his wisdom before passing away.

  • @roidjones
    @roidjones Рік тому +2

    RIP Virgil, a true visionary

  • @tanzimmostafaopurbo
    @tanzimmostafaopurbo Рік тому +3

    Man i swear your videos are the perfect partner while having something to eat

  • @tanuj.k
    @tanuj.k Рік тому +6

    I don't remember how long I have been following you and watching your videos, and one thing I still dont understand is how you are still not at a Million milestone.. sooo much underrated and undiscovered I guess!!

  • @aryamanmalhotra848
    @aryamanmalhotra848 Рік тому +2

    One of the best videos till now ❤

  • @syedtahaquadri7153
    @syedtahaquadri7153 Рік тому +1

    Most underrated channel in this space!!

  • @ninobasset8176
    @ninobasset8176 Рік тому +4

    One important note on Marcel Duchamp fountain.
    Duchamp « created » this piece in an artistically time and era where some artists were trying to break further from the « schooled » worked of arts, the academic style.
    These attempts can be found slowly but surely in impressionnism for example.
    But for the fountain, when Duchamp presented it, it was at the « independent artists salon » of New York back in 1917, where the salon slogan was « everything is art. »
    The goal of the fountain then was not to create a « new art vision » but to truly mock such a slogan and people taking part in it, because if everything is art, then a pissbowl can be, and they would need to accept it’s display in the salon, which they did not.
    So the fountain did two things at it’s core, mock this vision of « everything is art » and it’s foggy definitions, but also basically open a « pandora box » on art, where many people after that, claim to be inspired by Duchamp to « mock things » to hide a lack of sense technique or meaning in a work.
    The urinoir was made to mock people such as an internet comment would mock a claim as « so if you are so intelligent and superior, why so : […] », but the meaning of the act has been deviated to be used as other ends, and it is important to keep that in mind.

    • @AthleticInterest
      @AthleticInterest  Рік тому +1

      This is fascinating, thanks for sharing.

    • @ninobasset8176
      @ninobasset8176 Рік тому +1

      @@AthleticInterest You’re welcome ! Hard to be precise and summarize in a UA-cam comment but such a crazily interesting topic, this piece was really a cornerstone in art history for sure, for good and less good.
      Duchamp is a really great artist with interesting vision too, too many people disregard his work and downgrade him to these « ready made » objects, but he highly participated in cementing this new art era that would rise at the beginning of the 20th century, I recommend everyone to dive into this topic since it can explain a lot of « foundations » regarding sometimes the state of the modern art scene.
      Also in any way, if my comment feels too rushed or lack essential informations, I’d be glad to see corrections from other art passionates in the comment :D
      And last but not least, thank YOU for you hard work and passionate storytelling of your channel, always glad to see a new video popping up on my feed !

  • @leoisaza
    @leoisaza Рік тому +4

    You truly make a great work. Thank you.

  • @madjoshmotingwa3737
    @madjoshmotingwa3737 Рік тому +1

    I have been gone for a long time but I am back and my man never disappoint

  • @nathanngumi8467
    @nathanngumi8467 Рік тому +2

    Great presentation, very captivating!

  • @1danielramiro1
    @1danielramiro1 Рік тому +2

    Excellent video. Thank you.

  • @sneakersxsosa1492
    @sneakersxsosa1492 9 місяців тому +1

    This narrator is killing me. It’s the equivalent of 50 Cent speaking on agriculture.

  • @guaybique4210
    @guaybique4210 Рік тому +1

    Goated Narrative Tone 💯

  • @dolyharianto
    @dolyharianto 9 місяців тому

    Abloh took inspiration from urban lowlife streetwear and turned it into haute couture, providing larping opportunities to the 1%-er.

