Sharks Ko Laga Jhatka, Physical Books Ka Market Growth Sunke! | Shark Tank India S2 | Pitches

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  • Опубліковано 17 гру 2024

КОМЕНТАРІ • 981

  • @vaishnavikaushikmusic5385
    @vaishnavikaushikmusic5385 Рік тому +1739

    Physical form of a book , smell of its pages , charm in texts ....this is a peaceful experience for every book readers ❤

    • @Maniacguy2777
      @Maniacguy2777 Рік тому +9

      Absolutely ma'am and now a days people read online have health issues as I found.

    • @Spyron_
      @Spyron_ Рік тому +7

      Especially the touch of page material quality....sometimes its so refreshing but sadly the volume of people around the globe is less.

    • @Maniacguy2777
      @Maniacguy2777 Рік тому +1

      @@Spyron_ it's sad these days they stopped physical books of learning to repair electronics that I wanted.

    • @emotionalIntelligence2078
      @emotionalIntelligence2078 Рік тому

      That's what. It can make you a millionaire not a billionaire. That's what the sharks said

    • @ShaktimanJi
      @ShaktimanJi Рік тому

      Even doesn't harm eyes

  • @KalrajGhatol23
    @KalrajGhatol23 Рік тому +1268

    Anupam is the smartest person on this panel...he knows about every single thing...From genral knowledge to business..Full respect 🙌🏽

    • @rehbarshaikh2924
      @rehbarshaikh2924 Рік тому +32

      yeah, coz he reads a lot of books as he said😂

    • @paperfront526
      @paperfront526 Рік тому +46

      250 company mein ese hi nahi invest kiya.. 😂😂

    • @Maniacguy2777
      @Maniacguy2777 Рік тому +11

      For good products he doesn't invest. You cannot say he's the smartest. There's only few people in those judges like lenskart owner and Amit jain bit smart.

  • @dapoliplotsatparnakutir1166
    @dapoliplotsatparnakutir1166 Рік тому +2275

    I disagree with Vinita,that people don't like to get books as gift...rather one should know what type of books to b gifted as per the person's overall personality

    • @spellcheck5393
      @spellcheck5393 Рік тому +79

      Nhi yaar book useless gift hota h.
      Unless person is obsessed with physical book. And people obsessed with books think everyone else also is

    • @xdad42
      @xdad42 Рік тому +7

      OK.

    • @suryagurung7793
      @suryagurung7793 Рік тому +108

      ​@@spellcheck5393 I disagree. I don't read books, but I was gifted a book by someone and it felt really sweet. And then I actually went through the effort to read it out of respect for their intentions, and the book was so good.
      So I think books are not useless as gifts even if they are not a reader.

    • @heavyhibi
      @heavyhibi Рік тому +9

      ​@@suryagurung7793 exactly

    • @spellcheck5393
      @spellcheck5393 Рік тому +12

      @@suryagurung7793 it's one case. Many people who don't like books or don't collect book hate books as gifts
      Most people also gift book as per their taste instead of what the other person will like

  • @theswordqueen1128
    @theswordqueen1128 Рік тому +1006

    They can choose to not believe , but yes going to a bookstore and buying a book is a total experience in itself..
    Just because they donot read physical or any books at all, doesnot mean the market is on a decline or the number of readers aint right.

    • @loneevangelion5815
      @loneevangelion5815 Рік тому +22

      In last three years i read most of books online, didnt even bought a physical one, the future is ebooks and audio books,

    • @plunderer6348
      @plunderer6348 Рік тому

      lol u r clearly delusional

    • @aadhikaavya
      @aadhikaavya Рік тому +21

      @@loneevangelion5815 The advantage of buying physical books is you can give them away for someone else to read once you are done. This is one of the main reasons I buy physical books today even though they cost more than ebooks

    • @SohelKhan-tt6vc
      @SohelKhan-tt6vc Рік тому +1

      ​@@aadhikaavya same

    • @thinkyourown9146
      @thinkyourown9146 Рік тому +17

      @@aadhikaavya and there is that different QUALITY experience of reading physical books and for many health conscious people including me who read book will most likely prefer physical books

  • @sayantanisaha
    @sayantanisaha Рік тому +265

    As someone whose father is a publisher and have seen the business and the market up close, no one i repeat no one prefers ebooks over physical books. The people who love to read they prefer ebooks only when they're not available in the market otherwise anyone whose a avid reader goes for physical book. I belong to a very small state and a 7 day bookfair in the capital sells about 2-3 crores worth of books.

    • @arkasarkar6935
      @arkasarkar6935 Рік тому +12

      The only reason I have ever read eBooks is when the available edition in India costs about 2-3 times than what they usually do. There's absolutely no reason why someone will passionately prefer something as soulless as eBooks

  • @RAVI56022
    @RAVI56022 Рік тому +705

    Physical books has its own charm.

    • @koushikduttarai81
      @koushikduttarai81 Рік тому +7

      Expensive hain isiliye ..ebook cheap h option unlimited

    • @putatoee
      @putatoee Рік тому +14

      @@koushikduttarai81 but i dont think ke koi be joh apne aap ko reader bolta hai woh ebook prefer krega

    • @Dhriti665
      @Dhriti665 Рік тому +1

      yeah i also prefer anyytime physical book but i dont read books

    • @khhwahish
      @khhwahish 10 місяців тому

      ​@@putatoee Ebook mujboori hai 🥲

  • @captainjohnprice2417
    @captainjohnprice2417 Рік тому +597

    Till date books are the best gifts. Reading online books can never give u the satisfaction of reading physical books

    • @invincibleharry
      @invincibleharry Рік тому +16

      Yes that's smell of the paper 😄

    • @SohelKhan-tt6vc
      @SohelKhan-tt6vc Рік тому +3

      ​@@invincibleharry yeah 😅

    • @spellcheck5393
      @spellcheck5393 Рік тому +2

      This is opinion of people who like to read. But truth is most people do not prefer books. It's the generation of short form content

    • @IIMASPIRANT_24
      @IIMASPIRANT_24 Рік тому

      ​@@spellcheck5393you are wrong.except text books
      .. people are interested in fiction and functional books in physical form

    • @neha121neha
      @neha121neha 10 місяців тому +1

      Agree❤

  • @bansalbansal1366
    @bansalbansal1366 Рік тому +431

    this was a great idea
    sharks didnt know it cause they dont read books .....but we as book readers know about the growth of physical books
    "its not a dying culture" and people do not go for best sellers they go for best stories

    • @raginiborkotoky1473
      @raginiborkotoky1473 Рік тому

      Very true

    • @basharsabiha3310
      @basharsabiha3310 Рік тому

      Absolutely Right ✅

    • @krishan9739
      @krishan9739 11 місяців тому +1

      nah see you might not know but margins in book selling are way lower then other businesses. Their are copies of almost every book you want for way cheaper then original price range which is way, there are no famous one stop book store has ever been that successive or known to public.

    • @Aaditya_official
      @Aaditya_official 11 місяців тому +4

      ​@@krishan9739 ok you are right no one can stop book piracy ,but it's not a dying business , print culture not going to die atleast for next 100 years

    • @1gauravpatil674
      @1gauravpatil674 10 місяців тому

      you lack business!

  • @dkdcatall
    @dkdcatall Рік тому +246

    If Peyush was in this pitch, he would have definitely given an offer due to the cause.

  • @Jashanart
    @Jashanart Рік тому +111

    E books can't beat the feeling of reading a physical book ....as an artist while reading i can see a book like a movie ...no e book or audio book can replace feel of physical book

  • @praneshanms
    @praneshanms Рік тому +551

    So the sharks are dismissing a company that specializes in surveying data across all market sectors because their immediate 'friends circle' don't read books? (sigh)
    I think this is a wonderful business! The readers market is huge, and this business can easily pivot market changes by having a e-book offering as well. Loved the branding!

    • @praneshanms
      @praneshanms Рік тому +12

      @Malik Official karta hu bhai. Tu jaroor Lena books humse.