  • @vxralyt
    @vxralyt 8 місяців тому +1

    I got a nike ad for this video😂

  • @holoceph3916
    @holoceph3916 9 місяців тому

    Virgil Abloh was the biggest hack in the game. He opened Pandora’s box for the hellscape we are now in

  • @Sprt_Ediz
    @Sprt_Ediz Рік тому +1

    That was an insane Video. Keep going with that work❤😊

  • @marcop.525
    @marcop.525 Рік тому +2

    It appears each time Nike releases a new Jordan 1 it's +10% expensive and -10% quality 😅

  • @Embargoman
    @Embargoman Рік тому

    What great idea this man has now everyone else follow his footsteps especially the Chinese.

  • @sonark289
    @sonark289 Рік тому +1

    Very insightful video!

  • @GuillaumeBakker
    @GuillaumeBakker Рік тому +9

    Kanye was waaaayyyyyyy earlier in sneaker collaborations than Virgil

  • @MrJakewray
    @MrJakewray Рік тому +6

    You have mapped Virgil's parents as coming from Cameroon while saying Ghana.

  • @ryanm4074
    @ryanm4074 Рік тому +8

    rip virgil, he dropped free game on his business for his love of collaboration; he felt everyone should have basic knowledge and access to business resources. there wont be many more of his kind, long live V

  • @kolbyworley
    @kolbyworley Рік тому +2

    Also got a nike ad on this video💀💀

  • @thomaswu5473
    @thomaswu5473 8 місяців тому

    9:36 “Nike products were so perfectly put together” shows the yellow adidas human races on the top left

  • @dylan4865
    @dylan4865 9 місяців тому

    Abloh and Ye seemed to be really into fashion. That's pretty dope.

  • @lorenzopippia5257
    @lorenzopippia5257 Рік тому +6

    I'm so glad that replica shoes actually exist. Save your money!

  • @hup2ah
    @hup2ah 9 місяців тому

    Bro your voice is heavenly

  • @federicomurero
    @federicomurero Рік тому +1

    Didn't know about this story. Keep it up!!

  • @EngineerDJ_Julius
    @EngineerDJ_Julius Рік тому +4

    even Kanye showed great interest in working alongside Virgil

  • @mikaelaxelsson1099
    @mikaelaxelsson1099 Рік тому +17

    I had no clue he was dead. What an unique human being, he had a sixth sense for fashion like nobody else

  • @kelvinashie
    @kelvinashie Рік тому +2

    This channel started since 2019 and I still don't know the voice behind the narratives.
    😂😂😂

  • @yawfrimpong6716
    @yawfrimpong6716 Рік тому +5

    His parents immigrated from Ghana, yet your dotted lines showing his country of origin (5:52) point to Cameroon?

  • @Sicwkskxkckckzd
    @Sicwkskxkckckzd 9 місяців тому

    I like adidas shoes more especially the ultra boost! Anything with that white foam is amazing to wear

  • @jvlicious
    @jvlicious Рік тому +3

    Too short sirs! 😅 Am used to longer analysis from you. But maybe you can do a follow-up of designers with deep links to sports companies (Kim Jones) or athletes/enthusiasts themselves (Jerry Lorenzo. Keep up the usual fantastic and fascinating work 💪💪

  • @otavongryf1379
    @otavongryf1379 Рік тому +4

    So put in minimal effort and hype everything up. Yeah Genius.

    • @Schlub14
      @Schlub14 Рік тому +2

      Pretty much and don’t forget to get another influential person with fame to back you like Kanye did with Virgil.

  • @championcspr
    @championcspr Рік тому

    the video is crazily good 🔥

  • @Itmeanspower
    @Itmeanspower Рік тому +1

    Amazing video, amazing narration. Just perfect❤

  • @ItsQuarz-
    @ItsQuarz- 7 місяців тому +1

    Interesting vid❤😮

  • @ARM1886
    @ARM1886 Рік тому

    Best channel in the entertainment industry

    • @AthleticInterest
      @AthleticInterest  Рік тому +1

      Now THAT's a review 😉

    • @ARM1886
      @ARM1886 Рік тому +1

      @AthleticInterest Trust me when I say this; I am so critical and often dont get pleased. Your videos, style of recording, timing and how you capture attention is perfect. You're underrated my friend.