    • @aakanksha1159
      @aakanksha1159 Рік тому +8

      Wonderful business but horrible service. Check the amount of complains they have on them. I had a nightmare dealing with them. Took more then a year to get a box. Guess how does 1 year subscription works then

    • @krishan9739
      @krishan9739 11 місяців тому

      nah cause the people who actually do surveies are not random people. Its already a skewed populus

  • @bethezayntomyniall2341
    @bethezayntomyniall2341 Рік тому +190

    as someone who is a gen Z i can assure you that our generation thrives on physical books....we literally have communities in different social media who are so dedicated to reading literature....books are my home and they'll always be....e books can never

    • @eashanjindal
      @eashanjindal Рік тому +1

      If you like reading then is it right to say the whole generation thrives for it?

    • @bethezayntomyniall2341
      @bethezayntomyniall2341 Рік тому +6

      @@eashanjindal hell yes it is....because its not just me....I'm talking about communities....huge communities and group of people who love reading and literally thrive on physical books....it makes us extremely happy....and safe even...so hell yes I'm speaking for this generation because I have seen it and I see it everyday....y'all don't know genz at all...

    • @Aaditya_official
      @Aaditya_official 11 місяців тому +1

      ​@@eashanjindal Look i have no hobby related to reading but any time i get a option between physical book or ebook i will not think a second before choosing physical book over ebook

    • @1gauravpatil674
      @1gauravpatil674 10 місяців тому

      lol government textbooks ka market may dekh bsdk

    • @pratimamahananda1945
      @pratimamahananda1945 9 місяців тому

      @@bethezayntomyniall2341 which community it is, can you name, i would like to join

  • @InformationContinent
    @InformationContinent Рік тому +99

    I am a person who spends most of the time on screen, the only thing that I personally hate to do on screen is reading books, because I desperately want to give my eyes some screen off time and I personally feel reading physical books has a different level of feeling it's an emotion. But one thing is for sure, that original print has a different feeling but copies also do the thing for us

    • @rahuljain7886
      @rahuljain7886 9 місяців тому +1

      Bro its exactly the same for me

  • @spititout12
    @spititout12 Рік тому +88

    sorry aman , e books can never surpass hard cover books. just because you are not into it doesn't mean no one is.

  • @SheetalBhadauriya
    @SheetalBhadauriya Рік тому +179

    I'm shocked that they didn't know how much physical books business is booming.

  • @ewelynn
    @ewelynn Рік тому +73

    No matter how much the ebook business grows in India, (authentic) physical books and special edition books will always be in demand. Plus the original hardcovers are a difficult find these days.

  • @ascreation1274
    @ascreation1274 Рік тому +1638

    Physical books market is a growing market jitna bhi ebooks ajaye likin physical book ko takkar nahi de sakti
    Edit -thanks for 1k

    • @Sachin-ct3md
      @Sachin-ct3md Рік тому +38

      Declining market hai

    • @shauryaswaraj
      @shauryaswaraj Рік тому +28

      Yaar mereko bhi physical book padhni hei magar meri books 1000+ ki ek aati hei yah kuch toh 7k-10k tak vary bhi karte hei sadly toh ebook padhni padti hei😢

    • @adarshagnihotri2681
      @adarshagnihotri2681 Рік тому +24

      Correct...i too prefer reading physical books

    • @neerajlamba2021
      @neerajlamba2021 Рік тому +6

      Well said! 👍

    • @technogatzee
      @technogatzee Рік тому +2

      Bilkul sahi

  • @Harsh_edits..
    @Harsh_edits.. Рік тому +48

    Namita- me dheet hu ...
    Pitcher -bilkul😂🤣🤣

    • @himpriya9379
      @himpriya9379 8 місяців тому +2

      I was looking for this comment 😂

  • @adarshkumaryadav3449
    @adarshkumaryadav3449 Рік тому +52

    Piyush definitely would have done something. Love his interest and business skills !

  • @Won1707
    @Won1707 Рік тому +124

    I agree with only one point from the sharks, that in India, subscription model doesnt work much.
    I completely disagrre that this market is declining, personally i bought 5k+ Rupees books in last 6 months( for own and gifting). So this is a great market. This team needs to work more on Promotion and Individual Box marketing.