  • @oddmaximus
    @oddmaximus Рік тому +5

    Great video, always a W channel.

  • @milesfranklyn
    @milesfranklyn Рік тому +1

    this is NOT what i expected from AI but I’m so happy yall made this video

    • @AthleticInterest
      @AthleticInterest  Рік тому +1

      Glad we can still surprise you 😉

    • @mitchellsommer2321
      @mitchellsommer2321 Рік тому

      This is AI?

    • @AthleticInterest
      @AthleticInterest  Рік тому

      @@mitchellsommer2321 Athletic Interest :)

    • @mitchellsommer2321
      @mitchellsommer2321 Рік тому

      @@AthleticInterest I really thought that was the voice of an actual person 😭

    • @AthleticInterest
      @AthleticInterest  Рік тому +1

      @@mitchellsommer2321 It is the voice of an actual person! (then again that's exactly what an artificial intelligence would say)

  • @brendanpatrickeustaquio3532
    @brendanpatrickeustaquio3532 Рік тому +1

    There was a nike ad before the video 😂

  • @joshymaks7693
    @joshymaks7693 7 місяців тому

    The 3% 🥶🥶🥶🥶

  • @dronesclubhighjinks
    @dronesclubhighjinks Рік тому +1

    Very interesting video! I learned a lot as usual! Thanks! 🙏😎

  • @pt_3118
    @pt_3118 Рік тому

    How Nike tricks your brain? Change the color of the sneaker and give it a new nickname 😂😂😂😂

  • @mlrbeats.
    @mlrbeats. Рік тому +1

    "The hype is real"❤

  • @EvansOkoth-ms3xd
    @EvansOkoth-ms3xd 8 місяців тому

    Good at storytelling congrats +1 sub

  • @rprcreations5470
    @rprcreations5470 Рік тому +1

    One of the best quality UA-cam channel 💯😍

  • @azozkoora
    @azozkoora Рік тому +5

    This is incredible hardwork thank you guys for this insane story i want to have a great business in the future like him❤️‍🔥

    • @AthleticInterest
      @AthleticInterest  Рік тому

      Thank you and good luck with your businesses! 🙂

    • @azozkoora
      @azozkoora Рік тому

      @@AthleticInterest ❤️❤️❤️

  • @robingp
    @robingp 8 місяців тому +1

    Title of video: “How Nike tricks your brain”….When I watch the video: “How Abloh tricks your brain”…..

  • @jeremycorvietto
    @jeremycorvietto Рік тому

    Hi,
    always great videos, would you mind to share the name of the factory where the socks are manufactured
    Thank you.

  • @8teenOfficial
    @8teenOfficial Рік тому

    Then a nike ad appeared before this video 😂

  • @domenicogiannotti4662
    @domenicogiannotti4662 Рік тому +1

    For me it was "scary" at all. For me this is when marketing is more like a presentation, it's more an imposition. Because I respect everyone but when someone play dirty i don't care because this is playing us. Thanks for the beautiful videos

    • @domenicogiannotti4662
      @domenicogiannotti4662 Рік тому

      Per me più che una rivoluzione ha solo rotto le scatole e fatto si che si continuasse a speculare. Infatti ora le scarpe sono più economiche, anche quelle di serie A, ma vendute con l'hype

  • @PotatoGawds
    @PotatoGawds Рік тому +1

    Abloh was a genius

  • @akirhamza
    @akirhamza Рік тому

    “Eyewear is a specialized product which requires a lot of experience around optics, fit, frame and design. Therefore, it only makes sense to work with the best in talent, knowhow and technology in the industry,”

  • @joelmonteiro1419
    @joelmonteiro1419 Рік тому +1

    Interesting. I had never heard about Vigil or Off White. You should do a vidoe on the rugby world cup. It's setting attendance and viewership records.