  • @RahulRajput-kb4cm
    @RahulRajput-kb4cm Рік тому +17

    She is from my district Gopal Ganj ..so proud to see a entrepreneur coming from here in shark tank. She'll be inspiration to many girl/woman.

  • @purple-gp1zq
    @purple-gp1zq Рік тому +474

    This business is gonna be so big in some years for sure ❤

    • @gunner4ever924
      @gunner4ever924 Рік тому +9

      What a joke 😂

    • @sudeepbansal5234
      @sudeepbansal5234 Рік тому +14

      gifts ka market mai grow Karega yeh...self reading wali public kam hogi isme

    • @purple-gp1zq
      @purple-gp1zq Рік тому +1

      ​@@gunner4ever924 who asked u 🥰

    • @purple-gp1zq
      @purple-gp1zq Рік тому +6

      ​@@sudeepbansal5234 tennagers are so into book reading

    • @gauravn09
      @gauravn09 Рік тому +2

      I agree with u my friends are reading books even I am trying

  • @arjunvats1958
    @arjunvats1958 Рік тому +81

    Anupam has always depth in his words. He always gives best and genuine advice.❤❤

  • @sejalmishra3558
    @sejalmishra3558 Рік тому +40

    You can do one thing is you can reuse the books like offering money or discount in return for old books which can be improved and sold again

  • @FoxyWinterRose
    @FoxyWinterRose 7 місяців тому +8

    The pitchers quoted a survey and said that physical book market is a booming industry. These sharks are speaking from their personal experience. Honestly! 🤦🏻‍♀️

  • @KumkumLakra-t7w
    @KumkumLakra-t7w Рік тому +23

    I think physical book are more popular than e-book ...I was not a reader 2 years ago but now I'm crazy for books every time I want something new either book is fiction or non-fiction . I will definitely try this box for sure..

  • @shivnathlongani
    @shivnathlongani Рік тому +18

    My son is 10 and I love buying him books... Just like that my dad did.. It's a great gift always and reading helps you a lot.. Not just learning or vocabulary building but in life too.

  • @meghna9091
    @meghna9091 Рік тому +18

    I am a reader.. and know a lot of people who already are their customers.. physical book Market is really big and can never ever in a million year be replaced.... People who do not know about the reading world should not comment about the market

  • @skshahid5095
    @skshahid5095 Рік тому +81

    Sorry to say e-book never replace physical book 😎

  • @ShehjaadePrince
    @ShehjaadePrince Рік тому +100

    Physical books are irreplaceable❤ and reading is good for our mental health

  • @kirans2300
    @kirans2300 Рік тому +26

    looking at the profit shares i still believe that many people love reading physical book than the e-reader tablets. Buying a book, touching it and marking the meaning of hard words and finally completing it then signing at the end. makes me sooo different feelings. most of 90s kids can relate it

  • @Nikhilkumar-on8vg
    @Nikhilkumar-on8vg Рік тому +18

    Books are not dying culture.
    The new age parents( 90s kids) are definitely going to encourage their children to read books.

  • @Investfull
    @Investfull Рік тому +38

    Revenue in the Physical Books market is projected to reach US$4.60bn in 2023. Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 4.28%, resulting in a projected market volume of US$5.44bn by 2027.

  • @laibakausar8161
    @laibakausar8161 Рік тому +17

    Reading culture is definitely on boom. But from a business pov namrata and anupam are also right. I think they have not understood the concept of business fully yet. Love their passion and drive to promote reading culture but the subscriptions are too expensive.

  • @riddhilalla6627
    @riddhilalla6627 Рік тому +43

    They should have atleast talk about booktok scene on the social media and how it can help them grow more

  • @user-xd2yu9fi12
    @user-xd2yu9fi12 10 місяців тому +8

    Being a book enthusiast myself, I can’t tell how happy this pitch makes me! 🤩 God bless Them and I wish they do really really well!

  • @indiradevikollipara8246
    @indiradevikollipara8246 Рік тому +36

    I love the Big Book Box, I have bought their boxes during COVID. They have the best editions of books and their boxes are amazinggg. Clearly the sharks didn't know the value of this business.

    • @trishnathapa7292
      @trishnathapa7292 9 місяців тому +1

      Could you mention their page ?

    • @leannemiranda96
      @leannemiranda96 5 місяців тому

      @@trishnathapa7292 don't buy from them. they take ages to fulfill orders, don't refund money, and when you message them it is ignored. they delete comments criticizing them or asking for your money back. they were good like 3-4 years ago. now? terrible.

  • @ashishbhasin1926
    @ashishbhasin1926 Рік тому +313

    These entrepreneurs were too honest in their pitch ❤

    • @rakeshmoharana1440
      @rakeshmoharana1440 Рік тому +13

      AMAN KA DIMAG TOH H HI NAHI .. BAS EK BUSINESS BAN GAYA TOH ABHI UD RAHE H YE ..

    • @ASPIRANTJEE-op3un
      @ASPIRANTJEE-op3un Рік тому +3

      @@rakeshmoharana1440 tu woh bhi nahi kr paya

    • @gunner4ever924
      @gunner4ever924 Рік тому +1

      Too honest, and totally clueless lol

    • @uwu-dm7vb
      @uwu-dm7vb Рік тому

      ​@@rakeshmoharana1440bhai in sab me ek akela hai wo Jo margin se bhayankar profit chaap Raha hai

    • @adarshkumaryadav3449
      @adarshkumaryadav3449 Рік тому

      Sarcasm😂

  • @tenacious_will
    @tenacious_will Рік тому +18

    I also prefers Physical Book bcoz of convenient but they should also focus on making Ebook convenient should near to as physical book. But theirs cost is also high.

  • @mohammadzakirkhan8101
    @mohammadzakirkhan8101 Рік тому +76

    I think physical books can help to cure anxiety due to mobile phone and social media culture

    • @MJ-mh2lb
      @MJ-mh2lb Рік тому +2

      Exactly 💯

    • @eashanjindal
      @eashanjindal Рік тому +3

      Why is mobile phone and social media culture causing you anxiety?

    • @mohammadzakirkhan8101
      @mohammadzakirkhan8101 Рік тому +3

      @@eashanjindal this is not a personal issue. This is research. Concentration gets decreased as ease of getting the content increases.

  • @ashishbhasin1926
    @ashishbhasin1926 Рік тому +161

    Amit jain is very humble in talking to entrepreneurs. Such an admirable person he is

    • @ramdwivedi582
      @ramdwivedi582 Рік тому +3

      To tum har video PE likes ke liye yehi comment dalte ho😂😂

    • @commonsense1019
      @commonsense1019 Рік тому

      banda cool guy nhi dikhata khudko
      realistic h N technologist bhi

  • @devidzing1305
    @devidzing1305 Рік тому +33

    YES ITS TRUE BOOKS MARKET IS GROWING,,, PHYSICAL BOOK IS IRREPLACEABLE , EVEN I HAVE STARTED BUYING MORE BOOKS THEN BEFORE . EVEN MY FRIENDS ARE REVIVING BOOK READING HABBIT

  • @XyzAbc-i8x
    @XyzAbc-i8x Рік тому +31

    I don't agree that its declining business, physical books are really different reality conpared to e books, having read 250+ physical books in past 8 years, I've spent money ranging from 150rs per book to 1599 too if its good... its a good pitch and idea overall

  • @gobi2792
    @gobi2792 Рік тому +21

    its always better to read physical books rather than digital nothing can replace physical experience with books

  • @Armygirl-zy6uw
    @Armygirl-zy6uw Рік тому +14

    Me as a reader love reading physical copy rather than ebooks because in ebooks we can feel the pages , feel the book cover smell the book , paper backs are love ❤❤

  • @drifttohell
    @drifttohell Рік тому +31

    Even Japanese manga are very popular in youth these days, manga are costly but yet people buy them

    • @SSSartie
      @SSSartie Рік тому +9

      More number of people read manga online only, even though I am also reading manga but I have not purchased physical books more , I purchased one or two only firstly it's costly so I go with the ebook at the end

    • @pradipkumarburnwal4861
      @pradipkumarburnwal4861 10 місяців тому +1

      Manga come a lot cheaper than comic books and graphic novels from Marvel, DC, image, dark horse, Titan, IDW and even Indian comics like Raj Comics, Holy Cow, Yali dreams etc

  • @satishneupane8262
    @satishneupane8262 Рік тому +27

    Physical books will never be an option it will always be the choice.