  • @athens9867
    @athens9867 Рік тому +1

    Rest well Virgil Abloh

  • @nami1540
    @nami1540 Рік тому +1

    Start 5:50

  • @checkfh6244
    @checkfh6244 Рік тому

    I Really am reminded of the Hype Culture video

  • @achilles.zeal.
    @achilles.zeal. Рік тому

    That was a great video.
    I feel bamboozled and bait-and-switched with regard to the title. I’m sure it’s working for you, just feels like trickery.
    Great video content nonetheless. Thank you for putting it together and sharing.

    • @AthleticInterest
      @AthleticInterest  Рік тому

      Appreciate the feedback... and thanks for the kind words! 🙂

  • @therankingworld7627
    @therankingworld7627 Рік тому +1

    "His parents emigrated from Ghana" ends up showing a line from the Cameroons

  • @DEATHWISHVQ
    @DEATHWISHVQ Рік тому

    Why did you compare a RETAIL PRICED NIKE SHOE vs an AFTERMARKET RESEL shoe?

  • @wyffd
    @wyffd Рік тому +1

    The change to spotify algorithms has actually killed my desire to seek new music. I just listen to my old playlists instead

  • @iurysza
    @iurysza Рік тому

    The dhl sneaker threw me off 😂

  • @ipot2871
    @ipot2871 Рік тому

    Talking about Vergil Ablo.. they decided better to advertise their socks 💀 4:35
    Like bruh are you serious… doesn’t make me even buy

  • @notime4luv_
    @notime4luv_ Рік тому +3

    Made by the true GOAT himself VIRGIL ALBOH..

  • @mikeadebayo4114
    @mikeadebayo4114 Рік тому

    You should do one on Clint from corteiz

  • @devanshtiwari2067
    @devanshtiwari2067 Рік тому +1

    I didn't know about Virgil
    So when the sudden statement of his death came un the video I got up from my bed😢😢

  • @stayawake5213
    @stayawake5213 Рік тому

    May god continue to bless his soul 🫡🥺😢 .

  • @supersaiyandrawing8153
    @supersaiyandrawing8153 Рік тому +1

    I think every off white nike is changed more than 3%. They all had a real design project workphase behind them. They are deconstructions of the shoes from a perspective that can only exist in a time when the shoes are already being understood amd conceived by the customers. They know the original and now they are presented a deconstruction of the shoe.

  • @Unova007
    @Unova007 Рік тому

    bro finally u posted!

    • @AthleticInterest
      @AthleticInterest  Рік тому

      More to come, next video is going to be a special one :)

  • @The_G.O.A.T__
    @The_G.O.A.T__ Рік тому +4

    Hey Athletic Interest another Quality content 😮❤

    • @AthleticInterest
      @AthleticInterest  Рік тому +2

      Glad you like it and happy to be back from our break :)

  • @Kushonthebush
    @Kushonthebush Рік тому +1

    I still cant understand why sneakers resellers (2nd hand shoes) sell more than for what they were bought for?

    • @UnfeelingMonster
      @UnfeelingMonster Рік тому +1

      Limited supply. Often the sneakers are rare to find brand new, so if someone has one to sell, they can name their price

    • @barz2k12
      @barz2k12 Рік тому

      Your paying for how limited the shoe is. Now i dont understand how they come up with how much more to charge for a certain shoe

  • @loveanimals2675
    @loveanimals2675 Рік тому

    Immigrated from Ghana. Goes on to show Cameroon 😂

  • @edwinduisburg8138
    @edwinduisburg8138 Рік тому +3

    The 3% rule might only apply to less than 3% of the global market because even the iteration products including running shoes have more significant change than 3% in design. Adidas and Nike usually apply odd/even design rule which is to make a significant change to product on the 3rd, 5th and 7th iterations and only make subtle changes in the 2nd 4th and 6th itirerations.
    Also running shoes don't get that much collab products. Adidas mostly collab with Allbirds and Y-3 and their products 99% casual wear than performance product.