  • @kavyayadav3450
    @kavyayadav3450 Рік тому +31

    One of my favorite start-ups🥰🥰🥰

  • @rishmitarajith8302
    @rishmitarajith8302 Рік тому +52

    im a subscriber of the big book box and i absolutely love the books they send across and the merchendise adds to my collection
    their packaging is really beautiful and strong and the website is user friendly
    they will reach great heights one day

  • @016uroojkanwal6
    @016uroojkanwal6 Рік тому +11

    this is the time when everyone is depressed looking for psychiatrists and yoga and stuff
    People are getting to know the fact that reading is so so sooo helpful for the peace of mind , and reading culture is not declining at all but its increasing

  • @silverlining6516
    @silverlining6516 8 місяців тому +3

    This is called real knowledge, where all the Sharks are only interested in making, these guys are trying their best to bring the reading culture, our nation needs more people like you ❤

  • @Skmania2
    @Skmania2 8 місяців тому +2

    that holding a book in your hand engages your mind in a way that digital devices haven't been able to replicate. Studies have shown that print books can help readers absorb more information and remember more details compared to reading digital text

  • @AnkitG12
    @AnkitG12 Рік тому +11

    I hated reading books till 2021. But after reading books i realised it's one the best thing ever happened to me . Read to learn.

  • @sarthakbande2250
    @sarthakbande2250 Рік тому +8

    8:54 I like the book design

  • @vishalanand8971
    @vishalanand8971 Рік тому +7

    Peyush is very kind hearted..Agar wo hote toh zarur invest karte❤

  • @harshdhore4782
    @harshdhore4782 Рік тому +20

    E Books pe padhai nahi hoti bhai.....Physical books will always be a necessity

  • @SaimaSiddiqui-y9u
    @SaimaSiddiqui-y9u 7 місяців тому +3

    I agree that this is a cluttered market but I strongly believe that nowadays people specially youngsters do read this kinda books. Hats off to these entrepreneurs as they got to know the value of reading in this generation ❤

  • @anyagupta6054
    @anyagupta6054 Рік тому +6

    Nameeta - Mein dheet hu
    Surabhi - BILKUL
    🤣🤣

  • @mcaloogravy
    @mcaloogravy Рік тому +17

    i wouldnt agree books is a declining market. yes 10-14 years ago in india, the country driven by millenials was more focused on earning money and family. but the genz of today are more appreciative of art and literature. they have hundreds of choices and they want try all of them. ive been on those pinterest themed picnics where the girls in the group get flowers and pretty looking books(colleen hover types) to food and all. as india's literacy rate increases the art and literature market is going to expand like hell

  • @sujaybiswas5014
    @sujaybiswas5014 Рік тому +4

    I m from West Bengal, Bharat,. And Bengali just love too read book.. we have largest library in Aisa....we love books

  • @abhimanyu2mr
    @abhimanyu2mr Рік тому +12

    I don’t agree that this is declining market. Both my sister and my gf buy 5-6 books every month. So I feel there is a growing trend towards physical books

  • @Batman007-1A1
    @Batman007-1A1 Рік тому +10

    The true book readers will never read any book online. The sense of reading a book is achieved by holding a hardcopy one and reading it !

  • @btsarmy2661
    @btsarmy2661 Рік тому +21

    Gopalganj and Mirzapur.
    Gopalganj= Pankaj Tripathi
    Mirzapur = Kaleen bhaiya

  • @syedjafferimam5789
    @syedjafferimam5789 Рік тому +19

    I have more than 100 books that I have bought and read in last 5 or 6 years. I don’t like e-books. Physical books are the real game.
    This startup will be successful, reading culture is evolving in India.

  • @ononnoster123
    @ononnoster123 Рік тому +7

    Apart from Aman, rest shark tanks i dont think is even doing good... or even profitable...
    But they want to invest in businesses which are already doing well.
    Gajab hai

  • @aishwarytiwari2534
    @aishwarytiwari2534 Рік тому +22

    Forget everything, how are they going to compete with the absolute giant of this industry - Amazon !
    There's hardly any book or any category one can't find there. Not to forget, in any medium - be it ebook, paperback or hardbound.
    They rarely have pirated books, prices are least most of the time.

    • @kiranchaudhary28
      @kiranchaudhary28 Рік тому +7

      Amazon has plethora of pirated books. It's almost always pirated ones. It has ruined my reading experience.
      Real readers don't like those cheap quality books.

    • @SohelKhan-tt6vc
      @SohelKhan-tt6vc Рік тому +1

      ​@@kiranchaudhary28 same

  • @dr_sriraviteja
    @dr_sriraviteja Рік тому +6

    I have used ipads, android tablets, e readers to read books including textbooks & even newspapers. Nothing gives me more focus & interest than a physical paper.
    I wouldn’t spend too much on physical books but I would love to buy them as impulse purchases in Airports or receive them as gifts. If they could optimize the pricing and market cost effectively, they can very well be successful.

  • @preeeethamm
    @preeeethamm Рік тому +12

    The reason why the sharks' businesses are in losses is that they don't read books.. for ex take Ashneer bhai.. he himself wrote a book doglapan and it shows why he was/is a successful entrepreneur.

    • @eashanjindal
      @eashanjindal Рік тому +1

      I guess his business is also in loss

  • @SatnamSingh-sx4dv
    @SatnamSingh-sx4dv Рік тому +9

    Anupam is really a intellectual person

  • @khushayy
    @khushayy 9 місяців тому +3

    As I'm a book lover i think Physical books has their own different kind of charm and vibe❤

  • @dazzler_rajput_9467
    @dazzler_rajput_9467 Рік тому +5

    I read Both A practical book ❤, and Even Read book on UA-cam or other social platforms ❤

  • @ananyagupta5659
    @ananyagupta5659 10 місяців тому +4

    I believe that people in my generation, gen Z, is started to grow fond of books. Even my sister who never touched a book be it a textbook or a novel, has recently developed a liking for certain novels.
    I think they have started a very good business and the book box idea is also really interesting and makes me want to buy it. But the problem as i see it is that they should probably lower their prices atleast a bit since the reading culture is growing in teeagers, and most aren't in a position to buy them at this price point.

  • @preeeethamm
    @preeeethamm Рік тому +7

    Sharks must motivate ppl to read physical books than suggesting some options. Remember that you're being a role model to some guys out there and you are being aired on a national television

  • @Shreyanshhoon
    @Shreyanshhoon Рік тому +1

    10:20 Aman expression 😂

  • @sksahina5925
    @sksahina5925 Рік тому +8

    I am a book lover and I always prefer to read hard copy, I don't like much to listen audio book or online reading . We attract by seeing packaging, book cover , merchendise etc.. but mostly, we can't afford this to buy.... but the packaging is awesome... I will definitely try this when I will be able to do this by myself.

    • @krishan9739
      @krishan9739 11 місяців тому +1

      will you pay 1500 for one novel every month?

    • @sksahina5925
      @sksahina5925 11 місяців тому

      @@krishan9739 for what and why

  • @venkychunky1
    @venkychunky1 Рік тому +1

    Cheeky editing. Namitha's action and expression at 9:40😂

  • @minakshijha5777
    @minakshijha5777 Рік тому +5

    Physical books have very much value i am in 10th class aur mere class mein har dusra bacha ek mahine mein min se bhi min 3 books padhta hai vo bhi apne books aur agar school ki library ki baat karoon to har bacha ek mahine mein at least 5 novels to padh hi leta hai ye bohot hi growin market hai if we talk about books aaj to teachers bhi vocabulary badhane ke liye novels padhne bolte hai

  • @commonsense1019
    @commonsense1019 Рік тому +7

    tbh I love illegal books and unauthorised books
    they are cheap N amazing to read.

  • @studioamoli7508
    @studioamoli7508 11 місяців тому +3

    Books have really changed my life. It's beautiful to see that there are passion projects that are turned into beautiful business. There might not be an element of heavy scalability in them but they definitely have to exist. These are the enterprises that fuse passion, love, and creativity into society. I loved this pitch and the founder is really inspirational ! Her story is just beautiful !!