  • @thatonebananabananaman8565
    @thatonebananabananaman8565 10 місяців тому +2

    Nah Nike pays 5 pence an hour to poor workers in India pretty sure there profit margin is way higher then 5%

  • @moisesfernando2516
    @moisesfernando2516 Рік тому +1

    Story Telling at its finest!

  • @Maximus-tg1ee
    @Maximus-tg1ee 7 місяців тому

    0:39 damn is that a guy from clash of clans

  • @whisperwhisper
    @whisperwhisper Рік тому

    If the narrator wasn’t slow I sleep watching

  • @johnstover4584
    @johnstover4584 Рік тому +23

    You could never convince me a 500 dollar shoe is better then a 50 dollar shoe. I used to beat people with Jordan's and Nike's onall the time with my Walmart shoes. It's about the person more then the shoe. Why would you spend 300 dollars on shoe's you have to worry about getting dirty or stolen? I can buy a couple pairs of clothes and a couple pairs of shoes for the price of one pair of shoes. Then I can get them dirty and not lose my mind. The way theft is the shoes are only going to get more expensive. I don't care what race the kid is who makes my shoe. I'm not picky.

    • @dronesclubhighjinks
      @dronesclubhighjinks Рік тому +10

      Whenever a fashion brand advertises $500 athletic shoes, I assume they are only made for casual purposes and not actually for sports. Athletic shoes worn by athletes get sweaty and dirty and need to be replaced once or twice a year depending how often they’re used.
      The shoe does not make anybody a better player. Being taught good fundamentals and practising a lot is going to make a difference.

    • @johnstover4584
      @johnstover4584 Рік тому +1

      @@dronesclubhighjinks plus it helps when you look like a nerd and they underestimate you.

    • @sebastiancarreira5832
      @sebastiancarreira5832 Рік тому +1

      @@dronesclubhighjinks That's not even close to how often they are replaced, most professional footballers use a pair only once for a match, there are players that even use two pairs in a match (one for the first half and another for the second half).

    • @dronesclubhighjinks
      @dronesclubhighjinks Рік тому

      @@sebastiancarreira5832 yes, incredible isn’t it? About the once or twice a year replacement rate, I meant for regular people who play school or community-level sports - not for elite athletes.
      Tennis players sometimes put on a new pair partway through their match. As for ballerinas, their pointe shoes are handmade, cost at least US$100 a pair, and they might last a whole week if they’re lucky. They have to sew on the ribbons themselves. (They secure the shoe to the lower leg.) They have to do all kinds of things to make the shoe broken in enough to dance in. It’s actually quite fascinating, even if you have no interest in ballet. I have to admire their dedication!
      An activity that might be even more difficult is synchronized swimming, which they now call artistic swimming. They don’t need shoes, but there’s a video on UA-cam about all the gunk they have to put on their hair and face to look good for competitions, and how long it takes to get it off afterwards. They have to wear nose plugs and are not allowed to wear goggles. People make fun of that sport, but it is extremely difficult!

    • @dronesclubhighjinks
      @dronesclubhighjinks Рік тому

      @@johnstover4584 I suspect it’s a lot better to be underestimated and be able to impress people than it is to be overestimated and disappoint people!

  • @sudavekrishna4523
    @sudavekrishna4523 Рік тому

    Why does this guy’s sound like the guy who sang the Zinedine Zidane song

  • @marihutten
    @marihutten Рік тому

    RIP Virgil.

  • @awii1754
    @awii1754 9 місяців тому

    Traduzcan mas videos 😢

  • @ritchierich2793
    @ritchierich2793 Рік тому

    6:54 😂😂😂😂 thats a first

  • @zhdfc
    @zhdfc Рік тому

    Are yall a studio or is it one guy behind these videos?

  • @kezia5616
    @kezia5616 Рік тому

    rip virgil

  • @mitty_2010
    @mitty_2010 Рік тому

    no way bro said shop-e-fie