  • @NikhilSethiPGDDC
    @NikhilSethiPGDDC Рік тому +11

    I read on and off basis, even I have 20 Novels sitting with me. Physical books are irreplaceable.

  • @Harsh-ek9to
    @Harsh-ek9to 8 місяців тому +1

    Physical book is a very booming business, i myself am not a reader but my cousin sister is a big reader, she says that just buying a new book, its smell and everything is very addicting for an avid reader.
    A book enthusiast will never go for e Books because purchasing a physical book and completing one is itself a very big self satisfactory achievement.
    People flex reading books too, its sort of a collection and with new generation coming up, people in schools are also hooked on to the book reading culture, it will never decline i feel.

  • @kaushikmondal377
    @kaushikmondal377 Рік тому +8

    9:41 "aapki jodi achhi lagi" but uske bad ye kiya tha 😂

  • @AdritaDas02
    @AdritaDas02 Рік тому +7

    Only, we the bookreaders know what physical books mean for us

  • @shubhankardas6854
    @shubhankardas6854 Рік тому +12

    17:13 hard cover ko bhi soft cover mein pirated versions le aatey hai log.. his question was how can you fight the selling capability of your 3000 Rs books with the pirated sellers selling the pirated version of the same book in 500 or 600??

  • @Fahim.Khan33
    @Fahim.Khan33 Рік тому +11

    Nodding head while other sharks giving opinions is the only work of namita...

  • @mayanksumbria3068
    @mayanksumbria3068 11 місяців тому +3

    There's nothing which can match the charm of you handling the book while traveling somewhere

  • @AVINASH_SAHANI
    @AVINASH_SAHANI Рік тому +1

    10:30 omg 😮

  • @swastiksur1560
    @swastiksur1560 Рік тому +4

    Its not at all a dying culture as well as its growing market.....There is a specific market which are keen of novels....The best way to make this business big arts college of literature.

  • @gunpreetkaur07
    @gunpreetkaur07 8 місяців тому

    One of the smartest people we think India has , have the thinking that reading culture is declining .. just one word ..WOW !

  • @Aadilyaseen
    @Aadilyaseen Рік тому +7

    The only business I wanted to invest so badly.

  • @Prachi..2005
    @Prachi..2005 Рік тому +3

    Guys it's not about feeling it's about what people's demand

  • @Maniacguy2777
    @Maniacguy2777 Рік тому +7

    Not many people like me like to read digital books like kindle because reading on tab or devices is uneasy that screen goes off automatically and also to minimize and maximize reading page is uneasy and real books are very easy to read than online digital.

    • @lalitanaik4672
      @lalitanaik4672 Рік тому

      Agreed. But ebooks are on the rise and moreover ebooks are also more environmentally friendly and sustainable.

    • @Maniacguy2777
      @Maniacguy2777 Рік тому

      @@lalitanaik4672 ebooks are dangerous to health. I was talking bout ebooks not many like to read like me read my comment clearly. Physical paperback books are best. They should not stop making physical books.

  • @the_somebody_nobody
    @the_somebody_nobody 9 місяців тому +1

    I'm not a reader but physical books feel easier to navigate to different pages. Plus the feel and smell of paper cannot be substituted by anything.

  • @mixfunzone2792
    @mixfunzone2792 Рік тому +9

    Boss the person who reads books have different knowledge and different view and perspectives

  • @123anshul_
    @123anshul_ Рік тому +1

    Love from MIRZAPUR ❣️❣️

  • @InfoPanel7902
    @InfoPanel7902 Рік тому +19

    Ebook and physical book is like pubg and real war

  • @spititout12
    @spititout12 Рік тому +3

    namita even published her book. if its dying go for just e book. and if ts a good cause, some sort of investment should be given to bring back the culture back.

  • @anubha1981
    @anubha1981 Рік тому +5

    I am a book lover too! Very nice episode

  • @Nikhilkumar-on8vg
    @Nikhilkumar-on8vg Рік тому +4

    Thr problem in online market is piracy. More than 60-70 percent of books sold online are pirated copies which kills the joy of reading